Hoka and Foot Locker have tapped into the star power of Gucci Mane in a new campaign called “Right Shoe, Wrong Gucci,” inspired by the viral conversation that the rapper resembles NBA referee James Williams.
Gucci Mane posing with the Hoka Bondi 7 Stealth Tech sneaker.
Hoka/Foot Locker
The campaign follows Gucci Mane on his journey to find new sneakers at . He’s interested in the Hoka Bondi 7 Stealth Tech, a newly released style from the brand. Two Foot Locker employees, who happen to be Gucci Mane doppelgängers, are poised to help the hip-hop star, and they communicate exclusively in signature Gucci Mane ad libs (with translations provided on screen). He points to them when he realizes they are lookalikes, and they point back; the video concludes with Gucci exclaiming his famous “Guwop” line.
Gucci Mane posing with the Hoka Bondi 7 Stealth Tech sneaker.
Hoka/Foot Locker
The Hoka Bondi 7 Stealth Tech updates the popular cushioned style to hit the streets. The sneaker features translucent mono mesh, speed lacing and graphic reflective waves, allowing for a day-to-night look.
In other Hoka news, the athletic brand has made a super shoe designed in collaboration with John Elliott, the John Elliott x Hoka Rocket X 3. The designer will wear it while running his first marathon this weekend.
“For where I’m at in the space, I don’t think there’s that many potential collaborators who would really be interested in race-day performance, and that’s exactly what I was looking for,” Elliott said. “So it was just kind of like a perfect partnership [with Hoka].”
Additionally, Hoka’s flagship trail running shoe got an update with supercritical foam in the recently released Speedgoat 7, which came on the heels of the Cielo X1 3.0, the brand’s lightest super shoe to date.
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