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Super Bowl 2026: How much does a commercial cost?

Super Bowl 2026: How much does a commercial cost?

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SEATTLE, WASHINGTON – JANUARY 25: Sam Darnold #14 of the Seattle Seahawks celebrates after defeating the Los Angeles Rams an NFC Championship NFL football game at Lumen Field on January 25, 2026 in Seattle, Washington. (Photo by Michael Owens/Getty Images) | Getty Images

Super Bowl Sunday is one of the biggest days of the calendar year.

Not just for the two teams playing in the big game — the New England Patriots and the Seattle Seahawks — but for the companies who have placed massive bets on the commercials they will air during the Super Bowl.

Bets that are not cheap.

Every NFL season, the Super Bowl stands out as the most-watched television event of the entire year, and the league has the Nielsen ratings to prove it. While last year’s Super Bowl LIX was a blowout, won by the Philadelphia Eagles by a final score of 40-22, it went into the history books as the most-watched Super Bowl broadcast ever, with over 127 million viewers tuning in to see the game.

With those kinds of potential customers on the table, the price to get a commercial in front of them is not cheap.

According to AdWeek, the price for a 30-second commercial during Super Bowl LX has soared to $8 million, after NBC opened in the summer by offering spots for $7 million. As AdWeek notes, “due to demand, the company has already reached its cap for the number of spots that were available for advertisers to buy during the upfront season.”

This is also the amount that companies had to pay for last year’s game. As compiled by Statista, $8 million represents an increase of $1 million over both Super Bowl LVII and Super Bowl LVIII:

However, $8 million is not the ceiling. According to Mike Marshall, head of global advertising for NBC Universaly, some companies are paying $10 million or more. Marshall shared that updated said on “The Varsity” podcast with John Ourand in early January.

Another way to look at the rising costs of a Super Bowl commercial? This game represents a rematch of Super Bowl XLIX, played in 2015. When the Patriots and the Seahawks last met in a Super Bowl, the cost of a 30-second commercial was $4.25 million.

Since then, it has nearly doubled.

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Deadspin | Falcons pick up team option for star RB Bijan Robinson in 2027 Jan 4, 2026; Atlanta, Georgia, USA; Atlanta Falcons running back Bijan Robinson (7) runs against the New Orleans Saints during the first quarter at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-Imagn Images The Atlanta Falcons exercised their fifth-year option for All-Pro running back Bijan Robinson for the 2027 season on Friday. Robinson, 24, is coming off a stellar third season with the Falcons in 2025 when he set the franchise mark with 2,298 total yards from scrimmage, which led the NFL. He rushed for 1,478 yards and seven touchdowns, including a league-long 93-yarder, and caught 79 passes for 820 yards and four TDs. He will earn .323 million in base salary in 2027, the club’s option year, according to Spotrac. Robinson signed a four-year, .9 million contract as a rookie in 2023 which in 2026 will pay him a base salary of .1 million, a prorated signing bonus of .2 million and a roster bonus of .6 million with a cap hit of ,986,809, per Spotrac. “He is one of the best players at his position, one of the best players in the league,” Atlanta’s new general manager Ian Cunningham said at the annual NFL league meetings last month in Phoenix. “I was excited that I had already had the chance to get to know him and start some dialogue with him.” Robinson was voted to the Pro Bowl the last two seasons, was first-team All-Pro in 2025 and was named to the NFL All-Rookie team in 2023. Atlanta selected Robinson with the eighth overall pick of the 2023 NFL Draft out of Texas. He has 805 career rushing attempts for 3,910 yards and 25 TDs, and 198 receptions for 1,738 yards and nine TDs in 51 games (50 starts). “There’s no shortage in what he can do for the football team on the field,” new head coach Kevin Stefanski said this week. “But also the person that he is off the field and what he brings to our locker room, and to the question earlier about culture and being a player-driven culture, he’s a driver of that just because of how he attacks each day.” –Field Level Media #Deadspin #Falcons #pick #team #option #star #Bijan #RobinsonJan 4, 2026; Atlanta, Georgia, USA; Atlanta Falcons running back Bijan Robinson (7) runs against the New Orleans Saints during the first quarter at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-Imagn Images

The Atlanta Falcons exercised their fifth-year option for All-Pro running back Bijan Robinson for the 2027 season on Friday.

Robinson, 24, is coming off a stellar third season with the Falcons in 2025 when he set the franchise mark with 2,298 total yards from scrimmage, which led the NFL. He rushed for 1,478 yards and seven touchdowns, including a league-long 93-yarder, and caught 79 passes for 820 yards and four TDs.

He will earn $11.323 million in base salary in 2027, the club’s option year, according to Spotrac. Robinson signed a four-year, $21.9 million contract as a rookie in 2023 which in 2026 will pay him a base salary of $1.1 million, a prorated signing bonus of $3.2 million and a roster bonus of $2.6 million with a cap hit of $6,986,809, per Spotrac.

“He is one of the best players at his position, one of the best players in the league,” Atlanta’s new general manager Ian Cunningham said at the annual NFL league meetings last month in Phoenix. “I was excited that I had already had the chance to get to know him and start some dialogue with him.”


Robinson was voted to the Pro Bowl the last two seasons, was first-team All-Pro in 2025 and was named to the NFL All-Rookie team in 2023.

Atlanta selected Robinson with the eighth overall pick of the 2023 NFL Draft out of Texas.

He has 805 career rushing attempts for 3,910 yards and 25 TDs, and 198 receptions for 1,738 yards and nine TDs in 51 games (50 starts).

“There’s no shortage in what he can do for the football team on the field,” new head coach Kevin Stefanski said this week. “But also the person that he is off the field and what he brings to our locker room, and to the question earlier about culture and being a player-driven culture, he’s a driver of that just because of how he attacks each day.”

–Field Level Media

#Deadspin #Falcons #pick #team #option #star #Bijan #Robinson">Deadspin | Falcons pick up team option for star RB Bijan Robinson in 2027 Jan 4, 2026; Atlanta, Georgia, USA; Atlanta Falcons running back Bijan Robinson (7) runs against the New Orleans Saints during the first quarter at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-Imagn Images The Atlanta Falcons exercised their fifth-year option for All-Pro running back Bijan Robinson for the 2027 season on Friday. Robinson, 24, is coming off a stellar third season with the Falcons in 2025 when he set the franchise mark with 2,298 total yards from scrimmage, which led the NFL. He rushed for 1,478 yards and seven touchdowns, including a league-long 93-yarder, and caught 79 passes for 820 yards and four TDs. He will earn .323 million in base salary in 2027, the club’s option year, according to Spotrac. Robinson signed a four-year, .9 million contract as a rookie in 2023 which in 2026 will pay him a base salary of .1 million, a prorated signing bonus of .2 million and a roster bonus of .6 million with a cap hit of ,986,809, per Spotrac. “He is one of the best players at his position, one of the best players in the league,” Atlanta’s new general manager Ian Cunningham said at the annual NFL league meetings last month in Phoenix. “I was excited that I had already had the chance to get to know him and start some dialogue with him.” Robinson was voted to the Pro Bowl the last two seasons, was first-team All-Pro in 2025 and was named to the NFL All-Rookie team in 2023. Atlanta selected Robinson with the eighth overall pick of the 2023 NFL Draft out of Texas. He has 805 career rushing attempts for 3,910 yards and 25 TDs, and 198 receptions for 1,738 yards and nine TDs in 51 games (50 starts). “There’s no shortage in what he can do for the football team on the field,” new head coach Kevin Stefanski said this week. “But also the person that he is off the field and what he brings to our locker room, and to the question earlier about culture and being a player-driven culture, he’s a driver of that just because of how he attacks each day.” –Field Level Media #Deadspin #Falcons #pick #team #option #star #Bijan #Robinson

Josh Hazlewood will play his first match of the IPL 2026 for Royal Challengers Bengaluru against Rajasthan Royals at the ACA Stadium in Guwahati on Friday.

Hazlewood replaced Jacob Duffy in the playing XI, RCB captain Rajat Patidar confirmed at the toss. Hazlewood is the only change in RCB’s eleven.

The Australian pacer was nursing hamstring and Achilles problems for which he missed the Ashes series as well as the T20 World Cup 2026 for Australia.

The last time Hazlewood played a professional match was in November 2025 in a shield game for New South Wales against Victoria. His last international match was against India in the T20I series in October.

The Royals captain Riyan Parag won the toss and opted to bowl in rain-hit game.

Published on Apr 10, 2026

#IPL #Josh #Hazlewood #starts #RCB">IPL 2026: Josh Hazlewood starts for RCB against RR Josh Hazlewood will play his first match of the IPL 2026 for Royal Challengers Bengaluru against Rajasthan Royals at the ACA Stadium in Guwahati on Friday.Hazlewood replaced Jacob Duffy in the playing XI, RCB captain Rajat Patidar confirmed at the toss. Hazlewood is the only change in RCB’s eleven.The Australian pacer was nursing hamstring and Achilles problems for which he missed the Ashes series as well as the T20 World Cup 2026 for Australia.The last time Hazlewood played a professional match was in November 2025 in a shield game for New South Wales against Victoria. His last international match was against India in the T20I series in October.The Royals captain Riyan Parag won the toss and opted to bowl in rain-hit game.Published on Apr 10, 2026 #IPL #Josh #Hazlewood #starts #RCB

Deadspin | LAFC brings record clean-sheet start into game vs. skidding Portland Apr 7, 2026; Los Angeles, CA, USA; LAFC goalkeeper Hugo Lloris (1) defends the goal against Cruz Azul in the first half of a Concacaf Champions Cup quarterfinal at BMO Stadium. Mandatory Credit: Kirby Lee-Imagn Images The Portland Timbers will try to snap a five-match winless streak when they host Western Conference-leading Los Angeles FC on Saturday afternoon. The question heading into the match is not whether the Timbers (1-4-1, 4 points) can win the game, but rather can they at least score a goal? LAFC (5-0-1, 16 points), led by former French national team and Tottenham Hotspur star Hugo Lloris in goal, have set an MLS record with six straight clean sheets to start a season. Lloris, who helped lead France to the 2018 World Cup, has made 22 saves in the six contests, including six in last week’s 6-0 victory over Orlando City. “We don’t go into games thinking about, ‘Oh, we have to keep a clean sheet,'” Los Angeles coach Marc Dos Santos said. “We go into games thinking about what we have to do as a group, collectively.” To that end, LAFC is tied for second in goals scored in MLS with 14. Forward Denis Bouanga leads the team with four goals, including a hat trick that took just 28 minutes to complete against Orlando, while Son Heung-Min leads the league with seven assists. The only blip on LAFC’s record so far this season is a 0-0 draw at Austin FC on March 21. Portland, which is 0-4-1 in its last five matches since a season-opening 3-2 home victory over the Columbus Crew on Feb. 21, has allowed a Western Conference-worst 15 goals while scoring nine times. The Timbers come in off a 3-2 loss at MLS Cup runner-up Vancouver last Saturday in which they allowed two goals in second-half stoppage time to take a shocking defeat. Portland coach Phil Neville knows his squad faces a big challenge on Saturday. “They’re a team that has not conceded any goals this season and they don’t give away many chances,” Neville said. “In terms of attacking play, I think we’re going to have to be really, really, really good in our attacking play, our attacking movements and our attacking control.” –Field Level Media #Deadspin #LAFC #brings #record #cleansheet #start #game #skidding #PortlandApr 7, 2026; Los Angeles, CA, USA; LAFC goalkeeper Hugo Lloris (1) defends the goal against Cruz Azul in the first half of a Concacaf Champions Cup quarterfinal at BMO Stadium. Mandatory Credit: Kirby Lee-Imagn Images

The Portland Timbers will try to snap a five-match winless streak when they host Western Conference-leading Los Angeles FC on Saturday afternoon.

The question heading into the match is not whether the Timbers (1-4-1, 4 points) can win the game, but rather can they at least score a goal?

LAFC (5-0-1, 16 points), led by former French national team and Tottenham Hotspur star Hugo Lloris in goal, have set an MLS record with six straight clean sheets to start a season.

Lloris, who helped lead France to the 2018 World Cup, has made 22 saves in the six contests, including six in last week’s 6-0 victory over Orlando City.

“We don’t go into games thinking about, ‘Oh, we have to keep a clean sheet,'” Los Angeles coach Marc Dos Santos said. “We go into games thinking about what we have to do as a group, collectively.”

To that end, LAFC is tied for second in goals scored in MLS with 14. Forward Denis Bouanga leads the team with four goals, including a hat trick that took just 28 minutes to complete against Orlando, while Son Heung-Min leads the league with seven assists.


The only blip on LAFC’s record so far this season is a 0-0 draw at Austin FC on March 21.

Portland, which is 0-4-1 in its last five matches since a season-opening 3-2 home victory over the Columbus Crew on Feb. 21, has allowed a Western Conference-worst 15 goals while scoring nine times.

The Timbers come in off a 3-2 loss at MLS Cup runner-up Vancouver last Saturday in which they allowed two goals in second-half stoppage time to take a shocking defeat.

Portland coach Phil Neville knows his squad faces a big challenge on Saturday.

“They’re a team that has not conceded any goals this season and they don’t give away many chances,” Neville said. “In terms of attacking play, I think we’re going to have to be really, really, really good in our attacking play, our attacking movements and our attacking control.”

–Field Level Media

#Deadspin #LAFC #brings #record #cleansheet #start #game #skidding #Portland">Deadspin | LAFC brings record clean-sheet start into game vs. skidding Portland Apr 7, 2026; Los Angeles, CA, USA; LAFC goalkeeper Hugo Lloris (1) defends the goal against Cruz Azul in the first half of a Concacaf Champions Cup quarterfinal at BMO Stadium. Mandatory Credit: Kirby Lee-Imagn Images The Portland Timbers will try to snap a five-match winless streak when they host Western Conference-leading Los Angeles FC on Saturday afternoon. The question heading into the match is not whether the Timbers (1-4-1, 4 points) can win the game, but rather can they at least score a goal? LAFC (5-0-1, 16 points), led by former French national team and Tottenham Hotspur star Hugo Lloris in goal, have set an MLS record with six straight clean sheets to start a season. Lloris, who helped lead France to the 2018 World Cup, has made 22 saves in the six contests, including six in last week’s 6-0 victory over Orlando City. “We don’t go into games thinking about, ‘Oh, we have to keep a clean sheet,'” Los Angeles coach Marc Dos Santos said. “We go into games thinking about what we have to do as a group, collectively.” To that end, LAFC is tied for second in goals scored in MLS with 14. Forward Denis Bouanga leads the team with four goals, including a hat trick that took just 28 minutes to complete against Orlando, while Son Heung-Min leads the league with seven assists. The only blip on LAFC’s record so far this season is a 0-0 draw at Austin FC on March 21. Portland, which is 0-4-1 in its last five matches since a season-opening 3-2 home victory over the Columbus Crew on Feb. 21, has allowed a Western Conference-worst 15 goals while scoring nine times. The Timbers come in off a 3-2 loss at MLS Cup runner-up Vancouver last Saturday in which they allowed two goals in second-half stoppage time to take a shocking defeat. Portland coach Phil Neville knows his squad faces a big challenge on Saturday. “They’re a team that has not conceded any goals this season and they don’t give away many chances,” Neville said. “In terms of attacking play, I think we’re going to have to be really, really, really good in our attacking play, our attacking movements and our attacking control.” –Field Level Media #Deadspin #LAFC #brings #record #cleansheet #start #game #skidding #Portland

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