Scentbird is making its drag race debut.

The fragrance discovery brand — cofounded by Mariya Nurislamova, Andrei Rebrov, Rachel ten Brink and Sergei Gusev in 2013 — has been named as the first official scent partner of the fan-favorite competition series, “RuPaul’s Drag Race,” which sees a new cast of performers battle it out for a cash prize and the coveted title of “America’s Next Drag Superstar” each season.

To bring this partnership to life, Scentbird created a curated assortment of fragrances inspired by the Season 18 cast members. Titled “Yasss Queens! Collection,” the line will be unveiled in the “Werk Room,” a space where contestants famously prepare for challenges, during Friday night’s episode.

“As a platform that champions creativity and storytelling, Drag Race is the perfect stage for Scentbird to connect fragrance with culture and self-expression in an authentic way,” Elena Lécué, chief marketing officer at Scentbird, told WWD. “The collaboration reflects Scentbird’s broader strategy of deepening its presence in pop culture and entertainment and continuing to break the mold of the fragrance industry’s traditional approach to partnerships.”

The scent line, Lécué continued, is a sensorial representation of unapologetic individuality, with picks that range from Steamed Rainbow by D.S. & Durga to Intention by The Phluid Project and Dirty Peach by Heretic. Others include Moodeaux’s Brand New eau de parfum, the ultra-femme Jasmine Freak by Room 1015 and Deck of Scarlet’s I’m Expensive.

Thanks to Scentbird’s team of fragrance experts, the brand was able to piece together the full collection that not only “reflects the vibrant personalities of the cast and the overall energy of the competition” but fuels the notion that there’s no single formula when it comes to self-expression, said Lécué.

Each scent will remain on display in the Werk Room for the duration of the season, allowing each contestant to sniff and experiment as they please.

As for what consumers can expect to see from Scentbird this year, Lécué said the brand will “continue to focus on partnerships that connect fragrance to culturally relevant moments and beloved franchises.”

“The collaboration reflects Scentbird’s broader strategy of deepening its presence in pop culture and entertainment and continuing to break the mold of the fragrance industry’s traditional approach to partnerships,” she added.

In addition to Scentbird, “RuPaul’s Drag Race” has teamed up with myriad beauty brands over the years, including Revolution, NYX Cosmetics and Anastasia Beverly Hills.