Salomon‘s plans to grow its sneaker presence across Latin America is just getting started.

Casa Salomon in Mexico City is the first of multiple store openings in key markets in Latin America in the year ahead, according to Steve Doolan, Salomon’s president and general manager of the America.

“Mexico City is not just an important city for Mexico and Latin America, it has become a globally recognized epicenter for art, culture and food. It’s important for Salomon to be connected to this vibrant and influential community,” Doolan told Footwear News in an email.

The store at Calle Valladolid No. 80, Roma Norte in Mexico City, opened on March 6. It spans 260 square meters, or 2,798.6 square feet. Because the objective of the design was to build a community hub, Doolan said a unique feature of the space is a “showroom above the store” that allows the Salomon team to meet with B2B partners.

Moreover, the local team can also use the space for marketing, public relations and merchandising meetings. Meanwhile, customers will see a space where they can both discover product and see themselves as part of a community space where they can gather and stay. The store has lockers so it can become of home base for runners where they can store their belongings before they head out for a run, they can get immersed in product in the testing area, and they can gather at the Salomon Café.

Doolan said the store size is similar to the brand’s other stores around the globe, such as stores in EMEA (Europe, Middle East and Africa), APAC (Asia Pacific) or China. The store in Mexico City, like other stores, highlight product features and showcase the brand’s focus on running on all surfaces, as well as its brand heritage through its SportStyle collection, he said.

“Casa Salomon marks a key milestone in the brand’s evolution in Latin America: a community hub that brings together our retail expression with Salomon’s first showroom in Mexico,” Katarina Cloidt, general manager, Salomon Latin America, said.

“Mexico City represents a vibrant frontier for Amer Sports. With the opening of our new Salomon store, we reaffirm our commitment to brining world-class products to a market full of potential,” said Amer Sports’ chief strategy officer Victor Chen.

Salomon’s parent Amer Sports is seeing footwear growth at both its Salomon shoe brand and at technical performance sibling Arc’teryx.

Amer last month posted net income for the fourth quarter ended Dec. 31 that grew more than eight-fold to $131.5 million, on a 28.5 percent gain in revenue to $2.10 billion. In an interview with Salomon CEO Guillaume Meyzenq, he described the brand as “on fire” due to its “very fast growth.”

The brand has been expanding its store base. A year ago, Salomon had just one store in the U.S. in New York in SoHo, and how has five in the Greater New York area. It also has stores in key metro markets, such as Milan, Paris, London, Shanghai, Beijing and Los Angeles, that like the New York stores use Amer’s epicenter strategy. It’s a strategy that includes wholesale distribution to key department store retailers to elevate the brand’s presence and global awareness.