Black Friday is raging, and the annual REI Holiday Sale is still pumping. For context, this is pretty much the only time of year when REI offers insane deals on its entire assortment of outdoorsy gear. And that means that if you’re in need of basically anything that might prove useful outside, and also like saving up to 50% on said anythings, it’s go time.
What kind of assortment are we talking about? Approximately 8,000 products, if you like data. If you’re more of a visual learner, though, think a preposterous amount of trail-ready shoes, super-warm puffers, adventure-friendly clothing, and pretty much anything you’d like to take with you when you leave your apartment for either a moment or an extended period of time.
If you see something you like, don’t hesitate too long: while the deals are guaranteed, the inventory isn’t. Wander into the wilds of REI for yourself or scroll down to see what we’re feeling.
Want more savings intel? Start with our guide to the best Black Friday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
Early REI Holiday Sale Deals Worth Shopping Now
In This Guide
Outerwear Deals
Clothing Deals
Shoe Deals
Gear Deals
REI Cyber Week FAQ
Does REI have a Black Friday sale?
Technically, no. REI famously shutters its doors on Black Friday as part of its #OptOutside campaign—a genuinely good-guy move that encourages everyone to spend the day anywhere but a checkout line. But make no mistake: REI still runs a sizable sale around the holiday stretch, with plenty of deals on gear, apparel, and outdoor essentials. So while you won’t be shopping on Black Friday itself, the REI “holiday sale” is very much on.
What are the best things to buy at REI?
Pretty much anything you’d want on your back (or in your pack) before heading outdoors. Gear, clothing, footwear, accessories: if it upgrades your time outside, REI probably stocks it. Think hiking boots, rain shells, tents, insulated layers, trail runners, winter coats, and climbing shoes.
The co-op leans heavily on the legacy heavy-hitters of the outdoor world. Think Patagonia, The North Face, Arc’teryx, Salomon, Merrell, Osprey, Smartwool, Black Diamond, MSR, and the like. It may not always have the buzziest next-gen gorpcore upstarts, but when it comes to tried-and-true brands built to survive actual weather (and not just a microtrend), REI is still the gold standard.
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
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