Versace Obsessed treats Steven Meisel’s 1993 to 2004 ad imagery as both wallpaper and reference material.

Versace drops its La Vacanza 2026 campaign, photographed by Steven Meisel and titled Versace Obsessed. The conceit: intimate bedroom vignettes, with walls papered in Meisel’s own Versace ads from 1993 to 2004.

The new images unite new faces with enduring icons, generations sharing one frame. Supermodels paper their walls with the same ads they once starred in.

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The clothes follow the same logic. La Vacanza references the Versace archive directly: denim shirting, printed silk, vivid tailoring, black leather against gold. Couture clashes with the street. The house calls these its definitive icons.

Versace Obsessed asserts the house’s legacy through Meisel’s present-day eye, with the older work still pinned behind every figure.