Kim Kardashian has turned heads once again. Her company, SKIMS, has just unveiled something no one saw coming—a thong with built-in faux pubic hair. Aptly named the Faux Hair Micro String Thong, the release has sparked a mix of fascination, controversy, and, unsurprisingly, an instant sellout.

At first glance, this might seem like a shocking departure. But in truth, it’s a natural evolution for SKIMS. What began as a brand known for inclusive shapewear has grown into a cultural powerhouse that thrives on provocation, reinvention, and bold statements. With this latest launch, Kim isn’t merely selling lingerie. She’s making a point.

In true Kardashian fashion, the message is layered. The SKIMS Faux Hair Micro String Thong isn’t just about aesthetics. It’s about reclaiming conversations around femininity, body image, and authenticity—all while generating viral attention. Once again, Kim proves that she doesn’t follow trends; she creates them.

Breaking Down the SKIMS Faux Hair Thong: Design, Price & Concept

The thong carries SKIMS’ signature sheer stretch mesh, that barely-there illusion the brand has perfected, now available in twelve shades, matching both fabric and faux hair colors. Each piece features either straight or curly faux hair, stitched playfully into the front panel. The result? A design that’s provocative, cheeky, and impossible to ignore.

Retailing at $32, the launch was paired with a tongue-in-cheek campaign—a 1970s game show parody complete with retro flair. The tagline summed it up perfectly: “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”

While reactions online have been wildly mixed, equal parts laughter, confusion, and applause, one thing is clear: the SKIMS Faux Hair Thong is selling out fast. Many shades are already wait-listed, proving that demand continues to outpace debate. And in the SKIMS universe, that’s not a coincidence. It’s the strategy.

SKIMS as a Powerhouse and Kim Kardashian as Its Founder

SKIMS didn’t start with thongs. It began with a mission to solve real problems. Founded in 2019 by Kim Kardashian and Jens Grede, the brand emerged from Kim’s personal frustration: she “couldn’t find anything that matched her skin tone” and cared deeply about fit, comfort, and inclusivity.

From day one, inclusivity became the foundation of the SKIMS ethos. The brand’s shapewear line offered sizes from XXS to 5XL and a wide spectrum of skin-matching shades, setting a new standard for accessibility in the fashion industry. As the brand grew, it expanded seamlessly into loungewear, lingerie, swimwear, and even menswear, all while keeping its minimalist aesthetic and body-positive message intact. By 2023, SKIMS’ valuation had soared to $4 billion, cementing its place as one of the most powerful names in modern fashion.

Kim’s role is far from symbolic. As Creative Director and largest shareholder, she personally approves fabrics, campaigns, and creative concepts. Her imprint runs through every detail—from the tone of SKIMS’ marketing to the cultural pulse it taps into. The SKIMS Faux Hair Thong is no random stunt. It’s part of a deliberate pattern. SKIMS has built a reputation for launching provocative, conversation-starting products, from face wraps to nipple bras, that spark curiosity, ignite debate, and, crucially, sell out fast.

Reactions, Fallout & What It Says About Fashion and Identity

The internet reacted instantly. Some people laughed, others cringed, and a few were simply stunned. One X (formerly Twitter) user joked, “I’m calling 911.” Critics questioned its purpose, dismissing it as a stunt for shock value. Yet, just as many applauded its audacity, seeing it as SKIMS once again challenging norms around beauty, body hair, and femininity. It’s telling that conversations about pubic hair, long considered taboo, are resurfacing in the broader discourse on gender, grooming, and self-expression.

Despite the debate, the numbers speak for themselves. The SKIMS Faux Hair Thong sold out quickly, proving that even when an idea borders on absurd, curiosity and novelty have commercial power. For SKIMS, the product’s success isn’t just about underwear. It’s about owning the cultural conversation. Kim Kardashian understands that in today’s attention economy, every headline is currency, and every launch has the potential to become a viral cultural moment.

Why This Thong Matters Beyond the Shock Factor

This launch reveals more than bold design. It reflects unshakable confidence in brand identity, customer curiosity, and cultural conversation. In this moment, SKIMS is doing what few brands dare: turning underwear into performance, hair into statement, and personal body choices into fashion spectacle.

When SKIMS first entered the scene, it disrupted the industry with its inclusive approach to fit, tone, and size. Now, it’s doing something more, shaping how we talk about comfort, confidence, and controversy. A drop like this isn’t just worn; it’s watched.

Ultimately, the SKIMS Faux Hair Thong may be divisive, but it’s undeniably on brand. It reminds us that fashion isn’t only about what we choose to cover, but what we’re bold enough to reveal. Beneath the mesh and faux strands lies something deeper—a statement about autonomy, audacity, and artistry. And Kim Kardashian has built a brand powerful enough to make all three coexist.

Featured image: @kimkardashian/Instagram 

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