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Google is raising the price of Nest Aware subscriptions again

Google is raising the price of Nest Aware subscriptions again

Google is raising the price of its Nest Aware and Nest Aware Plus subscriptions starting in August 2025.

According to emails sent out to subscribers today, the cost of the entry-level Nest Aware service is increasing from $8 per month or $80 per year to $10 per month or $100 when paying for a full year up front. Nest Aware Plus is going from $15 per month or $150 per year to $20 per month or $200 annually. Google says the new pricing will go into effect “on your first bill that occurs on or after August 15, 2025, or at the end of your promotional period (whichever is later).” The company last increased its Nest subscription prices in September 2023.

Google’s Nest devices can be used without a subscription, but you’ll only have access to a few hours of saved footage without either Nest Aware or Nest Aware Plus. Nest Aware includes 30 days of event-based video history. Nest Aware Plus expands that to 60 days, plus the last 10 days of 24/7 footage from supported devices.

Both subscription tiers include features like Familiar Faces that can recognize friends and family, sound detection that alerts you when glass breaks or smoke alarms are triggered, and the option to call the 911 emergency call center nearest your home through the Google Home app while you’re away.

Price increases are never welcome, but the new Nest Aware subscription fees are comparable to what Google’s competitors charge for advanced AI-powered features that can recognize faces and accurately describe the content of videos. Ring Home’s Premium plan is currently $19.99 per month or $199.99 per year. Arlo Plus is cheaper at $7.99 per month if you have just one camera, but for multiple cameras it’s $17.99 per month. Both Nest Aware and Nest Aware Plus support an unlimited number of devices in the same home.

Google didn’t specify a reason for the increases, though there is a Gemini-powered camera intelligence feature for Nest Aware Plus currently available to a limited number of “select Home app users” through Google’s Public Preview beta program. The feature generates more descriptive captions of recorded camera events, such as ”the dog is digging in the garden.”

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#Google #raising #price #Nest #Aware #subscriptions

White House officials are exploring official government oversight of new AI models, according to the New York Times.

U.S. officials, speaking on the condition of anonymity, told the publication that the Trump administration is forming an AI working group composed of tech leaders and government representatives. The group will be tasked with outlining potential oversight procedures for new models launching to market, including formal review processes, the Times reported.

The proposed plans were discussed at a White House meeting last week with representatives from Anthropic, Google, and OpenAI.

Potentially influenced by regulatory processes announced by UK regulators, which relegate AI oversight to relevant government bodies, the working group would also determine which U.S. agencies would be tasked with oversight. Some officials have suggested the National Security Agency (NSA), the White House Office of the National Cyber Director, and the director of national intelligence take the lead, while others have even suggested revitalizing the Biden-era Center for A.I. Standards and Innovation, according to the Times.

The administration has reversed its stance on AI regulation in recent months, despite announcing a federal AI action plan that pulled back on regulation of tech companies and threatened to reduce federal funding for states that impeded AI infrastructure efforts through regulation. Trump’s One Big Beautiful Bill also included limits on state governments’ AI regulation, originally proposing a 10-year moratorium on state action in favor of federal oversight.

Trump appointee and FCC chairman Brendan Carr has also advocated for a light-touch approach to AI regulation.

#Trump #federal #model #oversight">Trump considering federal AI model oversight
                                                            White House officials are exploring official government oversight of new AI models, according to the New York Times. U.S. officials, speaking on the condition of anonymity, told the publication that the Trump administration is forming an AI working group composed of tech leaders and government representatives. The group will be tasked with outlining potential oversight procedures for new models launching to market, including formal review processes, the Times reported. 
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The proposed plans were discussed at a White House meeting last week with representatives from Anthropic, Google, and OpenAI. 
        
            Mashable Light Speed
        
        
    

Potentially influenced by regulatory processes announced by UK regulators, which relegate AI oversight to relevant government bodies, the working group would also determine which U.S. agencies would be tasked with oversight. Some officials have suggested the National Security Agency (NSA), the White House Office of the National Cyber Director, and the director of national intelligence take the lead, while others have even suggested revitalizing the Biden-era Center for A.I. Standards and Innovation, according to the Times. The administration has reversed its stance on AI regulation in recent months, despite announcing a federal AI action plan that pulled back on regulation of tech companies and threatened to reduce federal funding for states that impeded AI infrastructure efforts through regulation. Trump’s One Big Beautiful Bill also included limits on state governments’ AI regulation, originally proposing a 10-year moratorium on state action in favor of federal oversight. 
Trump appointee and FCC chairman Brendan Carr has also advocated for a light-touch approach to AI regulation. 

                    
                                            
                            
                        
                                    #Trump #federal #model #oversight

government oversight of new AI models, according to the New York Times.

U.S. officials, speaking on the condition of anonymity, told the publication that the Trump administration is forming an AI working group composed of tech leaders and government representatives. The group will be tasked with outlining potential oversight procedures for new models launching to market, including formal review processes, the Times reported.

The proposed plans were discussed at a White House meeting last week with representatives from Anthropic, Google, and OpenAI.

Potentially influenced by regulatory processes announced by UK regulators, which relegate AI oversight to relevant government bodies, the working group would also determine which U.S. agencies would be tasked with oversight. Some officials have suggested the National Security Agency (NSA), the White House Office of the National Cyber Director, and the director of national intelligence take the lead, while others have even suggested revitalizing the Biden-era Center for A.I. Standards and Innovation, according to the Times.

The administration has reversed its stance on AI regulation in recent months, despite announcing a federal AI action plan that pulled back on regulation of tech companies and threatened to reduce federal funding for states that impeded AI infrastructure efforts through regulation. Trump’s One Big Beautiful Bill also included limits on state governments’ AI regulation, originally proposing a 10-year moratorium on state action in favor of federal oversight.

Trump appointee and FCC chairman Brendan Carr has also advocated for a light-touch approach to AI regulation.

#Trump #federal #model #oversight">Trump considering federal AI model oversight

White House officials are exploring official government oversight of new AI models, according to the New York Times.

U.S. officials, speaking on the condition of anonymity, told the publication that the Trump administration is forming an AI working group composed of tech leaders and government representatives. The group will be tasked with outlining potential oversight procedures for new models launching to market, including formal review processes, the Times reported.

The proposed plans were discussed at a White House meeting last week with representatives from Anthropic, Google, and OpenAI.

Potentially influenced by regulatory processes announced by UK regulators, which relegate AI oversight to relevant government bodies, the working group would also determine which U.S. agencies would be tasked with oversight. Some officials have suggested the National Security Agency (NSA), the White House Office of the National Cyber Director, and the director of national intelligence take the lead, while others have even suggested revitalizing the Biden-era Center for A.I. Standards and Innovation, according to the Times.

The administration has reversed its stance on AI regulation in recent months, despite announcing a federal AI action plan that pulled back on regulation of tech companies and threatened to reduce federal funding for states that impeded AI infrastructure efforts through regulation. Trump’s One Big Beautiful Bill also included limits on state governments’ AI regulation, originally proposing a 10-year moratorium on state action in favor of federal oversight.

Trump appointee and FCC chairman Brendan Carr has also advocated for a light-touch approach to AI regulation.

#Trump #federal #model #oversight

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