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Cadillac Super Bowl commercial: F1’s newest team launches with what new car will look like

Cadillac Super Bowl commercial: F1’s newest team launches with what new car will look like

When Cadillac first announced their plan of joining the Formula 1 grid, it was billed as an “All-American” operation, from the companies involved, the location of team facilities, and even the drivers they would pick to begin their journey in the sport.

So as they embark on their inaugural season in F1, it makes perfect sense that Cadillac launched their first livery in perhaps the most American way imaginable: A Super Bowl commercial.

Moments ago during a commercial break in the middle of Super Bowl LX between the New England Patriots and the Seattle Seahawks, Cadillac unveiled their challenger for the 2026 season:

Shortly after the release, the team addressed the milestone moment.

“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,” said Dan Towriss, CEO of Cadillac’s F1 Team. “Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”

“Unveiling our official race livery is a huge milestone in a journey that started years ago — earning our place on the grid, assembling a world‑class team, and developing a race car worthy of Formula 1,” said GM President Mark Reuss. “The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit, and pride we want to bring to the global stage of F1.”

The 2026 season could be the most transformative for Formula 1 in recent memory. Not only is Cadillac joining the sport as the 11th team, but this year ushers in a massive new set of technical regulations. The cars are designed to be lighter, smaller, and more agile, with an aim at improving the on-track spectacle and increasing overtaking opportunities.

In addition, the new generation of cars will feature moveable aerodynamics, with both the front- and rear-wings opening and closing at specific portions of the track. According to a fact sheet produced by F1, this feature incorporates “[d]ynamically adjustable angles of the front and rear wing elements in specific high-speed sections, designed for Corner and Straight modes. It enables strategic adaptability and maximises full usage of the car’s power through greater on track grip.”

Drivers will also be able to take advantage of what F1 is calling Overtake Mode, where drivers can deploy extra power to instigate an overtake provided they are within one second of a car in front of them. Drivers can also use Boost Mode, which allows them to gain maximum power from the engine and battery at the push of a button.

And now we know exactly what Cadillac’s first F1 car will look like, thanks to perhaps the most American launch possible.

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#Cadillac #Super #Bowl #commercial #F1s #newest #team #launches #car

Deadspin | Rams QB Ty Simpson becomes last first-round pick to sign  Jun 2, 2026; Woodland Hills, CA, USA; Los Angeles Rams quarterback Ty Simpson (15) throws the ball during organized team activities at Rams Practice Facility. Mandatory Credit: Kirby Lee-Imagn Images   Quarterback Ty Simpson became the last of the 2026 first-round draft picks to sign on Saturday, coming to terms with the Los Angeles Rams.  The rookie’s contract is fully guaranteed at four years and .4 million with a .9 signing bonus, NFL Network reported on Saturday.  The Rams, with reigning NFL Most Valuable Player Matthew Stafford at quarterback, made a stunning selection in April by drafting Simpson with the 13th overall pick.   Simpson, projected as a second-rounder, passed for 3,567 yards with 28 touchdowns and five interceptions in 15 games at Alabama last season, his first as a starter. He now is projected to have time to develop as a backup to Stafford, 38.  The only other quarterback to be selected in the first round, Indiana’s Fernando Mendoza, went No. 1 overall to the Las Vegas Raiders. The Heisman Trophy winner signed a four-year rookie deal worth a fully guaranteed .27 million which includes a fifth-year option.  –Field Level Media    #Deadspin #Rams #Simpson #firstround #pick #signJun 2, 2026; Woodland Hills, CA, USA; Los Angeles Rams quarterback Ty Simpson (15) throws the ball during organized team activities at Rams Practice Facility. Mandatory Credit: Kirby Lee-Imagn Images

Quarterback Ty Simpson became the last of the 2026 first-round draft picks to sign on Saturday, coming to terms with the Los Angeles Rams.

The rookie’s contract is fully guaranteed at four years and $25.4 million with a $14.9 signing bonus, NFL Network reported on Saturday.


The Rams, with reigning NFL Most Valuable Player Matthew Stafford at quarterback, made a stunning selection in April by drafting Simpson with the 13th overall pick.

Simpson, projected as a second-rounder, passed for 3,567 yards with 28 touchdowns and five interceptions in 15 games at Alabama last season, his first as a starter. He now is projected to have time to develop as a backup to Stafford, 38.

The only other quarterback to be selected in the first round, Indiana’s Fernando Mendoza, went No. 1 overall to the Las Vegas Raiders. The Heisman Trophy winner signed a four-year rookie deal worth a fully guaranteed $57.27 million which includes a fifth-year option.


–Field Level Media

#Deadspin #Rams #Simpson #firstround #pick #sign">Deadspin | Rams QB Ty Simpson becomes last first-round pick to sign  Jun 2, 2026; Woodland Hills, CA, USA; Los Angeles Rams quarterback Ty Simpson (15) throws the ball during organized team activities at Rams Practice Facility. Mandatory Credit: Kirby Lee-Imagn Images   Quarterback Ty Simpson became the last of the 2026 first-round draft picks to sign on Saturday, coming to terms with the Los Angeles Rams.  The rookie’s contract is fully guaranteed at four years and .4 million with a .9 signing bonus, NFL Network reported on Saturday.  The Rams, with reigning NFL Most Valuable Player Matthew Stafford at quarterback, made a stunning selection in April by drafting Simpson with the 13th overall pick.   Simpson, projected as a second-rounder, passed for 3,567 yards with 28 touchdowns and five interceptions in 15 games at Alabama last season, his first as a starter. He now is projected to have time to develop as a backup to Stafford, 38.  The only other quarterback to be selected in the first round, Indiana’s Fernando Mendoza, went No. 1 overall to the Las Vegas Raiders. The Heisman Trophy winner signed a four-year rookie deal worth a fully guaranteed .27 million which includes a fifth-year option.  –Field Level Media    #Deadspin #Rams #Simpson #firstround #pick #sign

If you are reading this, chances are you are a Formula 1 fan.

And if my years of covering the sport have taught me anything, it is this: F1 fans have opinions.

If that sounds like you, then you are in luck. As part of several new features we are rolling out here at SB Nation, we have created a new F1 Feed, a home for F1 fans to congregate and chat about the sport we love.

Interested in how to get started?

Let’s dive in, answering some questions that you might have before you start posting.

In recent months, SB Nation has emphasized one of our core tenets: The idea of community.

It began with rolling out a Feed at individual communities, a chance for fans of a specific team to chat about that franchise. Whether it is the Feed at Pats Pulpit where New England Patriots fans gather, or the Feed at Over the Monster where Boston Red Sox fans gather, it is a chance for fans of those teams to chat about everything that is happening, 24 hours a day, seven days a week.

But the next step in this community focus is league-specific Feeds, where fans of a particular sport can gather to talk about the big picture.

And that is where the new F1 Feed comes in, a chance for Formula 1 fans to congregate not just on race days, but all year long, to talk about the sport they love.

It begins with an SB Nation account. If you do not have one, you can go to sbnation.com or the F1 Feed itself, and you will see in the upper-right corner a link to sign up. Here it is on the F1 Feed, in the upper right:

Once you click that link, you’ll be taken to this page, where you can sign up using your e-mail address, or via another means such as Google, Facebook, or Apple:

Once you are signed up and logged in, you can head over to the F1 Feed and get started.

What can I do on the F1 Feed?

Basically, anything you want!

For example, you can reply to existing posts, to keep the conversation going. We can use this post as an example:

This is an example post, following FP2 at the Hungarian Grand Prix. You can recommend posts — those are always welcome — reply to posts, or even share them!

That goes for every reply in a thread, those can be recommended, replied to, or shared.

If you want to start your own post/thread, simply click on the “Create Post” button that you see here in the upper right:

What kind of posts can you create?

It can be a discussion post, such as “How did you get into F1?” Or you can share something you saw on social media that you think other fans might enjoy. Leo Leclerc do something cute in the paddock and you saw it on social media, you can post that with a link! It’s a simple copy/paste of the URL and adding a title to the post. Such as this:

If you’ve got more to say, you can use the “Advanced Editor” that has even more features. Click “Create Post” and you will see an option for the “Advanced Editor:”

Here, you could write a full-blown article if you wanted to. You can use different typefaces (bold, italics, sarcasm), add bullet points, add links, and basically do everything that I get to do when posting my own articles to SB Nation.

Can I share my own content?

One of the great things about the F1 space is the amount of creators that are out there, doing incredible work each and every day. I log onto social media all the time and am blown away by what people are creating, whether on TikTok, Threads, Instagram, YouTube, various podcasts, or all of the above.

If you have something you want to share with the community, feel free!

One of the questions I have gotten a lot in recent weeks, when explaining the Feed concept to friends and family members, is this: “Why are you doing this?”

Let’s take this in two ways, first the macro and then the micro.

On a larger, SB Nation level, this is a logical step in our shared idea of community. SB Nation began as a collection of fan-driven blogs, first from a few teams, and now into a massive site with nearly 200 team-specific communities.

This is a way to give every member, every fan, more of a voice in those communities.

But on a micro, F1-level, I’m hoping this becomes a place for fans to talk, share, and support each other. I know the idea of yet another place to login, to visit, might sound like too much, and I get that. But the idea is the same: A sense of community. As the internet itself feels more and more fractured — and perhaps even more and more fake — every day, some of us long for the bygone days of community.

If that also sounds like you, welcome aboard.

#join #conversation #Nation #Feed">How to join the F1 conversation on the new SB Nation F1 Feed  If you are reading this, chances are you are a Formula 1 fan.And if my years of covering the sport have taught me anything, it is this: F1 fans have opinions.If that sounds like you, then you are in luck. As part of several new features we are rolling out here at SB Nation, we have created a new F1 Feed, a home for F1 fans to congregate and chat about the sport we love.Interested in how to get started?Let’s dive in, answering some questions that you might have before you start posting.In recent months, SB Nation has emphasized one of our core tenets: The idea of community.It began with rolling out a Feed at individual communities, a chance for fans of a specific team to chat about that franchise. Whether it is the Feed at Pats Pulpit where New England Patriots fans gather, or the Feed at Over the Monster where Boston Red Sox fans gather, it is a chance for fans of those teams to chat about everything that is happening, 24 hours a day, seven days a week.But the next step in this community focus is league-specific Feeds, where fans of a particular sport can gather to talk about the big picture.And that is where the new F1 Feed comes in, a chance for Formula 1 fans to congregate not just on race days, but all year long, to talk about the sport they love.It begins with an SB Nation account. If you do not have one, you can go to sbnation.com or the F1 Feed itself, and you will see in the upper-right corner a link to sign up. Here it is on the F1 Feed, in the upper right:Once you click that link, you’ll be taken to this page, where you can sign up using your e-mail address, or via another means such as Google, Facebook, or Apple:Once you are signed up and logged in, you can head over to the F1 Feed and get started.What can I do on the F1 Feed?Basically, anything you want!For example, you can reply to existing posts, to keep the conversation going. We can use this post as an example:This is an example post, following FP2 at the Hungarian Grand Prix. You can recommend posts — those are always welcome — reply to posts, or even share them!That goes for every reply in a thread, those can be recommended, replied to, or shared.If you want to start your own post/thread, simply click on the “Create Post” button that you see here in the upper right:What kind of posts can you create?It can be a discussion post, such as “How did you get into F1?” Or you can share something you saw on social media that you think other fans might enjoy. Leo Leclerc do something cute in the paddock and you saw it on social media, you can post that with a link! It’s a simple copy/paste of the URL and adding a title to the post. Such as this:If you’ve got more to say, you can use the “Advanced Editor” that has even more features. Click “Create Post” and you will see an option for the “Advanced Editor:”Here, you could write a full-blown article if you wanted to. You can use different typefaces (bold, italics, sarcasm), add bullet points, add links, and basically do everything that I get to do when posting my own articles to SB Nation.Can I share my own content?One of the great things about the F1 space is the amount of creators that are out there, doing incredible work each and every day. I log onto social media all the time and am blown away by what people are creating, whether on TikTok, Threads, Instagram, YouTube, various podcasts, or all of the above.If you have something you want to share with the community, feel free!One of the questions I have gotten a lot in recent weeks, when explaining the Feed concept to friends and family members, is this: “Why are you doing this?”Let’s take this in two ways, first the macro and then the micro.On a larger, SB Nation level, this is a logical step in our shared idea of community. SB Nation began as a collection of fan-driven blogs, first from a few teams, and now into a massive site with nearly 200 team-specific communities.This is a way to give every member, every fan, more of a voice in those communities.But on a micro, F1-level, I’m hoping this becomes a place for fans to talk, share, and support each other. I know the idea of yet another place to login, to visit, might sound like too much, and I get that. But the idea is the same: A sense of community. As the internet itself feels more and more fractured — and perhaps even more and more fake — every day, some of us long for the bygone days of community.If that also sounds like you, welcome aboard.  #join #conversation #Nation #Feed

new F1 Feed, a home for F1 fans to congregate and chat about the sport we love.

Interested in how to get started?

Let’s dive in, answering some questions that you might have before you start posting.

In recent months, SB Nation has emphasized one of our core tenets: The idea of community.

It began with rolling out a Feed at individual communities, a chance for fans of a specific team to chat about that franchise. Whether it is the Feed at Pats Pulpit where New England Patriots fans gather, or the Feed at Over the Monster where Boston Red Sox fans gather, it is a chance for fans of those teams to chat about everything that is happening, 24 hours a day, seven days a week.

But the next step in this community focus is league-specific Feeds, where fans of a particular sport can gather to talk about the big picture.

And that is where the new F1 Feed comes in, a chance for Formula 1 fans to congregate not just on race days, but all year long, to talk about the sport they love.

It begins with an SB Nation account. If you do not have one, you can go to sbnation.com or the F1 Feed itself, and you will see in the upper-right corner a link to sign up. Here it is on the F1 Feed, in the upper right:

Once you click that link, you’ll be taken to this page, where you can sign up using your e-mail address, or via another means such as Google, Facebook, or Apple:

Once you are signed up and logged in, you can head over to the F1 Feed and get started.

What can I do on the F1 Feed?

Basically, anything you want!

For example, you can reply to existing posts, to keep the conversation going. We can use this post as an example:

This is an example post, following FP2 at the Hungarian Grand Prix. You can recommend posts — those are always welcome — reply to posts, or even share them!

That goes for every reply in a thread, those can be recommended, replied to, or shared.

If you want to start your own post/thread, simply click on the “Create Post” button that you see here in the upper right:

What kind of posts can you create?

It can be a discussion post, such as “How did you get into F1?” Or you can share something you saw on social media that you think other fans might enjoy. Leo Leclerc do something cute in the paddock and you saw it on social media, you can post that with a link! It’s a simple copy/paste of the URL and adding a title to the post. Such as this:

If you’ve got more to say, you can use the “Advanced Editor” that has even more features. Click “Create Post” and you will see an option for the “Advanced Editor:”

Here, you could write a full-blown article if you wanted to. You can use different typefaces (bold, italics, sarcasm), add bullet points, add links, and basically do everything that I get to do when posting my own articles to SB Nation.

Can I share my own content?

One of the great things about the F1 space is the amount of creators that are out there, doing incredible work each and every day. I log onto social media all the time and am blown away by what people are creating, whether on TikTok, Threads, Instagram, YouTube, various podcasts, or all of the above.

If you have something you want to share with the community, feel free!

One of the questions I have gotten a lot in recent weeks, when explaining the Feed concept to friends and family members, is this: “Why are you doing this?”

Let’s take this in two ways, first the macro and then the micro.

On a larger, SB Nation level, this is a logical step in our shared idea of community. SB Nation began as a collection of fan-driven blogs, first from a few teams, and now into a massive site with nearly 200 team-specific communities.

This is a way to give every member, every fan, more of a voice in those communities.

But on a micro, F1-level, I’m hoping this becomes a place for fans to talk, share, and support each other. I know the idea of yet another place to login, to visit, might sound like too much, and I get that. But the idea is the same: A sense of community. As the internet itself feels more and more fractured — and perhaps even more and more fake — every day, some of us long for the bygone days of community.

If that also sounds like you, welcome aboard.

#join #conversation #Nation #Feed">How to join the F1 conversation on the new SB Nation F1 Feed

If you are reading this, chances are you are a Formula 1 fan.

And if my years of covering the sport have taught me anything, it is this: F1 fans have opinions.

If that sounds like you, then you are in luck. As part of several new features we are rolling out here at SB Nation, we have created a new F1 Feed, a home for F1 fans to congregate and chat about the sport we love.

Interested in how to get started?

Let’s dive in, answering some questions that you might have before you start posting.

In recent months, SB Nation has emphasized one of our core tenets: The idea of community.

It began with rolling out a Feed at individual communities, a chance for fans of a specific team to chat about that franchise. Whether it is the Feed at Pats Pulpit where New England Patriots fans gather, or the Feed at Over the Monster where Boston Red Sox fans gather, it is a chance for fans of those teams to chat about everything that is happening, 24 hours a day, seven days a week.

But the next step in this community focus is league-specific Feeds, where fans of a particular sport can gather to talk about the big picture.

And that is where the new F1 Feed comes in, a chance for Formula 1 fans to congregate not just on race days, but all year long, to talk about the sport they love.

It begins with an SB Nation account. If you do not have one, you can go to sbnation.com or the F1 Feed itself, and you will see in the upper-right corner a link to sign up. Here it is on the F1 Feed, in the upper right:

Once you click that link, you’ll be taken to this page, where you can sign up using your e-mail address, or via another means such as Google, Facebook, or Apple:

Once you are signed up and logged in, you can head over to the F1 Feed and get started.

What can I do on the F1 Feed?

Basically, anything you want!

For example, you can reply to existing posts, to keep the conversation going. We can use this post as an example:

This is an example post, following FP2 at the Hungarian Grand Prix. You can recommend posts — those are always welcome — reply to posts, or even share them!

That goes for every reply in a thread, those can be recommended, replied to, or shared.

If you want to start your own post/thread, simply click on the “Create Post” button that you see here in the upper right:

What kind of posts can you create?

It can be a discussion post, such as “How did you get into F1?” Or you can share something you saw on social media that you think other fans might enjoy. Leo Leclerc do something cute in the paddock and you saw it on social media, you can post that with a link! It’s a simple copy/paste of the URL and adding a title to the post. Such as this:

If you’ve got more to say, you can use the “Advanced Editor” that has even more features. Click “Create Post” and you will see an option for the “Advanced Editor:”

Here, you could write a full-blown article if you wanted to. You can use different typefaces (bold, italics, sarcasm), add bullet points, add links, and basically do everything that I get to do when posting my own articles to SB Nation.

Can I share my own content?

One of the great things about the F1 space is the amount of creators that are out there, doing incredible work each and every day. I log onto social media all the time and am blown away by what people are creating, whether on TikTok, Threads, Instagram, YouTube, various podcasts, or all of the above.

If you have something you want to share with the community, feel free!

One of the questions I have gotten a lot in recent weeks, when explaining the Feed concept to friends and family members, is this: “Why are you doing this?”

Let’s take this in two ways, first the macro and then the micro.

On a larger, SB Nation level, this is a logical step in our shared idea of community. SB Nation began as a collection of fan-driven blogs, first from a few teams, and now into a massive site with nearly 200 team-specific communities.

This is a way to give every member, every fan, more of a voice in those communities.

But on a micro, F1-level, I’m hoping this becomes a place for fans to talk, share, and support each other. I know the idea of yet another place to login, to visit, might sound like too much, and I get that. But the idea is the same: A sense of community. As the internet itself feels more and more fractured — and perhaps even more and more fake — every day, some of us long for the bygone days of community.

If that also sounds like you, welcome aboard.

#join #conversation #Nation #Feed

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