The Nike Black Friday sale is technically early, but it sidesteps the most common pitfalls of the genre. See, even the best-intentioned “early” Black Friday sales can fall a bit short of the mandate. The inventory will seem a little stale or the deals will seem a tad underwhelming, and the inclination to wait a week is entirely warranted. In the case of Nike’s pre-Cyber Week event, though—where you’ll find deals approaching 50% off, and a minimum of 25% off nearly everything the Swoosh does best—waiting is ill-advised.
That’s not hyperbole: nestled across Nike’s sale section at this very moment are more than 400 different shoes, an impossible amount of apparel, and an incredible selection from basically every cult-loved Nike brand on the roster. If you want something, it’s probably on sale. If you need something, it’s probably on sale. If you’re merely curious about something, it’s—you guessed it—probably on sale.
And we’re not talking about general-release dregs, either. All-time Nike classics, current-season Swoosh crushers, and even a few silhouettes that would send 2004-era NikeTalk lurkers into a certifiable tailspin are all in the cut. Scroll down to see what we’re eyeing, or head on over to Nike to peruse the early Black Friday deals in their entirety.
Want more savings intel? Start with our guide to the best Black Friday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
Early Nike Black Friday Deals Worth Shopping Now
In This Guide
The Best Nike Shoe Deals
The Best Nike Clothing Deals
The Best Nike Gym Gear Deals
Nike Cyber Week FAQ
Does Nike have a Black Friday sale?
Typically yes. The Swoosh isn’t all that forthcoming about it’s imminent Cyber Week plans, but if prior years are any indication, expect savings of up to 50% off starting soon, with discounts ratcheting up as the week progresses. In other words: Watch this space.
What are the best things to buy at Nike?
The biggest clothing company in the world made its name putting athletics first, but the brand’s impact in the fashion arena extends far beyond its reputation for record-breaking performance gear. From near-singlehandedly birthing modern sneaker culture to highfalutin collabs with the likes of Louis Vuitton, Nike’s evolved into a bona fashion fide force. So if you don’t already have a Swoosh somewhere in your closet (that seems a little improbable, but we’ll take your word for it), now’s the time to rectify your mistake.
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
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