From red carpet looks to off-duty fits, celebrities are setting the tone for men’s fashion and British men are taking note.

A new survey of 500 British men, conducted on behalf of M&S, reveals that celebrity influence is driving purchasing decisions. More than two in five men (46%) have been inspired to buy an item of clothing or accessory because their style icon wore something similar. This number rose to 63% among 25–34-year-olds.

How Style Inspiration Has Evolved

Where British men look to for style inspiration has changed. Once dominated by red carpet events and magazines, social media now influences this generation of style-conscious men.

The survey found that one in three (33%) British men reference social media as a source of fashion inspiration, showing how platforms like Instagram and TikTok now shape buying decisions in real time. Only one in five (21%) selected TV and film, while just 7% said they still seek style advice from the red carpet.

Britain’s Ultimate Style Icons

The survey crowned football personality, David Beckham, as the most stylish male celebrity, with 38% of respondents selecting him as their fashion icon.

Mitch Hughes, menswear director at M&S, explains Beckham’s enduring allure:

“David Beckham has been at the forefront of men’s fashion trends for years. His ability to transition between styles, from smartwear to athleisure, makes him aspirational yet accessible for many generations – a true all-rounder when it comes to style inspiration.”

While Beckham takes the top spot overall, the runners-up shift depending on age group. 16–34-year-olds rank singer-cum-actor Harry Styles second (43%). Mitch illustrates his recognisable aesthetic:

“Harry Styles is celebrated for his bold, expressive, boundary-breaking style. He blends traditionally masculine and feminine elements, embracing fashion as self-expression. Think of the sequined jumpsuits he wears on tour or red carpet looks that have seen him pair high-waisted trousers with a sheer, ruffled blouse.”

Men over 35, however, favour actor Idris Elba (59%), reflecting a preference for classic sophistication.

“Idris Elba’s wardrobe adapts seamlessly and is versatile. From a perfectly tailored suit with a subtle modern twist or structured casual in neutral tones like black and navy, Idris’ look is always polished and never overdone.”

Undeniably, David Bowie has left a legacy on men over the age of 35. 43% selected the late singer-songwriter and actor as the most stylish male celebrity.

What British Men Look for In a Style Icon

According to survey respondents, confidence is what makes a male style icon. More than a quarter (28%) of British men believe that self-assurance defines great style.

It’s therefore no surprise that both Beckham and Styles are admired for their self-assurance, with 42% of respondents crediting Beckham’s confidence as his strongest asset and 40% saying the same of Styles.

Mitch comments:

“Fashion plays an important role in a celebrity’s brand identity. Confidence is what separates those who wear clothes from those we view as icons. Harry Styles is a prime example of somebody who influences trends through simply owning his personal style.”

Featured image: @dzojchen/Instagram

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