×

constantly tracks your activity. The app also seems to have an odd hostility to playing actual albums. This all works to create a general feeling that Spotify’s designers are trying to push you into using the service in a particular way.

It’s understandable, then, that some people are annoyed with the way music videos have been added to the platform. For the most part, they would start to play by default, in the background, whenever an artist had uploaded a video for the song. Some music videos have very different audio from the original tracks, particularly if they include sketches or sound effects, which can prove distracting if you prefer the album version of the song. And even if you enjoy music videos (which I do), the decision to have videos play by default—using up bandwidth and battery power—upset a lot of people.

There are a few other quirks. On Spotify’s desktop app, the videos are barely visible; they stay contained in the tiny album art panel until you manage to find the hidden, extremely small Now playing button that enlarges them. Also, the selection of videos that are on the platform, and the ones that are mysteriously absent, seems totally random. Because of this, I check YouTube first when I really want to watch a music video.

The most annoying thing, though, had been a lack of any obvious way to disable all videos. That changed recently—there’s now a toggle in the settings to disable music videos in Spotify entirely, alongside controls that disable the Canvas feature (animated album art) and video podcasts.

On mobile you can do this by tapping your user profile icon in the top-left to bring up the side panel. Then tap Settings and privacy, followed by Content and display.

Image may contain Page Text Electronics Mobile Phone and Phone

Photograph: Justin Pot

In the Videos and Canvas section you will see three toggles: one for music videos, one for Canvas, and one for all other videos. This last toggle disables video podcasts, meaning you’ll get the audio-only version of podcasts instead. Turn all these off, and Spotify will use a lot less bandwidth.

On the desktop app, it’s a little different. Click your user profile icon in the top-right corner, then click Settings. Scroll down to the Videos and Canvas section to find the options to disable music videos and Canvas.

I tested this and it worked. The music video icon in playlists and albums disappeared, as did the collection of music videos on Artist pages. The only remnant of the disabled feature is a Switch to video button in the Now Playing sidebar, which appears below the album art. Click it and you’ll be told the video can’t play unless you turn videos back on in the settings. Odd, for sure, but for the most part turning this off means you don’t have to think about music videos in Spotify anymore.

I sincerely wish that Spotify would roll out music videos with more care. Sometimes I really do want to see a video—just not every time I play a track. Playlists of music videos might be welcome if they ran separately from the audio-only playlists. I just don’t want to get a music video when I’m looking for the album version of a song, and I don’t think I’m alone in that. I can only hope that Spotify’s future interface design choices will keep things more clearly separated.

#Disable #Music #Videos #Spotifyspotify,how-to,tips,software,streaming,ux/ui"> How to Disable Music Videos in SpotifySpotify, it’s fair to say, has made some weird user-experience choices.There are a number of panels in the app, and the layout is confusing. The service constantly tracks your activity. The app also seems to have an odd hostility to playing actual albums. This all works to create a general feeling that Spotify’s designers are trying to push you into using the service in a particular way.It’s understandable, then, that some people are annoyed with the way music videos have been added to the platform. For the most part, they would start to play by default, in the background, whenever an artist had uploaded a video for the song. Some music videos have very different audio from the original tracks, particularly if they include sketches or sound effects, which can prove distracting if you prefer the album version of the song. And even if you enjoy music videos (which I do), the decision to have videos play by default—using up bandwidth and battery power—upset a lot of people.There are a few other quirks. On Spotify’s desktop app, the videos are barely visible; they stay contained in the tiny album art panel until you manage to find the hidden, extremely small Now playing button that enlarges them. Also, the selection of videos that are on the platform, and the ones that are mysteriously absent, seems totally random. Because of this, I check YouTube first when I really want to watch a music video.The most annoying thing, though, had been a lack of any obvious way to disable all videos. That changed recently—there’s now a toggle in the settings to disable music videos in Spotify entirely, alongside controls that disable the Canvas feature (animated album art) and video podcasts.On mobile you can do this by tapping your user profile icon in the top-left to bring up the side panel. Then tap Settings and privacy, followed by Content and display.Photograph: Justin PotIn the Videos and Canvas section you will see three toggles: one for music videos, one for Canvas, and one for all other videos. This last toggle disables video podcasts, meaning you’ll get the audio-only version of podcasts instead. Turn all these off, and Spotify will use a lot less bandwidth.On the desktop app, it’s a little different. Click your user profile icon in the top-right corner, then click Settings. Scroll down to the Videos and Canvas section to find the options to disable music videos and Canvas.I tested this and it worked. The music video icon in playlists and albums disappeared, as did the collection of music videos on Artist pages. The only remnant of the disabled feature is a Switch to video button in the Now Playing sidebar, which appears below the album art. Click it and you’ll be told the video can’t play unless you turn videos back on in the settings. Odd, for sure, but for the most part turning this off means you don’t have to think about music videos in Spotify anymore.I sincerely wish that Spotify would roll out music videos with more care. Sometimes I really do want to see a video—just not every time I play a track. Playlists of music videos might be welcome if they ran separately from the audio-only playlists. I just don’t want to get a music video when I’m looking for the album version of a song, and I don’t think I’m alone in that. I can only hope that Spotify’s future interface design choices will keep things more clearly separated.#Disable #Music #Videos #Spotifyspotify,how-to,tips,software,streaming,ux/ui
Tech-news

constantly tracks your activity. The app also seems to have an odd hostility to playing actual albums. This all works to create a general feeling that Spotify’s designers are trying to push you into using the service in a particular way.

It’s understandable, then, that some people are annoyed with the way music videos have been added to the platform. For the most part, they would start to play by default, in the background, whenever an artist had uploaded a video for the song. Some music videos have very different audio from the original tracks, particularly if they include sketches or sound effects, which can prove distracting if you prefer the album version of the song. And even if you enjoy music videos (which I do), the decision to have videos play by default—using up bandwidth and battery power—upset a lot of people.

There are a few other quirks. On Spotify’s desktop app, the videos are barely visible; they stay contained in the tiny album art panel until you manage to find the hidden, extremely small Now playing button that enlarges them. Also, the selection of videos that are on the platform, and the ones that are mysteriously absent, seems totally random. Because of this, I check YouTube first when I really want to watch a music video.

The most annoying thing, though, had been a lack of any obvious way to disable all videos. That changed recently—there’s now a toggle in the settings to disable music videos in Spotify entirely, alongside controls that disable the Canvas feature (animated album art) and video podcasts.

On mobile you can do this by tapping your user profile icon in the top-left to bring up the side panel. Then tap Settings and privacy, followed by Content and display.

Image may contain Page Text Electronics Mobile Phone and Phone

Photograph: Justin Pot

In the Videos and Canvas section you will see three toggles: one for music videos, one for Canvas, and one for all other videos. This last toggle disables video podcasts, meaning you’ll get the audio-only version of podcasts instead. Turn all these off, and Spotify will use a lot less bandwidth.

On the desktop app, it’s a little different. Click your user profile icon in the top-right corner, then click Settings. Scroll down to the Videos and Canvas section to find the options to disable music videos and Canvas.

I tested this and it worked. The music video icon in playlists and albums disappeared, as did the collection of music videos on Artist pages. The only remnant of the disabled feature is a Switch to video button in the Now Playing sidebar, which appears below the album art. Click it and you’ll be told the video can’t play unless you turn videos back on in the settings. Odd, for sure, but for the most part turning this off means you don’t have to think about music videos in Spotify anymore.

I sincerely wish that Spotify would roll out music videos with more care. Sometimes I really do want to see a video—just not every time I play a track. Playlists of music videos might be welcome if they ran separately from the audio-only playlists. I just don’t want to get a music video when I’m looking for the album version of a song, and I don’t think I’m alone in that. I can only hope that Spotify’s future interface design choices will keep things more clearly separated.

#Disable #Music #Videos #Spotifyspotify,how-to,tips,software,streaming,ux/ui">How to Disable Music Videos in Spotify

Spotify, it’s fair to say, has made some weird user-experience choices.

There are a number of panels in the app, and the layout is confusing. The service constantly tracks your activity. The app also seems to have an odd hostility to playing actual albums. This all works to create a general feeling that Spotify’s designers are trying to push you into using the service in a particular way.

It’s understandable, then, that some people are annoyed with the way music videos have been added to the platform. For the most part, they would start to play by default, in the background, whenever an artist had uploaded a video for the song. Some music videos have very different audio from the original tracks, particularly if they include sketches or sound effects, which can prove distracting if you prefer the album version of the song. And even if you enjoy music videos (which I do), the decision to have videos play by default—using up bandwidth and battery power—upset a lot of people.

There are a few other quirks. On Spotify’s desktop app, the videos are barely visible; they stay contained in the tiny album art panel until you manage to find the hidden, extremely small Now playing button that enlarges them. Also, the selection of videos that are on the platform, and the ones that are mysteriously absent, seems totally random. Because of this, I check YouTube first when I really want to watch a music video.

The most annoying thing, though, had been a lack of any obvious way to disable all videos. That changed recently—there’s now a toggle in the settings to disable music videos in Spotify entirely, alongside controls that disable the Canvas feature (animated album art) and video podcasts.

On mobile you can do this by tapping your user profile icon in the top-left to bring up the side panel. Then tap Settings and privacy, followed by Content and display.

Image may contain Page Text Electronics Mobile Phone and Phone

Photograph: Justin Pot

In the Videos and Canvas section you will see three toggles: one for music videos, one for Canvas, and one for all other videos. This last toggle disables video podcasts, meaning you’ll get the audio-only version of podcasts instead. Turn all these off, and Spotify will use a lot less bandwidth.

On the desktop app, it’s a little different. Click your user profile icon in the top-right corner, then click Settings. Scroll down to the Videos and Canvas section to find the options to disable music videos and Canvas.

I tested this and it worked. The music video icon in playlists and albums disappeared, as did the collection of music videos on Artist pages. The only remnant of the disabled feature is a Switch to video button in the Now Playing sidebar, which appears below the album art. Click it and you’ll be told the video can’t play unless you turn videos back on in the settings. Odd, for sure, but for the most part turning this off means you don’t have to think about music videos in Spotify anymore.

I sincerely wish that Spotify would roll out music videos with more care. Sometimes I really do want to see a video—just not every time I play a track. Playlists of music videos might be welcome if they ran separately from the audio-only playlists. I just don’t want to get a music video when I’m looking for the album version of a song, and I don’t think I’m alone in that. I can only hope that Spotify’s future interface design choices will keep things more clearly separated.

#Disable #Music #Videos #Spotifyspotify,how-to,tips,software,streaming,ux/ui

Spotify, it’s fair to say, has made some weird user-experience choices.There are a number of…

Installer homepage.)

This week, I’ve been recording the next season of Version History (this season’s finale is out on Sunday!), reading about data center heists and Backyard Baseball and the creator of Calvin and Hobbes, canceling my October plans to see Digger 30 or 40 times, taking on the new Knockout Tour routes in Mario Kart World, learning more than I ever intended about Staten Island thanks to Revisionist History, reading up on the history of the very first chatbot, and setting up my Flipper Busy Bar. I love the thing, and have no idea what to use it for.

I also have for you the movie of the summer, a great update to a great note-taking app, a new app for organizing your photos, and much more. Let’s go.

(As always, the best part of Installer is your ideas and tips. What are you reading / watching / playing / listening to / soldering together this week? Tell me everything: installer@theverge.com. And if you know someone else who might enjoy Installer, forward it to them and tell them to subscribe here.)

  • The Odyssey. I’ll be honest: I expected this movie to not be great. Hot director bites off too big a story, not even Christopher Nolan can hit every time, right? WRONG. The reviews are amazing, the whole thing actually feels very current, and I absolutely cannot wait to plant myself in an IMAX theater and soak in the epic-ness of this one. Several dozen times.
  • Bear 2.9. Bear’s tag-based system has always felt a little too limiting to me, but expanding the idea into Workspaces makes it way more powerful without being any more complex. So clever, so useful, still one of the best apps to write in across Apple devices.
  • The World Cup final. By just about any measure, Sunday’s game will be the biggest thing on TV… until we do this again in four years. This year’s tournament has been spectacular, and whether you like soccer or not, the final tends to be good TV. Treat it like the Super Bowl! Have a party!
  • How Microtransactions (Almost) Ruined Gaming, with Dan Soder.” Really good episode of Pablo Torre Finds Out that makes an imperfect but very compelling argument that we have almost completely lost the plot when it comes to gaming. But the fight is not yet entirely lost.
  • Aphera. I’ve been hearing good things about this new Mac-based photo editor, which is fast and powerful and aimed directly at replacing the ever-rising price of Adobe’s tools. Ditching Lightroom is a lot to ask, but I’m excited to give this a real shot.
  • Parchment. Chris Lawley, friend of Installer, shipped his notes-and-tasks app for Apple devices this week, and it’s really well done! It goes hard on just showing you what matters right now and hiding everything else, and I kind of appreciate that.
  • The Loading Museum. What a fun idea: a repository of all the things that have made us wait on our computers. Watch a photo load like it’s 1997, remember what it felt like to wait for the internet to connect, and learn what designers have always known about how to make slow things feel faster.
  • The Codex Micro. I love a shortcut button, and while I think $230 is an absurd price to pay for a bunch of buttons you could re-create with a Stream Deck or any number of other things, I do think these agent-controlling keys are pretty delightful. Work Louder stuff just tends to feel good.

(Tiny housekeeping note: From now on, when we do a special section like this, it’ll be in place of Screen Share for that week. I’ve heard from a bunch of folks that some issues are actually too much, and this feels like a good trade that also makes my life easier. Win-win!)

They say reading is dead. They are, in fact, incorrect. A couple of weeks ago, I asked you all to share your reading setups — the gadgets, the apps, the bookstores, the bookmark brands, the highlighter colors, everything. As always, you delivered! Since a bunch of you asked, before we get into all your great gear and advice, here’s my current setup:

  • I read mostly on one of three devices: a Kindle Paperwhite, an iPad Mini, or a Boox Palma 2. The iPad is for when I need to take lots of notes and highlights, the Palma goes everywhere with me, and the Paperwhite lives next to my bed. Almost all of my ebooks are in the Kindle universe; I wish that weren’t the case, and should probably switch to something more open, but it’s a hard change to make.
  • As a result, I mostly read books in the Kindle app, but all of the rest of my digital reading happens in Readwise Reader. I frequently dabble with both Instapaper and Matter, but Reader’s search, organization tools, and ability to parse and convert PDFs into a nice reading experience are just unmatched.
  • I use Feedbin for RSS reading. On my computer, I use Feedbin’s website; on mobile I mostly use Unread.
  • When I buy physical books, which I’m trying to do a lot more now that I have a toddler who sees me looking at screens all the time, I try to buy them from Bookshop.org. Or from my local library / bookstore. My book collection is growing for the first time in forever, and it’s a delight.

But enough about me! Here are the things I heard the most about from you:

  • The library! Yay libraries! So many of us are using Libby and Hoopla and MyLibro and Sora and so many other tools to make the most of our library cards. Absolutely love to see it.
  • The Kindle and the iPad Mini are the big winners among reading devices. No big surprise there, really. But I also heard from Kobo fans (both Clara and Libra), more than one devoted iPod Touch fan, and lots of believers in the Xteink X4. Oh, and of course, the Boox Palma remains a winner.
  • The most popular reading apps were, also unsurprisingly, Kindle and Apple Books. But there are some devoted BookFusion fans out there, too, and Bookshop.org’s app appears to be catching on.
  • We love a way to track our collection, and our progress. Both The StoryGraph and Book Tracker have a lot of fans, and practically everyone either quit or is looking to quit Goodreads.
  • Lots of us like to listen to books, which of course means Audible came up a few times. But a lot of us are also making good use of the 15 hours of audio that come with Spotify Premium.
  • BookBub, a great site for finding ebook sales, came up a bunch. So did Chirp, its sister site for audiobooks.
  • Saving and syncing highlights is an ongoing project for a lot of us. Lots of Readwise users out there, syncing stuff to Notion and Craft and Obsidian, but also a lot of folks building their own apps to make this easier.
  • I heard about, conservatively, 50 different RSS readers. Unread and Reeder were the RSS favorites, and Instapaper, Readwise Reader, and Wallabag are the go-tos for saving stuff for later.

One last note: I heard from a lot of people that keeping up with newsletters is a hard and unsolved problem. Do you send everything to a reading app? An RSS feed? Try to manage it in Gmail? Who knows! As you may have guessed, I also have a lot of newsletters I don’t know how to manage. If you have tips, I’m all ears. And thanks to everyone who shared their reading setups!

Here’s what the Installer community is into this week. I want to know what you’re into right now as well! Email installer@theverge.com or message me on Signal — @davidpierce.11 — with your recommendations for anything and everything, and we’ll feature some of our favorites here every week. For even more great recommendations, check out the replies to this post on Threads and this post on Bluesky.

“I’m moving from Google (Gmail) to a fantastic European alternative: Cirrux. With a sync service you can untie yourself from Big Tech, without losing your emails.” — Olaf

The Ghost in the Shell anime on Amazon is the best looking thing on TV. It’s as lore-dense as a concrete brick, but if you can look past that, it’s absolutely worth the watch.” — B Carzo

Gravity is the best / simplest note-taking app. Most note apps, as you take notes, they get lost as you add more, losing their relevance; with Gravity you can snap any note to the top of the page. The simplicity is brilliant.” — Andrew

“Thanks to Rohit for the 4×3 suggestion in last week’s Installer. The other game on the site, Smush, is also fantastic. Both are wonderful fresh takes on games from the New York Times.” — Kurt

“I ordered the Pebble Index 01 ring. I desperately want to dictate little notes to myself and opening an app on my phone is a lot of friction.” — Anna

“I just finished the book Seek Immediate Shelter by Vincent Yu. It follows a bunch of people in a small town as they get an emergency ‘incoming missile’ text, then the ‘false alert’ message about 20 minutes later, and how each person reacts during and after the alert. It was fantastic.” — Matt

“Recently stumbled upon Joon Lee’s YouTube channel. Fantastic deep dives on current sports/culture from an independent perspective. Spoiler – Most things have been ruined by gambling & private equity. In an age of hot takes and clickbait, he’s the breath of fresh air sports media fans need.” — Brett

“I’ve been playing around with Hypertexting, a new app that treats RSS (and your personal blog) like an open social network. It’s really interesting and has a lot of potential.” — Chris

“This week I’ve been reading The Interface Series, which was a sci-fi/horror web serial from about 10 years ago. Each chapter is posted as a comment in a random, unrelated Reddit thread, but it’s all been collated at /r/9M9H9E9. Fascinating speculative fiction that makes the most of its medium.” — Andie

I’ve always appreciated the size and power of an IMAX screen, but until I heard Matt Damon recently explain how strange it is to act into an IMAX camera, I don’t think I really understood how remarkable and complicated the technology really is. So of course I loved this Tested video on how IMAX is projected, this Christopher Nolan interview on how he thinks about formats, this dive into the dying art of 70mm, and this excellent explainer on the overall technology. Fine, Chris, I’ll drive halfway across the state to see this movie properly. You win.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#apps #gadgets #tools #readerAI,Gadgets,Installer,Streaming,Tech"> The apps, gadgets, and tools every reader needsHi, friends! Welcome to Installer No. 136, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, hope your neighborhood isn’t as smoky as mine, and also you can read all the old editions at the Installer homepage.)This week, I’ve been recording the next season of Version History (this season’s finale is out on Sunday!), reading about data center heists and Backyard Baseball and the creator of Calvin and Hobbes, canceling my October plans to see Digger 30 or 40 times, taking on the new Knockout Tour routes in Mario Kart World, learning more than I ever intended about Staten Island thanks to Revisionist History, reading up on the history of the very first chatbot, and setting up my Flipper Busy Bar. I love the thing, and have no idea what to use it for.I also have for you the movie of the summer, a great update to a great note-taking app, a new app for organizing your photos, and much more. Let’s go.(As always, the best part of Installer is your ideas and tips. What are you reading / watching / playing / listening to / soldering together this week? Tell me everything: installer@theverge.com. And if you know someone else who might enjoy Installer, forward it to them and tell them to subscribe here.)The Odyssey. I’ll be honest: I expected this movie to not be great. Hot director bites off too big a story, not even Christopher Nolan can hit every time, right? WRONG. The reviews are amazing, the whole thing actually feels very current, and I absolutely cannot wait to plant myself in an IMAX theater and soak in the epic-ness of this one. Several dozen times.Bear 2.9. Bear’s tag-based system has always felt a little too limiting to me, but expanding the idea into Workspaces makes it way more powerful without being any more complex. So clever, so useful, still one of the best apps to write in across Apple devices.The World Cup final. By just about any measure, Sunday’s game will be the biggest thing on TV… until we do this again in four years. This year’s tournament has been spectacular, and whether you like soccer or not, the final tends to be good TV. Treat it like the Super Bowl! Have a party!“How Microtransactions (Almost) Ruined Gaming, with Dan Soder.” Really good episode of Pablo Torre Finds Out that makes an imperfect but very compelling argument that we have almost completely lost the plot when it comes to gaming. But the fight is not yet entirely lost. Aphera. I’ve been hearing good things about this new Mac-based photo editor, which is fast and powerful and aimed directly at replacing the ever-rising price of Adobe’s tools. Ditching Lightroom is a lot to ask, but I’m excited to give this a real shot.Parchment. Chris Lawley, friend of Installer, shipped his notes-and-tasks app for Apple devices this week, and it’s really well done! It goes hard on just showing you what matters right now and hiding everything else, and I kind of appreciate that. The Loading Museum. What a fun idea: a repository of all the things that have made us wait on our computers. Watch a photo load like it’s 1997, remember what it felt like to wait for the internet to connect, and learn what designers have always known about how to make slow things feel faster.The Codex Micro. I love a shortcut button, and while I think 0 is an absurd price to pay for a bunch of buttons you could re-create with a Stream Deck or any number of other things, I do think these agent-controlling keys are pretty delightful. Work Louder stuff just tends to feel good.(Tiny housekeeping note: From now on, when we do a special section like this, it’ll be in place of Screen Share for that week. I’ve heard from a bunch of folks that some issues are actually too much, and this feels like a good trade that also makes my life easier. Win-win!)They say reading is dead. They are, in fact, incorrect. A couple of weeks ago, I asked you all to share your reading setups — the gadgets, the apps, the bookstores, the bookmark brands, the highlighter colors, everything. As always, you delivered! Since a bunch of you asked, before we get into all your great gear and advice, here’s my current setup:I read mostly on one of three devices: a Kindle Paperwhite, an iPad Mini, or a Boox Palma 2. The iPad is for when I need to take lots of notes and highlights, the Palma goes everywhere with me, and the Paperwhite lives next to my bed. Almost all of my ebooks are in the Kindle universe; I wish that weren’t the case, and should probably switch to something more open, but it’s a hard change to make.As a result, I mostly read books in the Kindle app, but all of the rest of my digital reading happens in Readwise Reader. I frequently dabble with both Instapaper and Matter, but Reader’s search, organization tools, and ability to parse and convert PDFs into a nice reading experience are just unmatched. I use Feedbin for RSS reading. On my computer, I use Feedbin’s website; on mobile I mostly use Unread.When I buy physical books, which I’m trying to do a lot more now that I have a toddler who sees me looking at screens all the time, I try to buy them from Bookshop.org. Or from my local library / bookstore. My book collection is growing for the first time in forever, and it’s a delight.But enough about me! Here are the things I heard the most about from you:The library! Yay libraries! So many of us are using Libby and Hoopla and MyLibro and Sora and so many other tools to make the most of our library cards. Absolutely love to see it.The Kindle and the iPad Mini are the big winners among reading devices. No big surprise there, really. But I also heard from Kobo fans (both Clara and Libra), more than one devoted iPod Touch fan, and lots of believers in the Xteink X4. Oh, and of course, the Boox Palma remains a winner.The most popular reading apps were, also unsurprisingly, Kindle and Apple Books. But there are some devoted BookFusion fans out there, too, and Bookshop.org’s app appears to be catching on.We love a way to track our collection, and our progress. Both The StoryGraph and Book Tracker have a lot of fans, and practically everyone either quit or is looking to quit Goodreads.Lots of us like to listen to books, which of course means Audible came up a few times. But a lot of us are also making good use of the 15 hours of audio that come with Spotify Premium.BookBub, a great site for finding ebook sales, came up a bunch. So did Chirp, its sister site for audiobooks.Saving and syncing highlights is an ongoing project for a lot of us. Lots of Readwise users out there, syncing stuff to Notion and Craft and Obsidian, but also a lot of folks building their own apps to make this easier.I heard about, conservatively, 50 different RSS readers. Unread and Reeder were the RSS favorites, and Instapaper, Readwise Reader, and Wallabag are the go-tos for saving stuff for later.One last note: I heard from a lot of people that keeping up with newsletters is a hard and unsolved problem. Do you send everything to a reading app? An RSS feed? Try to manage it in Gmail? Who knows! As you may have guessed, I also have a lot of newsletters I don’t know how to manage. If you have tips, I’m all ears. And thanks to everyone who shared their reading setups!Here’s what the Installer community is into this week. I want to know what you’re into right now as well! Email installer@theverge.com or message me on Signal — @davidpierce.11 — with your recommendations for anything and everything, and we’ll feature some of our favorites here every week. For even more great recommendations, check out the replies to this post on Threads and this post on Bluesky.“I’m moving from Google (Gmail) to a fantastic European alternative: Cirrux. With a sync service you can untie yourself from Big Tech, without losing your emails.” — Olaf“The Ghost in the Shell anime on Amazon is the best looking thing on TV. It’s as lore-dense as a concrete brick, but if you can look past that, it’s absolutely worth the watch.” — B Carzo“Gravity is the best / simplest note-taking app. Most note apps, as you take notes, they get lost as you add more, losing their relevance; with Gravity you can snap any note to the top of the page. The simplicity is brilliant.” — Andrew“Thanks to Rohit for the 4×3 suggestion in last week’s Installer. The other game on the site, Smush, is also fantastic. Both are wonderful fresh takes on games from the New York Times.” — Kurt“I ordered the Pebble Index 01 ring. I desperately want to dictate little notes to myself and opening an app on my phone is a lot of friction.” — Anna“I just finished the book Seek Immediate Shelter by Vincent Yu. It follows a bunch of people in a small town as they get an emergency ‘incoming missile’ text, then the ‘false alert’ message about 20 minutes later, and how each person reacts during and after the alert. It was fantastic.” — Matt“Recently stumbled upon Joon Lee’s YouTube channel. Fantastic deep dives on current sports/culture from an independent perspective. Spoiler – Most things have been ruined by gambling & private equity. In an age of hot takes and clickbait, he’s the breath of fresh air sports media fans need.” — Brett“I’ve been playing around with Hypertexting, a new app that treats RSS (and your personal blog) like an open social network. It’s really interesting and has a lot of potential.” — Chris“This week I’ve been reading The Interface Series, which was a sci-fi/horror web serial from about 10 years ago. Each chapter is posted as a comment in a random, unrelated Reddit thread, but it’s all been collated at /r/9M9H9E9. Fascinating speculative fiction that makes the most of its medium.” — AndieI’ve always appreciated the size and power of an IMAX screen, but until I heard Matt Damon recently explain how strange it is to act into an IMAX camera, I don’t think I really understood how remarkable and complicated the technology really is. So of course I loved this Tested video on how IMAX is projected, this Christopher Nolan interview on how he thinks about formats, this dive into the dying art of 70mm, and this excellent explainer on the overall technology. Fine, Chris, I’ll drive halfway across the state to see this movie properly. You win.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.David PierceCloseDavid PiercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by David PierceAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsInstallerCloseInstallerPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All InstallerStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Tech#apps #gadgets #tools #readerAI,Gadgets,Installer,Streaming,Tech
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Installer homepage.)

This week, I’ve been recording the next season of Version History (this season’s finale is out on Sunday!), reading about data center heists and Backyard Baseball and the creator of Calvin and Hobbes, canceling my October plans to see Digger 30 or 40 times, taking on the new Knockout Tour routes in Mario Kart World, learning more than I ever intended about Staten Island thanks to Revisionist History, reading up on the history of the very first chatbot, and setting up my Flipper Busy Bar. I love the thing, and have no idea what to use it for.

I also have for you the movie of the summer, a great update to a great note-taking app, a new app for organizing your photos, and much more. Let’s go.

(As always, the best part of Installer is your ideas and tips. What are you reading / watching / playing / listening to / soldering together this week? Tell me everything: installer@theverge.com. And if you know someone else who might enjoy Installer, forward it to them and tell them to subscribe here.)

  • The Odyssey. I’ll be honest: I expected this movie to not be great. Hot director bites off too big a story, not even Christopher Nolan can hit every time, right? WRONG. The reviews are amazing, the whole thing actually feels very current, and I absolutely cannot wait to plant myself in an IMAX theater and soak in the epic-ness of this one. Several dozen times.
  • Bear 2.9. Bear’s tag-based system has always felt a little too limiting to me, but expanding the idea into Workspaces makes it way more powerful without being any more complex. So clever, so useful, still one of the best apps to write in across Apple devices.
  • The World Cup final. By just about any measure, Sunday’s game will be the biggest thing on TV… until we do this again in four years. This year’s tournament has been spectacular, and whether you like soccer or not, the final tends to be good TV. Treat it like the Super Bowl! Have a party!
  • How Microtransactions (Almost) Ruined Gaming, with Dan Soder.” Really good episode of Pablo Torre Finds Out that makes an imperfect but very compelling argument that we have almost completely lost the plot when it comes to gaming. But the fight is not yet entirely lost.
  • Aphera. I’ve been hearing good things about this new Mac-based photo editor, which is fast and powerful and aimed directly at replacing the ever-rising price of Adobe’s tools. Ditching Lightroom is a lot to ask, but I’m excited to give this a real shot.
  • Parchment. Chris Lawley, friend of Installer, shipped his notes-and-tasks app for Apple devices this week, and it’s really well done! It goes hard on just showing you what matters right now and hiding everything else, and I kind of appreciate that.
  • The Loading Museum. What a fun idea: a repository of all the things that have made us wait on our computers. Watch a photo load like it’s 1997, remember what it felt like to wait for the internet to connect, and learn what designers have always known about how to make slow things feel faster.
  • The Codex Micro. I love a shortcut button, and while I think $230 is an absurd price to pay for a bunch of buttons you could re-create with a Stream Deck or any number of other things, I do think these agent-controlling keys are pretty delightful. Work Louder stuff just tends to feel good.

(Tiny housekeeping note: From now on, when we do a special section like this, it’ll be in place of Screen Share for that week. I’ve heard from a bunch of folks that some issues are actually too much, and this feels like a good trade that also makes my life easier. Win-win!)

They say reading is dead. They are, in fact, incorrect. A couple of weeks ago, I asked you all to share your reading setups — the gadgets, the apps, the bookstores, the bookmark brands, the highlighter colors, everything. As always, you delivered! Since a bunch of you asked, before we get into all your great gear and advice, here’s my current setup:

  • I read mostly on one of three devices: a Kindle Paperwhite, an iPad Mini, or a Boox Palma 2. The iPad is for when I need to take lots of notes and highlights, the Palma goes everywhere with me, and the Paperwhite lives next to my bed. Almost all of my ebooks are in the Kindle universe; I wish that weren’t the case, and should probably switch to something more open, but it’s a hard change to make.
  • As a result, I mostly read books in the Kindle app, but all of the rest of my digital reading happens in Readwise Reader. I frequently dabble with both Instapaper and Matter, but Reader’s search, organization tools, and ability to parse and convert PDFs into a nice reading experience are just unmatched.
  • I use Feedbin for RSS reading. On my computer, I use Feedbin’s website; on mobile I mostly use Unread.
  • When I buy physical books, which I’m trying to do a lot more now that I have a toddler who sees me looking at screens all the time, I try to buy them from Bookshop.org. Or from my local library / bookstore. My book collection is growing for the first time in forever, and it’s a delight.

But enough about me! Here are the things I heard the most about from you:

  • The library! Yay libraries! So many of us are using Libby and Hoopla and MyLibro and Sora and so many other tools to make the most of our library cards. Absolutely love to see it.
  • The Kindle and the iPad Mini are the big winners among reading devices. No big surprise there, really. But I also heard from Kobo fans (both Clara and Libra), more than one devoted iPod Touch fan, and lots of believers in the Xteink X4. Oh, and of course, the Boox Palma remains a winner.
  • The most popular reading apps were, also unsurprisingly, Kindle and Apple Books. But there are some devoted BookFusion fans out there, too, and Bookshop.org’s app appears to be catching on.
  • We love a way to track our collection, and our progress. Both The StoryGraph and Book Tracker have a lot of fans, and practically everyone either quit or is looking to quit Goodreads.
  • Lots of us like to listen to books, which of course means Audible came up a few times. But a lot of us are also making good use of the 15 hours of audio that come with Spotify Premium.
  • BookBub, a great site for finding ebook sales, came up a bunch. So did Chirp, its sister site for audiobooks.
  • Saving and syncing highlights is an ongoing project for a lot of us. Lots of Readwise users out there, syncing stuff to Notion and Craft and Obsidian, but also a lot of folks building their own apps to make this easier.
  • I heard about, conservatively, 50 different RSS readers. Unread and Reeder were the RSS favorites, and Instapaper, Readwise Reader, and Wallabag are the go-tos for saving stuff for later.

One last note: I heard from a lot of people that keeping up with newsletters is a hard and unsolved problem. Do you send everything to a reading app? An RSS feed? Try to manage it in Gmail? Who knows! As you may have guessed, I also have a lot of newsletters I don’t know how to manage. If you have tips, I’m all ears. And thanks to everyone who shared their reading setups!

Here’s what the Installer community is into this week. I want to know what you’re into right now as well! Email installer@theverge.com or message me on Signal — @davidpierce.11 — with your recommendations for anything and everything, and we’ll feature some of our favorites here every week. For even more great recommendations, check out the replies to this post on Threads and this post on Bluesky.

“I’m moving from Google (Gmail) to a fantastic European alternative: Cirrux. With a sync service you can untie yourself from Big Tech, without losing your emails.” — Olaf

The Ghost in the Shell anime on Amazon is the best looking thing on TV. It’s as lore-dense as a concrete brick, but if you can look past that, it’s absolutely worth the watch.” — B Carzo

Gravity is the best / simplest note-taking app. Most note apps, as you take notes, they get lost as you add more, losing their relevance; with Gravity you can snap any note to the top of the page. The simplicity is brilliant.” — Andrew

“Thanks to Rohit for the 4×3 suggestion in last week’s Installer. The other game on the site, Smush, is also fantastic. Both are wonderful fresh takes on games from the New York Times.” — Kurt

“I ordered the Pebble Index 01 ring. I desperately want to dictate little notes to myself and opening an app on my phone is a lot of friction.” — Anna

“I just finished the book Seek Immediate Shelter by Vincent Yu. It follows a bunch of people in a small town as they get an emergency ‘incoming missile’ text, then the ‘false alert’ message about 20 minutes later, and how each person reacts during and after the alert. It was fantastic.” — Matt

“Recently stumbled upon Joon Lee’s YouTube channel. Fantastic deep dives on current sports/culture from an independent perspective. Spoiler – Most things have been ruined by gambling & private equity. In an age of hot takes and clickbait, he’s the breath of fresh air sports media fans need.” — Brett

“I’ve been playing around with Hypertexting, a new app that treats RSS (and your personal blog) like an open social network. It’s really interesting and has a lot of potential.” — Chris

“This week I’ve been reading The Interface Series, which was a sci-fi/horror web serial from about 10 years ago. Each chapter is posted as a comment in a random, unrelated Reddit thread, but it’s all been collated at /r/9M9H9E9. Fascinating speculative fiction that makes the most of its medium.” — Andie

I’ve always appreciated the size and power of an IMAX screen, but until I heard Matt Damon recently explain how strange it is to act into an IMAX camera, I don’t think I really understood how remarkable and complicated the technology really is. So of course I loved this Tested video on how IMAX is projected, this Christopher Nolan interview on how he thinks about formats, this dive into the dying art of 70mm, and this excellent explainer on the overall technology. Fine, Chris, I’ll drive halfway across the state to see this movie properly. You win.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.

#apps #gadgets #tools #readerAI,Gadgets,Installer,Streaming,Tech">The apps, gadgets, and tools every reader needs

Hi, friends! Welcome to Installer No. 136, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, hope your neighborhood isn’t as smoky as mine, and also you can read all the old editions at the Installer homepage.)

This week, I’ve been recording the next season of Version History (this season’s finale is out on Sunday!), reading about data center heists and Backyard Baseball and the creator of Calvin and Hobbes, canceling my October plans to see Digger 30 or 40 times, taking on the new Knockout Tour routes in Mario Kart World, learning more than I ever intended about Staten Island thanks to Revisionist History, reading up on the history of the very first chatbot, and setting up my Flipper Busy Bar. I love the thing, and have no idea what to use it for.

I also have for you the movie of the summer, a great update to a great note-taking app, a new app for organizing your photos, and much more. Let’s go.

(As always, the best part of Installer is your ideas and tips. What are you reading / watching / playing / listening to / soldering together this week? Tell me everything: installer@theverge.com. And if you know someone else who might enjoy Installer, forward it to them and tell them to subscribe here.)

  • The Odyssey. I’ll be honest: I expected this movie to not be great. Hot director bites off too big a story, not even Christopher Nolan can hit every time, right? WRONG. The reviews are amazing, the whole thing actually feels very current, and I absolutely cannot wait to plant myself in an IMAX theater and soak in the epic-ness of this one. Several dozen times.
  • Bear 2.9. Bear’s tag-based system has always felt a little too limiting to me, but expanding the idea into Workspaces makes it way more powerful without being any more complex. So clever, so useful, still one of the best apps to write in across Apple devices.
  • The World Cup final. By just about any measure, Sunday’s game will be the biggest thing on TV… until we do this again in four years. This year’s tournament has been spectacular, and whether you like soccer or not, the final tends to be good TV. Treat it like the Super Bowl! Have a party!
  • How Microtransactions (Almost) Ruined Gaming, with Dan Soder.” Really good episode of Pablo Torre Finds Out that makes an imperfect but very compelling argument that we have almost completely lost the plot when it comes to gaming. But the fight is not yet entirely lost.
  • Aphera. I’ve been hearing good things about this new Mac-based photo editor, which is fast and powerful and aimed directly at replacing the ever-rising price of Adobe’s tools. Ditching Lightroom is a lot to ask, but I’m excited to give this a real shot.
  • Parchment. Chris Lawley, friend of Installer, shipped his notes-and-tasks app for Apple devices this week, and it’s really well done! It goes hard on just showing you what matters right now and hiding everything else, and I kind of appreciate that.
  • The Loading Museum. What a fun idea: a repository of all the things that have made us wait on our computers. Watch a photo load like it’s 1997, remember what it felt like to wait for the internet to connect, and learn what designers have always known about how to make slow things feel faster.
  • The Codex Micro. I love a shortcut button, and while I think $230 is an absurd price to pay for a bunch of buttons you could re-create with a Stream Deck or any number of other things, I do think these agent-controlling keys are pretty delightful. Work Louder stuff just tends to feel good.

(Tiny housekeeping note: From now on, when we do a special section like this, it’ll be in place of Screen Share for that week. I’ve heard from a bunch of folks that some issues are actually too much, and this feels like a good trade that also makes my life easier. Win-win!)

They say reading is dead. They are, in fact, incorrect. A couple of weeks ago, I asked you all to share your reading setups — the gadgets, the apps, the bookstores, the bookmark brands, the highlighter colors, everything. As always, you delivered! Since a bunch of you asked, before we get into all your great gear and advice, here’s my current setup:

  • I read mostly on one of three devices: a Kindle Paperwhite, an iPad Mini, or a Boox Palma 2. The iPad is for when I need to take lots of notes and highlights, the Palma goes everywhere with me, and the Paperwhite lives next to my bed. Almost all of my ebooks are in the Kindle universe; I wish that weren’t the case, and should probably switch to something more open, but it’s a hard change to make.
  • As a result, I mostly read books in the Kindle app, but all of the rest of my digital reading happens in Readwise Reader. I frequently dabble with both Instapaper and Matter, but Reader’s search, organization tools, and ability to parse and convert PDFs into a nice reading experience are just unmatched.
  • I use Feedbin for RSS reading. On my computer, I use Feedbin’s website; on mobile I mostly use Unread.
  • When I buy physical books, which I’m trying to do a lot more now that I have a toddler who sees me looking at screens all the time, I try to buy them from Bookshop.org. Or from my local library / bookstore. My book collection is growing for the first time in forever, and it’s a delight.

But enough about me! Here are the things I heard the most about from you:

  • The library! Yay libraries! So many of us are using Libby and Hoopla and MyLibro and Sora and so many other tools to make the most of our library cards. Absolutely love to see it.
  • The Kindle and the iPad Mini are the big winners among reading devices. No big surprise there, really. But I also heard from Kobo fans (both Clara and Libra), more than one devoted iPod Touch fan, and lots of believers in the Xteink X4. Oh, and of course, the Boox Palma remains a winner.
  • The most popular reading apps were, also unsurprisingly, Kindle and Apple Books. But there are some devoted BookFusion fans out there, too, and Bookshop.org’s app appears to be catching on.
  • We love a way to track our collection, and our progress. Both The StoryGraph and Book Tracker have a lot of fans, and practically everyone either quit or is looking to quit Goodreads.
  • Lots of us like to listen to books, which of course means Audible came up a few times. But a lot of us are also making good use of the 15 hours of audio that come with Spotify Premium.
  • BookBub, a great site for finding ebook sales, came up a bunch. So did Chirp, its sister site for audiobooks.
  • Saving and syncing highlights is an ongoing project for a lot of us. Lots of Readwise users out there, syncing stuff to Notion and Craft and Obsidian, but also a lot of folks building their own apps to make this easier.
  • I heard about, conservatively, 50 different RSS readers. Unread and Reeder were the RSS favorites, and Instapaper, Readwise Reader, and Wallabag are the go-tos for saving stuff for later.

One last note: I heard from a lot of people that keeping up with newsletters is a hard and unsolved problem. Do you send everything to a reading app? An RSS feed? Try to manage it in Gmail? Who knows! As you may have guessed, I also have a lot of newsletters I don’t know how to manage. If you have tips, I’m all ears. And thanks to everyone who shared their reading setups!

Here’s what the Installer community is into this week. I want to know what you’re into right now as well! Email installer@theverge.com or message me on Signal — @davidpierce.11 — with your recommendations for anything and everything, and we’ll feature some of our favorites here every week. For even more great recommendations, check out the replies to this post on Threads and this post on Bluesky.

“I’m moving from Google (Gmail) to a fantastic European alternative: Cirrux. With a sync service you can untie yourself from Big Tech, without losing your emails.” — Olaf

The Ghost in the Shell anime on Amazon is the best looking thing on TV. It’s as lore-dense as a concrete brick, but if you can look past that, it’s absolutely worth the watch.” — B Carzo

Gravity is the best / simplest note-taking app. Most note apps, as you take notes, they get lost as you add more, losing their relevance; with Gravity you can snap any note to the top of the page. The simplicity is brilliant.” — Andrew

“Thanks to Rohit for the 4×3 suggestion in last week’s Installer. The other game on the site, Smush, is also fantastic. Both are wonderful fresh takes on games from the New York Times.” — Kurt

“I ordered the Pebble Index 01 ring. I desperately want to dictate little notes to myself and opening an app on my phone is a lot of friction.” — Anna

“I just finished the book Seek Immediate Shelter by Vincent Yu. It follows a bunch of people in a small town as they get an emergency ‘incoming missile’ text, then the ‘false alert’ message about 20 minutes later, and how each person reacts during and after the alert. It was fantastic.” — Matt

“Recently stumbled upon Joon Lee’s YouTube channel. Fantastic deep dives on current sports/culture from an independent perspective. Spoiler – Most things have been ruined by gambling & private equity. In an age of hot takes and clickbait, he’s the breath of fresh air sports media fans need.” — Brett

“I’ve been playing around with Hypertexting, a new app that treats RSS (and your personal blog) like an open social network. It’s really interesting and has a lot of potential.” — Chris

“This week I’ve been reading The Interface Series, which was a sci-fi/horror web serial from about 10 years ago. Each chapter is posted as a comment in a random, unrelated Reddit thread, but it’s all been collated at /r/9M9H9E9. Fascinating speculative fiction that makes the most of its medium.” — Andie

I’ve always appreciated the size and power of an IMAX screen, but until I heard Matt Damon recently explain how strange it is to act into an IMAX camera, I don’t think I really understood how remarkable and complicated the technology really is. So of course I loved this Tested video on how IMAX is projected, this Christopher Nolan interview on how he thinks about formats, this dive into the dying art of 70mm, and this excellent explainer on the overall technology. Fine, Chris, I’ll drive halfway across the state to see this movie properly. You win.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#apps #gadgets #tools #readerAI,Gadgets,Installer,Streaming,Tech

Hi, friends! Welcome to Installer No. 136, your guide to the best and Verge-iest stuff…

Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv"> Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Tech-news

Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv">Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch

A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
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Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv

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