David Ellison, the new CEO of Paramount, pinned a major new deal for the media company he’s taken over.
Paramount Skydance on Monday announced a seven-year media rights agreement with TKO Group under which Paramount+ will become the exclusive home of all UFC events in the U.S. — pulling the mixed martial arts events from ESPN. Disney’s ESPN had secured a deal that, starting in 2019, featured the MMA promoter’s matchups on TV and pay-per-view in ESPN+.
Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 annual marquee numbered events and 30 Fight Nights via the Paramount+ streaming platform. Select numbered UFC events will be simulcast on CBS, according to the companies.
As part of the agreement, UFC and Paramount will move away from UFC’s existing pay-per-view model — and instead, the events will be available at no additional cost to Paramount+’s U.S. subscribers. This shift in distribution strategy “will unlock greater accessibility and discoverability for sports fans and provide an important catalyst for driving engagement and further subscriber growth for Paramount+,” Paramount said.
Paramount said it plans to explore acquiring UFC rights outside the U.S. as they become available in the future.
“I couldn’t be more excited to join forces with Dana, Ari, and Mark. Rarely do opportunities arise to partner on an exclusive basis with a global sports powerhouse like UFC – an organization with extraordinary global recognition, scale, and cultural impact,” said David Ellison, Chairman and CEO of Paramount. “Paramount’s advantage lies in the expansive reach of our linear and streaming platforms. Live sports continue to be a cornerstone of our broader strategy — driving engagement, subscriber growth, and long-term loyalty, and the addition of UFC’s year-round must-watch events to our platforms is a major win. We look forward to delivering this premium content to millions of fans in the U.S., and potentially beyond.”
“This is a milestone moment and landmark deal for UFC, solidifying its position as a preeminent global sports asset,” said Ariel Emanuel, Executive Chair and CEO, TKO. “Our decade-long journey with UFC has been defined by continuous growth and expansion, and this agreement is an important realization of our strategy. We believe wholeheartedly in David’s vision and look forward to being in business with a company that will prioritize technology as a means to enhance storytelling and the overall viewing experience.”
“Paramount is a platinum partner with significant reach,” said Mark Shapiro, President and COO, TKO. “Our new agreement unlocks powerful opportunities at TKO for years to come – meaningful economics for investors; expanded premium inventory for global brand partners; and deeper engagement for UFC’s passionate fanbase. Just as importantly, our athletes will love this new stage.”
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