Justin Bieber will never miss an opportunity to stunt in his own brand’s clothes. In the year leading up to the launch of his his sophomore clothing label, Skylrk, the Canadian pop star and his wife, Hailey Bieber, were often seen donning various Skylrk pieces before the brand officially debuted in July 2025; they’ve kept up the joint-promotional habit since. Last month, Justin even sported silk boxers and socks of his own design while performing a stripped-down (in more ways than one) version of his song “Yukon” on the Grammys stage.

Then, last night, JB pulled in-house model duty again at a Lakers home game at the Crypto.com Arena in Los Angeles, where the singer sat courtside in what appeared to be a custom polka-dotted Skylrk hoodie.

Attending the game with his Skylrk cofounder Neima Khaila, Bieber seemed to be in good spirits as he sat courtside. (Before the game, JB even gave Lakers star LeBron James a hug.) As the Lakers lost to the Magic by a single point, Bieber could be seen smiling at the camera, sipping what appeared to be a plastic glass of white wine, and flaunting the soles of his and Khaila’s Skylrk sneakers. His top, a spotted take on the forest green Skylrk “Reverse” hoodie, isn’t available online, which leads us to think it’s either a one-off custom piece or an unreleased colorway. We have reported that Bieber maintains full creative control over Skylrk, so it truly does pay to be a cofounder of a clothing brand. He finished off his outfit with wraparound polarized sunglasses and pleated black leather pants.

Skylrk cofounder Neima Khaila and JB showed off their Skylrk sneakers.

Allen Berezovsky/Getty Images

Bieber’s been ramping up for a full-on comeback that’s set to take place when he headlines Coachella in April, his first time hitting the big stage solo at the festival. It’s safe to assume that between now and when he takes the main stage, we’ll be seeing plenty more conspicuous Skylrk promo in the meantime.