Nearly a decade after opening up shop on the lower level of 8500 Sunset Blvd., Kith has reopened its West Hollywood flagship, taking over the ground floor of the former Fred Segal store. The transformation makes this the brand’s largest store in the world. (But don’t feel jealous, New Yorkers — your Kith has an Erewhon now!)

The redesign was led by Kith founder Ronnie Fieg in collaboration with architect Ben Porto, with interiors that feel decidedly L.A.: warm woods, stone finishes and hyper-curated minimalism that evokes elevated West Coast retail. It feels more like a Hollywood Hills home than a traditional department store. The curved Footwear Gallery is the centerpiece, showcasing buzzy sneaker releases (Cecilie Bahnsen x ASICS SportStyle and Adidas Taekwondo, for example) and a handful of dressier styles from Maison Margiela and Femme. 

Elsewhere, shoppers will find Kith’s men’s and women’s collections alongside a multi-brand assortment that includes L.A.-favorite labels Miaou, Guizio and Agolde. Accessories and tech products are woven throughout the space, while the kids section feels intentionally designed to appeal to style-minded parents with books like “The ABCs of Fashion.” 

The reopening also introduces two concepts that are new for the store: beauty and VIP. Kith Apothecary is the brand’s first dedicated beauty and wellness space, with fragrance, candles, skin care and more from brands including Diptyque, Maison Margiela and Sidia. Meanwhile, the VIP Studio doubles down on the experiential side of shopping. Overlooking a scenic view of Downtown Los Angeles, the private area includes a custom McIntosh sound system created in partnership with Kith Records, alongside velvet furnishings and a private dressing room.

The biggest crowd, however, may gather around Ronnie’s Pronto, Fieg’s newest hospitality venture making its L.A. debut. Located just beyond the store, the open-air café serves breakfast sandwiches, salads, coffee and ceremonial-grade matcha, as well as desserts from Kith Treats. 

Kith is also using the reopening to launch a new New Balance collaboration featuring Made in USA 99X silhouettes in tonal neutral colorways, with exclusive early access available at the West Hollywood flagship. The lower level, Kith’s previous home, will eventually become New Balance at Kith, with a space dedicated to the brands’ collaboration. 

That’s not the only exclusive Angelenos can look forward to. We hear Kith’s summer collection will hit the West Hollywood store before anywhere else, adding yet another layer to the ongoing NYC-versus-L.A. rivalry. Get a first look at the store in the video and images below.

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