Tom Holland has teamed up with Vuori in a major new partnership.

The 29-year-old Spider-Man actor has signed a multi-year-deal with the performance lifestyle brand, which coincides with the company’s new Spring 2026 campaign, called “Play As It Lies.”

Keep reading to find out more…

The campaign was filmed in Comporta, Portugal, and features a cinematic short inspired by golf as a metaphor for resilience and adaptability.

The campaign was also co-created by Tom and his brother Harry Holland, who joined to direct the project alongside filmmaker Harrison Boyce. The campaign was photographed by Cass Bird.

According to the brand, the partnership goes beyond a standard celeb endorsement deal: in addition to serving as ambassador, Tom will also join the company as a creative, strategic and financial partner as part of the long-term collaboration.

“As Vuori continues to expand globally, the partnership reflects a broader focus on storytelling and cultural relevance, further positioning the brand at the intersection of performance and lifestyle,” the brand declares.

For more about the collaboration, head to vouriclothing.com.

Tom Holland has also been making headlines with his personal life amid fan speculation that he’s newly married! In a new interview, Zendaya explained why she won’t confirm or deny if she and Tom are actually married yet.