![The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2](https://i1.wp.com/gizmodo.com/app/uploads/2026/05/Super-Mario-Galaxy-flying-1280x853.jpg?ssl=1 "The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2")
The Animation Industry Still Hopes for Hollywood’s Full Respect![The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2](https://gizmodo.com/app/uploads/2026/05/Super-Mario-Galaxy-flying-1280x853.jpg "The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2")
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood.
A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’”
While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs.
Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
#Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood.
A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’”
While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs.
Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
![Volkswagen Thinks Your E-Bike Needs a Pair of Smart Glasses
Volkswagen is bringing some high-tech car features to a new line of electric bikes, including an optional pair of smart glasses. The German automaker recently unveiled two premium Volkswagen-branded e-bikes developed by n+, a bike company that has previously partnered with Mercedes-AMG’s Formula 1 team. © Volkswagen The companies say the bikes were designed with the same “safety-first philosophy” as a modern passenger vehicle and come packed with tech more commonly found in cars like radar, a rearview camera, blind-spot alerts and turn signals. These e-bikes arrive as automakers and startups are showing growing interest in smaller and cheaper electric vehicles designed for shorter trips. But Volkswagen’s smart bikes are surprisingly loaded with more safety features than many of the alternatives.
The bikes’ main feature is the Smart View system, which pairs a rear-facing camera with a screen mounted between the bikes’ handlebars. It also uses radar to provide blind-spot alerts, helping riders to stay aware of approaching traffic without having to take their eyes off the road.
© Volkswagen The bikes also feature an LED strip integrated into the frame’s top tube that acts as a high-visibility daytime running light. It glows red when the rider brakes and amber to signal a turn. Beyond those standard features, Volkswagen and n+ are also offering some optional safety gear. The first is a smart helmet that connects to the bike over Bluetooth and uses high-visibility LEDs that synched to the bike’s brake and turn signals. The helmet also includes a built-in accelerometer that can detect a possible crash and automatically send a text message to the rider’s emergency contacts.
And finally, riders can grab a pair of smart glasses with a heads-up display that puts navigation directions, blind-spot warnings, and other ride information directly within their field of vision. © Volkswagen “[T]echnologies like these are most commonly known from the automotive world. Seeing them make their way onto an e-bike demonstrates how technologies can evolve and be adapted in meaningful ways,” said Peter Jost, CEO of Volkswagen Accessories, Lifestyle & Licenses, in a press release. The smart e-bikes come in two models. The Sport model is designed with agility in mind, while the Crossover model is built for comfort and includes a rear cargo tray. Both bikes offer pedal assistance up to 25 kilometers per hour (about 15.5 mph) and have a maximum estimated range of 160 kilometers (99 miles). The actual range will vary depending on factors like terrain, wind, tire pressure, and rider weight. Battery extenders are available for both models
The Sport model starts at ,999, while the Crossover starts at ,349. The optional smart helmet costs 9, and the smart glasses will set customers back another 9. #Volkswagen #Thinks #EBike #Pair #Smart #Glassese-bikes,smart glasses,Volkswagen](https://gizmodo.com/app/uploads/2026/07/volkswagen-smart-bike.jpeg "Volkswagen Thinks Your E-Bike Needs a Pair of Smart Glasses
Volkswagen is bringing some high-tech car features to a new line of electric bikes, including an optional pair of smart glasses. The German automaker recently unveiled two premium Volkswagen-branded e-bikes developed by n+, a bike company that has previously partnered with Mercedes-AMG’s Formula 1 team. © Volkswagen The companies say the bikes were designed with the same “safety-first philosophy” as a modern passenger vehicle and come packed with tech more commonly found in cars like radar, a rearview camera, blind-spot alerts and turn signals. These e-bikes arrive as automakers and startups are showing growing interest in smaller and cheaper electric vehicles designed for shorter trips. But Volkswagen’s smart bikes are surprisingly loaded with more safety features than many of the alternatives.
The bikes’ main feature is the Smart View system, which pairs a rear-facing camera with a screen mounted between the bikes’ handlebars. It also uses radar to provide blind-spot alerts, helping riders to stay aware of approaching traffic without having to take their eyes off the road.
© Volkswagen The bikes also feature an LED strip integrated into the frame’s top tube that acts as a high-visibility daytime running light. It glows red when the rider brakes and amber to signal a turn. Beyond those standard features, Volkswagen and n+ are also offering some optional safety gear. The first is a smart helmet that connects to the bike over Bluetooth and uses high-visibility LEDs that synched to the bike’s brake and turn signals. The helmet also includes a built-in accelerometer that can detect a possible crash and automatically send a text message to the rider’s emergency contacts.
And finally, riders can grab a pair of smart glasses with a heads-up display that puts navigation directions, blind-spot warnings, and other ride information directly within their field of vision. © Volkswagen “[T]echnologies like these are most commonly known from the automotive world. Seeing them make their way onto an e-bike demonstrates how technologies can evolve and be adapted in meaningful ways,” said Peter Jost, CEO of Volkswagen Accessories, Lifestyle & Licenses, in a press release. The smart e-bikes come in two models. The Sport model is designed with agility in mind, while the Crossover model is built for comfort and includes a rear cargo tray. Both bikes offer pedal assistance up to 25 kilometers per hour (about 15.5 mph) and have a maximum estimated range of 160 kilometers (99 miles). The actual range will vary depending on factors like terrain, wind, tire pressure, and rider weight. Battery extenders are available for both models
The Sport model starts at ,999, while the Crossover starts at ,349. The optional smart helmet costs 9, and the smart glasses will set customers back another 9. #Volkswagen #Thinks #EBike #Pair #Smart #Glassese-bikes,smart glasses,Volkswagen")
![Volkswagen Thinks Your E-Bike Needs a Pair of Smart Glasses
Volkswagen is bringing some high-tech car features to a new line of electric bikes, including an optional pair of smart glasses. The German automaker recently unveiled two premium Volkswagen-branded e-bikes developed by n+, a bike company that has previously partnered with Mercedes-AMG’s Formula 1 team. © Volkswagen The companies say the bikes were designed with the same “safety-first philosophy” as a modern passenger vehicle and come packed with tech more commonly found in cars like radar, a rearview camera, blind-spot alerts and turn signals. These e-bikes arrive as automakers and startups are showing growing interest in smaller and cheaper electric vehicles designed for shorter trips. But Volkswagen’s smart bikes are surprisingly loaded with more safety features than many of the alternatives.
The bikes’ main feature is the Smart View system, which pairs a rear-facing camera with a screen mounted between the bikes’ handlebars. It also uses radar to provide blind-spot alerts, helping riders to stay aware of approaching traffic without having to take their eyes off the road.
© Volkswagen The bikes also feature an LED strip integrated into the frame’s top tube that acts as a high-visibility daytime running light. It glows red when the rider brakes and amber to signal a turn. Beyond those standard features, Volkswagen and n+ are also offering some optional safety gear. The first is a smart helmet that connects to the bike over Bluetooth and uses high-visibility LEDs that synched to the bike’s brake and turn signals. The helmet also includes a built-in accelerometer that can detect a possible crash and automatically send a text message to the rider’s emergency contacts.
And finally, riders can grab a pair of smart glasses with a heads-up display that puts navigation directions, blind-spot warnings, and other ride information directly within their field of vision. © Volkswagen “[T]echnologies like these are most commonly known from the automotive world. Seeing them make their way onto an e-bike demonstrates how technologies can evolve and be adapted in meaningful ways,” said Peter Jost, CEO of Volkswagen Accessories, Lifestyle & Licenses, in a press release. The smart e-bikes come in two models. The Sport model is designed with agility in mind, while the Crossover model is built for comfort and includes a rear cargo tray. Both bikes offer pedal assistance up to 25 kilometers per hour (about 15.5 mph) and have a maximum estimated range of 160 kilometers (99 miles). The actual range will vary depending on factors like terrain, wind, tire pressure, and rider weight. Battery extenders are available for both models
The Sport model starts at ,999, while the Crossover starts at ,349. The optional smart helmet costs 9, and the smart glasses will set customers back another 9. #Volkswagen #Thinks #EBike #Pair #Smart #Glassese-bikes,smart glasses,Volkswagen](https://i1.wp.com/gizmodo.com/app/uploads/2026/07/volkswagen-smart-bike.jpeg?ssl=1 "Volkswagen Thinks Your E-Bike Needs a Pair of Smart Glasses
Volkswagen is bringing some high-tech car features to a new line of electric bikes, including an optional pair of smart glasses. The German automaker recently unveiled two premium Volkswagen-branded e-bikes developed by n+, a bike company that has previously partnered with Mercedes-AMG’s Formula 1 team. © Volkswagen The companies say the bikes were designed with the same “safety-first philosophy” as a modern passenger vehicle and come packed with tech more commonly found in cars like radar, a rearview camera, blind-spot alerts and turn signals. These e-bikes arrive as automakers and startups are showing growing interest in smaller and cheaper electric vehicles designed for shorter trips. But Volkswagen’s smart bikes are surprisingly loaded with more safety features than many of the alternatives.
The bikes’ main feature is the Smart View system, which pairs a rear-facing camera with a screen mounted between the bikes’ handlebars. It also uses radar to provide blind-spot alerts, helping riders to stay aware of approaching traffic without having to take their eyes off the road.
© Volkswagen The bikes also feature an LED strip integrated into the frame’s top tube that acts as a high-visibility daytime running light. It glows red when the rider brakes and amber to signal a turn. Beyond those standard features, Volkswagen and n+ are also offering some optional safety gear. The first is a smart helmet that connects to the bike over Bluetooth and uses high-visibility LEDs that synched to the bike’s brake and turn signals. The helmet also includes a built-in accelerometer that can detect a possible crash and automatically send a text message to the rider’s emergency contacts.
And finally, riders can grab a pair of smart glasses with a heads-up display that puts navigation directions, blind-spot warnings, and other ride information directly within their field of vision. © Volkswagen “[T]echnologies like these are most commonly known from the automotive world. Seeing them make their way onto an e-bike demonstrates how technologies can evolve and be adapted in meaningful ways,” said Peter Jost, CEO of Volkswagen Accessories, Lifestyle & Licenses, in a press release. The smart e-bikes come in two models. The Sport model is designed with agility in mind, while the Crossover model is built for comfort and includes a rear cargo tray. Both bikes offer pedal assistance up to 25 kilometers per hour (about 15.5 mph) and have a maximum estimated range of 160 kilometers (99 miles). The actual range will vary depending on factors like terrain, wind, tire pressure, and rider weight. Battery extenders are available for both models
The Sport model starts at ,999, while the Crossover starts at ,349. The optional smart helmet costs 9, and the smart glasses will set customers back another 9. #Volkswagen #Thinks #EBike #Pair #Smart #Glassese-bikes,smart glasses,Volkswagen")
Post Comment