×
Onerep vs Incogni (2026): Which Data Removal Service Delivers Better Protection?

Onerep vs Incogni (2026): Which Data Removal Service Delivers Better Protection?

Right now, deleting a couple of public listings of your personal information is hardly enough to reduce your digital presence in any significant way. What’s more, your data circulates not only across people-search sites but also in marketing networks, analytics firms, recruitment databases, or risk-profiling systems, and many of these sources you’re incapable of reaching on your own.

That’s why it’s worth investing in a reliable data removal service with its automation, recurring requests, and the breadth of broker coverage.

Incogni and Onerep are two established providers in the data removal service field. To help you decide, we compare them below, clarifying where each company stands today.

Quick Comparison (2026)

Feature Incogni Onerep
Pricing From $7.99/month (annual billing) From $8.33/month (annual billing)
Removal model Fully automated with recurring requests Mixed automation + manual handling
Broker coverage 420+ private and public brokers 300+ websites, mostly public people-search listings
Free tier 30-day money-back guarantee 5-day trial, 30-day money-back guarantee
Recurring removal cycles Every 60-90 days Monthly
Independent verification Deloitte Limited Assurance assessment None publicly reported
Customer support Email, live chat (subscribers), phone (Unlimited subscribers), Knowledge Base Email (plan-dependent), support tickets, dedicated privacy expert (higher tiers), phone, Help Desk

Onerep vs Incogni: Service Snapshot & Core Positioning

Incogni Onerep
Year founded 2021 2015
Company type Automated data broker removal platform People-search directory removal service
Primary scope Public and private broker ecosystem Public-facing, searchable directories
Automation structure Fully automated, recurring cycles Hybrid model: automation + privacy expert
Data reappearance prevention model Automated recurring legal re-requests every 60–90 days Monitoring and suppression of relisted directory entries
Editorial recognition Editors’ Choice Awards – PCMag and PCWorld No major 2026 editorial awards reported
Independent verification Limited Assurance Assessment by Deloitte Not publicly reported
Trustpilot 4.4/5 (2,000+ reviews) 4.7/5 (380+ reviews)
Global availability 34 countries Primarily US

Onerep vs Incogni: Pricing & Plans (March, 2026)

Incogni

Incogni starts at $7.99 per month when billed annually. If paid monthly, it’s from $15.98 per month. All its plans include automated removal across 420+ brokers and recurring processing by default. Higher tiers provide expanded support options or add prioritization.

Incogni is also bundled with other data protection ecosystems: with NordProtect or included in Surfshark One+ subscription. This allows users to expand their privacy toolkit and integrate data removal into a unified, broader suite.

Incogni doesn’t offer any free tiers or trials, but there’s a 30-day money-back guarantee. Family and enterprise options are available.

Onerep

Onerep’s cheapest plan is $8.33 per month if billed annually. Billed annually, the prices start at $14.95 per month. It offers a 5-day free trial and a 30-day money-back guarantee. Family and enterprise plans are available.

Onerep is a standalone subscription, not available combined with larger privacy suites.

Broker Coverage

Incogni Onerep
420+ brokers 300+ sites
Custom removals from an additional 2,000+ sites with Unlimited plans Public people-search directories focus
Public-search sites Opt-out requests sent to supported listing sites 
Marketing data brokers Monitoring and relisting suppression
risk and background profiling companies Not engaged with private marketing or profiling networks
Risk and background profiling companies
recurring requests every 60 days for public and 90 days for private listings
Recurring requests every 60 days for public and 90 days for private listings

As such, the difference between Incogni and Onerep when it comes to coverage lies less in whether removals occur at all and more in how broadly data sources are covered.

Transparency, Verification & Public Trust

Incogni

Incogni provides a clear dashboard with request logs and their statuses that you can track, but don’t have to for the system to work efficiently

The company has also undergone a Deloitte Limited Assurance Assessment that evaluated and confirmed different aspects of Incogni’s removal processes.

Incogni has received Editors’ Choice recognition from both PCMag and PCWorld and multiple positive reviews from industry experts.

Along with its excellent Trustpilot rating, reviews praise the provider’s ability to actually reduce spam with minimal user involvement.

Onerep

Onerep provides a clear, visible listing tracking within its supported directories. It allows its users to see exactly which sources were identified and what was removed. 

However, the company hasn’t published any independent third-party verification comparable to Incogni’s limited assurance assessment.

What’s more, the privacy and security industry has also been influenced by information from Krebs on Security about Onerep’s CEO, who was reported to be creating public people-search sites. It has certainly shaped public discourse on transparency.

While Onerep’s Trustpilot rating is high, it isn’t based on many reviews.

Final Words: Choosing the Right Level of Protection in 2026

Incogni and Onerep were both designed to solve similar digital privacy problems. 

Onerep is more about removing personal data from publicly visible directory listings, which helps users reduce exposure in search results.

Incogni, on the other hand, is built for broader suppression. It engages both public directories and private data brokers. It also repeats requests on recurring cycles, addressing not only what’s on the surface but also in the behind-the-scenes databases that actually fuel marketing, profiling, and data trading.

As data circulation becomes more complex and concerning in 2026, broker coverage matters more than ever. If your goal is long-term, vast privacy control, Incogni currently offers a more comprehensive solution.

FAQ

How does OneRep protect my real contact info during broker outreach?

OneRep utilizes dummy email addresses and disposable phone numbers when contacting brokers to ensure your actual information isn’t re-harvested during the opt-out process.

Are there any trust or reliability concerns I should consider?

As of 2026, some users remain cautious of OneRep due to reports regarding the founder’s ties to the data broker industry. Incogni maintains high trust through Deloitte’s independent limited assurance assessment.

Which platform is more effective for local US search results?

OneRep focuses exclusively on U.S.-based directories and people-search sites, making it highly efficient for domestic results. Incogni covers more brokers globally, but some of those may be less relevant to a US-only audience.

Source link
#Onerep #Incogni #Data #Removal #Service #Delivers #Protection

Despite what influencers may say, you don’t need to spend $99.99 on Dyson’s HushJet Mini Cool or $149.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.

At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.

A look at the back of the JisuLife Life10 S hand fan.

On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.

The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.

A close-up of JisuLife Life10 S fan’s power button on the front.

A single button cycles through the fan’s five different speed settings.

When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.

A close-up of the basic LCD display on the front of the JisuLife Life10 S fan.

The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.

Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.

What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.

I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.

I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.

After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.

Photography by Andrew Liszewski / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping">You don’t need to splurge on an expensive handheld fan to beat the heatDespite what influencers may say, you don’t need to spend .99 on Dyson’s HushJet Mini Cool or 9.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN  each (or .99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to 0 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.A single button cycles through the fan’s five different speed settings.When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at  it was a splurge. But having used both Dyson’s personal fan and JisuLife’s  alternative, I only reach for the latter when braving the world without AC.The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending 0 to find out.I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.Photography by Andrew Liszewski / The VergeFollow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Andrew LiszewskiCloseAndrew LiszewskiPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Andrew LiszewskiDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsHands-onCloseHands-onPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Hands-onReviewsCloseReviewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReviewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge Shopping#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping

Dyson’s HushJet Mini Cool or $149.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.

At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.

A look at the back of the JisuLife Life10 S hand fan.

On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.

The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.

A close-up of JisuLife Life10 S fan’s power button on the front.

A single button cycles through the fan’s five different speed settings.

When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.

A close-up of the basic LCD display on the front of the JisuLife Life10 S fan.

The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.

Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.

What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.

I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.

I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.

After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.

Photography by Andrew Liszewski / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.

#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping">You don’t need to splurge on an expensive handheld fan to beat the heat

Despite what influencers may say, you don’t need to spend $99.99 on Dyson’s HushJet Mini Cool or $149.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.

At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.

A look at the back of the JisuLife Life10 S hand fan.

On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.

The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.

A close-up of JisuLife Life10 S fan’s power button on the front.

A single button cycles through the fan’s five different speed settings.

When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.

A close-up of the basic LCD display on the front of the JisuLife Life10 S fan.

The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.

Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.

What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.

I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.

I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.

After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.

Photography by Andrew Liszewski / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping
Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments.

The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million.

That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.

“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis">Lyft and Baidu enter London’s robotaxi battleground as testing begins | TechCrunch
Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments.

The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about 7 million.







That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.


“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement. 
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis

acquired in 2025 for about $197 million.

That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.

“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis">Lyft and Baidu enter London’s robotaxi battleground as testing begins | TechCrunch

Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments.

The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million.

That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.

“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis

Post Comment