This is an excerpt of Sources by Alex Heath, a newsletter about AI and the tech industry, syndicated just for The Verge subscribers once a week.
The billboard didn’t say “Listen Labs.” It didn’t say anything about hiring. It consisted of just a plain white background with “https://” and a single line of grouped numbers hanging over Nob Hill, San Francisco.
Last month, Alfred Wahlforss, the startup’s CEO, posted on X that whoever cracked the code and completed a subsequent challenge would win a trip to Berlin and get on the guest list for the ultra-exclusive nightclub Berghain.
One of the more elaborate tech startup recruiting stunts in recent memory worked, Wahlforss later told me. Within days, the billboard garnered millions of views online, attracted media coverage, collected 10,000 email sign-ups, and led to roughly 60 interviews with potential candidates.
In recent conversations I’ve had with Wahlforss and other startup founders, it’s clear that, even for well-funded firms, attracting top technical talent is more challenging than ever. “We are spending a ton of money to not even advertise the company, but just to advertise us to engineers,” according to Wahlforss, whose company has raised $27 million from Sequoia. “It has been extremely challenging to hire good people. I have a friend who’s a high school dropout, and he can work at OpenAI and make like $2 million a year.”
“You spend hours with people who end up rejecting you and just go to Anthropic. It’s very, very painful.”
Wahlforss told me about a recent candidate who loved cycling. His cofounder showed up at the candidate’s house with a high-end carbon road bike. The gesture helped push the candidate to turn down other offers. More often, though, he said it’s impossible to compete with the biggest names in AI and Big Tech. “You spend hours with people who end up rejecting you and just go to Anthropic. It’s very, very painful.”
You don’t have to look far to hear similar stories of rejection. Austin Hughes, the CEO of Unify, an AI sales platform that has raised over $50 million, commissioned a painting for a coveted candidate. But OpenAI offered triple the compensation that Unify could provide. The candidate took the money and kept the painting.
Jesse Zhang, the CEO of Decagon, is feeling the same squeeze despite running a fast-growing startup currently valued at $1.5 billion. “It’s one of the things I’m thinking about day to day,” he told me when I asked about the difficulty of recruiting. Decagon has pulled the classic levers to attract candidates, such as hosting fancy dinners with its investor, Accel, and offering courtside tickets to Warriors games. Zhang said he even drove to the South Bay recently and met with a candidate’s family.
However, the most reliable tactic he mentioned was not flashy at all: “All the senior hires we’ve made in the first 100 people were all just people I knew.” Hughes said his team at Unify exports their LinkedIn networks into a shared Google Sheet and creates an index match to find the best candidates with the most employee connections.
So who are all these companies chasing? Across my conversations, a consistent archetype emerged: an “AI product engineer” who can wield the latest AI tools at blistering speed without “shipping slop” and can also do the job of a product manager. “The intersection of being highly technical and also being product-centric is very small,” according to Wahlforss. He estimates the pool to consist of a couple of thousand people at most, each with “ten offers” at any given moment.
While OpenAI and Anthropic are still seen as two of the most desirable places to work for these kinds of people, a refrain I heard repeatedly from founders is that the big AI labs are quickly becoming indistinguishable from the rest of Big Tech. As Wahlforss framed it, the edge for a startup is telling a recruit they can be “almost like a mini founder” and “build products end-to-end.”
Top-tier investors and recognizable brands help at the margins, but another consensus was that a fancy cap table matters less now because so many startups are well-funded. Zhang thinks the hiring frenzy won’t last forever, though. There’s “too much capital,” too many AI startups, and at some point, the bubble will burst, he said. The trouble is nobody knows when.
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![Scientists Found a Continent-Sized Geological Structure Hiding Beneath Antarctica
The East Antarctic Ice Sheet is almost unfathomably huge. Covering about 75% of the entire frigid continent (nearly everything on its side of the Transantarctic Mountains), the sheet covers about 3.9 million square miles (10.2 million square kilometers) and extends down 1.4 miles (2.2 km), on average, before coming into contact with Earth’s surface. At its deepest, the ice plunges down over 3 miles (4.9 km). For decades, scientists assumed that this literally continent-sized block of ice rested on an expansive and stable chunk of Earth’s crust known as a craton. A team of researchers has now complicated that picture—mapping a vast, interconnected geological structure that fans out from a troubling “tectonic deformation.” Beneath this ice sheet, thinner and more geologically recent slices of crusty lithosphere fan out into hidden valleys called “pull-apart basins.” These basins—30 elongated wedge-shaped valleys in total—constitute an entirely new, continental-scale geological region underneath Antarctica, in fact, one which the researchers have named the East Antarctic Fan-Shaped Basin Province (EAFBP). But it’s how they likely formed that has now caught researchers’ attention.
To put it bluntly, it turns out that about 90% of the planet’s fresh water ice may not be on solid ground. Geologist John Goodge called the team’s findings “provocative” in an independent commentary on the new study, published Thursday in the journal Nature Geoscience.
“East Antarctica is typically considered from seismic tomography and geodetics to be ancient and generally stable,” according to Goodge, who studies continental tectonics with the nonprofit Planetary Science Institute. “[But] something else is going on at depth.” Continental divides Goodge speculates that this seemingly “coherent pull-apart system,” as presented in the new study, might help explain a variety of mysterious heat and water flows beneath this ice sheet’s surface, like that enormous subglacial lake identified in 2016 or some of the hundreds more like it.
The study’s authors, led by geophysicist Egidio Armadillo at the University of Genoa in Italy, agreed: “Because these basins underlie about half of the East Antarctic Ice Sheet, they are likely to heavily influence both ice-flow and landscape evolution,” the researchers wrote in their study, also published Thursday in Nature Geoscience. Armadillo’s team, coordinating across Europe and the U.K., developed their new understanding of Antarctica’s hidden bedrock via an exhaustive set of sensory data. Gravitational and magnetic anomalies were mapped via low-altitude airborne surveys. Ground surface features were mapped with seismic tools, using sound waves that vibrate through the ice and ping back information about subglacial landscapes in 3D. The grey, magenta, and cyan lines represent the apparent new fault lines discovered. Credit: Nature Geoscience All of this data—the fruits of “multi-national efforts to image within and below the ice sheet,” as Goodge put it—had already revealed that regions of the continent were “undergoing more rapid movement and ice-mass loss than previously recognized.” Armadillo’s team merely helped to explain why.
The mechanism Armadillo and his colleagues proposed for the formation of these fan-shaped basins is called “distributed rotational extension.” It involves points called Euler poles around which tectonic plates pivot or rotate rather than smash into each other or pull apart. The result is a bit like decks of cards being spread out on a table, thinning out the stack of Earth’s crust as it moves. An icy situation Goodge took pains to spell out the basins’ implications for melting Antarctic ice due to climate change and the risk of rising global sea levels.
The mere existence of these basins, he wrote, “could introduce widespread, systemic instability to the East Antarctic Ice Sheet” via thinner layers of Earth’s crust and more heat flow from below. On top of that, a series of fault-line “troughs” documented between the basins appear “tailor-made to promote outward flow of ice streams from the interior” into the world’s oceans, he said. That said, the team’s findings are unlikely to end this debate. As Goodge noted, Antarctica is “the last continental frontier of scientific exploration.” It’s still a very mysterious place, one that’s challenging to study given its inhospitable temperatures and extreme geography. Its “cryptic subglacial geology” might stay that way for a while. #Scientists #ContinentSized #Geological #Structure #Hiding #Beneath #AntarcticaAntarctica,Geology,mapping,Plate tectonics](https://gizmodo.com/app/uploads/2026/06/East-Antarctic-Fan-shaped-Basin-Province.jpeg "Scientists Found a Continent-Sized Geological Structure Hiding Beneath Antarctica
The East Antarctic Ice Sheet is almost unfathomably huge. Covering about 75% of the entire frigid continent (nearly everything on its side of the Transantarctic Mountains), the sheet covers about 3.9 million square miles (10.2 million square kilometers) and extends down 1.4 miles (2.2 km), on average, before coming into contact with Earth’s surface. At its deepest, the ice plunges down over 3 miles (4.9 km). For decades, scientists assumed that this literally continent-sized block of ice rested on an expansive and stable chunk of Earth’s crust known as a craton. A team of researchers has now complicated that picture—mapping a vast, interconnected geological structure that fans out from a troubling “tectonic deformation.” Beneath this ice sheet, thinner and more geologically recent slices of crusty lithosphere fan out into hidden valleys called “pull-apart basins.” These basins—30 elongated wedge-shaped valleys in total—constitute an entirely new, continental-scale geological region underneath Antarctica, in fact, one which the researchers have named the East Antarctic Fan-Shaped Basin Province (EAFBP). But it’s how they likely formed that has now caught researchers’ attention.
To put it bluntly, it turns out that about 90% of the planet’s fresh water ice may not be on solid ground. Geologist John Goodge called the team’s findings “provocative” in an independent commentary on the new study, published Thursday in the journal Nature Geoscience.
“East Antarctica is typically considered from seismic tomography and geodetics to be ancient and generally stable,” according to Goodge, who studies continental tectonics with the nonprofit Planetary Science Institute. “[But] something else is going on at depth.” Continental divides Goodge speculates that this seemingly “coherent pull-apart system,” as presented in the new study, might help explain a variety of mysterious heat and water flows beneath this ice sheet’s surface, like that enormous subglacial lake identified in 2016 or some of the hundreds more like it.
The study’s authors, led by geophysicist Egidio Armadillo at the University of Genoa in Italy, agreed: “Because these basins underlie about half of the East Antarctic Ice Sheet, they are likely to heavily influence both ice-flow and landscape evolution,” the researchers wrote in their study, also published Thursday in Nature Geoscience. Armadillo’s team, coordinating across Europe and the U.K., developed their new understanding of Antarctica’s hidden bedrock via an exhaustive set of sensory data. Gravitational and magnetic anomalies were mapped via low-altitude airborne surveys. Ground surface features were mapped with seismic tools, using sound waves that vibrate through the ice and ping back information about subglacial landscapes in 3D. The grey, magenta, and cyan lines represent the apparent new fault lines discovered. Credit: Nature Geoscience All of this data—the fruits of “multi-national efforts to image within and below the ice sheet,” as Goodge put it—had already revealed that regions of the continent were “undergoing more rapid movement and ice-mass loss than previously recognized.” Armadillo’s team merely helped to explain why.
The mechanism Armadillo and his colleagues proposed for the formation of these fan-shaped basins is called “distributed rotational extension.” It involves points called Euler poles around which tectonic plates pivot or rotate rather than smash into each other or pull apart. The result is a bit like decks of cards being spread out on a table, thinning out the stack of Earth’s crust as it moves. An icy situation Goodge took pains to spell out the basins’ implications for melting Antarctic ice due to climate change and the risk of rising global sea levels.
The mere existence of these basins, he wrote, “could introduce widespread, systemic instability to the East Antarctic Ice Sheet” via thinner layers of Earth’s crust and more heat flow from below. On top of that, a series of fault-line “troughs” documented between the basins appear “tailor-made to promote outward flow of ice streams from the interior” into the world’s oceans, he said. That said, the team’s findings are unlikely to end this debate. As Goodge noted, Antarctica is “the last continental frontier of scientific exploration.” It’s still a very mysterious place, one that’s challenging to study given its inhospitable temperatures and extreme geography. Its “cryptic subglacial geology” might stay that way for a while. #Scientists #ContinentSized #Geological #Structure #Hiding #Beneath #AntarcticaAntarctica,Geology,mapping,Plate tectonics")
![Scientists Found a Continent-Sized Geological Structure Hiding Beneath Antarctica
The East Antarctic Ice Sheet is almost unfathomably huge. Covering about 75% of the entire frigid continent (nearly everything on its side of the Transantarctic Mountains), the sheet covers about 3.9 million square miles (10.2 million square kilometers) and extends down 1.4 miles (2.2 km), on average, before coming into contact with Earth’s surface. At its deepest, the ice plunges down over 3 miles (4.9 km). For decades, scientists assumed that this literally continent-sized block of ice rested on an expansive and stable chunk of Earth’s crust known as a craton. A team of researchers has now complicated that picture—mapping a vast, interconnected geological structure that fans out from a troubling “tectonic deformation.” Beneath this ice sheet, thinner and more geologically recent slices of crusty lithosphere fan out into hidden valleys called “pull-apart basins.” These basins—30 elongated wedge-shaped valleys in total—constitute an entirely new, continental-scale geological region underneath Antarctica, in fact, one which the researchers have named the East Antarctic Fan-Shaped Basin Province (EAFBP). But it’s how they likely formed that has now caught researchers’ attention.
To put it bluntly, it turns out that about 90% of the planet’s fresh water ice may not be on solid ground. Geologist John Goodge called the team’s findings “provocative” in an independent commentary on the new study, published Thursday in the journal Nature Geoscience.
“East Antarctica is typically considered from seismic tomography and geodetics to be ancient and generally stable,” according to Goodge, who studies continental tectonics with the nonprofit Planetary Science Institute. “[But] something else is going on at depth.” Continental divides Goodge speculates that this seemingly “coherent pull-apart system,” as presented in the new study, might help explain a variety of mysterious heat and water flows beneath this ice sheet’s surface, like that enormous subglacial lake identified in 2016 or some of the hundreds more like it.
The study’s authors, led by geophysicist Egidio Armadillo at the University of Genoa in Italy, agreed: “Because these basins underlie about half of the East Antarctic Ice Sheet, they are likely to heavily influence both ice-flow and landscape evolution,” the researchers wrote in their study, also published Thursday in Nature Geoscience. Armadillo’s team, coordinating across Europe and the U.K., developed their new understanding of Antarctica’s hidden bedrock via an exhaustive set of sensory data. Gravitational and magnetic anomalies were mapped via low-altitude airborne surveys. Ground surface features were mapped with seismic tools, using sound waves that vibrate through the ice and ping back information about subglacial landscapes in 3D. The grey, magenta, and cyan lines represent the apparent new fault lines discovered. Credit: Nature Geoscience All of this data—the fruits of “multi-national efforts to image within and below the ice sheet,” as Goodge put it—had already revealed that regions of the continent were “undergoing more rapid movement and ice-mass loss than previously recognized.” Armadillo’s team merely helped to explain why.
The mechanism Armadillo and his colleagues proposed for the formation of these fan-shaped basins is called “distributed rotational extension.” It involves points called Euler poles around which tectonic plates pivot or rotate rather than smash into each other or pull apart. The result is a bit like decks of cards being spread out on a table, thinning out the stack of Earth’s crust as it moves. An icy situation Goodge took pains to spell out the basins’ implications for melting Antarctic ice due to climate change and the risk of rising global sea levels.
The mere existence of these basins, he wrote, “could introduce widespread, systemic instability to the East Antarctic Ice Sheet” via thinner layers of Earth’s crust and more heat flow from below. On top of that, a series of fault-line “troughs” documented between the basins appear “tailor-made to promote outward flow of ice streams from the interior” into the world’s oceans, he said. That said, the team’s findings are unlikely to end this debate. As Goodge noted, Antarctica is “the last continental frontier of scientific exploration.” It’s still a very mysterious place, one that’s challenging to study given its inhospitable temperatures and extreme geography. Its “cryptic subglacial geology” might stay that way for a while. #Scientists #ContinentSized #Geological #Structure #Hiding #Beneath #AntarcticaAntarctica,Geology,mapping,Plate tectonics](https://i0.wp.com/gizmodo.com/app/uploads/2026/06/East-Antarctic-Fan-shaped-Basin-Province.jpeg?ssl=1 "Scientists Found a Continent-Sized Geological Structure Hiding Beneath Antarctica
The East Antarctic Ice Sheet is almost unfathomably huge. Covering about 75% of the entire frigid continent (nearly everything on its side of the Transantarctic Mountains), the sheet covers about 3.9 million square miles (10.2 million square kilometers) and extends down 1.4 miles (2.2 km), on average, before coming into contact with Earth’s surface. At its deepest, the ice plunges down over 3 miles (4.9 km). For decades, scientists assumed that this literally continent-sized block of ice rested on an expansive and stable chunk of Earth’s crust known as a craton. A team of researchers has now complicated that picture—mapping a vast, interconnected geological structure that fans out from a troubling “tectonic deformation.” Beneath this ice sheet, thinner and more geologically recent slices of crusty lithosphere fan out into hidden valleys called “pull-apart basins.” These basins—30 elongated wedge-shaped valleys in total—constitute an entirely new, continental-scale geological region underneath Antarctica, in fact, one which the researchers have named the East Antarctic Fan-Shaped Basin Province (EAFBP). But it’s how they likely formed that has now caught researchers’ attention.
To put it bluntly, it turns out that about 90% of the planet’s fresh water ice may not be on solid ground. Geologist John Goodge called the team’s findings “provocative” in an independent commentary on the new study, published Thursday in the journal Nature Geoscience.
“East Antarctica is typically considered from seismic tomography and geodetics to be ancient and generally stable,” according to Goodge, who studies continental tectonics with the nonprofit Planetary Science Institute. “[But] something else is going on at depth.” Continental divides Goodge speculates that this seemingly “coherent pull-apart system,” as presented in the new study, might help explain a variety of mysterious heat and water flows beneath this ice sheet’s surface, like that enormous subglacial lake identified in 2016 or some of the hundreds more like it.
The study’s authors, led by geophysicist Egidio Armadillo at the University of Genoa in Italy, agreed: “Because these basins underlie about half of the East Antarctic Ice Sheet, they are likely to heavily influence both ice-flow and landscape evolution,” the researchers wrote in their study, also published Thursday in Nature Geoscience. Armadillo’s team, coordinating across Europe and the U.K., developed their new understanding of Antarctica’s hidden bedrock via an exhaustive set of sensory data. Gravitational and magnetic anomalies were mapped via low-altitude airborne surveys. Ground surface features were mapped with seismic tools, using sound waves that vibrate through the ice and ping back information about subglacial landscapes in 3D. The grey, magenta, and cyan lines represent the apparent new fault lines discovered. Credit: Nature Geoscience All of this data—the fruits of “multi-national efforts to image within and below the ice sheet,” as Goodge put it—had already revealed that regions of the continent were “undergoing more rapid movement and ice-mass loss than previously recognized.” Armadillo’s team merely helped to explain why.
The mechanism Armadillo and his colleagues proposed for the formation of these fan-shaped basins is called “distributed rotational extension.” It involves points called Euler poles around which tectonic plates pivot or rotate rather than smash into each other or pull apart. The result is a bit like decks of cards being spread out on a table, thinning out the stack of Earth’s crust as it moves. An icy situation Goodge took pains to spell out the basins’ implications for melting Antarctic ice due to climate change and the risk of rising global sea levels.
The mere existence of these basins, he wrote, “could introduce widespread, systemic instability to the East Antarctic Ice Sheet” via thinner layers of Earth’s crust and more heat flow from below. On top of that, a series of fault-line “troughs” documented between the basins appear “tailor-made to promote outward flow of ice streams from the interior” into the world’s oceans, he said. That said, the team’s findings are unlikely to end this debate. As Goodge noted, Antarctica is “the last continental frontier of scientific exploration.” It’s still a very mysterious place, one that’s challenging to study given its inhospitable temperatures and extreme geography. Its “cryptic subglacial geology” might stay that way for a while. #Scientists #ContinentSized #Geological #Structure #Hiding #Beneath #AntarcticaAntarctica,Geology,mapping,Plate tectonics")
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