PARIS – Puig’s fourth-quarter 2025 sales grew 6.2 percent in reported terms and 9.8 percent on a like-for-like basis, spurred by its makeup businesses.

The owner of the Rabanne, Carolina Herrera and Jean Paul Gaultier fragrance and fashion brands reported sales of 1.45 billion euros in the three months ended Dec. 31, 2025.

For the full year, the Barcelona-based company’s net profit reached 594 million euros, up 11.9 percent on-year, while net sales came in at 5.04 billion euros, representing a 5.3 percent gain in reported terms and 7.8 percent on a like-for-like basis. The organic growth was at the top end of Puig’s guidance for 2025 and outperformed the market.

“This reflects the strength of our portfolio, our agility and our ability to execute consistently in a more demanding environment,” Marc Puig, chairman and chief executive officer of Puig, said in a statement.

He underlined that in 2025, Puig completed its former five-year strategic plan that was announced in early 2021. That set the goal to double the company’s 2020 sales in three years and triple them in five.

“We exceeded those goals, more than doubling our revenue by 2022 and more than tripling it by 2025,” Puig said. “Looking ahead, while we expect growth in the fragrance market to continue to normalize, we enter the new financial year with confidence. Given the strength of our brand portfolio and our steady pipeline of innovation, we are well-placed to sustain healthy growth and continue to outperform the premium beauty market.”

In the full year, revenues in fragrance and fashion, which comprise Puig’s largest business segment by generating 72 percent of sales, amounted to 3.65 billion euros. That was up 3.8 percent in reported terms and 6.4 percent on a like-for-like basis. The company estimates it achieved value market share of 11.1 percent for selective fragrances worldwide.

In fashion, Puig highlighted the arrival of Duran Lantink at Jean Paul Gaultier, the Carolina Herrera show in Madrid and debut of Julian Klausner at Dries Van Noten.

“DVN fashion, in particular, delivered a stellar performance in FY 2025,” Puig said.

Makeup represented 17 percent of the group’s sales last year, generating 845 million, a 10.7 percent increase in reported terms and 13.7 percent gain on an organic basis. Charlotte Tilbury contributed most to that, and Puig called its performance “exceptional” versus 2024.

“Growth in 2025 was supported by a standout pipeline of innovation, complemented by distribution gains through Amazon in the U.S., and entry into a new country market, Mexico,” Puig said. “This strong result was further supported by strategic brand activations in APAC.”

The brand kept its number-one prestige makeup ranking in the United Kingdom and third place in the United States.

Skin care, with sales of 551 million euros, representing 11 percent of Puig’s overall sales, had reported growth of 7.3 percent and a like-for-like rise of 8.9 percent.

“Delivery in 2025 benefited from double-digit growth at Uriage, complemented by Charlotte Tilbury skin care,” Puig said. “Uriage performance was a result of the consistent growth from hero franchises Xemose and Age Absolu along with 2025 launches, Bariésun Invisible stick SPF 50+ and Roséliane serum.”

The Europe, Middle East and Africa, or EMEA, region was Puig’s largest, ringing up 55 percent of Puig’s sales, or 2.75 billion euros. Those grew 5 percent on a reported basis and 5.5 percent in like-for-like terms.

The Americas was Puig’s second-largest geographic market, where it made 35 percent of sales, or 1.76 billion euros, up 2.6 percent on a reported basis and 7.7 percent in organic terms.

“Over the course of FY 2025, the evolution of foreign exchange negatively impacted this segment’s performance, primarily due to the U.S. dollar, but also due to emerging market currencies in LatAm,” Puig said.

The hyperinflation adjustment because of the Argentine peso had a negative impact of 1.1 percent on like-for-like growth.

The Asia-Pacific region, making 11 percent of Puig’s sales, posted sales of 530 million sales, up 16.6 percent in reported terms and 21.7 percent on an organic basis.

Puig said it continues to expect foreign exchange will have a negative impact during 2026 and especially in the first quarter of the year.

The group is bullish for 2026.

“Puig remains confident that the strength and desirability of its brands will continue to enable LFL revenue outperformance versus the premium beauty market,” the company said.