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Variety, including Jackie Oshry from “The Toast”, Taylor Strecker from “Taste of Taylor”, Amanda Hirsch from “Not Skinny But Not Fat,” and Heather McMahan from “Absolutely Not.” All of those shows are currently distributed by Dear Media, which is Polymarket’s partner in “What Are the Odds?”

Josh Tucker, Polymarket’s head of creative marketing, told Variety, “As the world’s largest information market, Polymarket reveals what the world thinks will happen next and ‘What Are the Odds?’ turns that real-time read into conversations led by some of the most beloved voices in podcasting. Our partnership with Dear Media marks a new chapter in how prediction markets capture the pulse of culture around the world.”

It makes a lot of sense for prediction markets to seek to expand interest in celebrity news and bets. Contracts on both Kalshi and Polymarket have been dominated by other topics over the past year, according to Pew Research.

Far and away the most popular topic is sports, which makes up 80% of trading volume on Kalshi and 39% on Polymarket since July 2024, per Pew’s analysis. Cryptocurrency bets also rank highly, with 7% of total volume on Kalshi and 20% of total volume on Polymarket, Pew reports. Politics has made up 4% of volume on Kalshi in the past year and 32% on Polymarket.

If you do some quick math, that means 91% of Polymarket’s volume has involved bets on sports, crypto, and politics. And while we don’t have the data for exactly what the other 9% might be covering, it would make sense for the company to try and grow the pop culture segment of its business, especially given the crowded field in sports gambling and growing regulatory scrutiny.

“Our hosts don’t just cover pop culture—they help shape it,” Dear Media founder and CEO Michael Bosstick told Variety.

“Pop culture moves fast, and partnering with Polymarket gives our hosts a new way to engage with the stories and conversations capturing people’s attention. ‘What Are the Odds?’ leverages the platform in a way that’s uniquely Dear Media, with hosts reacting in real time to what people are predicting and sharing their unfiltered takes along the way. The show creates a compelling new way to engage audiences, bringing a fresh perspective to the stories people can’t stop talking about.”

#Polymarket #Launches #Entertainment #Podcast #OddsGambling,Kalshi,Polymarket"> Polymarket Launches Its First Entertainment Podcast: ‘What Are the Odds?’ Polymarket launched the company’s first podcast on Friday. The weekly show is called “What Are the Odds?” and will look at pop culture broadly—from celebrity news to award shows and movies—informed by how people are betting on all of them through prediction markets. The show is being positioned as something that will highlight what’s called the “information market” from the perspective of entertainment in a fresh way, aiming to differentiate itself from the more staid and traditional financial media landscape. The show will feature rotating hosts, according to Variety, including Jackie Oshry from “The Toast”, Taylor Strecker from “Taste of Taylor”, Amanda Hirsch from “Not Skinny But Not Fat,” and Heather McMahan from “Absolutely Not.” All of those shows are currently distributed by Dear Media, which is Polymarket’s partner in “What Are the Odds?” Josh Tucker, Polymarket’s head of creative marketing, told Variety, “As the world’s largest information market, Polymarket reveals what the world thinks will happen next and ‘What Are the Odds?’ turns that real-time read into conversations led by some of the most beloved voices in podcasting. Our partnership with Dear Media marks a new chapter in how prediction markets capture the pulse of culture around the world.” It makes a lot of sense for prediction markets to seek to expand interest in celebrity news and bets. Contracts on both Kalshi and Polymarket have been dominated by other topics over the past year, according to Pew Research. Far and away the most popular topic is sports, which makes up 80% of trading volume on Kalshi and 39% on Polymarket since July 2024, per Pew’s analysis. Cryptocurrency bets also rank highly, with 7% of total volume on Kalshi and 20% of total volume on Polymarket, Pew reports. Politics has made up 4% of volume on Kalshi in the past year and 32% on Polymarket. If you do some quick math, that means 91% of Polymarket’s volume has involved bets on sports, crypto, and politics. And while we don’t have the data for exactly what the other 9% might be covering, it would make sense for the company to try and grow the pop culture segment of its business, especially given the crowded field in sports gambling and growing regulatory scrutiny. “Our hosts don’t just cover pop culture—they help shape it,” Dear Media founder and CEO Michael Bosstick told Variety. “Pop culture moves fast, and partnering with Polymarket gives our hosts a new way to engage with the stories and conversations capturing people’s attention. ‘What Are the Odds?’ leverages the platform in a way that’s uniquely Dear Media, with hosts reacting in real time to what people are predicting and sharing their unfiltered takes along the way. The show creates a compelling new way to engage audiences, bringing a fresh perspective to the stories people can’t stop talking about.” #Polymarket #Launches #Entertainment #Podcast #OddsGambling,Kalshi,Polymarket
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Variety, including Jackie Oshry from “The Toast”, Taylor Strecker from “Taste of Taylor”, Amanda Hirsch from “Not Skinny But Not Fat,” and Heather McMahan from “Absolutely Not.” All of those shows are currently distributed by Dear Media, which is Polymarket’s partner in “What Are the Odds?”

Josh Tucker, Polymarket’s head of creative marketing, told Variety, “As the world’s largest information market, Polymarket reveals what the world thinks will happen next and ‘What Are the Odds?’ turns that real-time read into conversations led by some of the most beloved voices in podcasting. Our partnership with Dear Media marks a new chapter in how prediction markets capture the pulse of culture around the world.”

It makes a lot of sense for prediction markets to seek to expand interest in celebrity news and bets. Contracts on both Kalshi and Polymarket have been dominated by other topics over the past year, according to Pew Research.

Far and away the most popular topic is sports, which makes up 80% of trading volume on Kalshi and 39% on Polymarket since July 2024, per Pew’s analysis. Cryptocurrency bets also rank highly, with 7% of total volume on Kalshi and 20% of total volume on Polymarket, Pew reports. Politics has made up 4% of volume on Kalshi in the past year and 32% on Polymarket.

If you do some quick math, that means 91% of Polymarket’s volume has involved bets on sports, crypto, and politics. And while we don’t have the data for exactly what the other 9% might be covering, it would make sense for the company to try and grow the pop culture segment of its business, especially given the crowded field in sports gambling and growing regulatory scrutiny.

“Our hosts don’t just cover pop culture—they help shape it,” Dear Media founder and CEO Michael Bosstick told Variety.

“Pop culture moves fast, and partnering with Polymarket gives our hosts a new way to engage with the stories and conversations capturing people’s attention. ‘What Are the Odds?’ leverages the platform in a way that’s uniquely Dear Media, with hosts reacting in real time to what people are predicting and sharing their unfiltered takes along the way. The show creates a compelling new way to engage audiences, bringing a fresh perspective to the stories people can’t stop talking about.”

#Polymarket #Launches #Entertainment #Podcast #OddsGambling,Kalshi,Polymarket">Polymarket Launches Its First Entertainment Podcast: ‘What Are the Odds?’Polymarket Launches Its First Entertainment Podcast: ‘What Are the Odds?’ Polymarket launched the company’s first podcast on Friday. The weekly show is called “What Are the Odds?” and will look at pop culture broadly—from celebrity news to award shows and movies—informed by how people are betting on all of them through prediction markets. The show is being positioned as something that will highlight what’s called the “information market” from the perspective of entertainment in a fresh way, aiming to differentiate itself from the more staid and traditional financial media landscape. The show will feature rotating hosts, according to Variety, including Jackie Oshry from “The Toast”, Taylor Strecker from “Taste of Taylor”, Amanda Hirsch from “Not Skinny But Not Fat,” and Heather McMahan from “Absolutely Not.” All of those shows are currently distributed by Dear Media, which is Polymarket’s partner in “What Are the Odds?” Josh Tucker, Polymarket’s head of creative marketing, told Variety, “As the world’s largest information market, Polymarket reveals what the world thinks will happen next and ‘What Are the Odds?’ turns that real-time read into conversations led by some of the most beloved voices in podcasting. Our partnership with Dear Media marks a new chapter in how prediction markets capture the pulse of culture around the world.” It makes a lot of sense for prediction markets to seek to expand interest in celebrity news and bets. Contracts on both Kalshi and Polymarket have been dominated by other topics over the past year, according to Pew Research. Far and away the most popular topic is sports, which makes up 80% of trading volume on Kalshi and 39% on Polymarket since July 2024, per Pew’s analysis. Cryptocurrency bets also rank highly, with 7% of total volume on Kalshi and 20% of total volume on Polymarket, Pew reports. Politics has made up 4% of volume on Kalshi in the past year and 32% on Polymarket. If you do some quick math, that means 91% of Polymarket’s volume has involved bets on sports, crypto, and politics. And while we don’t have the data for exactly what the other 9% might be covering, it would make sense for the company to try and grow the pop culture segment of its business, especially given the crowded field in sports gambling and growing regulatory scrutiny. “Our hosts don’t just cover pop culture—they help shape it,” Dear Media founder and CEO Michael Bosstick told Variety. “Pop culture moves fast, and partnering with Polymarket gives our hosts a new way to engage with the stories and conversations capturing people’s attention. ‘What Are the Odds?’ leverages the platform in a way that’s uniquely Dear Media, with hosts reacting in real time to what people are predicting and sharing their unfiltered takes along the way. The show creates a compelling new way to engage audiences, bringing a fresh perspective to the stories people can’t stop talking about.” #Polymarket #Launches #Entertainment #Podcast #OddsGambling,Kalshi,Polymarket

Polymarket launched the company’s first podcast on Friday. The weekly show is called “What Are the Odds?” and will look at pop culture broadly—from celebrity news to award shows and movies—informed by how people are betting on all of them through prediction markets.

The show is being positioned as something that will highlight what’s called the “information market” from the perspective of entertainment in a fresh way, aiming to differentiate itself from the more staid and traditional financial media landscape.

The show will feature rotating hosts, according to Variety, including Jackie Oshry from “The Toast”, Taylor Strecker from “Taste of Taylor”, Amanda Hirsch from “Not Skinny But Not Fat,” and Heather McMahan from “Absolutely Not.” All of those shows are currently distributed by Dear Media, which is Polymarket’s partner in “What Are the Odds?”

Josh Tucker, Polymarket’s head of creative marketing, told Variety, “As the world’s largest information market, Polymarket reveals what the world thinks will happen next and ‘What Are the Odds?’ turns that real-time read into conversations led by some of the most beloved voices in podcasting. Our partnership with Dear Media marks a new chapter in how prediction markets capture the pulse of culture around the world.”

It makes a lot of sense for prediction markets to seek to expand interest in celebrity news and bets. Contracts on both Kalshi and Polymarket have been dominated by other topics over the past year, according to Pew Research.

Far and away the most popular topic is sports, which makes up 80% of trading volume on Kalshi and 39% on Polymarket since July 2024, per Pew’s analysis. Cryptocurrency bets also rank highly, with 7% of total volume on Kalshi and 20% of total volume on Polymarket, Pew reports. Politics has made up 4% of volume on Kalshi in the past year and 32% on Polymarket.

If you do some quick math, that means 91% of Polymarket’s volume has involved bets on sports, crypto, and politics. And while we don’t have the data for exactly what the other 9% might be covering, it would make sense for the company to try and grow the pop culture segment of its business, especially given the crowded field in sports gambling and growing regulatory scrutiny.

“Our hosts don’t just cover pop culture—they help shape it,” Dear Media founder and CEO Michael Bosstick told Variety.

“Pop culture moves fast, and partnering with Polymarket gives our hosts a new way to engage with the stories and conversations capturing people’s attention. ‘What Are the Odds?’ leverages the platform in a way that’s uniquely Dear Media, with hosts reacting in real time to what people are predicting and sharing their unfiltered takes along the way. The show creates a compelling new way to engage audiences, bringing a fresh perspective to the stories people can’t stop talking about.”

#Polymarket #Launches #Entertainment #Podcast #OddsGambling,Kalshi,Polymarket

Polymarket launched the company’s first podcast on Friday. The weekly show is called “What Are…

iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media"> TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy BearsA TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at . As the timer counts down, the price quickly shoots up, with a bid of over 0 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.The winner was pissed. “I just paid 7 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about . “That’s a scam. Please return my money.”This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media
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iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media">TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy Bears

A TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media

A TikTok livestream host waves an iPhone box in front of the camera as around…