×
The creator economy’s ad revenue problem and India’s AI ambitions | TechCrunch

The creator economy’s ad revenue problem and India’s AI ambitions | TechCrunch

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook. 

On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, whether their model can scale beyond the top 1%, everything happing at India’s AI Impact Summit, and more of the week’s headlines.

Source link
#creator #economys #revenue #problem #Indias #ambitions #TechCrunch

In a recent experiment, Anthropic created a classified marketplace where AI agents represented both buyers and sellers, striking real deals for real goods and real money.

The company admitted this test — which it called Project Deal — was only “a pilot experiment with a self-selected participant pool” of 69 Anthropic employees who were given a budget of $100 (paid out via gift cards) to buy stuff from their coworkers.

Nonetheless, Anthropic said it was “struck by how well Project Deal worked,” with 186 deals made, totaling more than $4,000 in value.

The company said it actually ran four separate marketplaces with different models — one that was “real” (where everyone was represented by the company’s most-advanced model, and with deals actually honored after the experiment) and another three for study. 

Apparently, when users are represented by more advanced models, they get “objectively better outcomes,” Anthropic said. But users didn’t seem to notice the disparity, raising the possibility of “‘agent quality’ gaps” where “people on the losing end might not realize they’re worse off.”

Also, the initial instructions given to the agents didn’t appear to affect sale likelihood or the negotiated prices.

#Anthropic #created #test #marketplace #agentonagent #commerce #TechCrunchAnthropic,project deal">Anthropic created a test marketplace for agent-on-agent commerce | TechCrunch
In a recent experiment, Anthropic created a classified marketplace where AI agents represented both buyers and sellers, striking real deals for real goods and real money.

The company admitted this test — which it called Project Deal — was only “a pilot experiment with a self-selected participant pool” of 69 Anthropic employees who were given a budget of 0 (paid out via gift cards) to buy stuff from their coworkers.







Nonetheless, Anthropic said it was “struck by how well Project Deal worked,” with 186 deals made, totaling more than ,000 in value.

The company said it actually ran four separate marketplaces with different models — one that was “real” (where everyone was represented by the company’s most-advanced model, and with deals actually honored after the experiment) and another three for study. 

Apparently, when users are represented by more advanced models, they get “objectively better outcomes,” Anthropic said. But users didn’t seem to notice the disparity, raising the possibility of “‘agent quality’ gaps” where “people on the losing end might not realize they’re worse off.”

Also, the initial instructions given to the agents didn’t appear to affect sale likelihood or the negotiated prices.
#Anthropic #created #test #marketplace #agentonagent #commerce #TechCrunchAnthropic,project deal

The company admitted this test — which it called Project Deal — was only “a pilot experiment with a self-selected participant pool” of 69 Anthropic employees who were given a budget of $100 (paid out via gift cards) to buy stuff from their coworkers.

Nonetheless, Anthropic said it was “struck by how well Project Deal worked,” with 186 deals made, totaling more than $4,000 in value.

The company said it actually ran four separate marketplaces with different models — one that was “real” (where everyone was represented by the company’s most-advanced model, and with deals actually honored after the experiment) and another three for study. 

Apparently, when users are represented by more advanced models, they get “objectively better outcomes,” Anthropic said. But users didn’t seem to notice the disparity, raising the possibility of “‘agent quality’ gaps” where “people on the losing end might not realize they’re worse off.”

Also, the initial instructions given to the agents didn’t appear to affect sale likelihood or the negotiated prices.

#Anthropic #created #test #marketplace #agentonagent #commerce #TechCrunchAnthropic,project deal">Anthropic created a test marketplace for agent-on-agent commerce | TechCrunch

In a recent experiment, Anthropic created a classified marketplace where AI agents represented both buyers and sellers, striking real deals for real goods and real money.

The company admitted this test — which it called Project Deal — was only “a pilot experiment with a self-selected participant pool” of 69 Anthropic employees who were given a budget of $100 (paid out via gift cards) to buy stuff from their coworkers.

Nonetheless, Anthropic said it was “struck by how well Project Deal worked,” with 186 deals made, totaling more than $4,000 in value.

The company said it actually ran four separate marketplaces with different models — one that was “real” (where everyone was represented by the company’s most-advanced model, and with deals actually honored after the experiment) and another three for study. 

Apparently, when users are represented by more advanced models, they get “objectively better outcomes,” Anthropic said. But users didn’t seem to notice the disparity, raising the possibility of “‘agent quality’ gaps” where “people on the losing end might not realize they’re worse off.”

Also, the initial instructions given to the agents didn’t appear to affect sale likelihood or the negotiated prices.

#Anthropic #created #test #marketplace #agentonagent #commerce #TechCrunchAnthropic,project deal
hosting a large-scale smartphone-focused event in Phuket, bringing together major brands, industry experts, and creators under one roof. If you’ve started seeing clips from the event online, you’re not alone. But the real question is: what exactly is the Flipkart Awards show? At its core, the event is Flipkart’s way of spotlighting the smartphone ecosystem in India—highlighting trends, recognizing top devices, and giving a glimpse into what’s coming next.

Not Just Another Awards Night

Flipkart is the biggest smartphone destination, with 1 in every 3 smartphones sold in India happening on its platform. So, it makes sense why they would host something like this. But, despite the name, this isn’t your typical awards ceremony. The Flipkart Awards event is divided into multiple segments, each focusing on a different part of the smartphone ecosystem. There are awards for standout smartphones across price segments, from premium flagships to value-focused devices. Alongside that, brands get a chance to showcase their latest innovations and upcoming products.

The event also serves as a platform for discussions about where smartphone technology is headed. Topics such as AI-driven features, camera improvements, and performance upgrades take center stage, alongside insights from brands and industry voices. In a way, it blends product showcases, industry conversations, and awards into a single event—making it more of a tech showcase than just a trophy night.

“SASA LELE” Sale Announcement

One of the biggest announcements tied to the event is Flipkart’s upcoming SASA LELE sale, expected to go live in May.

While exact deals haven’t been revealed yet, Flipkart is positioning it as a major smartphone sale event across price segments. The platform is also continuing to roll out features such as Open Box Delivery, exchange offers via Prexo, and No-Cost EMI options.

#Flipkart #Indias #Favourite #Smartphones #Awards #Explainedflipkart">What Is Flipkart India’s Favourite Smartphones Awards? Explained
	
Flipkart is hosting a large-scale smartphone-focused event in Phuket, bringing together major brands, industry experts, and creators under one roof. If you’ve started seeing clips from the event online, you’re not alone. But the real question is: what exactly is the Flipkart Awards show? At its core, the event is Flipkart’s way of spotlighting the smartphone ecosystem in India—highlighting trends, recognizing top devices, and giving a glimpse into what’s coming next. 



Not Just Another Awards Night



Flipkart is the biggest smartphone destination, with 1 in every 3 smartphones sold in India happening on its platform. So, it makes sense why they would host something like this. But, despite the name, this isn’t your typical awards ceremony. The Flipkart Awards event is divided into multiple segments, each focusing on a different part of the smartphone ecosystem. There are awards for standout smartphones across price segments, from premium flagships to value-focused devices. Alongside that, brands get a chance to showcase their latest innovations and upcoming products.



The event also serves as a platform for discussions about where smartphone technology is headed. Topics such as AI-driven features, camera improvements, and performance upgrades take center stage, alongside insights from brands and industry voices. In a way, it blends product showcases, industry conversations, and awards into a single event—making it more of a tech showcase than just a trophy night.



“SASA LELE” Sale Announcement



One of the biggest announcements tied to the event is Flipkart’s upcoming SASA LELE sale, expected to go live in May.



While exact deals haven’t been revealed yet, Flipkart is positioning it as a major smartphone sale event across price segments. The platform is also continuing to roll out features such as Open Box Delivery, exchange offers via Prexo, and No-Cost EMI options.

#Flipkart #Indias #Favourite #Smartphones #Awards #Explainedflipkart

a large-scale smartphone-focused event in Phuket, bringing together major brands, industry experts, and creators under one roof. If you’ve started seeing clips from the event online, you’re not alone. But the real question is: what exactly is the Flipkart Awards show? At its core, the event is Flipkart’s way of spotlighting the smartphone ecosystem in India—highlighting trends, recognizing top devices, and giving a glimpse into what’s coming next.

Not Just Another Awards Night

Flipkart is the biggest smartphone destination, with 1 in every 3 smartphones sold in India happening on its platform. So, it makes sense why they would host something like this. But, despite the name, this isn’t your typical awards ceremony. The Flipkart Awards event is divided into multiple segments, each focusing on a different part of the smartphone ecosystem. There are awards for standout smartphones across price segments, from premium flagships to value-focused devices. Alongside that, brands get a chance to showcase their latest innovations and upcoming products.

The event also serves as a platform for discussions about where smartphone technology is headed. Topics such as AI-driven features, camera improvements, and performance upgrades take center stage, alongside insights from brands and industry voices. In a way, it blends product showcases, industry conversations, and awards into a single event—making it more of a tech showcase than just a trophy night.

“SASA LELE” Sale Announcement

One of the biggest announcements tied to the event is Flipkart’s upcoming SASA LELE sale, expected to go live in May.

While exact deals haven’t been revealed yet, Flipkart is positioning it as a major smartphone sale event across price segments. The platform is also continuing to roll out features such as Open Box Delivery, exchange offers via Prexo, and No-Cost EMI options.

#Flipkart #Indias #Favourite #Smartphones #Awards #Explainedflipkart">What Is Flipkart India’s Favourite Smartphones Awards? Explained

Flipkart is hosting a large-scale smartphone-focused event in Phuket, bringing together major brands, industry experts, and creators under one roof. If you’ve started seeing clips from the event online, you’re not alone. But the real question is: what exactly is the Flipkart Awards show? At its core, the event is Flipkart’s way of spotlighting the smartphone ecosystem in India—highlighting trends, recognizing top devices, and giving a glimpse into what’s coming next.

Not Just Another Awards Night

Flipkart is the biggest smartphone destination, with 1 in every 3 smartphones sold in India happening on its platform. So, it makes sense why they would host something like this. But, despite the name, this isn’t your typical awards ceremony. The Flipkart Awards event is divided into multiple segments, each focusing on a different part of the smartphone ecosystem. There are awards for standout smartphones across price segments, from premium flagships to value-focused devices. Alongside that, brands get a chance to showcase their latest innovations and upcoming products.

The event also serves as a platform for discussions about where smartphone technology is headed. Topics such as AI-driven features, camera improvements, and performance upgrades take center stage, alongside insights from brands and industry voices. In a way, it blends product showcases, industry conversations, and awards into a single event—making it more of a tech showcase than just a trophy night.

“SASA LELE” Sale Announcement

One of the biggest announcements tied to the event is Flipkart’s upcoming SASA LELE sale, expected to go live in May.

While exact deals haven’t been revealed yet, Flipkart is positioning it as a major smartphone sale event across price segments. The platform is also continuing to roll out features such as Open Box Delivery, exchange offers via Prexo, and No-Cost EMI options.

#Flipkart #Indias #Favourite #Smartphones #Awards #Explainedflipkart

Post Comment