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Cadillac Super Bowl commercial: F1’s newest team launches with what new car will look like

Cadillac Super Bowl commercial: F1’s newest team launches with what new car will look like

When Cadillac first announced their plan of joining the Formula 1 grid, it was billed as an “All-American” operation, from the companies involved, the location of team facilities, and even the drivers they would pick to begin their journey in the sport.

So as they embark on their inaugural season in F1, it makes perfect sense that Cadillac launched their first livery in perhaps the most American way imaginable: A Super Bowl commercial.

Moments ago during a commercial break in the middle of Super Bowl LX between the New England Patriots and the Seattle Seahawks, Cadillac unveiled their challenger for the 2026 season:

Shortly after the release, the team addressed the milestone moment.

“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,” said Dan Towriss, CEO of Cadillac’s F1 Team. “Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”

“Unveiling our official race livery is a huge milestone in a journey that started years ago — earning our place on the grid, assembling a world‑class team, and developing a race car worthy of Formula 1,” said GM President Mark Reuss. “The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit, and pride we want to bring to the global stage of F1.”

The 2026 season could be the most transformative for Formula 1 in recent memory. Not only is Cadillac joining the sport as the 11th team, but this year ushers in a massive new set of technical regulations. The cars are designed to be lighter, smaller, and more agile, with an aim at improving the on-track spectacle and increasing overtaking opportunities.

In addition, the new generation of cars will feature moveable aerodynamics, with both the front- and rear-wings opening and closing at specific portions of the track. According to a fact sheet produced by F1, this feature incorporates “[d]ynamically adjustable angles of the front and rear wing elements in specific high-speed sections, designed for Corner and Straight modes. It enables strategic adaptability and maximises full usage of the car’s power through greater on track grip.”

Drivers will also be able to take advantage of what F1 is calling Overtake Mode, where drivers can deploy extra power to instigate an overtake provided they are within one second of a car in front of them. Drivers can also use Boost Mode, which allows them to gain maximum power from the engine and battery at the push of a button.

And now we know exactly what Cadillac’s first F1 car will look like, thanks to perhaps the most American launch possible.

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When I arrived to cover the Minnesota Vikings for the St. Paul Pioneer Press in 2000, it was clear I was dealing with a star-studded roster.

The team boasted future Pro Football Hall of Famers; wide receivers Cris Carter and Randy Moss and defensive tackle John Randle. Plus, there were a ton of other stars including quarterback Daunte Culpepper, center Matt Birk and running back Robert Smith. The Vikings were loaded with star power.

The talent around the team wasn’t relegated simply to the roster, however.

That summer I first laid my eyes on a 16-year-old high school junior named Larry Fitzgerald Jr. The son of a local media member and close friend of Vikings’ head coach Dennis Green, Little Fitzy was a ball boy during training camp and on game days. It turns out, Larry Fitzgerald Jr. is very likely the most famous former NFL ball boy in history.

On reporting date, fellow reporter Kevin Seifert pointed out Fitzgerald to me and said “that’s a bad man.” Seifert didn’t say that about any of the actual Vikings that day.

Fitzgerald was already known as the best Minnesota high school prospect in years and he was considered one of the best high school players in the country. Seifert told me the buzz was that the kid was, no doubt, headed to the NFL in a half decade or so. Seifert was on the money. I’m not sure the Hall of Fame was mentioned or not.

But this weekend of course, that’s exactly where Little Fitzy is headed. He will be enshrined into the Pro Football Hall of Fame in Canton, Ohio, on Saturday as a first-ballot Hall of Famer.

Fitzgerald will be remembered as one of the best and most productive wide receivers in league history after an incredible 17-season career with the Arizona Cardinals.

I have a ton of memories of being around Fitzgerald, but there’s one that stands out among them all.

One day after training camp, a nameless Vikings’ wide receiver camp body was getting extra work on a JUGS machine, catching balls. He was being tutored by Fitzgerald, who was showing this player how to properly approach the incoming ball. This was a child instructing a grown man an NFL team deemed good enough to attend training camp.

Larry Fitzgerald Jr. was special even back then.

In addition to his incredible natural football ability, Larry Fitzgerald Jr. stood out for his politeness and good nature. You could tell he was a good kid from the first time you met him.

There was no I’m-going-to-be-a-star attitude. He was genuine and he worked his tail off with the rest of the ball boys. There was no entitlement. It was as if he was using his time around an NFL camp as an internship for his future. He passed with flying colors.

I’ve always cherished following his career from his days at Pittsburgh in college to his days of dominating the NFL and I’ve enjoyed running into him over the years now and again.

Enjoy Canton, Little Fitzy, you’ve earned it.

#Larry #Fitzgeralds #Hall #Fame #induction #years #making">Larry Fitzgerald’s Hall of Fame induction is 25 years in the making  When I arrived to cover the Minnesota Vikings for the St. Paul Pioneer Press in 2000, it was clear I was dealing with a star-studded roster.The team boasted future Pro Football Hall of Famers; wide receivers Cris Carter and Randy Moss and defensive tackle John Randle. Plus, there were a ton of other stars including quarterback Daunte Culpepper, center Matt Birk and running back Robert Smith. The Vikings were loaded with star power.The talent around the team wasn’t relegated simply to the roster, however.That summer I first laid my eyes on a 16-year-old high school junior named Larry Fitzgerald Jr. The son of a local media member and close friend of Vikings’ head coach Dennis Green, Little Fitzy was a ball boy during training camp and on game days. It turns out, Larry Fitzgerald Jr. is very likely the most famous former NFL ball boy in history.On reporting date, fellow reporter Kevin Seifert pointed out Fitzgerald to me and said “that’s a bad man.” Seifert didn’t say that about any of the actual Vikings that day.Fitzgerald was already known as the best Minnesota high school prospect in years and he was considered one of the best high school players in the country. Seifert told me the buzz was that the kid was, no doubt, headed to the NFL in a half decade or so. Seifert was on the money. I’m not sure the Hall of Fame was mentioned or not.But this weekend of course, that’s exactly where Little Fitzy is headed. He will be enshrined into the Pro Football Hall of Fame in Canton, Ohio, on Saturday as a first-ballot Hall of Famer.Fitzgerald will be remembered as one of the best and most productive wide receivers in league history after an incredible 17-season career with the Arizona Cardinals.I have a ton of memories of being around Fitzgerald, but there’s one that stands out among them all.One day after training camp, a nameless Vikings’ wide receiver camp body was getting extra work on a JUGS machine, catching balls. He was being tutored by Fitzgerald, who was showing this player how to properly approach the incoming ball. This was a child instructing a grown man an NFL team deemed good enough to attend training camp.Larry Fitzgerald Jr. was special even back then.In addition to his incredible natural football ability, Larry Fitzgerald Jr. stood out for his politeness and good nature. You could tell he was a good kid from the first time you met him.There was no I’m-going-to-be-a-star attitude. He was genuine and he worked his tail off with the rest of the ball boys. There was no entitlement. It was as if he was using his time around an NFL camp as an internship for his future. He passed with flying colors.I’ve always cherished following his career from his days at Pittsburgh in college to his days of dominating the NFL and I’ve enjoyed running into him over the years now and again.Enjoy Canton, Little Fitzy, you’ve earned it.  #Larry #Fitzgeralds #Hall #Fame #induction #years #making

Follow Sportstar for extensive coverage of the tenth edition of the TNPL, from live scores and match reports to exclusive analysis and features.

TOSS

Tiruppur Tamizhans won the toss and chose to bowl first.

PLAYING XIs

Nellai Royal Kings: Athish SR(w), D Santhosh Kumar, Ajitesh Guruswamy, U Mukilesh, Rithik Easwaran, Sonu Yadav(c), Muhammed Adnan Khan, Ramalingam Rohit, Emmanuel Cherian, NS Harish, Rocky Bhasker

Tiruppur Tamizhans: Tushar Raheja(w), Amit Sathvik, Pradosh Ranjan Paul, Mohamed Ali, Uthirasamy Sasidev, Ravisrinivasan Sai Kishore(c), M Mathivannan, S Mohan Prasath, R Silambarasan, Esakkimuthu A, T Natarajan

Published on Aug 09, 2026

#TNPL #Live #Allround #batting #display #propels #Nellai #Royal #Kings">TNPL 2026 Live: All-round batting display propels Nellai Royal Kings to 206/8  Follow Sportstar for extensive coverage of the tenth edition of the TNPL, from live scores and match reports to exclusive analysis and features.TOSSTiruppur Tamizhans won the toss and chose to bowl first.PLAYING XIsNellai Royal Kings: Athish SR(w), D Santhosh Kumar, Ajitesh Guruswamy, U Mukilesh, Rithik Easwaran, Sonu Yadav(c), Muhammed Adnan Khan, Ramalingam Rohit, Emmanuel Cherian, NS Harish, Rocky BhaskerTiruppur Tamizhans: Tushar Raheja(w), Amit Sathvik, Pradosh Ranjan Paul, Mohamed Ali, Uthirasamy Sasidev, Ravisrinivasan Sai Kishore(c), M Mathivannan, S Mohan Prasath, R Silambarasan, Esakkimuthu A, T NatarajanPublished on Aug 09, 2026  #TNPL #Live #Allround #batting #display #propels #Nellai #Royal #Kings

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