Last Friday, fresh off his win on The Traitors (and a charming GQ profile), Rob Rausch stepped out alongside fellow Traitor Lisa Rinna in New York City. The Alabama snake wrangler wasn’t wearing his signature denim overalls—he was sporting an “ICE OUT” badge pinned to his hoodie.

This awards season, “ICE OUT” and “BE GOOD” pins have emerged as the most prominent accessories on the red carpet. At the Grammys, Golden Globes, and this past Sunday’s SAG Actor Awards, some of world’s biggest celebrities have worn the simple white badges to condemn incursions of officers from the US Immigration and Customs Enforcement (ICE) into American cities. A coalition of organizations including Latino activist group Maremoto, progressive advocacy group Working Families Power, the National Domestic Workers Alliance, and the ACLU launched the pin campaign in light of the multiple killings of Americans—among them Keith Porter Jr., Alex Pretti, and Renee Good—by ICE agents since December 7. (According to one estimate, eight people have been fatally shot by ICE or US Customs and Border Protection [CBP] agents since Donald Trump’s second inauguration in 2025.)

“I don’t fuck with ICE,” Rausch says over text message. “I couldn’t sleep at night not supporting my immigrant brothers and sisters. It’s one thing to enforce the law, it’s another thing to dehumanize people and break up families.”

Maremoto executive director Jess Morales Rocketto and Working Families Power director of strategy Nelini Stamp conceived of the idea just 72 hours before this years’s Golden Globes, and quickly creating and distributing the “ICE OUT” and “BE GOOD” pins to celebrities like Mark Ruffalo, Ariana Grande, Wanda Sykes, and Natasha Lyonne. (Per a press release, “The #BeGood campaign aims to honor Renée Macklin Good and Keith Porter while also reminding us what it means to be good to one another in the face of such horror—to be a good citizen, neighbor, friend, ally and human.”)

The pins proliferated with every major cultural event that has passed since. Natalie Portman and Olivia Wilde wore the badges during the Sundance Film Festival. At the Grammys, Justin and Hailey Bieber, Billie Eilish, Finneas, Kehlani, and Joni Mitchell fastened the pins onto their designer outfits. During the broadcast, Eilish and album of the year winner Bad Bunny also condemned ICE in their respective acceptance speeches.

“We can’t let any cultural event go by over the next few months that doesn’t actually address this, because ICE OUT is a demand,” Stamp says.