Kim Kardashian‘s daughter North West has taken to social media to show off the bruises she suffered after taking off her hand “piercing” jewelry.

The 12-year-old’s fashion choices in the last few months have brought her famous parents under scrutiny, with many particularly slamming her mom for seemingly giving her a lot of freedom.

North West is also set to debut her own fashion brand, and her mom has played a pivotal role by helping her file trademarks.

North is fast learning that high fashion sometimes comes with pain. Earlier this month, the nepo baby set tongues wagging when she showed off a picture of her hands, where she rocked pointed and rounded studs protruding from the back of her hands, wrists, and fingers.

The jewelry, which appeared to “pierce” the skin but was actually secured by clamps, had sparked a media storm among netizens as they called out her mom for allowing her go beyond what was appropriate for her age.

North seemingly tied the controversy to the release of her debut single, “PIERCING ON MY HAND,” which she recently performed with her father at his concert in Mexico last month.

Since then, she caused quite a stir as she went on to rock metallic “piercings” on her face that turned out to just be stickers.

She has now taken to her Instagram stories to reveal the aftermath of her controversial fashion choice, showing off how her hand “piercings” left noticeable bruises and indentations on her knuckles while her new song played over the photo, reshared by the Daily Mail.

North’s style continues to leave fans divided as many have also taken to social media to approve of her fashion choices, amid reports she’s set to launch her own brand.

She seems to be following her famous parents’ footsteps, as they, too, have some stake in the fashion world. Her dad, Kanye West, launched his Yeezy footwear company, while Kardashian is the founder of the SKIMS brand.

However, she’ll be looking to carve her own path, with reports claiming that her mom has already filed three trademark applications for the new brand called “NOR11” across multiple categories.

The first trademark was for clothing and accessories, including dresses, footwear, hats, and stockings, while another was for watches and jewelry, such as bracelets, necklaces, earrings, and rings.

The third trademark was for a variety of bags, including handbags, wallets, and cosmetic cases. Reports suggest that her mom carried out the filing under KimYe’s Kid Inc., which was incorporated in California in August 2023.

The name seems to allude to a partnership between her parents in the company. However, it appears West has nothing to do with it, as Kardashian is listed as the only officer, per California records.

North’s parent’s, West and Kardashian, also share three other children: Saint, Chicago, and Psalm.

Following their divorce settlement in November 2022, the court granted them joint physical and legal custody with “equal access,” but Kardashian has had them more often.

The former couple’s relationship was previously strained as the “Donda” rapper took issue with the way the reality TV star was raising their children and didn’t hesitate to publicly call her out.

“Of all the brands I’ve made, I don’t got the name and likeness or at least fifty-fifty with my kids,” West said in a YouTube interview, per the Daily Mail. “My kids are celebrities, and I don’t have the say so.”

“So, this white woman and this white family have the control of these highly influential black kids that are half the children of Ye,” he added.

Meanwhile, the “KUWTK” alum recently revealed that they’re now in a good place, as the “Carnival” rapper appears to have been keeping out of trouble in recent times.

She made the revelation during an appearance on her sister Khloe’s “Khloe In Wonderland” podcast, noting that there was no way she could do without him, even if it meant him being there for their eldest daughter’s budding music career, per Us Weekly.