Updated 1:36 p.m. ET: The best Black Friday sneaker deals are kind of all over the place, but in a weirdly endearing way. Whether you’re a Swoosh apologist, a Three Stripes loyalist, or a die-hard New Balance fanboy, every sneaker brand worth its name in shock-absorbing foam is offering an insane array of discounts. Which means the most capitalist holiday of them all is truly chockablock with killer kicks at perhaps the best time to buy ‘em—not only because they’re on sale, but because no matter how much turkey you gobble, your feet won’t grow an inch.
From retro tennis trainers to futuristic runners, grippy trail shoes to barely-there designer slip-ons, every kind of sneaker you can think of is on sale. And while discounted shoes are ubiquitous, the best Black Friday sneaker deals are quite literally in only one spot: right here, bud.
Want more savings intel? Start with our guide to the best Black Friday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
The Best Black Friday Sneaker Deals to Shop Now
In This Guide
Adidas Deals
If you’re a stripes-over-checks kind of guy, you can get your Adidas fix for a discount, too. Head to the Adidas website and save up to 60% off a ton of kicks, not to mention heaps of great clothes and gear. Or, peep other sites like Nordstrom and Mr Porter for deals on rare Adidas sneakers, too.
Asics Deals
Asics doesn’t seem to be having a sanctioned Black Friday sale, but there are a ton of sweet sneakers waiting to be snagged in their general sale section including real-deal marathon trainers to lifestyle sneakers.
New Balance Deals
New Balance has been the sneaker of choice for hip dads and not-so-hip dads for generations. Now you can assume your fatherly figure for up to 40% off.
Nike Deals
Nike’s dominance can’t be understated and the Nike Black Friday sale is just further proof. Use the code BFRIDAY and nab a cool 50% off on a ton of Swoosh. And if your size or style is sold out, there’s some Nike heat hangin’ around other retailers if you know where to look.
Hoka Deals
The Hoka Black Friday sale is a perfect way to keep your mileage up and your wallet happy. Lace up savings of 20% off when you sign up for a free Hoka membership.
Vans Deals
Look, most of us cannot kick flip let alone stand up straight on a skateboard. But damn near everyone can get into a pair of Vans and look great. Drop into Vans.com and save up to 40% off the full range of waffle-soled kicks.
More Black Friday Sneaker Deals We Love
Those other brands not doin’ it for ya? Well there’s an avalanche of other sneaker brands on sale (surprise, surprise), and here’s but a few of the sickest styles on sale right now.
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