Almost four months after opening its first two U.S. locations in Los Angeles, Olive Young is bringing its Korean beauty offerings to even more American cities, thanks to an exclusive partnership with Sephora. Starting Aug. 20, 19 Korean skin-care brands will be available in 500 Sephora locations and online, with a different curation of products across each location.
“Partnering with Korea’s number one beauty and health retailer, Olive Young, expands U.S. consumers’ access to an unparalleled assortment of Korean beauty, giving beauty lovers the opportunity to explore and try some of the most coveted brands and formulations from Korea,” Sephora EVP of Merchandising Carolyn Bojanowski said in a statement.
The mix includes both established Olive Young bestsellers (such as Banila Co, Ma:nyo and Torriden Abib) and newer viral brands like Arencia and Whipped. It’s all skin care (and plans to stay that way), and products lean heavily into barrier repair, hydration and PDRN-infused formulas. Brands like Abib, Rejuran Cosmetics, Sungboon Editor and Heveblue all have hero products built around the regenerative ingredient.
Photo: Courtesy of Olive Young
“We plan to continuously evolve the assortment to reflect seasonal trends and the latest developments in K-beauty,” Rena Kim, Global Communications Lead of CJ Olive Young, told Fashionsita via email. “The product selection and merchandising will also be tailored to the U.S. market, taking into account factors such as region, climate, consumer preferences and customer feedback. This approach allows us to keep the assortment fresh while ensuring it remains relevant to local consumers and provides an engaging discovery experience.”
The U.S. debut will launch with a dedicated Olive Young space at Sephora’s Times Square flagship in New York City. Later this year, the partnership will expand to additional global markets, including Hong Kong SAR, Singapore, Malaysia and Thailand, with the Middle East, the UK and Australia planned for 2027.
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