Amazon MGM Studios is developing a scripted series based on Vivian Tu’s non-fiction book “Rich AF: The Money Mindset That Will Change Your Life.”

Mallory Rosenthal (“Panic”) will serve as writer and executive producer, with both Tu and “The Summer I Turned Pretty” co-showrunner Sarah Kucserka also executive producing. PKM Productions’ Patrick Moran and Lynley Bird will executive produce under the company’s first-look deal with Amazon MGM Studios. PKM originally brought the project to Amazon.

The logline for the project states that it is a “a riches to rags story that follows 23-year-old Lia, a billionaire’s daughter and Wall Street rising star who has to start from scratch after exposing her father’s white collar crimes and losing everything she once held dear. She’ll be pinned between her former glittering life and a new scrappier one as she painstakingly builds a freelance career and learns that wealth isn’t only measured in dollars.”

“’Rich AF’ is a love letter to anyone who has ever felt broke, lost, and like they wanted to hit the redo button on life!” Tu said in a statement. “I’m so grateful to be working with PKM, Sarah, Mallory and the phenomenal Amazon Studios team to bring the energy & empowerment of ‘Rich AF’ to life on screen.”

Tu is currently the chief financial empowerment officer at SoFi and a New York Times bestselling author. Her second book, “Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth,” was published earlier this month.

Moran, formerly president of ABC Studios, is also currently an executive producer on the USA Network series adaptation of John Grisham’s “The Rainmaker,” which was renewed for a second season in October 2025. He signed his deal with Amazon in 2019.

Tu is repped by WME, Hansen Jacobson and 42West. Kucserka is repped by WME and 3Arts Entertainment. Rosenthal is repped by WME and Amplified Management. Moran is repped by Myman Greenspan.