MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.
Why Did Apple Increase MacBook and iPad Prices?
This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.
According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.
Which Apple Products Have Become More Expensive?
The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.
Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.
Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.
MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.
Why Did Apple Increase MacBook and iPad Prices?
This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.
According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.
Which Apple Products Have Become More Expensive?
The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.
Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.
Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.
#Apple #Increased #MacBook #iPad #Pricesapple">Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000?
Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.
Why Did Apple Increase MacBook and iPad Prices?
This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.
According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.
Which Apple Products Have Become More Expensive?
The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.
Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.
Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.
#Apple #Increased #MacBook #iPad #Pricesapple
Apple has announced a major price hike for several MacBook and iPad models in India.…
The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.
Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everythingisgettingmoreexpensive.
Smartwatch and wearable deals
Home theater and speaker deals
Update, June 26th: Struck some out of deals near the end of the sale.
The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.
Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everythingisgettingmoreexpensive.
Smartwatch and wearable deals
Home theater and speaker deals
Update, June 26th: Struck some out of deals near the end of the sale.
#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable">It’s the last day of Prime Day — here are over 140 great deals to choose from
We’ve arrived at the final day of Prime Day, which at this point should probably be called “Prime Week.” We’ve found discounts on all manner of gadgets, including TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.
The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.
Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everythingisgettingmoreexpensive.
Smartwatch and wearable deals
Home theater and speaker deals
Update, June 26th: Struck some out of deals near the end of the sale.
Below are the best Apple deals currently available. Some are exclusive to Prime Day, while others are simply great discounts we think are worth highlighting. We’ll continue updating this guide throughout Prime Day, highlighting more deals as they become available.
Earbud and headphone deals
Update, June 25th: Adjusted prices and availability.
Below are the best Apple deals currently available. Some are exclusive to Prime Day, while others are simply great discounts we think are worth highlighting. We’ll continue updating this guide throughout Prime Day, highlighting more deals as they become available.
Earbud and headphone deals
Update, June 25th: Adjusted prices and availability.
#Apple #deals #Prime #DayApple,Deals,Gadgets,Prime Day,Tech,Verge Shopping">The best Apple deals you can get during Prime Day
Amazon’s Prime Day is now in its third day, and whether you’re looking for a new pair of wireless earbuds or a smartwatch, there’s a good chance you’ll find a discount. The Apple Watch Series 11 has already dropped to a new low price, while the AirPods Pro 3 are discounted to $179. With Apple recently raising prices on several Macs and iPads, now may be one of the last chances to pick up the company’s hardware before those increases fully take effect. Some retailers are still offering discounts based on the previous list prices, making today’s deals even better. With that in mind, we’ve added several new tablet and laptop deals below.
Below are the best Apple deals currently available. Some are exclusive to Prime Day, while others are simply great discounts we think are worth highlighting. We’ll continue updating this guide throughout Prime Day, highlighting more deals as they become available.
Earbud and headphone deals
Update, June 25th: Adjusted prices and availability.
Amazon’s Prime Day is now in its third day, and whether you’re looking for a…
WWDC 2026, Apple unveiled iOS 27, the latest version of its iPhone software, packed with amazing AI-driven upgrades. From a new Siri experience to improved Photos editor tools and better system performance, many new capabilities have been introduced in the OS that will make life easier for users. Testing of iOS 27 on developers has already started, before its final release. Apple will roll out a public beta next month, in July, followed by a formal launch in the fall. Here are the nine best features coming to your iPhone.
1. Siri AI Gets a Major Upgrade
Siri AI by Apple has been included in iOS 27 as one of its most exciting innovations. The technology has been redesigned to make Siri smarter, more proactive, and better able to help users accomplish their tasks in real life. Because Siri now understands natural language, people can speak freely without using any commands.
The assistant can use information from apps such as Messages, Mail, Music, Phone, and Calendar to provide personalized responses to users. With Siri, users can ask questions about information in past messages. Because Siri can remember previous interactions, it can maintain a conversation.
2. New AI-Powered Features for Everyday Tasks
Making the iPhone user experience smarter is one of the key purposes of iOS 27. Currently, Apple Intelligence operates on several types of information: voice messages, text, images, and app information. In this way, the system will be able to identify users’ needs and assist them.
The improvements also enhance Siri’s performance, with better language comprehension and greater accuracy when transcribing the user’s voice. Users can personalize certain aspects of the Siri experience and converse more naturally with the assistant.
3. Liquid Glass Design Becomes Easier to Use
This is the first time that Apple has introduced an upgrade to the Liquid Glass design with iOS 27. Apple has concentrated on practicality by improving readability and visual harmony. Higher contrast will enable people to see information more easily, either when they are using applications or accessing settings.
Apple has also updated app icons with sharper details and improved visual depth. Customization is now possible, allowing the user to choose whether the user interface will be clearer or tinted. This has been done to make the viewing experience more enjoyable.
4. Faster Performance Across the System
Performance is an important aspect of iOS 27 because Apple has made many adjustments that can enhance the system’s overall performance. Specifically, the operating system has been optimized in some key areas to allow users’ applications and services to load faster.
Apps can be opened 30% faster, and photographs open much more rapidly, particularly when dealing with large photo libraries. The speed at which documents can be shared using AirDrop is also much greater than previously. Furthermore, Apple has been able to optimize system process efficiency in older iPhones, too.
5. Visual Intelligence Gets Smarter
A number of enhancements have been made to Visual Intelligence in iOS 27 to improve users’ experience with what their iPhone camera can offer. New functions have been integrated into Siri and can deliver helpful suggestions based on visual input from the camera.
This would allow users to learn about the nutritional details of any food item and gain insight into their eating habits. Another great feature is that it can scan information from any poster or brochure and automatically add events to the calendar according to those details.
6. Better Connectivity and Messaging Experience
With iOS 27, Apple is focusing on delivering fast, reliable communication by implementing improved network management capabilities. As a result of the latest updates, Apple will be able to switch between Wi-Fi and cellular data based on signal strength, and vice versa.
It also helps keep the conversation going, even under unfavorable network conditions. Texts can be sent instantly, without waiting for other content, such as photographs or video clips, to finish uploading. It also allows users to share images in full resolution in Shared Albums.
7. Safari Gets Smarter Browsing Tools
One of the biggest additions is the ability to organize tabs and web pages by topic. This makes it easier to manage multiple websites and quickly return to important content later. Safari also introduces a new monitoring feature that can track changes on specific web pages. Users can receive alerts when a sold-out product becomes available again or when concert tickets go on sale. Apple says these tools work while protecting user privacy, as much of the processing happens directly on the device.
8. Shortcuts and Passwords Become More Helpful
The Shortcuts application becomes much more approachable with iOS 27 because it incorporates Siri’s power into its workflow. It is now possible to explain the process to Siri verbally, which will then create the automation itself, eliminating the need for complex settings.
Another way the firm is working on strengthening password protection is by making changes to the Passwords app. The app will be able to notify users of a breach and make it easy for them to change passwords. This reduces the amount of work that would otherwise be done manually.
9. Home App and AirPods Gain New Features
The Home app receives new features in iOS 27 that make managing smart home devices more convenient. Apple is adding support for higher-resolution security camera recordings, giving users clearer footage when reviewing events. The app can also automatically identify and save important clips, making them easier to find later.
Apple is also enhancing notifications by offering smarter updates about activities in the home. On the other hand, for AirPods customers, the ability to adjust sound settings has been improved by the addition of an equalizer button.
WWDC 2026, Apple unveiled iOS 27, the latest version of its iPhone software, packed with amazing AI-driven upgrades. From a new Siri experience to improved Photos editor tools and better system performance, many new capabilities have been introduced in the OS that will make life easier for users. Testing of iOS 27 on developers has already started, before its final release. Apple will roll out a public beta next month, in July, followed by a formal launch in the fall. Here are the nine best features coming to your iPhone.
1. Siri AI Gets a Major Upgrade
Siri AI by Apple has been included in iOS 27 as one of its most exciting innovations. The technology has been redesigned to make Siri smarter, more proactive, and better able to help users accomplish their tasks in real life. Because Siri now understands natural language, people can speak freely without using any commands.
The assistant can use information from apps such as Messages, Mail, Music, Phone, and Calendar to provide personalized responses to users. With Siri, users can ask questions about information in past messages. Because Siri can remember previous interactions, it can maintain a conversation.
2. New AI-Powered Features for Everyday Tasks
Making the iPhone user experience smarter is one of the key purposes of iOS 27. Currently, Apple Intelligence operates on several types of information: voice messages, text, images, and app information. In this way, the system will be able to identify users’ needs and assist them.
The improvements also enhance Siri’s performance, with better language comprehension and greater accuracy when transcribing the user’s voice. Users can personalize certain aspects of the Siri experience and converse more naturally with the assistant.
3. Liquid Glass Design Becomes Easier to Use
This is the first time that Apple has introduced an upgrade to the Liquid Glass design with iOS 27. Apple has concentrated on practicality by improving readability and visual harmony. Higher contrast will enable people to see information more easily, either when they are using applications or accessing settings.
Apple has also updated app icons with sharper details and improved visual depth. Customization is now possible, allowing the user to choose whether the user interface will be clearer or tinted. This has been done to make the viewing experience more enjoyable.
4. Faster Performance Across the System
Performance is an important aspect of iOS 27 because Apple has made many adjustments that can enhance the system’s overall performance. Specifically, the operating system has been optimized in some key areas to allow users’ applications and services to load faster.
Apps can be opened 30% faster, and photographs open much more rapidly, particularly when dealing with large photo libraries. The speed at which documents can be shared using AirDrop is also much greater than previously. Furthermore, Apple has been able to optimize system process efficiency in older iPhones, too.
5. Visual Intelligence Gets Smarter
A number of enhancements have been made to Visual Intelligence in iOS 27 to improve users’ experience with what their iPhone camera can offer. New functions have been integrated into Siri and can deliver helpful suggestions based on visual input from the camera.
This would allow users to learn about the nutritional details of any food item and gain insight into their eating habits. Another great feature is that it can scan information from any poster or brochure and automatically add events to the calendar according to those details.
6. Better Connectivity and Messaging Experience
With iOS 27, Apple is focusing on delivering fast, reliable communication by implementing improved network management capabilities. As a result of the latest updates, Apple will be able to switch between Wi-Fi and cellular data based on signal strength, and vice versa.
It also helps keep the conversation going, even under unfavorable network conditions. Texts can be sent instantly, without waiting for other content, such as photographs or video clips, to finish uploading. It also allows users to share images in full resolution in Shared Albums.
7. Safari Gets Smarter Browsing Tools
One of the biggest additions is the ability to organize tabs and web pages by topic. This makes it easier to manage multiple websites and quickly return to important content later. Safari also introduces a new monitoring feature that can track changes on specific web pages. Users can receive alerts when a sold-out product becomes available again or when concert tickets go on sale. Apple says these tools work while protecting user privacy, as much of the processing happens directly on the device.
8. Shortcuts and Passwords Become More Helpful
The Shortcuts application becomes much more approachable with iOS 27 because it incorporates Siri’s power into its workflow. It is now possible to explain the process to Siri verbally, which will then create the automation itself, eliminating the need for complex settings.
Another way the firm is working on strengthening password protection is by making changes to the Passwords app. The app will be able to notify users of a breach and make it easy for them to change passwords. This reduces the amount of work that would otherwise be done manually.
9. Home App and AirPods Gain New Features
The Home app receives new features in iOS 27 that make managing smart home devices more convenient. Apple is adding support for higher-resolution security camera recordings, giving users clearer footage when reviewing events. The app can also automatically identify and save important clips, making them easier to find later.
Apple is also enhancing notifications by offering smarter updates about activities in the home. On the other hand, for AirPods customers, the ability to adjust sound settings has been improved by the addition of an equalizer button.
#iOS #Upgrades #Apple #Announced #WWDCapple">9 Best iOS 27 Upgrades Apple Announced at WWDC 2026
At WWDC 2026, Apple unveiled iOS 27, the latest version of its iPhone software, packed with amazing AI-driven upgrades. From a new Siri experience to improved Photos editor tools and better system performance, many new capabilities have been introduced in the OS that will make life easier for users. Testing of iOS 27 on developers has already started, before its final release. Apple will roll out a public beta next month, in July, followed by a formal launch in the fall. Here are the nine best features coming to your iPhone.
1. Siri AI Gets a Major Upgrade
Siri AI by Apple has been included in iOS 27 as one of its most exciting innovations. The technology has been redesigned to make Siri smarter, more proactive, and better able to help users accomplish their tasks in real life. Because Siri now understands natural language, people can speak freely without using any commands.
The assistant can use information from apps such as Messages, Mail, Music, Phone, and Calendar to provide personalized responses to users. With Siri, users can ask questions about information in past messages. Because Siri can remember previous interactions, it can maintain a conversation.
2. New AI-Powered Features for Everyday Tasks
Making the iPhone user experience smarter is one of the key purposes of iOS 27. Currently, Apple Intelligence operates on several types of information: voice messages, text, images, and app information. In this way, the system will be able to identify users’ needs and assist them.
The improvements also enhance Siri’s performance, with better language comprehension and greater accuracy when transcribing the user’s voice. Users can personalize certain aspects of the Siri experience and converse more naturally with the assistant.
3. Liquid Glass Design Becomes Easier to Use
This is the first time that Apple has introduced an upgrade to the Liquid Glass design with iOS 27. Apple has concentrated on practicality by improving readability and visual harmony. Higher contrast will enable people to see information more easily, either when they are using applications or accessing settings.
Apple has also updated app icons with sharper details and improved visual depth. Customization is now possible, allowing the user to choose whether the user interface will be clearer or tinted. This has been done to make the viewing experience more enjoyable.
4. Faster Performance Across the System
Performance is an important aspect of iOS 27 because Apple has made many adjustments that can enhance the system’s overall performance. Specifically, the operating system has been optimized in some key areas to allow users’ applications and services to load faster.
Apps can be opened 30% faster, and photographs open much more rapidly, particularly when dealing with large photo libraries. The speed at which documents can be shared using AirDrop is also much greater than previously. Furthermore, Apple has been able to optimize system process efficiency in older iPhones, too.
5. Visual Intelligence Gets Smarter
A number of enhancements have been made to Visual Intelligence in iOS 27 to improve users’ experience with what their iPhone camera can offer. New functions have been integrated into Siri and can deliver helpful suggestions based on visual input from the camera.
This would allow users to learn about the nutritional details of any food item and gain insight into their eating habits. Another great feature is that it can scan information from any poster or brochure and automatically add events to the calendar according to those details.
6. Better Connectivity and Messaging Experience
With iOS 27, Apple is focusing on delivering fast, reliable communication by implementing improved network management capabilities. As a result of the latest updates, Apple will be able to switch between Wi-Fi and cellular data based on signal strength, and vice versa.
It also helps keep the conversation going, even under unfavorable network conditions. Texts can be sent instantly, without waiting for other content, such as photographs or video clips, to finish uploading. It also allows users to share images in full resolution in Shared Albums.
7. Safari Gets Smarter Browsing Tools
One of the biggest additions is the ability to organize tabs and web pages by topic. This makes it easier to manage multiple websites and quickly return to important content later. Safari also introduces a new monitoring feature that can track changes on specific web pages. Users can receive alerts when a sold-out product becomes available again or when concert tickets go on sale. Apple says these tools work while protecting user privacy, as much of the processing happens directly on the device.
8. Shortcuts and Passwords Become More Helpful
The Shortcuts application becomes much more approachable with iOS 27 because it incorporates Siri’s power into its workflow. It is now possible to explain the process to Siri verbally, which will then create the automation itself, eliminating the need for complex settings.
Another way the firm is working on strengthening password protection is by making changes to the Passwords app. The app will be able to notify users of a breach and make it easy for them to change passwords. This reduces the amount of work that would otherwise be done manually.
9. Home App and AirPods Gain New Features
The Home app receives new features in iOS 27 that make managing smart home devices more convenient. Apple is adding support for higher-resolution security camera recordings, giving users clearer footage when reviewing events. The app can also automatically identify and save important clips, making them easier to find later.
Apple is also enhancing notifications by offering smarter updates about activities in the home. On the other hand, for AirPods customers, the ability to adjust sound settings has been improved by the addition of an equalizer button.
#iOS #Upgrades #Apple #Announced #WWDCapple
At WWDC 2026, Apple unveiled iOS 27, the latest version of its iPhone software, packed…
After stumbling through its first launch of an AI-imbued Siri, Apple is trying again. The newly upgraded Siri AI can chat with you about what might be killing the roses in your yard, put together a shopping list for the hardware store, and set a reminder to lay down some compost in that flower bed. It can reference information in your email and calendar to make its recommendations or provide an actually helpful answer to the question: “When should I leave for the airport?” And yes, it can even add a list of events from an email to your calendar. I tried all of these scenarios out for myself and I saw it happen. AI Siri is for real this time.
This is like, baby’s first AI assistant stuff, but it’s huge that it actually works.
Honestly Bun Mee is my go-to, so this is a good call.
But it’s also a pretty basic set of features for an AI assistant in 2026, particularly if you compare it to what Gemini has been doing on Android for the past couple of years. Google’s chatbot has been able to add multiple calendar events from a screenshot for at least a year at this point. It’s been diagnosing plant problems and scheduling maintenance reminders for months now, if not longer. New Siri is built on Gemini models, so it makes a lot of sense that the first iteration of Siri AI feels a little bit “Gemini, circa 2025.”
Siri AI has its own flavor, though. Apple has a lot of proprietary stuff going on under the hood and in the cloud. It draws from an on-device pool of data that’s gleaned from things like email and messages. This information is indexed so Siri can tap into the relevant bits when needed. Prompts that can’t be handled fully on device are sent to Apple’s Private Cloud Compute with only the relevant pieces of personal data attached. Gemini handles personal context differently; you opt into sharing your Gmail or calendar, and then it’ll go directly to those sources to get the information when needed.
Siri AI working well depends a lot on the AI understanding context. So far, it’s doing pretty well. I asked it when I needed to return some camera gear I rented for WWDC, and it found the information from a calendar event I’d made and in an email (it’s due back Friday, for the record). Likewise, prompting it with something like “add these events to my calendar” will consistently trigger it to reference the information on my screen. So far, so good.
I couldn’t get Siri to engage in any shenanigans — I didn’t exactly stress test it, but the guardrails were strong enough to return a curt “I can’t help you with that” to a shady prompt. Fair. As a conversationalist, new Siri also seems a bit more dispassionate than Gemini. I gave them both the same prompt asking why the flowers in front of my house seemed to be wilting. They both gave wordy responses with a lot of possible causes, but Gemini’s started with “That is incredibly frustrating…” where Siri was more direct and got right into diagnosing the situation.
Siri AI’s response to my question gets to the point quicker.
Gemini sends its sympathies.
The new Siri handled my follow-up requests well, too. I asked it to recommend a garden center “near home” and it came up with a good suggestion. It also created a new reminder list with some checklist items for my garden rehab project and added a calendar event, all from a single prompt. Pretty basic stuff, but this is Siri. The fact that it works at all is a step forward that’s been years in the making.
New Siri pops up in a lot of places on the iPhone. I’ve gotten into the habit of swiping down on the homescreen and using search to get to apps, and every time I do there’s a big prompt to “search or ask” with a glowing, blinking cursor. Long pressing the wake button summons Siri from the Dynamic Island now, too, rather than presenting it as a glowing border around the screen. The changes all add up to a subtle feeling that you’re never very far away from Siri.
The changes all add up to a subtle feeling that you’re never very far away from Siri
This iteration of Siri feels like the AI assistant you’d build if you knew you couldn’t screw it up. It supports a pretty basic set of features — it’s not out here DoorDashing your burritos for you — but it actually does what’s advertised. For the company that made big promises of Siri two years ago that never materialized, that’s a big deal. “It works” and “It will actually ship to customers” are the two targets that Apple couldn’t miss here. It’s only in a developer beta now, but it’s realer than the first AI Siri we were shown at WWDC ever was. Apple needs this version of Siri to earn back trust. And based on what I’ve seen so far, this looks like a small step toward getting that trust back.
Photography by Allison Johnson / The Verge
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After stumbling through its first launch of an AI-imbued Siri, Apple is trying again. The newly upgraded Siri AI can chat with you about what might be killing the roses in your yard, put together a shopping list for the hardware store, and set a reminder to lay down some compost in that flower bed. It can reference information in your email and calendar to make its recommendations or provide an actually helpful answer to the question: “When should I leave for the airport?” And yes, it can even add a list of events from an email to your calendar. I tried all of these scenarios out for myself and I saw it happen. AI Siri is for real this time.
This is like, baby’s first AI assistant stuff, but it’s huge that it actually works.
Honestly Bun Mee is my go-to, so this is a good call.
But it’s also a pretty basic set of features for an AI assistant in 2026, particularly if you compare it to what Gemini has been doing on Android for the past couple of years. Google’s chatbot has been able to add multiple calendar events from a screenshot for at least a year at this point. It’s been diagnosing plant problems and scheduling maintenance reminders for months now, if not longer. New Siri is built on Gemini models, so it makes a lot of sense that the first iteration of Siri AI feels a little bit “Gemini, circa 2025.”
Siri AI has its own flavor, though. Apple has a lot of proprietary stuff going on under the hood and in the cloud. It draws from an on-device pool of data that’s gleaned from things like email and messages. This information is indexed so Siri can tap into the relevant bits when needed. Prompts that can’t be handled fully on device are sent to Apple’s Private Cloud Compute with only the relevant pieces of personal data attached. Gemini handles personal context differently; you opt into sharing your Gmail or calendar, and then it’ll go directly to those sources to get the information when needed.
Siri AI working well depends a lot on the AI understanding context. So far, it’s doing pretty well. I asked it when I needed to return some camera gear I rented for WWDC, and it found the information from a calendar event I’d made and in an email (it’s due back Friday, for the record). Likewise, prompting it with something like “add these events to my calendar” will consistently trigger it to reference the information on my screen. So far, so good.
I couldn’t get Siri to engage in any shenanigans — I didn’t exactly stress test it, but the guardrails were strong enough to return a curt “I can’t help you with that” to a shady prompt. Fair. As a conversationalist, new Siri also seems a bit more dispassionate than Gemini. I gave them both the same prompt asking why the flowers in front of my house seemed to be wilting. They both gave wordy responses with a lot of possible causes, but Gemini’s started with “That is incredibly frustrating…” where Siri was more direct and got right into diagnosing the situation.
Siri AI’s response to my question gets to the point quicker.
Gemini sends its sympathies.
The new Siri handled my follow-up requests well, too. I asked it to recommend a garden center “near home” and it came up with a good suggestion. It also created a new reminder list with some checklist items for my garden rehab project and added a calendar event, all from a single prompt. Pretty basic stuff, but this is Siri. The fact that it works at all is a step forward that’s been years in the making.
New Siri pops up in a lot of places on the iPhone. I’ve gotten into the habit of swiping down on the homescreen and using search to get to apps, and every time I do there’s a big prompt to “search or ask” with a glowing, blinking cursor. Long pressing the wake button summons Siri from the Dynamic Island now, too, rather than presenting it as a glowing border around the screen. The changes all add up to a subtle feeling that you’re never very far away from Siri.
The changes all add up to a subtle feeling that you’re never very far away from Siri
This iteration of Siri feels like the AI assistant you’d build if you knew you couldn’t screw it up. It supports a pretty basic set of features — it’s not out here DoorDashing your burritos for you — but it actually does what’s advertised. For the company that made big promises of Siri two years ago that never materialized, that’s a big deal. “It works” and “It will actually ship to customers” are the two targets that Apple couldn’t miss here. It’s only in a developer beta now, but it’s realer than the first AI Siri we were shown at WWDC ever was. Apple needs this version of Siri to earn back trust. And based on what I’ve seen so far, this looks like a small step toward getting that trust back.
Photography by Allison Johnson / The Verge
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Allison Johnson
#Siri #worksAI,Apple,Hands-on,Reviews,Tech,WWDC 2026">I tried Siri AI, and so far it actually works
Parents want one thing, and one thing only, out of AI: to add a list of soccer games or “spirit week” theme days from an email or a poorly formatted flyer onto their calendar in one shot. And I have good news for parents with iPhones — the new Siri can finally do this.
After stumbling through its first launch of an AI-imbued Siri, Apple is trying again. The newly upgraded Siri AI can chat with you about what might be killing the roses in your yard, put together a shopping list for the hardware store, and set a reminder to lay down some compost in that flower bed. It can reference information in your email and calendar to make its recommendations or provide an actually helpful answer to the question: “When should I leave for the airport?” And yes, it can even add a list of events from an email to your calendar. I tried all of these scenarios out for myself and I saw it happen. AI Siri is for real this time.
This is like, baby’s first AI assistant stuff, but it’s huge that it actually works.
Honestly Bun Mee is my go-to, so this is a good call.
But it’s also a pretty basic set of features for an AI assistant in 2026, particularly if you compare it to what Gemini has been doing on Android for the past couple of years. Google’s chatbot has been able to add multiple calendar events from a screenshot for at least a year at this point. It’s been diagnosing plant problems and scheduling maintenance reminders for months now, if not longer. New Siri is built on Gemini models, so it makes a lot of sense that the first iteration of Siri AI feels a little bit “Gemini, circa 2025.”
Siri AI has its own flavor, though. Apple has a lot of proprietary stuff going on under the hood and in the cloud. It draws from an on-device pool of data that’s gleaned from things like email and messages. This information is indexed so Siri can tap into the relevant bits when needed. Prompts that can’t be handled fully on device are sent to Apple’s Private Cloud Compute with only the relevant pieces of personal data attached. Gemini handles personal context differently; you opt into sharing your Gmail or calendar, and then it’ll go directly to those sources to get the information when needed.
Siri AI working well depends a lot on the AI understanding context. So far, it’s doing pretty well. I asked it when I needed to return some camera gear I rented for WWDC, and it found the information from a calendar event I’d made and in an email (it’s due back Friday, for the record). Likewise, prompting it with something like “add these events to my calendar” will consistently trigger it to reference the information on my screen. So far, so good.
I couldn’t get Siri to engage in any shenanigans — I didn’t exactly stress test it, but the guardrails were strong enough to return a curt “I can’t help you with that” to a shady prompt. Fair. As a conversationalist, new Siri also seems a bit more dispassionate than Gemini. I gave them both the same prompt asking why the flowers in front of my house seemed to be wilting. They both gave wordy responses with a lot of possible causes, but Gemini’s started with “That is incredibly frustrating…” where Siri was more direct and got right into diagnosing the situation.
Siri AI’s response to my question gets to the point quicker.
Gemini sends its sympathies.
The new Siri handled my follow-up requests well, too. I asked it to recommend a garden center “near home” and it came up with a good suggestion. It also created a new reminder list with some checklist items for my garden rehab project and added a calendar event, all from a single prompt. Pretty basic stuff, but this is Siri. The fact that it works at all is a step forward that’s been years in the making.
New Siri pops up in a lot of places on the iPhone. I’ve gotten into the habit of swiping down on the homescreen and using search to get to apps, and every time I do there’s a big prompt to “search or ask” with a glowing, blinking cursor. Long pressing the wake button summons Siri from the Dynamic Island now, too, rather than presenting it as a glowing border around the screen. The changes all add up to a subtle feeling that you’re never very far away from Siri.
The changes all add up to a subtle feeling that you’re never very far away from Siri
This iteration of Siri feels like the AI assistant you’d build if you knew you couldn’t screw it up. It supports a pretty basic set of features — it’s not out here DoorDashing your burritos for you — but it actually does what’s advertised. For the company that made big promises of Siri two years ago that never materialized, that’s a big deal. “It works” and “It will actually ship to customers” are the two targets that Apple couldn’t miss here. It’s only in a developer beta now, but it’s realer than the first AI Siri we were shown at WWDC ever was. Apple needs this version of Siri to earn back trust. And based on what I’ve seen so far, this looks like a small step toward getting that trust back.
Photography by Allison Johnson / The Verge
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
I’ve been testing a lot of $500 to $600 laptops recently from companies like Acer, Lenovo, and HP, many of which take a more conventional Windows approach to rivaling the MacBook Neo by offering better specs at lower prices. They all have 16 GB of RAM and use more powerful chips, too. But none challenge the MacBook Neo in display quality and chassis materials. That doesn’t mean there isn’t a place for something like the HP OmniBook 3, but it doesn’t play for the same audience as the Dell XPS 13 and MacBook Neo.
The Wrong Direction
Inevitably there would be a company that thinks it can ride on the success of the MacBook Neo without understanding what makes it tick. Last week, Microsoft announced two versions of its Surface Laptop for Business PCs: a higher-end 13.8-inch model and a cheaper 13-inch device. The 13.8-inch model is a more standard refresh, implementing Intel’s new Core Ultra X7 368H Panther Lake chip—and most notably, it still starts with 16 GB of RAM.
The smaller 13-inch model is where things get problematic. Despite its starting price of $1,200, that configuration only comes with 8 GB of RAM. Don’t get too caught up in the price, since business PCs always come with an up charge. The starting RAM is the eyebrow-raising spec. Unlike the new Dell XPS 13, Microsoft isn’t tricking this out with a thinner chassis and an upgraded screen—it’s just giving you less computing power and calling it good.
And to be fair, this “optional” 8 GB model is coming later this year, separate from the 16 GB and 24 GB versions. But it’s hard to imagine Microsoft being willing to sell an 8 GB laptop in 2026 if Apple hadn’t paved the way. While there’s no 2025 Surface Laptop 13 for Business for direct comparison, the consumer version of the Surface Laptop 13 started with 16 GB of RAM. This feels like a straight generational downgrade.
I’ve been testing a lot of $500 to $600 laptops recently from companies like Acer, Lenovo, and HP, many of which take a more conventional Windows approach to rivaling the MacBook Neo by offering better specs at lower prices. They all have 16 GB of RAM and use more powerful chips, too. But none challenge the MacBook Neo in display quality and chassis materials. That doesn’t mean there isn’t a place for something like the HP OmniBook 3, but it doesn’t play for the same audience as the Dell XPS 13 and MacBook Neo.
The Wrong Direction
Inevitably there would be a company that thinks it can ride on the success of the MacBook Neo without understanding what makes it tick. Last week, Microsoft announced two versions of its Surface Laptop for Business PCs: a higher-end 13.8-inch model and a cheaper 13-inch device. The 13.8-inch model is a more standard refresh, implementing Intel’s new Core Ultra X7 368H Panther Lake chip—and most notably, it still starts with 16 GB of RAM.
The smaller 13-inch model is where things get problematic. Despite its starting price of $1,200, that configuration only comes with 8 GB of RAM. Don’t get too caught up in the price, since business PCs always come with an up charge. The starting RAM is the eyebrow-raising spec. Unlike the new Dell XPS 13, Microsoft isn’t tricking this out with a thinner chassis and an upgraded screen—it’s just giving you less computing power and calling it good.
And to be fair, this “optional” 8 GB model is coming later this year, separate from the 16 GB and 24 GB versions. But it’s hard to imagine Microsoft being willing to sell an 8 GB laptop in 2026 if Apple hadn’t paved the way. While there’s no 2025 Surface Laptop 13 for Business for direct comparison, the consumer version of the Surface Laptop 13 started with 16 GB of RAM. This feels like a straight generational downgrade.
Microsoft Surface Laptop for Business, 13-inch.
#Targets #Set #MacBook #Neolaptop,laptops,shopping,microsoft,apple,mac,windows,surface,computers,pcs">Everyone Has Their Targets Set on the MacBook Neo
Yet it’s only $699 (or $599 for students). The XPS 13 makes similar trade-offs as the MacBook Neo. First, it starts with only 8 GB of RAM and 256 GB of storage. It also starts with a slower Intel Core 5 processor (note: not Intel Core Ultra). I’ll be interested to find how the performance and battery life stack up against the MacBook Neo, but Dell is clearly taking notes from Apple, which used a slower iPhone chip in the Neo instead of an M-series laptop-grade processor.
What’s nice about the Dell XPS 13, though, is that you can scale it up appropriately. The MacBook Neo is capped in both storage and memory, but the XPS 13 can be configured up to 32 GB of RAM and 1 TB of storage.
I’ve been testing a lot of $500 to $600 laptops recently from companies like Acer, Lenovo, and HP, many of which take a more conventional Windows approach to rivaling the MacBook Neo by offering better specs at lower prices. They all have 16 GB of RAM and use more powerful chips, too. But none challenge the MacBook Neo in display quality and chassis materials. That doesn’t mean there isn’t a place for something like the HP OmniBook 3, but it doesn’t play for the same audience as the Dell XPS 13 and MacBook Neo.
The Wrong Direction
Inevitably there would be a company that thinks it can ride on the success of the MacBook Neo without understanding what makes it tick. Last week, Microsoft announced two versions of its Surface Laptop for Business PCs: a higher-end 13.8-inch model and a cheaper 13-inch device. The 13.8-inch model is a more standard refresh, implementing Intel’s new Core Ultra X7 368H Panther Lake chip—and most notably, it still starts with 16 GB of RAM.
The smaller 13-inch model is where things get problematic. Despite its starting price of $1,200, that configuration only comes with 8 GB of RAM. Don’t get too caught up in the price, since business PCs always come with an up charge. The starting RAM is the eyebrow-raising spec. Unlike the new Dell XPS 13, Microsoft isn’t tricking this out with a thinner chassis and an upgraded screen—it’s just giving you less computing power and calling it good.
And to be fair, this “optional” 8 GB model is coming later this year, separate from the 16 GB and 24 GB versions. But it’s hard to imagine Microsoft being willing to sell an 8 GB laptop in 2026 if Apple hadn’t paved the way. While there’s no 2025 Surface Laptop 13 for Business for direct comparison, the consumer version of the Surface Laptop 13 started with 16 GB of RAM. This feels like a straight generational downgrade.
Now, according to anonymous sources who spoke to Bloomberg’s Mark Gurman, an upcoming update will address problems with Liquid Glass in macOS 26. If you haven’t updated because you hate it, or are worried the design flaws make it unusable, you are seen.
Gurman writes that Apple “is preparing what people internally consider to be a ‘slight redesign’ for macOS 27,” and that the company is looking to fix, “shadows and transparency quirks.”
Gurman’s sources sound a bit defensive, however. They tell him the Liquid Glass update “didn’t necessarily suffer from design problems,” but instead had “a not-completely-baked implementation from Apple’s software engineering team.” The fixes, then, are supposed to “make Liquid Glass look the way Apple’s design team intended it to from the start.” Got it? The designers thought everything through from the beginning, but the artless neanderthals who built their designs into software—this thinking goes—let them down.
My first impression was that it was overly generous of Gurman to give voice to this framing of the Liquid Glass story, but I have to admit that it’s also a genuinely plausible explanation for just how hated the design scheme ended up being.
For instance, while Apple has already chipped away at some of the bigger problems, Tahoe shipped with some issues that were beyond annoying and actually interfered with usability, particularly for low vision people. Before the 26.3 update in February, as OS X Daily noted, choosing the option to reduce transparency “would leave considerable transparent effects, including in sidebars, headers, titlebars, search boxes, and more, leading to situations where text would overlap and interface elements would be washed out with blurry colors and interface elements.”
Then again, some designs were heavily criticized on an aesthetic basis, not as bad implementation. There’s probably no bigger Apple fan than John Gruber of Daring Fireball, and his take on the redesign of some of the icons was scorching: “I don’t think the old icons for these apps from MacOS 15 were particularly good — Apple has mostly lost its “iconslookcool” game. But the new ones in MacOS 26 Tahoe are objectively terrible.”
Gurman has claimed in the past that Liquid Glass is sort of a long game, rolled out in advance of the release of the 20th anniversary iPhone, which he expects to be a huge design milestone for Apple. Supposedly, that phone’s overall vibe will benefit from Liquid Glass. When all is revealed, maybe the world will agree.
In the meantime, macOS is getting some tweaks, and we should expect, Gurman says, “more of a cleanup and refinement effort aligned with the company’s wider push to polish its software this year.”
Now, according to anonymous sources who spoke to Bloomberg’s Mark Gurman, an upcoming update will address problems with Liquid Glass in macOS 26. If you haven’t updated because you hate it, or are worried the design flaws make it unusable, you are seen.
Gurman writes that Apple “is preparing what people internally consider to be a ‘slight redesign’ for macOS 27,” and that the company is looking to fix, “shadows and transparency quirks.”
Gurman’s sources sound a bit defensive, however. They tell him the Liquid Glass update “didn’t necessarily suffer from design problems,” but instead had “a not-completely-baked implementation from Apple’s software engineering team.” The fixes, then, are supposed to “make Liquid Glass look the way Apple’s design team intended it to from the start.” Got it? The designers thought everything through from the beginning, but the artless neanderthals who built their designs into software—this thinking goes—let them down.
My first impression was that it was overly generous of Gurman to give voice to this framing of the Liquid Glass story, but I have to admit that it’s also a genuinely plausible explanation for just how hated the design scheme ended up being.
For instance, while Apple has already chipped away at some of the bigger problems, Tahoe shipped with some issues that were beyond annoying and actually interfered with usability, particularly for low vision people. Before the 26.3 update in February, as OS X Daily noted, choosing the option to reduce transparency “would leave considerable transparent effects, including in sidebars, headers, titlebars, search boxes, and more, leading to situations where text would overlap and interface elements would be washed out with blurry colors and interface elements.”
Then again, some designs were heavily criticized on an aesthetic basis, not as bad implementation. There’s probably no bigger Apple fan than John Gruber of Daring Fireball, and his take on the redesign of some of the icons was scorching: “I don’t think the old icons for these apps from MacOS 15 were particularly good — Apple has mostly lost its “iconslookcool” game. But the new ones in MacOS 26 Tahoe are objectively terrible.”
Gurman has claimed in the past that Liquid Glass is sort of a long game, rolled out in advance of the release of the 20th anniversary iPhone, which he expects to be a huge design milestone for Apple. Supposedly, that phone’s overall vibe will benefit from Liquid Glass. When all is revealed, maybe the world will agree.
In the meantime, macOS is getting some tweaks, and we should expect, Gurman says, “more of a cleanup and refinement effort aligned with the company’s wider push to polish its software this year.”
#Apple #Reportedly #Retooling #Liquid #Glass #Problems #macOSApple,Liquid Glass,macos 27">Yes, Apple Is Reportedly Retooling Some Liquid Glass Problems for macOS 27
Now, according to anonymous sources who spoke to Bloomberg’s Mark Gurman, an upcoming update will address problems with Liquid Glass in macOS 26. If you haven’t updated because you hate it, or are worried the design flaws make it unusable, you are seen.
Gurman writes that Apple “is preparing what people internally consider to be a ‘slight redesign’ for macOS 27,” and that the company is looking to fix, “shadows and transparency quirks.”
Gurman’s sources sound a bit defensive, however. They tell him the Liquid Glass update “didn’t necessarily suffer from design problems,” but instead had “a not-completely-baked implementation from Apple’s software engineering team.” The fixes, then, are supposed to “make Liquid Glass look the way Apple’s design team intended it to from the start.” Got it? The designers thought everything through from the beginning, but the artless neanderthals who built their designs into software—this thinking goes—let them down.
My first impression was that it was overly generous of Gurman to give voice to this framing of the Liquid Glass story, but I have to admit that it’s also a genuinely plausible explanation for just how hated the design scheme ended up being.
For instance, while Apple has already chipped away at some of the bigger problems, Tahoe shipped with some issues that were beyond annoying and actually interfered with usability, particularly for low vision people. Before the 26.3 update in February, as OS X Daily noted, choosing the option to reduce transparency “would leave considerable transparent effects, including in sidebars, headers, titlebars, search boxes, and more, leading to situations where text would overlap and interface elements would be washed out with blurry colors and interface elements.”
Then again, some designs were heavily criticized on an aesthetic basis, not as bad implementation. There’s probably no bigger Apple fan than John Gruber of Daring Fireball, and his take on the redesign of some of the icons was scorching: “I don’t think the old icons for these apps from MacOS 15 were particularly good — Apple has mostly lost its “iconslookcool” game. But the new ones in MacOS 26 Tahoe are objectively terrible.”
Gurman has claimed in the past that Liquid Glass is sort of a long game, rolled out in advance of the release of the 20th anniversary iPhone, which he expects to be a huge design milestone for Apple. Supposedly, that phone’s overall vibe will benefit from Liquid Glass. When all is revealed, maybe the world will agree.
In the meantime, macOS is getting some tweaks, and we should expect, Gurman says, “more of a cleanup and refinement effort aligned with the company’s wider push to polish its software this year.”
By providing a needed security patch to an older version of iOS last month, Apple…
According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year.
On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is $250 million.
Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”
The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.”
To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”
So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for $250 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version.
According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year.
On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is $250 million.
Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”
The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.”
To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”
So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for $250 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version.
#Apple #Settles #Alleged #False #Advertising #Suit #AIPowered #SiriApple,lawsuits,Siri">Apple Settles Alleged False Advertising Suit Over AI-Powered Siri
According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year.
On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is $250 million.
Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”
The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.”
To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”
So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for $250 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version.
According to the New York Times, if you bought an iPhone 16 or certain iPhone…
Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.
“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.
When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”
“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”
Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.
In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.
But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.
“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).
Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.
Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.
In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.
Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.
“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.
When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”
“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”
Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.
In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.
But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.
“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).
Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.
Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.
In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.
#Apples #Incoming #CEO #Earnings #Call #DebutApple,john ternus">Apple’s Incoming CEO Makes His Earnings Call Debut
Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.
“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.
When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”
“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”
Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.
In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.
But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.
“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).
Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.
Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.
In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.
