UNDER EMBARGO UNTIL FEB. 17 AT 8.30 AM ET/2.30 PM CET

MILAN – Valentino has a new chief marketing officer. Liran Peterzil is joining the couture house effective March 2, reporting to chief executive officer Riccardo Bellini.

He succeeds Yigit Turhan, who joined the company in 2018 and has exited.

Peterzil will be tasked with the development of Valentino’s global brand strategy, while overseeing marketing, communications, events, media relations, and overall brand experience worldwide.

Valentino plans to leverage Peterzil’s more than 20 years of international expertise in brand development and communications within the luxury, hospitality, and entertainment sectors as he has held senior leadership positions at Compagnie Financière Richemont, Giorgio Armani, SBE Entertainment Group, and Creative Artists Agency (CAA), and has advised leading government institutions and cross-industry partners around the world.

Bellini, who has been leading the brand since Sept. 1, has been gradually building his team, starting with a deputy to flank him in the new chapter of the Rome-based couture house. In December, he appointed Laurent Bergamo deputy CEO, as reported. Bergamo first joined Valentino in 2018, after spending 14 years at Tod’s.

Davide Tosi was named chief merchandising officer of Valentino. He was previously global chief merchandising officer of ready-to-wear at Gucci, reporting to Maria Cristina Lomanto, who left the brand in mid-November. She had been Gucci’s president of Europe, the Middle East and Africa since 2022.