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5 Things We Want to See in a ‘KPop Demon Hunters’ Sequel

5 Things We Want to See in a ‘KPop Demon Hunters’ Sequel

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The future of KPop Demon Hunters as a franchise remains unclear even as the massive Netflix hit acquired from Sony Pictures Animation continues to dominate pop culture. The fandom, of course, expects a sequel—and it’s already abuzz with what’s next for Rumi, Zoey, and Mira and their destiny to keep the Honmoon sealed from the demon world.

Here are just some of the things we’d love to see explored in an eventual (and probably inevitable) KPop Demon Hunters 2.

Different Demon Hunter Eras

© Netflix

The mythology of the Demon Hunter lore goes deep if there was always a trio of singers holding the Honmoon down. It would be so cool to explore spinoffs of different eras through a series or anthology of shorts (think Star Wars: Visions) that jumps around time periods and perhaps other countries.

I’m interested in learning if other cultures also have music magic wielders and how demons might work through commercial music to try to gain control. I want to learn about other bands, maybe in short-form spin-offs, to set up new characters for the future. There are so many possibilities!

Rumi’s Family Backstory

Rumi Demon
© Netflix

Rumi being the love child of a demon and a hunter is an origin story we want to see. It’s perfect for a prequel or somehow pulling a Godfather 2 with dual timelines arcing into how that informs Rumi’s destiny.

Perhaps we could glimpse her father’s and mother’s past as they meet in the present to further the complexities of good vs. evil between the demons and the humans. If Jinu could be a good-guy demon, maybe Rumi’s father was too. There was so much left unanswered by Celine (Rumi’s guardian); we don’t really know what happened to her parents or how they were dealt with by Gwi-ma and the other good guys.

Theories have abounded about Rumi being related to Gwi-ma, but being his daughter directly seems unlikely—maybe his granddaughter? Would that be too Star Wars-y? It would be best if Rumi’s lineage was explored without her having to be a product of pure good and pure evil.

Bringing Jinu Back

Jinu Soda
© Netflix

Usually we think characters should stay dead but not this man. Our boy Jinu deserves a second chance. His sacrifice was huge so we’d like to see him return in some way. A popular theory online is that he’s trapped in Rumi’s sword, which would make sense as he gave her his soul and became a part of the prism Honmoon. Plus, if Derpy and Sussie are still around, they might be able to find him through their connection to pull him out of a backdoor of sorts. Maybe he’s human again but doesn’t remember who he was? We want the drama and to have him earn his way back to Rumi; that’s both fulfilling and romantic. We don’t need any more tragic star-crossed lovers; that could have been Rumi’s parents story but it doesn’t have to be hers.

And speaking of bringing back characters, maybe let’s give the Saja Boys a chance at redemption too. It would be nice to see them come back as comedic relief and try to do good while making more good music. We miss Baby and Abby. Perhaps they can team up with Huntr/x to defeat a bigger threat. Also, more Derpy and Sussie always and forever, please.

A Full Huntr/x Album

Huntr:x Song Sesh
© Netflix

As someone who wished there was a Powerline album out of A Goofy Movie and who excitedly bought that special edition Josie and the Pussycats (2001) vinyl, I cannot stress enough that we need a whole Huntr/x album. Songwriter EJAE (who does the singing voice for Rumi), along with voice cast singers Audrey Nuna (Mira) and Rei Ami (Zoey), will soon be performing awards-season contender “Golden” on The Tonight Show Starring Jimmy Fallon, which feels like a test run for a real-life Huntr/x and more music, we hope.

Huntr/x could really do a whole sequel companion album—that would be so meta! The future of Huntr/x feels unlimited because we’d be seated to see a sequel movie in a theater or at home and go to the official tour with Huntr/x light sticks in hand. Do it for the fans!

Demon Hunter World Song Contest

Huntrx Trio White
© Netflix

Picture it: Huntr/x is the main band we follow as the sequel introduces a bigger global threat that’s connected to Rumi’s family. Who you gonna call? A story along these lines could bring in other Demon Hunters for an Avengers-style team-up from around the world that’s part world song contest (like Eurovision) and part Mortal Kombat.

Maybe the latter might be too extreme for the world of KPop Demon Hunters but the baddies have to be vanquished somehow. And these potential team-ups can be characters introduced through friendly competition in the sequel, with their side stories featured in an anthology leading up to a third film where it all comes together.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.



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Since the work-from-home shift in 2020, Logitech has been releasing more products with a mobility focus. We love the Casa Pop-Up Desk that was released a couple of years ago. And now, the brand has introduced a computer mouse for modern work with a nod to nostalgic tech. The Logitech Mobi Fold is a pocket-sized mouse that folds up for incredibly easy transportation. It’s also so fun to fold and unfold — reminiscent of snapping a flip phone shut.

Logitech Mobi Fold price and specs

The Mobi Fold retails for $79.99 and is available as of June 10. It features the following:

  • Size: 33 mm (21 mm when folded) H x 122 mm (66 mm when folded) D x 57 mm W

  • Weight: 79 grams

  • Colors: Graphite, off-white, lilac, sand

  • Battery: One-minute charge provides 22 hours of use, full charge provides one month of use

Logitech introduces Mobi Fold, a foldable mouse with major flip phone vibes Table of Contents Table of Contents Table of Contents Logitech Mobi Fold price and specs Mobi Fold first impressions Where to buy the Mobi Fold Since the work-from-home shift in 2020, Logitech has been releasing more products with a mobility focus. We love the Casa Pop-Up Desk that was released a couple of years ago. And now, the brand has introduced a computer mouse for modern work with a nod to nostalgic tech. The Logitech Mobi Fold is a pocket-sized mouse that folds up for incredibly easy transportation. It’s also so fun to fold and unfold — reminiscent of snapping a flip phone shut.Logitech Mobi Fold price and specsThe Mobi Fold retails for .99 and is available as of June 10. It features the following:Size: 33 mm (21 mm when folded) H x 122 mm (66 mm when folded) D x 57 mm WWeight: 79 gramsColors: Graphite, off-white, lilac, sandBattery: One-minute charge provides 22 hours of use, full charge provides one month of use It folds down small enough to comfortably fit in your pocket. Credit: Miller Kern / Mashable Mobi Fold first impressionsI received a Mobi Fold ahead of its launch, and have been using it for a couple of weeks. It’s not my go-to while working at my desk in my home office (that’s Logitech’s Signature Comfort Plus M850 L), but I do think it’s a fun solution for people who don’t work in one location. Mashable Light Speed The design doesn’t scream comfort at first glance, but it’s actually pretty ergonomic and comfortable to use. It tracks very well, even on different surfaces like a coffee shop table or even a pant leg. The touch controls are responsive as well — though I’ve found the scrolling to be a little sensitive, often scrolling the entire length of a page when I’m trying to go line by line.As with other Logitech products, the Mobi Fold can pair with up to three devices, with a button to switch between them. You’re also able to customize two buttons on the touch panel in the Logi Options+ app, which is pretty cool. They’re defaulted to go backward and forward on a webpage, but you could program them, for example, to copy and paste text. As someone who works from home and doesn’t like to stray from my desk, I don’t know that I’d buy the Mobi Fold. But for people who work during their commute or like to move around throughout the day, this is a great alternative to carrying a bulky mouse in their bag. Plus, it’s just such a fun concept, and I find myself fidgeting with the mouse, folding and unfolding it while I work. Where to buy the Mobi FoldAt launch in the U.S., Mobi Fold is exclusively available on Logitech.com and in the TikTok Shop through July 8. In Canada, it’s available on Logitech.com and other retailers beginning June 10. #Logitech #introduces #Mobi #Fold #foldable #mouse #major #flip #phone #vibes

It folds down small enough to comfortably fit in your pocket. Credit: Miller Kern / Mashable

Mobi Fold first impressions

I received a Mobi Fold ahead of its launch, and have been using it for a couple of weeks. It’s not my go-to while working at my desk in my home office (that’s Logitech’s Signature Comfort Plus M850 L), but I do think it’s a fun solution for people who don’t work in one location.

The design doesn’t scream comfort at first glance, but it’s actually pretty ergonomic and comfortable to use. It tracks very well, even on different surfaces like a coffee shop table or even a pant leg. The touch controls are responsive as well — though I’ve found the scrolling to be a little sensitive, often scrolling the entire length of a page when I’m trying to go line by line.

As with other Logitech products, the Mobi Fold can pair with up to three devices, with a button to switch between them. You’re also able to customize two buttons on the touch panel in the Logi Options+ app, which is pretty cool. They’re defaulted to go backward and forward on a webpage, but you could program them, for example, to copy and paste text.

As someone who works from home and doesn’t like to stray from my desk, I don’t know that I’d buy the Mobi Fold. But for people who work during their commute or like to move around throughout the day, this is a great alternative to carrying a bulky mouse in their bag. Plus, it’s just such a fun concept, and I find myself fidgeting with the mouse, folding and unfolding it while I work.

Where to buy the Mobi Fold

At launch in the U.S., Mobi Fold is exclusively available on Logitech.com and in the TikTok Shop through July 8. In Canada, it’s available on Logitech.com and other retailers beginning June 10.

#Logitech #introduces #Mobi #Fold #foldable #mouse #major #flip #phone #vibes">Logitech introduces Mobi Fold, a foldable mouse with major flip phone vibes Table of Contents Table of Contents Table of Contents Logitech Mobi Fold price and specs Mobi Fold first impressions Where to buy the Mobi Fold Since the work-from-home shift in 2020, Logitech has been releasing more products with a mobility focus. We love the Casa Pop-Up Desk that was released a couple of years ago. And now, the brand has introduced a computer mouse for modern work with a nod to nostalgic tech. The Logitech Mobi Fold is a pocket-sized mouse that folds up for incredibly easy transportation. It’s also so fun to fold and unfold — reminiscent of snapping a flip phone shut.Logitech Mobi Fold price and specsThe Mobi Fold retails for .99 and is available as of June 10. It features the following:Size: 33 mm (21 mm when folded) H x 122 mm (66 mm when folded) D x 57 mm WWeight: 79 gramsColors: Graphite, off-white, lilac, sandBattery: One-minute charge provides 22 hours of use, full charge provides one month of use It folds down small enough to comfortably fit in your pocket. Credit: Miller Kern / Mashable Mobi Fold first impressionsI received a Mobi Fold ahead of its launch, and have been using it for a couple of weeks. It’s not my go-to while working at my desk in my home office (that’s Logitech’s Signature Comfort Plus M850 L), but I do think it’s a fun solution for people who don’t work in one location. Mashable Light Speed The design doesn’t scream comfort at first glance, but it’s actually pretty ergonomic and comfortable to use. It tracks very well, even on different surfaces like a coffee shop table or even a pant leg. The touch controls are responsive as well — though I’ve found the scrolling to be a little sensitive, often scrolling the entire length of a page when I’m trying to go line by line.As with other Logitech products, the Mobi Fold can pair with up to three devices, with a button to switch between them. You’re also able to customize two buttons on the touch panel in the Logi Options+ app, which is pretty cool. They’re defaulted to go backward and forward on a webpage, but you could program them, for example, to copy and paste text. As someone who works from home and doesn’t like to stray from my desk, I don’t know that I’d buy the Mobi Fold. But for people who work during their commute or like to move around throughout the day, this is a great alternative to carrying a bulky mouse in their bag. Plus, it’s just such a fun concept, and I find myself fidgeting with the mouse, folding and unfolding it while I work. Where to buy the Mobi FoldAt launch in the U.S., Mobi Fold is exclusively available on Logitech.com and in the TikTok Shop through July 8. In Canada, it’s available on Logitech.com and other retailers beginning June 10. #Logitech #introduces #Mobi #Fold #foldable #mouse #major #flip #phone #vibes

Casa Pop-Up Desk that was released a couple of years ago. And now, the brand has introduced a computer mouse for modern work with a nod to nostalgic tech. The Logitech Mobi Fold is a pocket-sized mouse that folds up for incredibly easy transportation. It’s also so fun to fold and unfold — reminiscent of snapping a flip phone shut.

Logitech Mobi Fold price and specs

The Mobi Fold retails for $79.99 and is available as of June 10. It features the following:

  • Size: 33 mm (21 mm when folded) H x 122 mm (66 mm when folded) D x 57 mm W

  • Weight: 79 grams

  • Colors: Graphite, off-white, lilac, sand

  • Battery: One-minute charge provides 22 hours of use, full charge provides one month of use

Logitech introduces Mobi Fold, a foldable mouse with major flip phone vibes Table of Contents Table of Contents Table of Contents Logitech Mobi Fold price and specs Mobi Fold first impressions Where to buy the Mobi Fold Since the work-from-home shift in 2020, Logitech has been releasing more products with a mobility focus. We love the Casa Pop-Up Desk that was released a couple of years ago. And now, the brand has introduced a computer mouse for modern work with a nod to nostalgic tech. The Logitech Mobi Fold is a pocket-sized mouse that folds up for incredibly easy transportation. It’s also so fun to fold and unfold — reminiscent of snapping a flip phone shut.Logitech Mobi Fold price and specsThe Mobi Fold retails for .99 and is available as of June 10. It features the following:Size: 33 mm (21 mm when folded) H x 122 mm (66 mm when folded) D x 57 mm WWeight: 79 gramsColors: Graphite, off-white, lilac, sandBattery: One-minute charge provides 22 hours of use, full charge provides one month of use It folds down small enough to comfortably fit in your pocket. Credit: Miller Kern / Mashable Mobi Fold first impressionsI received a Mobi Fold ahead of its launch, and have been using it for a couple of weeks. It’s not my go-to while working at my desk in my home office (that’s Logitech’s Signature Comfort Plus M850 L), but I do think it’s a fun solution for people who don’t work in one location. Mashable Light Speed The design doesn’t scream comfort at first glance, but it’s actually pretty ergonomic and comfortable to use. It tracks very well, even on different surfaces like a coffee shop table or even a pant leg. The touch controls are responsive as well — though I’ve found the scrolling to be a little sensitive, often scrolling the entire length of a page when I’m trying to go line by line.As with other Logitech products, the Mobi Fold can pair with up to three devices, with a button to switch between them. You’re also able to customize two buttons on the touch panel in the Logi Options+ app, which is pretty cool. They’re defaulted to go backward and forward on a webpage, but you could program them, for example, to copy and paste text. As someone who works from home and doesn’t like to stray from my desk, I don’t know that I’d buy the Mobi Fold. But for people who work during their commute or like to move around throughout the day, this is a great alternative to carrying a bulky mouse in their bag. Plus, it’s just such a fun concept, and I find myself fidgeting with the mouse, folding and unfolding it while I work. Where to buy the Mobi FoldAt launch in the U.S., Mobi Fold is exclusively available on Logitech.com and in the TikTok Shop through July 8. In Canada, it’s available on Logitech.com and other retailers beginning June 10. #Logitech #introduces #Mobi #Fold #foldable #mouse #major #flip #phone #vibes

It folds down small enough to comfortably fit in your pocket. Credit: Miller Kern / Mashable

Mobi Fold first impressions

I received a Mobi Fold ahead of its launch, and have been using it for a couple of weeks. It’s not my go-to while working at my desk in my home office (that’s Logitech’s Signature Comfort Plus M850 L), but I do think it’s a fun solution for people who don’t work in one location.

The design doesn’t scream comfort at first glance, but it’s actually pretty ergonomic and comfortable to use. It tracks very well, even on different surfaces like a coffee shop table or even a pant leg. The touch controls are responsive as well — though I’ve found the scrolling to be a little sensitive, often scrolling the entire length of a page when I’m trying to go line by line.

As with other Logitech products, the Mobi Fold can pair with up to three devices, with a button to switch between them. You’re also able to customize two buttons on the touch panel in the Logi Options+ app, which is pretty cool. They’re defaulted to go backward and forward on a webpage, but you could program them, for example, to copy and paste text.

As someone who works from home and doesn’t like to stray from my desk, I don’t know that I’d buy the Mobi Fold. But for people who work during their commute or like to move around throughout the day, this is a great alternative to carrying a bulky mouse in their bag. Plus, it’s just such a fun concept, and I find myself fidgeting with the mouse, folding and unfolding it while I work.

Where to buy the Mobi Fold

At launch in the U.S., Mobi Fold is exclusively available on Logitech.com and in the TikTok Shop through July 8. In Canada, it’s available on Logitech.com and other retailers beginning June 10.

#Logitech #introduces #Mobi #Fold #foldable #mouse #major #flip #phone #vibes">Logitech introduces Mobi Fold, a foldable mouse with major flip phone vibes

Table of Contents

Since the work-from-home shift in 2020, Logitech has been releasing more products with a mobility focus. We love the Casa Pop-Up Desk that was released a couple of years ago. And now, the brand has introduced a computer mouse for modern work with a nod to nostalgic tech. The Logitech Mobi Fold is a pocket-sized mouse that folds up for incredibly easy transportation. It’s also so fun to fold and unfold — reminiscent of snapping a flip phone shut.

Logitech Mobi Fold price and specs

The Mobi Fold retails for $79.99 and is available as of June 10. It features the following:

  • Size: 33 mm (21 mm when folded) H x 122 mm (66 mm when folded) D x 57 mm W

  • Weight: 79 grams

  • Colors: Graphite, off-white, lilac, sand

  • Battery: One-minute charge provides 22 hours of use, full charge provides one month of use

Logitech introduces Mobi Fold, a foldable mouse with major flip phone vibes Table of Contents Table of Contents Table of Contents Logitech Mobi Fold price and specs Mobi Fold first impressions Where to buy the Mobi Fold Since the work-from-home shift in 2020, Logitech has been releasing more products with a mobility focus. We love the Casa Pop-Up Desk that was released a couple of years ago. And now, the brand has introduced a computer mouse for modern work with a nod to nostalgic tech. The Logitech Mobi Fold is a pocket-sized mouse that folds up for incredibly easy transportation. It’s also so fun to fold and unfold — reminiscent of snapping a flip phone shut.Logitech Mobi Fold price and specsThe Mobi Fold retails for .99 and is available as of June 10. It features the following:Size: 33 mm (21 mm when folded) H x 122 mm (66 mm when folded) D x 57 mm WWeight: 79 gramsColors: Graphite, off-white, lilac, sandBattery: One-minute charge provides 22 hours of use, full charge provides one month of use It folds down small enough to comfortably fit in your pocket. Credit: Miller Kern / Mashable Mobi Fold first impressionsI received a Mobi Fold ahead of its launch, and have been using it for a couple of weeks. It’s not my go-to while working at my desk in my home office (that’s Logitech’s Signature Comfort Plus M850 L), but I do think it’s a fun solution for people who don’t work in one location. Mashable Light Speed The design doesn’t scream comfort at first glance, but it’s actually pretty ergonomic and comfortable to use. It tracks very well, even on different surfaces like a coffee shop table or even a pant leg. The touch controls are responsive as well — though I’ve found the scrolling to be a little sensitive, often scrolling the entire length of a page when I’m trying to go line by line.As with other Logitech products, the Mobi Fold can pair with up to three devices, with a button to switch between them. You’re also able to customize two buttons on the touch panel in the Logi Options+ app, which is pretty cool. They’re defaulted to go backward and forward on a webpage, but you could program them, for example, to copy and paste text. As someone who works from home and doesn’t like to stray from my desk, I don’t know that I’d buy the Mobi Fold. But for people who work during their commute or like to move around throughout the day, this is a great alternative to carrying a bulky mouse in their bag. Plus, it’s just such a fun concept, and I find myself fidgeting with the mouse, folding and unfolding it while I work. Where to buy the Mobi FoldAt launch in the U.S., Mobi Fold is exclusively available on Logitech.com and in the TikTok Shop through July 8. In Canada, it’s available on Logitech.com and other retailers beginning June 10. #Logitech #introduces #Mobi #Fold #foldable #mouse #major #flip #phone #vibes

It folds down small enough to comfortably fit in your pocket. Credit: Miller Kern / Mashable

Mobi Fold first impressions

I received a Mobi Fold ahead of its launch, and have been using it for a couple of weeks. It’s not my go-to while working at my desk in my home office (that’s Logitech’s Signature Comfort Plus M850 L), but I do think it’s a fun solution for people who don’t work in one location.

The design doesn’t scream comfort at first glance, but it’s actually pretty ergonomic and comfortable to use. It tracks very well, even on different surfaces like a coffee shop table or even a pant leg. The touch controls are responsive as well — though I’ve found the scrolling to be a little sensitive, often scrolling the entire length of a page when I’m trying to go line by line.

As with other Logitech products, the Mobi Fold can pair with up to three devices, with a button to switch between them. You’re also able to customize two buttons on the touch panel in the Logi Options+ app, which is pretty cool. They’re defaulted to go backward and forward on a webpage, but you could program them, for example, to copy and paste text.

As someone who works from home and doesn’t like to stray from my desk, I don’t know that I’d buy the Mobi Fold. But for people who work during their commute or like to move around throughout the day, this is a great alternative to carrying a bulky mouse in their bag. Plus, it’s just such a fun concept, and I find myself fidgeting with the mouse, folding and unfolding it while I work.

Where to buy the Mobi Fold

At launch in the U.S., Mobi Fold is exclusively available on Logitech.com and in the TikTok Shop through July 8. In Canada, it’s available on Logitech.com and other retailers beginning June 10.

#Logitech #introduces #Mobi #Fold #foldable #mouse #major #flip #phone #vibes

Parents want one thing, and one thing only, out of AI: to add a list of soccer games or “spirit week” theme days from an email or a poorly formatted flyer onto their calendar in one shot. And I have good news for parents with iPhones — the new Siri can finally do this.

After stumbling through its first launch of an AI-imbued Siri, Apple is trying again. The newly upgraded Siri AI can chat with you about what might be killing the roses in your yard, put together a shopping list for the hardware store, and set a reminder to lay down some compost in that flower bed. It can reference information in your email and calendar to make its recommendations or provide an actually helpful answer to the question: “When should I leave for the airport?” And yes, it can even add a list of events from an email to your calendar. I tried all of these scenarios out for myself and I saw it happen. AI Siri is for real this time.

This is like, baby’s first AI assistant stuff, but it’s huge that it actually works.

Honestly Bun Mee is my go-to, so this is a good call.

But it’s also a pretty basic set of features for an AI assistant in 2026, particularly if you compare it to what Gemini has been doing on Android for the past couple of years. Google’s chatbot has been able to add multiple calendar events from a screenshot for at least a year at this point. It’s been diagnosing plant problems and scheduling maintenance reminders for months now, if not longer. New Siri is built on Gemini models, so it makes a lot of sense that the first iteration of Siri AI feels a little bit “Gemini, circa 2025.”

Siri AI has its own flavor, though. Apple has a lot of proprietary stuff going on under the hood and in the cloud. It draws from an on-device pool of data that’s gleaned from things like email and messages. This information is indexed so Siri can tap into the relevant bits when needed. Prompts that can’t be handled fully on device are sent to Apple’s Private Cloud Compute with only the relevant pieces of personal data attached. Gemini handles personal context differently; you opt into sharing your Gmail or calendar, and then it’ll go directly to those sources to get the information when needed.

Siri AI working well depends a lot on the AI understanding context. So far, it’s doing pretty well. I asked it when I needed to return some camera gear I rented for WWDC, and it found the information from a calendar event I’d made and in an email (it’s due back Friday, for the record). Likewise, prompting it with something like “add these events to my calendar” will consistently trigger it to reference the information on my screen. So far, so good.

I couldn’t get Siri to engage in any shenanigans — I didn’t exactly stress test it, but the guardrails were strong enough to return a curt “I can’t help you with that” to a shady prompt. Fair. As a conversationalist, new Siri also seems a bit more dispassionate than Gemini. I gave them both the same prompt asking why the flowers in front of my house seemed to be wilting. They both gave wordy responses with a lot of possible causes, but Gemini’s started with “That is incredibly frustrating…” where Siri was more direct and got right into diagnosing the situation.

Siri AI’s response to my question gets to the point quicker.

Gemini sends its sympathies.

The new Siri handled my follow-up requests well, too. I asked it to recommend a garden center “near home” and it came up with a good suggestion. It also created a new reminder list with some checklist items for my garden rehab project and added a calendar event, all from a single prompt. Pretty basic stuff, but this is Siri. The fact that it works at all is a step forward that’s been years in the making.

New Siri pops up in a lot of places on the iPhone. I’ve gotten into the habit of swiping down on the homescreen and using search to get to apps, and every time I do there’s a big prompt to “search or ask” with a glowing, blinking cursor. Long pressing the wake button summons Siri from the Dynamic Island now, too, rather than presenting it as a glowing border around the screen. The changes all add up to a subtle feeling that you’re never very far away from Siri.

The changes all add up to a subtle feeling that you’re never very far away from Siri

This iteration of Siri feels like the AI assistant you’d build if you knew you couldn’t screw it up. It supports a pretty basic set of features — it’s not out here DoorDashing your burritos for you — but it actually does what’s advertised. For the company that made big promises of Siri two years ago that never materialized, that’s a big deal. “It works” and “It will actually ship to customers” are the two targets that Apple couldn’t miss here. It’s only in a developer beta now, but it’s realer than the first AI Siri we were shown at WWDC ever was. Apple needs this version of Siri to earn back trust. And based on what I’ve seen so far, this looks like a small step toward getting that trust back.

Photography by Allison Johnson / The Verge

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#Siri #worksAI,Apple,Hands-on,Reviews,Tech,WWDC 2026">I tried Siri AI, and so far it actually worksParents want one thing, and one thing only, out of AI: to add a list of soccer games or “spirit week” theme days from an email or a poorly formatted flyer onto their calendar in one shot. And I have good news for parents with iPhones — the new Siri can finally do this.After stumbling through its first launch of an AI-imbued Siri, Apple is trying again. The newly upgraded Siri AI can chat with you about what might be killing the roses in your yard, put together a shopping list for the hardware store, and set a reminder to lay down some compost in that flower bed. It can reference information in your email and calendar to make its recommendations or provide an actually helpful answer to the question: “When should I leave for the airport?” And yes, it can even add a list of events from an email to your calendar. I tried all of these scenarios out for myself and I saw it happen. AI Siri is for real this time.This is like, baby’s first AI assistant stuff, but it’s huge that it actually works.Honestly Bun Mee is my go-to, so this is a good call.But it’s also a pretty basic set of features for an AI assistant in 2026, particularly if you compare it to what Gemini has been doing on Android for the past couple of years. Google’s chatbot has been able to add multiple calendar events from a screenshot for at least a year at this point. It’s been diagnosing plant problems and scheduling maintenance reminders for months now, if not longer. New Siri is built on Gemini models, so it makes a lot of sense that the first iteration of Siri AI feels a little bit “Gemini, circa 2025.”Siri AI has its own flavor, though. Apple has a lot of proprietary stuff going on under the hood and in the cloud. It draws from an on-device pool of data that’s gleaned from things like email and messages. This information is indexed so Siri can tap into the relevant bits when needed. Prompts that can’t be handled fully on device are sent to Apple’s Private Cloud Compute with only the relevant pieces of personal data attached. Gemini handles personal context differently; you opt into sharing your Gmail or calendar, and then it’ll go directly to those sources to get the information when needed.Siri AI working well depends a lot on the AI understanding context. So far, it’s doing pretty well. I asked it when I needed to return some camera gear I rented for WWDC, and it found the information from a calendar event I’d made and in an email (it’s due back Friday, for the record). Likewise, prompting it with something like “add these events to my calendar” will consistently trigger it to reference the information on my screen. So far, so good.I couldn’t get Siri to engage in any shenanigans — I didn’t exactly stress test it, but the guardrails were strong enough to return a curt “I can’t help you with that” to a shady prompt. Fair. As a conversationalist, new Siri also seems a bit more dispassionate than Gemini. I gave them both the same prompt asking why the flowers in front of my house seemed to be wilting. They both gave wordy responses with a lot of possible causes, but Gemini’s started with “That is incredibly frustrating…” where Siri was more direct and got right into diagnosing the situation.Siri AI’s response to my question gets to the point quicker.Gemini sends its sympathies. The new Siri handled my follow-up requests well, too. I asked it to recommend a garden center “near home” and it came up with a good suggestion. It also created a new reminder list with some checklist items for my garden rehab project and added a calendar event, all from a single prompt. Pretty basic stuff, but this is Siri. The fact that it works at all is a step forward that’s been years in the making.New Siri pops up in a lot of places on the iPhone. I’ve gotten into the habit of swiping down on the homescreen and using search to get to apps, and every time I do there’s a big prompt to “search or ask” with a glowing, blinking cursor. Long pressing the wake button summons Siri from the Dynamic Island now, too, rather than presenting it as a glowing border around the screen. The changes all add up to a subtle feeling that you’re never very far away from Siri.The changes all add up to a subtle feeling that you’re never very far away from SiriThis iteration of Siri feels like the AI assistant you’d build if you knew you couldn’t screw it up. It supports a pretty basic set of features — it’s not out here DoorDashing your burritos for you — but it actually does what’s advertised. For the company that made big promises of Siri two years ago that never materialized, that’s a big deal. “It works” and “It will actually ship to customers” are the two targets that Apple couldn’t miss here. It’s only in a developer beta now, but it’s realer than the first AI Siri we were shown at WWDC ever was. Apple needs this version of Siri to earn back trust. And based on what I’ve seen so far, this looks like a small step toward getting that trust back.Photography by Allison Johnson / The VergeFollow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Allison JohnsonCloseAllison JohnsonPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Allison JohnsonAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIAppleCloseApplePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppleHands-onCloseHands-onPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Hands-onReviewsCloseReviewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReviewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechWWDC 2026CloseWWDC 2026Posts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All WWDC 2026#Siri #worksAI,Apple,Hands-on,Reviews,Tech,WWDC 2026

onto their calendar in one shot. And I have good news for parents with iPhones — the new Siri can finally do this.

After stumbling through its first launch of an AI-imbued Siri, Apple is trying again. The newly upgraded Siri AI can chat with you about what might be killing the roses in your yard, put together a shopping list for the hardware store, and set a reminder to lay down some compost in that flower bed. It can reference information in your email and calendar to make its recommendations or provide an actually helpful answer to the question: “When should I leave for the airport?” And yes, it can even add a list of events from an email to your calendar. I tried all of these scenarios out for myself and I saw it happen. AI Siri is for real this time.

This is like, baby’s first AI assistant stuff, but it’s huge that it actually works.

Honestly Bun Mee is my go-to, so this is a good call.

But it’s also a pretty basic set of features for an AI assistant in 2026, particularly if you compare it to what Gemini has been doing on Android for the past couple of years. Google’s chatbot has been able to add multiple calendar events from a screenshot for at least a year at this point. It’s been diagnosing plant problems and scheduling maintenance reminders for months now, if not longer. New Siri is built on Gemini models, so it makes a lot of sense that the first iteration of Siri AI feels a little bit “Gemini, circa 2025.”

Siri AI has its own flavor, though. Apple has a lot of proprietary stuff going on under the hood and in the cloud. It draws from an on-device pool of data that’s gleaned from things like email and messages. This information is indexed so Siri can tap into the relevant bits when needed. Prompts that can’t be handled fully on device are sent to Apple’s Private Cloud Compute with only the relevant pieces of personal data attached. Gemini handles personal context differently; you opt into sharing your Gmail or calendar, and then it’ll go directly to those sources to get the information when needed.

Siri AI working well depends a lot on the AI understanding context. So far, it’s doing pretty well. I asked it when I needed to return some camera gear I rented for WWDC, and it found the information from a calendar event I’d made and in an email (it’s due back Friday, for the record). Likewise, prompting it with something like “add these events to my calendar” will consistently trigger it to reference the information on my screen. So far, so good.

I couldn’t get Siri to engage in any shenanigans — I didn’t exactly stress test it, but the guardrails were strong enough to return a curt “I can’t help you with that” to a shady prompt. Fair. As a conversationalist, new Siri also seems a bit more dispassionate than Gemini. I gave them both the same prompt asking why the flowers in front of my house seemed to be wilting. They both gave wordy responses with a lot of possible causes, but Gemini’s started with “That is incredibly frustrating…” where Siri was more direct and got right into diagnosing the situation.

Siri AI’s response to my question gets to the point quicker.

Gemini sends its sympathies.

The new Siri handled my follow-up requests well, too. I asked it to recommend a garden center “near home” and it came up with a good suggestion. It also created a new reminder list with some checklist items for my garden rehab project and added a calendar event, all from a single prompt. Pretty basic stuff, but this is Siri. The fact that it works at all is a step forward that’s been years in the making.

New Siri pops up in a lot of places on the iPhone. I’ve gotten into the habit of swiping down on the homescreen and using search to get to apps, and every time I do there’s a big prompt to “search or ask” with a glowing, blinking cursor. Long pressing the wake button summons Siri from the Dynamic Island now, too, rather than presenting it as a glowing border around the screen. The changes all add up to a subtle feeling that you’re never very far away from Siri.

The changes all add up to a subtle feeling that you’re never very far away from Siri

This iteration of Siri feels like the AI assistant you’d build if you knew you couldn’t screw it up. It supports a pretty basic set of features — it’s not out here DoorDashing your burritos for you — but it actually does what’s advertised. For the company that made big promises of Siri two years ago that never materialized, that’s a big deal. “It works” and “It will actually ship to customers” are the two targets that Apple couldn’t miss here. It’s only in a developer beta now, but it’s realer than the first AI Siri we were shown at WWDC ever was. Apple needs this version of Siri to earn back trust. And based on what I’ve seen so far, this looks like a small step toward getting that trust back.

Photography by Allison Johnson / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.

#Siri #worksAI,Apple,Hands-on,Reviews,Tech,WWDC 2026">I tried Siri AI, and so far it actually works

Parents want one thing, and one thing only, out of AI: to add a list of soccer games or “spirit week” theme days from an email or a poorly formatted flyer onto their calendar in one shot. And I have good news for parents with iPhones — the new Siri can finally do this.

After stumbling through its first launch of an AI-imbued Siri, Apple is trying again. The newly upgraded Siri AI can chat with you about what might be killing the roses in your yard, put together a shopping list for the hardware store, and set a reminder to lay down some compost in that flower bed. It can reference information in your email and calendar to make its recommendations or provide an actually helpful answer to the question: “When should I leave for the airport?” And yes, it can even add a list of events from an email to your calendar. I tried all of these scenarios out for myself and I saw it happen. AI Siri is for real this time.

This is like, baby’s first AI assistant stuff, but it’s huge that it actually works.

Honestly Bun Mee is my go-to, so this is a good call.

But it’s also a pretty basic set of features for an AI assistant in 2026, particularly if you compare it to what Gemini has been doing on Android for the past couple of years. Google’s chatbot has been able to add multiple calendar events from a screenshot for at least a year at this point. It’s been diagnosing plant problems and scheduling maintenance reminders for months now, if not longer. New Siri is built on Gemini models, so it makes a lot of sense that the first iteration of Siri AI feels a little bit “Gemini, circa 2025.”

Siri AI has its own flavor, though. Apple has a lot of proprietary stuff going on under the hood and in the cloud. It draws from an on-device pool of data that’s gleaned from things like email and messages. This information is indexed so Siri can tap into the relevant bits when needed. Prompts that can’t be handled fully on device are sent to Apple’s Private Cloud Compute with only the relevant pieces of personal data attached. Gemini handles personal context differently; you opt into sharing your Gmail or calendar, and then it’ll go directly to those sources to get the information when needed.

Siri AI working well depends a lot on the AI understanding context. So far, it’s doing pretty well. I asked it when I needed to return some camera gear I rented for WWDC, and it found the information from a calendar event I’d made and in an email (it’s due back Friday, for the record). Likewise, prompting it with something like “add these events to my calendar” will consistently trigger it to reference the information on my screen. So far, so good.

I couldn’t get Siri to engage in any shenanigans — I didn’t exactly stress test it, but the guardrails were strong enough to return a curt “I can’t help you with that” to a shady prompt. Fair. As a conversationalist, new Siri also seems a bit more dispassionate than Gemini. I gave them both the same prompt asking why the flowers in front of my house seemed to be wilting. They both gave wordy responses with a lot of possible causes, but Gemini’s started with “That is incredibly frustrating…” where Siri was more direct and got right into diagnosing the situation.

Siri AI’s response to my question gets to the point quicker.

Gemini sends its sympathies.

The new Siri handled my follow-up requests well, too. I asked it to recommend a garden center “near home” and it came up with a good suggestion. It also created a new reminder list with some checklist items for my garden rehab project and added a calendar event, all from a single prompt. Pretty basic stuff, but this is Siri. The fact that it works at all is a step forward that’s been years in the making.

New Siri pops up in a lot of places on the iPhone. I’ve gotten into the habit of swiping down on the homescreen and using search to get to apps, and every time I do there’s a big prompt to “search or ask” with a glowing, blinking cursor. Long pressing the wake button summons Siri from the Dynamic Island now, too, rather than presenting it as a glowing border around the screen. The changes all add up to a subtle feeling that you’re never very far away from Siri.

The changes all add up to a subtle feeling that you’re never very far away from Siri

This iteration of Siri feels like the AI assistant you’d build if you knew you couldn’t screw it up. It supports a pretty basic set of features — it’s not out here DoorDashing your burritos for you — but it actually does what’s advertised. For the company that made big promises of Siri two years ago that never materialized, that’s a big deal. “It works” and “It will actually ship to customers” are the two targets that Apple couldn’t miss here. It’s only in a developer beta now, but it’s realer than the first AI Siri we were shown at WWDC ever was. Apple needs this version of Siri to earn back trust. And based on what I’ve seen so far, this looks like a small step toward getting that trust back.

Photography by Allison Johnson / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#Siri #worksAI,Apple,Hands-on,Reviews,Tech,WWDC 2026
Google just made its budget AI subscription plan a lot more budget-friendly, bringing a price war that’s been brewing in emerging markets squarely to American consumers.

The company announced Monday that it is cutting the monthly price of Google AI Plus from $7.99 to $4.99 — while doubling the storage included at that tier, from 200 gigabytes to 400 gigabytes.

Vikas Kansal, product lead for Gemini AI subscriptions, said on X that the storage updates would roll out to users over the next several days.

Google AI Plus launched in January as the most affordable paid AI subscription in the U.S. market, aimed at individual users and students rather than enterprise customers. Apparently that wasn’t cheap enough.

It includes a decent feature set, too, including video generation via Omni Flash; the creative studio Google Flow; and NotebookLM, Google’s AI research assistant. For heavier users, Google also offers AI Pro and AI Ultra at higher price points and usage limits.

The price cut is worth indexing on for reasons beyond Google’s own product roadmap. Subscription pricing hasn’t yet been a key battleground among AI providers in the U.S. But that’s changing in real time, suggests Chi-Hua Chien, co-founder and managing partner at consumer-focused venture firm Goodwater Capital; he sees Monday’s announcement as the next salvo in the commoditization era for AI infrastructure, pointing to Google’s structural advantages — vertical integration, distribution, the ability to bundle — as precisely the kind of force that’s likely to erode margins for purer-play AI providers over time.

The historical parallel he reaches for is instructive. “If you look at the web era, the infrastructure companies were Microsoft, Cisco, Oracle, Northern Telecom, Lucent, Akamai, Equinix,” he told TechCrunch. “A lot of those companies survived for a period of time but aren’t worth a lot today.” The reason, he said, is that during every big tech shift — from PC to web to mobile — the infrastructure players “get commoditized very aggressively because the end customer doesn’t think, ‘Ooh, are my bits moving on Cisco networking equipment?’ They’re just thinking, ‘How do I move my bits as cheaply as possible?’”

He sees the same dynamic coming in the not-too-distant future for today’s AI infrastructure layer — including the frontier model providers themselves.

“My prediction for a lot of these infrastructure companies — and when I say infrastructure, I mean an OpenAI or an Anthropic, or the backend components, energy, chips, hosting — there will be a period of time when these companies are valuable,” he said. “But over time, you will see them get increasingly commoditized.”

It’s certainly something that a bigger pool of investors will be pondering soon. Both OpenAI and Anthropic have filed confidentially to go public, and their ability to command premium valuations may soon be tested by exactly the kind of price competition Chien is describing.

That competition has been building for nearly a year in markets like India, one of the fastest-growing AI user bases in the world. OpenAI drew first blood there in August of last year, launching ChatGPT Go at roughly $4.60 a month — a fraction of its standard $20 Plus plan. Google followed in December with a sub-$5 AI Plus plan of its own for Indian users.

Monday’s announcement suggests the same logic that drove those emerging-market moves — undercut, bundle, and capture users before rivals do — has now crossed over to the U.S. market.

Anthropic, notably, hasn’t followed. Unlike OpenAI and Google, it has yet to introduce localized pricing for India or a budget tier anywhere, a move that may become harder to avoid as its rivals keep slashing prices.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Google #fired #warning #shot #subscription #price #wars #TechCrunchAI,google ai,Google AI Plus">Google just fired a warning shot in the AI subscription price wars | TechCrunch Google just made its budget AI subscription plan a lot more budget-friendly, bringing a price war that’s been brewing in emerging markets squarely to American consumers. The company announced Monday that it is cutting the monthly price of Google AI Plus from .99 to .99 — while doubling the storage included at that tier, from 200 gigabytes to 400 gigabytes. Vikas Kansal, product lead for Gemini AI subscriptions, said on X that the storage updates would roll out to users over the next several days. Google AI Plus launched in January as the most affordable paid AI subscription in the U.S. market, aimed at individual users and students rather than enterprise customers. Apparently that wasn’t cheap enough. It includes a decent feature set, too, including video generation via Omni Flash; the creative studio Google Flow; and NotebookLM, Google’s AI research assistant. For heavier users, Google also offers AI Pro and AI Ultra at higher price points and usage limits. The price cut is worth indexing on for reasons beyond Google’s own product roadmap. Subscription pricing hasn’t yet been a key battleground among AI providers in the U.S. But that’s changing in real time, suggests Chi-Hua Chien, co-founder and managing partner at consumer-focused venture firm Goodwater Capital; he sees Monday’s announcement as the next salvo in the commoditization era for AI infrastructure, pointing to Google’s structural advantages — vertical integration, distribution, the ability to bundle — as precisely the kind of force that’s likely to erode margins for purer-play AI providers over time. The historical parallel he reaches for is instructive. “If you look at the web era, the infrastructure companies were Microsoft, Cisco, Oracle, Northern Telecom, Lucent, Akamai, Equinix,” he told TechCrunch. “A lot of those companies survived for a period of time but aren’t worth a lot today.” The reason, he said, is that during every big tech shift — from PC to web to mobile — the infrastructure players “get commoditized very aggressively because the end customer doesn’t think, ‘Ooh, are my bits moving on Cisco networking equipment?’ They’re just thinking, ‘How do I move my bits as cheaply as possible?’” He sees the same dynamic coming in the not-too-distant future for today’s AI infrastructure layer — including the frontier model providers themselves. “My prediction for a lot of these infrastructure companies — and when I say infrastructure, I mean an OpenAI or an Anthropic, or the backend components, energy, chips, hosting — there will be a period of time when these companies are valuable,” he said. “But over time, you will see them get increasingly commoditized.” It’s certainly something that a bigger pool of investors will be pondering soon. Both OpenAI and Anthropic have filed confidentially to go public, and their ability to command premium valuations may soon be tested by exactly the kind of price competition Chien is describing. That competition has been building for nearly a year in markets like India, one of the fastest-growing AI user bases in the world. OpenAI drew first blood there in August of last year, launching ChatGPT Go at roughly .60 a month — a fraction of its standard Plus plan. Google followed in December with a sub- AI Plus plan of its own for Indian users. Monday’s announcement suggests the same logic that drove those emerging-market moves — undercut, bundle, and capture users before rivals do — has now crossed over to the U.S. market. Anthropic, notably, hasn’t followed. Unlike OpenAI and Google, it has yet to introduce localized pricing for India or a budget tier anywhere, a move that may become harder to avoid as its rivals keep slashing prices. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #fired #warning #shot #subscription #price #wars #TechCrunchAI,google ai,Google AI Plus

said on X that the storage updates would roll out to users over the next several days.

Google AI Plus launched in January as the most affordable paid AI subscription in the U.S. market, aimed at individual users and students rather than enterprise customers. Apparently that wasn’t cheap enough.

It includes a decent feature set, too, including video generation via Omni Flash; the creative studio Google Flow; and NotebookLM, Google’s AI research assistant. For heavier users, Google also offers AI Pro and AI Ultra at higher price points and usage limits.

The price cut is worth indexing on for reasons beyond Google’s own product roadmap. Subscription pricing hasn’t yet been a key battleground among AI providers in the U.S. But that’s changing in real time, suggests Chi-Hua Chien, co-founder and managing partner at consumer-focused venture firm Goodwater Capital; he sees Monday’s announcement as the next salvo in the commoditization era for AI infrastructure, pointing to Google’s structural advantages — vertical integration, distribution, the ability to bundle — as precisely the kind of force that’s likely to erode margins for purer-play AI providers over time.

The historical parallel he reaches for is instructive. “If you look at the web era, the infrastructure companies were Microsoft, Cisco, Oracle, Northern Telecom, Lucent, Akamai, Equinix,” he told TechCrunch. “A lot of those companies survived for a period of time but aren’t worth a lot today.” The reason, he said, is that during every big tech shift — from PC to web to mobile — the infrastructure players “get commoditized very aggressively because the end customer doesn’t think, ‘Ooh, are my bits moving on Cisco networking equipment?’ They’re just thinking, ‘How do I move my bits as cheaply as possible?’”

He sees the same dynamic coming in the not-too-distant future for today’s AI infrastructure layer — including the frontier model providers themselves.

“My prediction for a lot of these infrastructure companies — and when I say infrastructure, I mean an OpenAI or an Anthropic, or the backend components, energy, chips, hosting — there will be a period of time when these companies are valuable,” he said. “But over time, you will see them get increasingly commoditized.”

It’s certainly something that a bigger pool of investors will be pondering soon. Both OpenAI and Anthropic have filed confidentially to go public, and their ability to command premium valuations may soon be tested by exactly the kind of price competition Chien is describing.

That competition has been building for nearly a year in markets like India, one of the fastest-growing AI user bases in the world. OpenAI drew first blood there in August of last year, launching ChatGPT Go at roughly $4.60 a month — a fraction of its standard $20 Plus plan. Google followed in December with a sub-$5 AI Plus plan of its own for Indian users.

Monday’s announcement suggests the same logic that drove those emerging-market moves — undercut, bundle, and capture users before rivals do — has now crossed over to the U.S. market.

Anthropic, notably, hasn’t followed. Unlike OpenAI and Google, it has yet to introduce localized pricing for India or a budget tier anywhere, a move that may become harder to avoid as its rivals keep slashing prices.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Google #fired #warning #shot #subscription #price #wars #TechCrunchAI,google ai,Google AI Plus">Google just fired a warning shot in the AI subscription price wars | TechCrunch

Google just made its budget AI subscription plan a lot more budget-friendly, bringing a price war that’s been brewing in emerging markets squarely to American consumers.

The company announced Monday that it is cutting the monthly price of Google AI Plus from $7.99 to $4.99 — while doubling the storage included at that tier, from 200 gigabytes to 400 gigabytes.

Vikas Kansal, product lead for Gemini AI subscriptions, said on X that the storage updates would roll out to users over the next several days.

Google AI Plus launched in January as the most affordable paid AI subscription in the U.S. market, aimed at individual users and students rather than enterprise customers. Apparently that wasn’t cheap enough.

It includes a decent feature set, too, including video generation via Omni Flash; the creative studio Google Flow; and NotebookLM, Google’s AI research assistant. For heavier users, Google also offers AI Pro and AI Ultra at higher price points and usage limits.

The price cut is worth indexing on for reasons beyond Google’s own product roadmap. Subscription pricing hasn’t yet been a key battleground among AI providers in the U.S. But that’s changing in real time, suggests Chi-Hua Chien, co-founder and managing partner at consumer-focused venture firm Goodwater Capital; he sees Monday’s announcement as the next salvo in the commoditization era for AI infrastructure, pointing to Google’s structural advantages — vertical integration, distribution, the ability to bundle — as precisely the kind of force that’s likely to erode margins for purer-play AI providers over time.

The historical parallel he reaches for is instructive. “If you look at the web era, the infrastructure companies were Microsoft, Cisco, Oracle, Northern Telecom, Lucent, Akamai, Equinix,” he told TechCrunch. “A lot of those companies survived for a period of time but aren’t worth a lot today.” The reason, he said, is that during every big tech shift — from PC to web to mobile — the infrastructure players “get commoditized very aggressively because the end customer doesn’t think, ‘Ooh, are my bits moving on Cisco networking equipment?’ They’re just thinking, ‘How do I move my bits as cheaply as possible?’”

He sees the same dynamic coming in the not-too-distant future for today’s AI infrastructure layer — including the frontier model providers themselves.

“My prediction for a lot of these infrastructure companies — and when I say infrastructure, I mean an OpenAI or an Anthropic, or the backend components, energy, chips, hosting — there will be a period of time when these companies are valuable,” he said. “But over time, you will see them get increasingly commoditized.”

It’s certainly something that a bigger pool of investors will be pondering soon. Both OpenAI and Anthropic have filed confidentially to go public, and their ability to command premium valuations may soon be tested by exactly the kind of price competition Chien is describing.

That competition has been building for nearly a year in markets like India, one of the fastest-growing AI user bases in the world. OpenAI drew first blood there in August of last year, launching ChatGPT Go at roughly $4.60 a month — a fraction of its standard $20 Plus plan. Google followed in December with a sub-$5 AI Plus plan of its own for Indian users.

Monday’s announcement suggests the same logic that drove those emerging-market moves — undercut, bundle, and capture users before rivals do — has now crossed over to the U.S. market.

Anthropic, notably, hasn’t followed. Unlike OpenAI and Google, it has yet to introduce localized pricing for India or a budget tier anywhere, a move that may become harder to avoid as its rivals keep slashing prices.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Google #fired #warning #shot #subscription #price #wars #TechCrunchAI,google ai,Google AI Plus

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