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Super Bowl 2026: How much does a commercial cost?

Super Bowl 2026: How much does a commercial cost?

SEATTLE, WASHINGTON – JANUARY 25: Sam Darnold #14 of the Seattle Seahawks celebrates after defeating the Los Angeles Rams an NFC Championship NFL football game at Lumen Field on January 25, 2026 in Seattle, Washington. (Photo by Michael Owens/Getty Images) | Getty Images

Super Bowl Sunday is one of the biggest days of the calendar year.

Not just for the two teams playing in the big game — the New England Patriots and the Seattle Seahawks — but for the companies who have placed massive bets on the commercials they will air during the Super Bowl.

Bets that are not cheap.

Every NFL season, the Super Bowl stands out as the most-watched television event of the entire year, and the league has the Nielsen ratings to prove it. While last year’s Super Bowl LIX was a blowout, won by the Philadelphia Eagles by a final score of 40-22, it went into the history books as the most-watched Super Bowl broadcast ever, with over 127 million viewers tuning in to see the game.

With those kinds of potential customers on the table, the price to get a commercial in front of them is not cheap.

According to AdWeek, the price for a 30-second commercial during Super Bowl LX has soared to $8 million, after NBC opened in the summer by offering spots for $7 million. As AdWeek notes, “due to demand, the company has already reached its cap for the number of spots that were available for advertisers to buy during the upfront season.”

This is also the amount that companies had to pay for last year’s game. As compiled by Statista, $8 million represents an increase of $1 million over both Super Bowl LVII and Super Bowl LVIII:

However, $8 million is not the ceiling. According to Mike Marshall, head of global advertising for NBC Universaly, some companies are paying $10 million or more. Marshall shared that updated said on “The Varsity” podcast with John Ourand in early January.

Another way to look at the rising costs of a Super Bowl commercial? This game represents a rematch of Super Bowl XLIX, played in 2015. When the Patriots and the Seahawks last met in a Super Bowl, the cost of a 30-second commercial was $4.25 million.

Since then, it has nearly doubled.

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#Super #Bowl #commercial #cost

Bayern Munich’s rising star Lennart Karl has been ruled out of the Champions League second leg against Real Madrid with a right hamstring injury.

Bayern said Friday the 18-year-old Karl – who has been enjoying a breakout season at the Bavarian powerhouse – tore a muscle at the back of his right thigh and “will therefore be sidelined for the time being.”

The club did not give any further details.

Karl will miss Saturday’s Bundesliga match at St. Pauli and Real Madrid’s visit for the second leg of the Champions League quarterfinal on Wednesday. Bayern won the first leg 2-1 in Madrid on Tuesday.

ALSO READ: ISL 2025-26: Kerala Blasters FC completes signing of Argentine winger Franchu

His participation in Bayern’s following games against Stuttgart in the Bundesliga on April 19 and the German Cup semifinal against Bayer Leverkusen three days later is in doubt, while Germany coach Julian Nagelsmann will be checking in on Karl’s fitness ahead of the World Cup after he made his Germany debut last month.

Karl scored five goals and set up five more in the Bundesliga this season, while he has four scored and two assists in the Champions League.

Published on Apr 10, 2026

#Bayern #starlet #Karl #ruled #UEFA #Champions #League #quarterfinal #leg #Real #Madrid">Bayern starlet Karl ruled out of UEFA Champions League quarterfinal second leg against Real Madrid  Bayern Munich’s rising star Lennart Karl has been ruled out of the Champions League second leg against Real Madrid with a right hamstring injury.Bayern said Friday the 18-year-old Karl – who has been enjoying a breakout season at the Bavarian powerhouse – tore a muscle at the back of his right thigh and “will therefore be sidelined for the time being.”The club did not give any further details.Karl will miss Saturday’s Bundesliga match at St. Pauli and Real Madrid’s visit for the second leg of the Champions League quarterfinal on Wednesday. Bayern won the first leg 2-1 in Madrid on Tuesday.ALSO READ: ISL 2025-26: Kerala Blasters FC completes signing of Argentine winger FranchuHis participation in Bayern’s following games against Stuttgart in the Bundesliga on April 19 and the German Cup semifinal against Bayer Leverkusen three days later is in doubt, while Germany coach Julian Nagelsmann will be checking in on Karl’s fitness ahead of the World Cup after he made his Germany debut last month.Karl scored five goals and set up five more in the Bundesliga this season, while he has four scored and two assists in the Champions League.Published on Apr 10, 2026  #Bayern #starlet #Karl #ruled #UEFA #Champions #League #quarterfinal #leg #Real #Madrid

ISL 2025-26: Kerala Blasters FC completes signing of Argentine winger Franchu

His participation in Bayern’s following games against Stuttgart in the Bundesliga on April 19 and the German Cup semifinal against Bayer Leverkusen three days later is in doubt, while Germany coach Julian Nagelsmann will be checking in on Karl’s fitness ahead of the World Cup after he made his Germany debut last month.

Karl scored five goals and set up five more in the Bundesliga this season, while he has four scored and two assists in the Champions League.

Published on Apr 10, 2026

#Bayern #starlet #Karl #ruled #UEFA #Champions #League #quarterfinal #leg #Real #Madrid">Bayern starlet Karl ruled out of UEFA Champions League quarterfinal second leg against Real Madrid

Bayern Munich’s rising star Lennart Karl has been ruled out of the Champions League second leg against Real Madrid with a right hamstring injury.

Bayern said Friday the 18-year-old Karl – who has been enjoying a breakout season at the Bavarian powerhouse – tore a muscle at the back of his right thigh and “will therefore be sidelined for the time being.”

The club did not give any further details.

Karl will miss Saturday’s Bundesliga match at St. Pauli and Real Madrid’s visit for the second leg of the Champions League quarterfinal on Wednesday. Bayern won the first leg 2-1 in Madrid on Tuesday.

ALSO READ: ISL 2025-26: Kerala Blasters FC completes signing of Argentine winger Franchu

His participation in Bayern’s following games against Stuttgart in the Bundesliga on April 19 and the German Cup semifinal against Bayer Leverkusen three days later is in doubt, while Germany coach Julian Nagelsmann will be checking in on Karl’s fitness ahead of the World Cup after he made his Germany debut last month.

Karl scored five goals and set up five more in the Bundesliga this season, while he has four scored and two assists in the Champions League.

Published on Apr 10, 2026

#Bayern #starlet #Karl #ruled #UEFA #Champions #League #quarterfinal #leg #Real #Madrid
Deadspin | Blue bloods Denver, Wisconsin clash in Frozen Four championship game  Apr 9, 2026; Las Vegas, Nevada, UNITED STATES; Wisconsin Badgers defenseman Aiden Dubinsky (28) celebrates with goalie Daniel Hauser (31) after defeating North Dakota Fighting Hawks in the semifinals of the NCAA men’s ice hockey Frozen Four at T-Mobile Arena. Mandatory Credit: Lucas Peltier-Imagn Images   The first-ever Frozen Four played in Las Vegas culminates with historic blue bloods Denver and Wisconsin meeting for a national championship on Saturday.  The competitors have taken different paths to the ultimate game. Denver (28-11-3) carries 12-game winning and 16-game unbeaten streaks to be within one victory of its record 11th all-time title. Wisconsin (24-12-2) seeks to complete a Cinderella run to its first crown in two decades after receiving a proverbial second life in the NCAA tournament following a Big Ten quarterfinal loss.  In their semifinal round games on Thursday, both teams bent but didn’t break.  The Pioneers, who recently won it all in both 2022 and 2024, were outshot 52-26 but topped No. 1 overall seed Michigan 4-3 on senior captain and defenseman Kent Anderson’s double-overtime goal. It was the third-longest game in Frozen Four history.  “It means everything to play in this national championship game,” Anderson said. “It’s our goal at the beginning of the year. It’s what we work for and what we play for at Denver.”  Though the Pioneers boast a Frozen Four-high 15 NHL draft picks, this time of year in hockey is all about unsung heroes. Anderson is certainly one of those, having scored just one previous goal this season and five in his first 148 career games.  “Really proud of him and how he’s led this team,” Denver coach David Carle said. “Not many had him on the ‘BucciOT Challenge.’ No matter.”  Meanwhile, the Badgers got goals from Simon Tassy and Ryan Botterill 27 seconds apart in the first period and went 5-for-5 on the penalty kill — including 1:57 of 5-on-3 time in the second — before holding off a late North Dakota surge in a 2-1 win.  “It doesn’t have to be (a) Mona Lisa,” Wisconsin coach Mike Hastings said. “You just have to find a way to make sure you’re living for another day.”   The Badgers entered Thursday with the second-worst penalty kill in the country (70.9%), but they stepped up at the most crucial time against a high-octane offense.  “Guys took a lot of effort on blocking shots, getting in lanes,” said defenseman Ben Dexheimer, who propelled Wisconsin to its first Frozen Four since 2010 with an overtime goal for a 4-3 win over regional top seed Michigan State on March 28 in Worcester, Mass.  Denver is at its best on the back end, having entered the Frozen Four tied for the fourth-best scoring defense in the country (2.10 goals per game).  On that note, the best penalty killers and key reasons why both teams advanced were the goaltenders: Wisconsin’s Daniel Hauser and Denver’s Johnny Hicks — both older freshmen with past Canadian major junior experience.  Hauser made 21 saves in Thursday’s game, posting his eighth win in nine starts.  However, no goalie on the planet is on a hotter run than Hicks, who is an incredible 15-0-1 with a .957 save percentage since taking over the net from Quentin Miller in December. He stopped a season-high 49 shots against Michigan, staying in the game after taking a third-period hit on a drive to the net.  “He’s a battler. He’s unfazed. He was our best player,” Carle said. “Made the saves you’re supposed to. Made a lot that he wasn’t supposed to.”  The two teams had one previous national championship meeting in Boston in 1973, with Wisconsin winning 4-2. That was the first of six Badgers titles, the most recent coming in 2006.  –Field Level Media    #Deadspin #Blue #bloods #Denver #Wisconsin #clash #Frozen #championship #gameApr 9, 2026; Las Vegas, Nevada, UNITED STATES; Wisconsin Badgers defenseman Aiden Dubinsky (28) celebrates with goalie Daniel Hauser (31) after defeating North Dakota Fighting Hawks in the semifinals of the NCAA men’s ice hockey Frozen Four at T-Mobile Arena. Mandatory Credit: Lucas Peltier-Imagn Images

The first-ever Frozen Four played in Las Vegas culminates with historic blue bloods Denver and Wisconsin meeting for a national championship on Saturday.

The competitors have taken different paths to the ultimate game. Denver (28-11-3) carries 12-game winning and 16-game unbeaten streaks to be within one victory of its record 11th all-time title. Wisconsin (24-12-2) seeks to complete a Cinderella run to its first crown in two decades after receiving a proverbial second life in the NCAA tournament following a Big Ten quarterfinal loss.

In their semifinal round games on Thursday, both teams bent but didn’t break.

The Pioneers, who recently won it all in both 2022 and 2024, were outshot 52-26 but topped No. 1 overall seed Michigan 4-3 on senior captain and defenseman Kent Anderson’s double-overtime goal. It was the third-longest game in Frozen Four history.

“It means everything to play in this national championship game,” Anderson said. “It’s our goal at the beginning of the year. It’s what we work for and what we play for at Denver.”

Though the Pioneers boast a Frozen Four-high 15 NHL draft picks, this time of year in hockey is all about unsung heroes. Anderson is certainly one of those, having scored just one previous goal this season and five in his first 148 career games.

“Really proud of him and how he’s led this team,” Denver coach David Carle said. “Not many had him on the ‘BucciOT Challenge.’ No matter.”

Meanwhile, the Badgers got goals from Simon Tassy and Ryan Botterill 27 seconds apart in the first period and went 5-for-5 on the penalty kill — including 1:57 of 5-on-3 time in the second — before holding off a late North Dakota surge in a 2-1 win.


“It doesn’t have to be (a) Mona Lisa,” Wisconsin coach Mike Hastings said. “You just have to find a way to make sure you’re living for another day.”

The Badgers entered Thursday with the second-worst penalty kill in the country (70.9%), but they stepped up at the most crucial time against a high-octane offense.

“Guys took a lot of effort on blocking shots, getting in lanes,” said defenseman Ben Dexheimer, who propelled Wisconsin to its first Frozen Four since 2010 with an overtime goal for a 4-3 win over regional top seed Michigan State on March 28 in Worcester, Mass.

Denver is at its best on the back end, having entered the Frozen Four tied for the fourth-best scoring defense in the country (2.10 goals per game).

On that note, the best penalty killers and key reasons why both teams advanced were the goaltenders: Wisconsin’s Daniel Hauser and Denver’s Johnny Hicks — both older freshmen with past Canadian major junior experience.

Hauser made 21 saves in Thursday’s game, posting his eighth win in nine starts.

However, no goalie on the planet is on a hotter run than Hicks, who is an incredible 15-0-1 with a .957 save percentage since taking over the net from Quentin Miller in December. He stopped a season-high 49 shots against Michigan, staying in the game after taking a third-period hit on a drive to the net.

“He’s a battler. He’s unfazed. He was our best player,” Carle said. “Made the saves you’re supposed to. Made a lot that he wasn’t supposed to.”

The two teams had one previous national championship meeting in Boston in 1973, with Wisconsin winning 4-2. That was the first of six Badgers titles, the most recent coming in 2006.


–Field Level Media

#Deadspin #Blue #bloods #Denver #Wisconsin #clash #Frozen #championship #game">Deadspin | Blue bloods Denver, Wisconsin clash in Frozen Four championship game  Apr 9, 2026; Las Vegas, Nevada, UNITED STATES; Wisconsin Badgers defenseman Aiden Dubinsky (28) celebrates with goalie Daniel Hauser (31) after defeating North Dakota Fighting Hawks in the semifinals of the NCAA men’s ice hockey Frozen Four at T-Mobile Arena. Mandatory Credit: Lucas Peltier-Imagn Images   The first-ever Frozen Four played in Las Vegas culminates with historic blue bloods Denver and Wisconsin meeting for a national championship on Saturday.  The competitors have taken different paths to the ultimate game. Denver (28-11-3) carries 12-game winning and 16-game unbeaten streaks to be within one victory of its record 11th all-time title. Wisconsin (24-12-2) seeks to complete a Cinderella run to its first crown in two decades after receiving a proverbial second life in the NCAA tournament following a Big Ten quarterfinal loss.  In their semifinal round games on Thursday, both teams bent but didn’t break.  The Pioneers, who recently won it all in both 2022 and 2024, were outshot 52-26 but topped No. 1 overall seed Michigan 4-3 on senior captain and defenseman Kent Anderson’s double-overtime goal. It was the third-longest game in Frozen Four history.  “It means everything to play in this national championship game,” Anderson said. “It’s our goal at the beginning of the year. It’s what we work for and what we play for at Denver.”  Though the Pioneers boast a Frozen Four-high 15 NHL draft picks, this time of year in hockey is all about unsung heroes. Anderson is certainly one of those, having scored just one previous goal this season and five in his first 148 career games.  “Really proud of him and how he’s led this team,” Denver coach David Carle said. “Not many had him on the ‘BucciOT Challenge.’ No matter.”  Meanwhile, the Badgers got goals from Simon Tassy and Ryan Botterill 27 seconds apart in the first period and went 5-for-5 on the penalty kill — including 1:57 of 5-on-3 time in the second — before holding off a late North Dakota surge in a 2-1 win.  “It doesn’t have to be (a) Mona Lisa,” Wisconsin coach Mike Hastings said. “You just have to find a way to make sure you’re living for another day.”   The Badgers entered Thursday with the second-worst penalty kill in the country (70.9%), but they stepped up at the most crucial time against a high-octane offense.  “Guys took a lot of effort on blocking shots, getting in lanes,” said defenseman Ben Dexheimer, who propelled Wisconsin to its first Frozen Four since 2010 with an overtime goal for a 4-3 win over regional top seed Michigan State on March 28 in Worcester, Mass.  Denver is at its best on the back end, having entered the Frozen Four tied for the fourth-best scoring defense in the country (2.10 goals per game).  On that note, the best penalty killers and key reasons why both teams advanced were the goaltenders: Wisconsin’s Daniel Hauser and Denver’s Johnny Hicks — both older freshmen with past Canadian major junior experience.  Hauser made 21 saves in Thursday’s game, posting his eighth win in nine starts.  However, no goalie on the planet is on a hotter run than Hicks, who is an incredible 15-0-1 with a .957 save percentage since taking over the net from Quentin Miller in December. He stopped a season-high 49 shots against Michigan, staying in the game after taking a third-period hit on a drive to the net.  “He’s a battler. He’s unfazed. He was our best player,” Carle said. “Made the saves you’re supposed to. Made a lot that he wasn’t supposed to.”  The two teams had one previous national championship meeting in Boston in 1973, with Wisconsin winning 4-2. That was the first of six Badgers titles, the most recent coming in 2006.  –Field Level Media    #Deadspin #Blue #bloods #Denver #Wisconsin #clash #Frozen #championship #game

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