TGL’s Motor City Golf Club releases brand identity, logo Detroit’s identity as the “Motor City” inspired the team name and logo as it reflects a broader culture of speed, design, and mechanical excellence that’s part of the city’s DNA. MCGC’s brand aesthetic honors Detroit’s storied history of motor racing while also celebrating its deep-rooted golf culture.
“As TGL’s first expansion team, we’re thrilled to reveal a new brand that embodies Detroit and takes a major step to bringing Motor City Golf Club to life,” said Michael Hamp, Team Governor. “We wanted the brand to feel like its home city while honoring Detroit’s pride, culture of design and innovation. We also aimed to establish an identity and team colors that stand proudly alongside Detroit’s celebrated sports logos. We couldn’t be more pleased with the result and we feel the MCGC logo represents the history of our city and sits uniquely amongst the other teams in the TGL landscape.”
“Detroit is one of America’s great sports cities, and Motor City Golf Club brings a level of passion and pride that will elevate the entire TGL experience,” said TMRW Sports CMO, Peter Jung. “That, combined with an ownership group featuring respected leaders and icons across professional sports makes this a powerful addition to the league. Motor City Golf Club represents exactly what TGL sees in its future – a community-driven team that will inevitably grow TGL’s momentum and connect new fans to the game.”
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Detroit’s identity as the “Motor City” inspired the team name and logo as it reflects a broader culture of speed, design, and mechanical excellence that’s part of the city’s DNA. MCGC’s brand aesthetic honors Detroit’s storied history of motor racing while also celebrating its deep-rooted golf culture.
“As TGL’s first expansion team, we’re thrilled to reveal a new brand that embodies Detroit and takes a major step to bringing Motor City Golf Club to life,” said Michael Hamp, Team Governor. “We wanted the brand to feel like its home city while honoring Detroit’s pride, culture of design and innovation. We also aimed to establish an identity and team colors that stand proudly alongside Detroit’s celebrated sports logos. We couldn’t be more pleased with the result and we feel the MCGC logo represents the history of our city and sits uniquely amongst the other teams in the TGL landscape.”
“Detroit is one of America’s great sports cities, and Motor City Golf Club brings a level of passion and pride that will elevate the entire TGL experience,” said TMRW Sports CMO, Peter Jung. “That, combined with an ownership group featuring respected leaders and icons across professional sports makes this a powerful addition to the league. Motor City Golf Club represents exactly what TGL sees in its future – a community-driven team that will inevitably grow TGL’s momentum and connect new fans to the game.”
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