Rosé has a new favorite pair of sneakers. The musician is the face of Puma’s H-Street, a fresh design inspired by a Y2K-era shoe, and she’s already a huge fan.

The H-Street, which was reintroduced last year after hitting shelves in 2003, is modeled after the Harambee, which Puma describes as “an innovative racer built for speed.” The updated H-Street —“a timeless icon, fusing sprinting heritage with street DNA,” according to the brand—is a flat, low-profile sneaker in a black-and-silver palette with a mesh upper, featuring Puma’s iconic cat logo on the tongue. It’s a simple, classic look, made for everyday wear, even if you’re not a member of the world’s most famous K-pop girl band.

Rosé is all about the H-Street life: “The PUMA H-Street has quickly become one of my go-tos,” she said in a statement. “They’re effortless to wear, and most importantly, are super comfortable and almost light as air. They’re so cute, and one of those shoes you can just throw on with any outfit.” In the campaign imagery, she wears them with wide-leg jeans and a cropped black-and-white Puma polo shirt, styled with a turquoise mini bowling bag.

Rosé first teamed up with Puma in 2024, and the BLACKPINK star has since appeared in campaigns and frequently worn the brand’s shoes, leading to sold-out status. (Remember how fast the Speedcat Ballet shoe sold after she wore it?) The latest iteration of the H-Street hits shelves on March 12 and will be available at puma.com, Puma retail stores, and select Puma stockists.

Teen Vogue caught up with Rosé on set to see what a day in the life is really like, and asked about the items she always has on hand during a photo shoot. She’s wearing the H-Street sneakers in the video, but if you want a pair, you’ll have to act fast—we’ve got a feeling fans will be scooping up their size ASAP….

Watch our exclusive look behind-the-scenes with Rosé below: