Right now, deleting a couple of public listings of your personal information is hardly enough to reduce your digital presence in any significant way. What’s more, your data circulates not only across people-search sites but also in marketing networks, analytics firms, recruitment databases, or risk-profiling systems, and many of these sources you’re incapable of reaching on your own.
That’s why it’s worth investing in a reliable data removal service with its automation, recurring requests, and the breadth of broker coverage.
Incogni and Onerep are two established providers in the data removal service field. To help you decide, we compare them below, clarifying where each company stands today.
Quick Comparison (2026)
| Feature | Incogni | Onerep |
| Pricing | From $7.99/month (annual billing) | From $8.33/month (annual billing) |
| Removal model | Fully automated with recurring requests | Mixed automation + manual handling |
| Broker coverage | 420+ private and public brokers | 300+ websites, mostly public people-search listings |
| Free tier | 30-day money-back guarantee | 5-day trial, 30-day money-back guarantee |
| Recurring removal cycles | Every 60-90 days | Monthly |
| Independent verification | Deloitte Limited Assurance assessment | None publicly reported |
| Customer support | Email, live chat (subscribers), phone (Unlimited subscribers), Knowledge Base | Email (plan-dependent), support tickets, dedicated privacy expert (higher tiers), phone, Help Desk |
Onerep vs Incogni: Service Snapshot & Core Positioning
| Incogni | Onerep | |
| Year founded | 2021 | 2015 |
| Company type | Automated data broker removal platform | People-search directory removal service |
| Primary scope | Public and private broker ecosystem | Public-facing, searchable directories |
| Automation structure | Fully automated, recurring cycles | Hybrid model: automation + privacy expert |
| Data reappearance prevention model | Automated recurring legal re-requests every 60–90 days | Monitoring and suppression of relisted directory entries |
| Editorial recognition | Editors’ Choice Awards – PCMag and PCWorld | No major 2026 editorial awards reported |
| Independent verification | Limited Assurance Assessment by Deloitte | Not publicly reported |
| Trustpilot | 4.4/5 (2,000+ reviews) | 4.7/5 (380+ reviews) |
| Global availability | 34 countries | Primarily US |
Onerep vs Incogni: Pricing & Plans (March, 2026)
Incogni
Incogni starts at $7.99 per month when billed annually. If paid monthly, it’s from $15.98 per month. All its plans include automated removal across 420+ brokers and recurring processing by default. Higher tiers provide expanded support options or add prioritization.
Incogni is also bundled with other data protection ecosystems: with NordProtect or included in Surfshark One+ subscription. This allows users to expand their privacy toolkit and integrate data removal into a unified, broader suite.
Incogni doesn’t offer any free tiers or trials, but there’s a 30-day money-back guarantee. Family and enterprise options are available.
Onerep
Onerep’s cheapest plan is $8.33 per month if billed annually. Billed annually, the prices start at $14.95 per month. It offers a 5-day free trial and a 30-day money-back guarantee. Family and enterprise plans are available.
Onerep is a standalone subscription, not available combined with larger privacy suites.
Broker Coverage
| Incogni | Onerep |
| 420+ brokers | 300+ sites |
| Custom removals from an additional 2,000+ sites with Unlimited plans | Public people-search directories focus |
| Public-search sites | Opt-out requests sent to supported listing sites |
| Marketing data brokers | Monitoring and relisting suppression |
| risk and background profiling companies | Not engaged with private marketing or profiling networks |
| Risk and background profiling companies | |
| recurring requests every 60 days for public and 90 days for private listings | |
| Recurring requests every 60 days for public and 90 days for private listings |
As such, the difference between Incogni and Onerep when it comes to coverage lies less in whether removals occur at all and more in how broadly data sources are covered.
Transparency, Verification & Public Trust
Incogni
Incogni provides a clear dashboard with request logs and their statuses that you can track, but don’t have to for the system to work efficiently.
The company has also undergone a Deloitte Limited Assurance Assessment that evaluated and confirmed different aspects of Incogni’s removal processes.
Incogni has received Editors’ Choice recognition from both PCMag and PCWorld and multiple positive reviews from industry experts.
Along with its excellent Trustpilot rating, reviews praise the provider’s ability to actually reduce spam with minimal user involvement.
Onerep
Onerep provides a clear, visible listing tracking within its supported directories. It allows its users to see exactly which sources were identified and what was removed.
However, the company hasn’t published any independent third-party verification comparable to Incogni’s limited assurance assessment.
What’s more, the privacy and security industry has also been influenced by information from Krebs on Security about Onerep’s CEO, who was reported to be creating public people-search sites. It has certainly shaped public discourse on transparency.
While Onerep’s Trustpilot rating is high, it isn’t based on many reviews.
Final Words: Choosing the Right Level of Protection in 2026
Incogni and Onerep were both designed to solve similar digital privacy problems.
Onerep is more about removing personal data from publicly visible directory listings, which helps users reduce exposure in search results.
Incogni, on the other hand, is built for broader suppression. It engages both public directories and private data brokers. It also repeats requests on recurring cycles, addressing not only what’s on the surface but also in the behind-the-scenes databases that actually fuel marketing, profiling, and data trading.
As data circulation becomes more complex and concerning in 2026, broker coverage matters more than ever. If your goal is long-term, vast privacy control, Incogni currently offers a more comprehensive solution.
FAQ
How does OneRep protect my real contact info during broker outreach?
OneRep utilizes dummy email addresses and disposable phone numbers when contacting brokers to ensure your actual information isn’t re-harvested during the opt-out process.
Are there any trust or reliability concerns I should consider?
As of 2026, some users remain cautious of OneRep due to reports regarding the founder’s ties to the data broker industry. Incogni maintains high trust through Deloitte’s independent limited assurance assessment.
Which platform is more effective for local US search results?
OneRep focuses exclusively on U.S.-based directories and people-search sites, making it highly efficient for domestic results. Incogni covers more brokers globally, but some of those may be less relevant to a US-only audience.
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![New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google](https://i2.wp.com/techcrunch.com/wp-content/uploads/2026/07/google-declaration-of-independence.jpg?w=1200&ssl=1 "New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google")
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