When Coachella rolls around every April, the actual festival is just one item on a packed itinerary of surrounding activities and brand activations. While some attendees might invest in a ticket purely for the music (Sabrina Carpenter, Justin Bieber and Karol G are 2026’s headliners), there’s far more to do in the desert besides catch the artists’ sets.

Though the festival has been around for 27 years, it hit a commercial turning point around 2016, when courting influencers and making everything as Instagrammable as possible had become a top priority for events. Ten years later, brands are continuing to invest in Coachella and attract influential festival-goers with photo ops and free stuff, and there’s plenty of fashion and beauty activations to take note of for 2026.

Revolve Festival (returning for its ninth year) and Camp Poosh (back for a fourth time) are once again among the weekend’s most highly anticipated events, both of which incorporate countless brand partnerships as well. There are plenty of new branded experiences, too — both on and off the campgrounds. For instance, Justin Bieber and wife Hailey are both capitalizing on the former’s Saturday performance with activations for their respective brands: SKLYRK and Rhode.

Other brands in the mix include commercial giants like Neutrogena, Gap and Always, all of which are official partners to the festival. K-Beauty star Medicube, meanwhile, will stage its biggest U.S. activation yet. See all the fashion and beauty activations happening at this year’s Coachella below.

Gap’s ‘Hoodie House’

Open to the public. Location: Near the artist merch tent, on the way to Sahara.

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As the festival’s exclusive apparel sponsor and official merchandise partner, Gap is hosting The Hoodie House. In this immersive hub, showgoers can shop and customize products, including a limited edition Gap x Coachella hoodie (available both weekends).

Camp Poosh

Invite only

On Saturday of Weekend One, Kourtney Kardashian Barker’s Camp Poosh is returning to the desert for its fourth year. At a private residence, influencers, media and celebrities will enjoy a special performance by Ashlee Simpson, plus plenty of activations and “wellness moments” in partnership with sponsors like Lemme, Kylie Cosmetics, Loft and Sexyhair. As a bonus, the Kardashian family’s go-to caterer Chef K will be on-site to feed the crowds (exciting for any avid fans of “The Kardashians” on Hulu).

Revolve Festival

Invite only

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The highly coveted Revolve Festival — otherwise known as the influencer Olympics — is back for its ninth year at Coachella. This year’s iteration of the Weekend One event will be carnival themed, officially titled “The Grand Revivre.” After shopping a curated festival edit of exclusive styles from brands like Amanda Uprichard and Leslie Amon, attendees can partake in classic fair games, plentiful photo opps and live music performances by Don Toliver, Mustard, Kehlani and more.

Those unable to make it to the desert can visit Revolve’s Los Angeles store at The Grove throughout April for an immersive festival-like experience featuring DJs and drinks from Bloom, while supplies last.

Rhode World

Invite only

On Saturday of Weekend One, Hailey Bieber is bringing “the world of Rhode” (also described as Rhode World) to Coachella. Those invited will have first access to upcoming launches from the brand and participate in activities like balloon pop games, claw machines and a touch-up room featuring Rhode products and makeup from co-sponsor Sephora.

Unplug with Pinterest

Open to the public. Location: Coachella Courtyard, by the main entrance, across from the VIP lounge.

Throughout Weekends One and Two, Pinterest will host a phone-free Trend Discovery Activation on the festival grounds. Guests can create custom charms, touch up their looks with E.l.f. Cosmetics products and personalize stickers and postcards inspired by the app’s 2026 Festival Trends Report.

Barbie

Open to the public. Location: Next to the Main Entrance, South of the Artist Merchandise, and directly across from The Do LaB.

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For the first time ever, Barbie is headed to the desert for its “You Can Be Any Barbie” activation, in partnership with Olandria Carthen from “Love Island USA” during Weekend One. Attendees can enjoy a Barbie Charm Bar to create their own doll-inspired charm and a portrait studio with professional studio lighting. The brand is also collaborating with Coachella on a line of merchandise, available for sale at the festival’s main merchandise tent.

Wavytalk

Open to the public

As the Official Hair Tools Partner of Coachella 2026, Wavytalk will be offering hairstyling services on the festival grounds to attendees. During Weekends One and Two, guests will be able to experiment with braids, blowouts and more at the hands of expert stylists.

Sugared + Bronzed Tiny Home Pop-Up

Open to the public. Location: Near 49810 Jefferson St. Indio, CA 92201.

Now through April 25, Sugared + Bronzed is hosting a pop-up in Indio, offering festival goers spray tans and sugaring hair removal services. Appointments can be booked here.

Medicube

Invite only and open to the public

In partnership with Goldenvoice, the promoter behind Coachella Music Festival, Medicube will debut its largest activation in the United States yet. The brand’s weekend-long activations will begin with an invite-only pool party in Palm Desert. Throughout Weekend One, on the festival grounds, the K-beauty company will offer attendees the opportunity to test out its Booster Pro device.

Always x Secret

Open to the public. Location: across from the main entrance, near the Indio Central Market.

Always and Secret have partnered on The Refresh Room, a “confidence-first ‘Porta-Party’ designed to transform the standard festival restroom experience,” according to a press release. Amenities such as Always Pocket FlexFoam pads and Secret Fresh Mocktails deodorants will be available in the space for both weekends, as well as air conditioning, hand sanitizer and water stations.

SKYLRK Oasis

Open to the public

Ahead of his headlining performance, Justin Bieber is bringing his brand SKYLRK to the festival. The SKYLRK Oasis will span 10,000 square feet, featuring cooling misting stations, video visuals, “soothing sounds” and custom SKYLRK furniture. Next door at the SKYLRK Shop, guests will be able to shop the brand’s latest drop, including a “Chelley Valley” T-Shirt, “Coachelly” hoodies, “Speed Demon” sunglasses” and “Not Clocking to You” long sleeves.

Stay Fresh with Dove

Open to the public

During Weekend One, Dove will be hosting pop-ups at several locations around the desert. At the Palm Springs International Airport, travelers can collect samples of Dove products just after hopping off the plane. The brand will also be handing out samples at multiple spots listed below:

• Saturday | 9AM — Walmart Parking Lot (82-491 Ave 42, Indio)
• Saturday | 10:30AM — InDEO Sign + Echo Lounge (Smurr St & Miles Ave)
• Sunday | 10:30AM — Embassy Suites Palm Desert (74-700 CA-111)
• Sunday | 12PM — Indio Towne Center (42100 Jackson St)

Sonic Desert

Invite only

Keranique, Fazit, The Creme Shop, ESW Beauty, Aerie and Ardell are amongst the brands sponsoring Coca-Cola’s Sonic Desert activation on Saturday of Weekend One. Inside the event, guests will experience exclusive gifting, hair health education sessions, a tequila bar by 21 Seeds, a Chill Vodka bar, a Whiskey bar by Crown Royal, a DJ set and more.

Neutrogena

Open to the public.

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Beyond serving as Coachella’s official sunscreen sponsor, Neutrogena will host several activations both on and off the festival grounds. At the Palm Springs Airport, the brand will have a dedicated sampling booth throughout both weekends. For between sets, eight SPF dispensers (amounting to a total of 250+ gallons of sunscreen) will be available throughout the campgrounds. Product samples will also be available at American Express and Aperol stations at the festival.

Nike’s Coachella Sport Style Studio

Invite only

During Weekend One, Nike is inviting a select group of media and tastemakers to experience its latest sportswear pieces. Attendees will receive a professional styling experience and leave with a desert-ready outfit.

Eos x EyeBuyDirect Desert House Party

Invite only

On the Friday of Weekend One, Eos and EyeBuyDirect will co-host a private Desert House Party. The event will offer photo opps, a tattoo artist, hair tinsel, face glitter artists and more.

Nylon House

Invite only

Nylon is partnering with Matrix to bring Nylon House to Weekend One of Coachella. The Diplo-DJed event will take place on Friday night and debut the media brand’s new partnership with Katseye. The night’s theme is “Nocturna,” described in a press release as “a fashion-forward, after-dark desert experience” with “moonlit rituals and the untamed energy of the wild.” E.l.f. Cosmetics, Neutrogena and Sally Hansen are key sponsors.

Caravana 15-Year Celebration

Invite only

Lifestyle and ready-to-wear brand Caravana celebrated its 15th anniversary with a private event on Thursday night of Weekend One, kicking off the festival weekend with “sunset light, music and dancing after dark” — plus, a first look at its new Summer 2026 collection.

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