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Asus ROG Xbox Ally X Review: Everything’s an Xbox, Even When It’s Not

Asus ROG Xbox Ally X Review: Everything’s an Xbox, Even When It’s Not

Everything is an Xbox now, right? If that’s the case, why can’t we mod our smart fridge or smart toaster with screens to transform them into the rough approximation of an Xbox gaming machine? The hard truth is there is no unified sense of “Xbox” anymore. That’s epitomized by the $1,000 Asus ROG Xbox Ally X handheld. It’s the first piece of real gaming hardware with an Xbox name to roll out in five years. Despite the moniker, it’s far more of a PC than it is any flavor of Xbox console. And thanks to Microsoft’s efforts to fix Windows for a small screen, it’s one of the best handheld PCs yet.

The ROG Xbox Ally X can certainly compete with Valve’s Steam Deck, and it can do so without worrying about kernel anti-cheat compatibility. The one point it can’t compete on is price. At $1,000, the ROG Xbox Ally X will seem like an overindulgent splurge that won’t net you the ease or comforts of a true-blue console. And though it has better graphics potential than Valve’s handheld, maximizing its capabilities requires coaxing.

If this is what we can expect from “Xbox” going forward, then console gamers had better get used to their new PC playground—whether that means adjusting power and graphics settings or dealing with Windows’ penchant for bugs and missing settings. But it also means a cleaner, more gamer-focused experience than any other handheld Windows device released over the past several years can match.

Asus ROG Xbox Ally X

It’s the first step in a long road to reinventing the Xbox brand, but in the meantime its one of the best handheld PCs you can get, despite glaring power standby bugs.

  • Controller-like grips are comfortable
  • Performance at lower power
  • Windows finally good on handhelds
  • Access to all your game launchers
  • Better than average battery life
  • So-so screen and speakers
  • Missing Windows settings in FSE
  • Battery standby bug
  • More expensive than before

The real innovation of the Xbox Ally is the new “full screen experience,” or FSE. The built-in software finally alleviates the excruciating experience of forcing Windows 11 desktop to run on a 7-inch screen. Now, a hit of that newfangled Xbox button pulls up most (but not all) of the features and apps you need. Even better, you can access games across the most popular game launchers with a few quick taps. Plus, the device promises better performance on this version of Windows. In our tests, that proved true compared to devices with similar specs.

The new UI is imperfect, and the software is far from complete. You’ll still find game launchers or incongrous settings that require you to muddy your screen with your grubby fingerprints. There are options missing—some are still stuck behind Windows settings—and I’ve experienced concerning issues with the device depleting standby power, as if leaking juice like sand through an hourglass. Since this handheld has the entire weight of Microsoft’s gaming arm behind it, I hope updates come swiftly and that the FSE makes its way to more handhelds than just the one bearing Microsoft’s Xbox logo.

Still, this isn’t the Nintendo Switch 2 of the Xbox brand. The Xbox Ally is the kind of device to make me imagine what a true merging of PC and Xbox could be. It could prove expensive disaster—or a glorious (but still expensive) shift to the entire gaming landscape.

It’s kind of an Xbox, but it’s mostly an Ally

The most obvious difference between the old and new Ally X is the controller-like grips. © Adriano Contreras / Gizmodo

Xbox told me that Microsoft and Asus started working together shortly after the launch of the Asus ROG Xbox Ally X to craft the new handheld. What, can’t you tell? It’s the two prongs on both sides of the device that the two partners in crime claim was modeled directly on the Xbox wireless controller. When you hold the controller and Xbox Ally up together, you’ll see the similarity isn’t 1-to-1—not that it matters. Each prong holds a rumble motor that feels far more present than those of other unibody handhelds do.

Despite all that, I wouldn’t go as far as to say it’s more ergonomic than flat body designs. I can curl my digits around a Steam Deck and play comfortably just as well as I can with the ROG Xbox Ally X.

This is still a PC. With that in mind, you have access to two USB-C ports (one being USB-4 compatible, for hooking up external devices like an eGPU) on top alongside a microSD slot and a headphone jack. There’s no port on the bottom to enable a Switch-like dock. In fact, all your regular Steam Deck docks you bought for other handhelds may not work as well with the two grips sticking out from the body. My Steam Deck Dock from Gulikit does not fit the Xbox Ally even though it’s perfectly usable with past handhelds.

While I didn’t find the grips supremely comfortable, there’s another extra benefit to the controller-like design. My wrists never fell asleep as I lost circulation while playing while lying down like they often do when I’m using my personal Steam Deck of Switch 2. I like to play my handhelds in bed, so the extra grips proved to be a plus despite making the handheld even thicker.

It weighs in at 1.58 pounds, which is barely any more heft than the original $800 ROG Ally X and lighter than other handheld PCs like the Legion Go lineup.

The triggers and bumper buttons also have a feel akin to the Xbox controller and its “Impulse” triggers with individual vibration motors. The sides of the device are sloped more than they are on the ROG Ally X, meaning I don’t need to perform any crab claw gestures to access the LB and RB buttons. But if you were expecting the device to feel exactly like an Xbox controller, you’ll end up disappointed. The A,B,X,Y layout is the same, but the look and feel of both the buttons and joysticks are far more ROG Ally than Xbox.

In the end, all that matters is if it feels good to play. I can comfortably say: It does.

FSE is a great idea but still a work in progress

Asus Rog Xbox Ally X 17
Microsoft’s Windows “full screen experience” finally lets you navigate through different games and apps without needing to tap on a desktop. © Adriano Contreras / Gizmodo

Beyond the twin menu buttons, the only switch you need to care about for menu navigation is the new Xbox button found next to Asus’ own Armoury Crate toggle. Hitting the button once brings up the Game Bar menu, delivering quick access to your game library across all launchers. Hitting the library button will take you to the Xbox app where you can access Game Pass (you get a three-month Xbox Game Pass Premium subscription with the device; just don’t forget to cancel) and Xbox Cloud gaming. It’s here you’ll also find your library of both games and supported apps, which mostly include game launchers.

Xbox gamers who have never had to even consider their consoles’ power draw will now need to start thinking about TDP, or thermal design power. Despite originally telling me it was working on a replacement for power management. Microsoft left Asus’ Armoury Crate software in this handheld. You can access the program from the Game Bar to tweak the tpower draw you’re sending to the processor. More TDP means better performance at the cost of battery life. As a rule of thumb, you can stick to lower performance modes for two-dimensional or less intensive games. For everything else, shift it to “Turbo,” which ends up at 25W on battery power, or the max 35W if you have the device plugged in.

Asus Rog Xbox Ally X 13
Holding down the Xbox button grants you easy access to all your open windows. © Adriano Contreras / Gizmodo

How does it fare compared to Valve’s SteamOS, the Linux-based operating system made popular by the Steam Deck? Like SteamOS, the Windows FSE is a controller-first layout designed to make accessing the Xbox game store and your game library easier than it is on a desktop. Players like Asus, Lenovo, and MSI designed front ends to enable some easy access to your titles, but the FSE has come closest to making it feel more “console-like.”

When you hold down on the Xbox button, you can easily swap between all your open apps. Want to access Steam Big Picture Mode? It’s a few taps away, with no need to muddy the touchscreen with your fingerprints. It’s here you’ll also see an option to open up desktop mode if there are apps you can’t access through the Xbox app. Asus originally described the FSE to me as the system dual booting Windows with the FSE and regular desktop mode. However, the improved performance is available in either variation.

As if you needed another reminder, this is a PC, not an Xbox console. A 2023 update redesigned the Xbox app so it could be navigated with a controller. There’s still more work to be done. You can’t use the right stick to scroll. There isn’t enough use of the RB and LB buttons for navigating through side-by-side menus. Beyond those hangups, what’s particularly egregious is just how limited Microsoft made its first-party software. On Linux-based SteamOS, I can drop into the desktop mode, install Emulation Station, and access it from the Steam Deck’s home menu. The Xbox app will recognize apps like GOG Galaxy, Epic Games Store, Battle.net, and Ubisoft Connect, but it won’t enable other apps you may install on your system. Accessing them requires entering the Desktop Mode. SteamOS lets you modify it enough to enable third-party apps to appear on the homescreen, but Microsoft, being Microsoft, won’t let you do the same with the FSE.

Don’t be afraid to lower the TDP

Asus Rog Xbox Ally X 09
Games like Hollow Knight: Silksong run buttery smooth on the ROG Xbox Ally X, but it’s let down a bit by the display. © Adriano Contreras / Gizmodo

AMD’s Ryzen Z2 Extreme offers only a marginal bump in performance compared to the Ryzen Z1 Extreme that hit the scene two years ago. However, the updates Microsoft made to Windows 11 supposedly limit background tasks and boosts performance. From what I experienced with the chip on the Lenovo Legion Go 2 compared to the ROG Xbox Ally X, that seems to check out. This device has less RAM and still supported small performance gains at the same resolution and TDP, though it depends on the game how much better it can be.

The Lenovo Legion Go 2 set the new record for AMD Ryzen Z-series devices with its astronomical $1,350 launch price with the AMD Ryzen Z2 Extreme chip. It’s the same APU—or accelerated processing unit—found in the ROG Xbox Ally X that costs $350 less. The Legion Go 2 contains 32GB of RAM and sports a massive 8.8-inch OLED display. After spending more than a week with the Xbox Ally’s 7-inch IPS LCD, I miss those deeper black levels and contrast. For the sake of such an upgrade, you have to drop the price equivalent of a new Nintendo Switch—$350 after recent price hikes—for the larger handheld.

The Xbox Ally X comes with 24 GB of RAM and 1 TB of SSD storage. Along with its 80Wh battery, it’s equivalent in specs to last year’s ROG Ally X, but it now sports the new processor. I played the device for multiple hours at a time and never felt the device get hot under my hands. The fans can get loud, but not to the egregious jet airplane levels of larger devices like the Legion Go 2. The Z2 Extreme is an 8-core processor promoting better graphics performance, but you may not see such a big increase if you’re used to devices from the past two years.

At 1080p resolution and running at the max 35W when plugged in, I could get around 52 FPS in Cyberpunk 2077 running at Steam Deck settings. In actual gameplay, you’ll see framerates at just under 50 fps in most scenarios. At 30W, last year’s ROG Ally hits around 46 fps. Other games, like Shadow of the Tomb Raider, see better uplift, with the new Xbox Ally X netting around 10 fps more than its predecessor.

Synthetic benchmarks may help us get a better idea of how the device compares. I found the Xbox Ally X netted around 400 points more in 3DMark Steel Nomad Light and 600 points better in 3DMark Time Spy. In actual gameplay, the difference is more minute, especially at the highest wattage. In my tests with games like Baldur’s Gate III, the device didn’t perform exceptionally better than the MSI Claw 8 AI+ running on an Intel Core Ultra 258V chip from last year in 3DMark tests. In others, the Ryzen Z2 Extreme underperformed Intel’s laptop chip. The rat race for better performance ignores how small improvements mean a lot more on a power-sipping device like a handheld, where 5 fps is the difference between a game being playable or not.

The Z2 Extreme’s hidden secret is that it performs better at lower wattages than previous generations. Tests at lower wattages in multiple games, relying often on AMD’s FSR upscaling, showed I could finally achieve playable framerates in games like Indiana Jones and the Great Circle and Star Wars Outlaws. Even on “Turbo” power mode, the device will default to 25W when not plugged in. In that way, I found I could play multiple current AAA games (and a few unreleased Xbox titles) at playable frame rates with some finagling of graphics settings.

Xbox claimed the big update alongside the full-screen experience greatly enhanced performance, and that more than proved true. The secret is, you don’t even need the new UI to experience the performance boost. I updated the Lenovo Legion Go 2 to the latest Windows Insider Update without bothering to install the updated user interface. The uptick in frame rate in some games could move the needle by 5 fps or more in games like Cyberpunk 2077, though the increase could be as much as 3 fps in titles like Shadow of the Tomb Raider. In benchmarks, the upgrade was so dramatic that Lenovo’s latest handheld eclipsed the ROG Ally X by 50 to 100 points in some tests. The Legion Go 2 holds more RAM than the new ROG handheld, which is enough to equal the slightest edge in overall performance.

There’s a voice in the back of my brain that’s hard to ignore. It tells me to shake my fist at Microsoft in a “man yells at clouds” fashion over how simple this fix seems to have been. Are you telling me we could have had better game performance on Windows this whole time?

The screen is just good enough

Asus ROG Xbox Ally X handheld hands-on
Yes, I miss OLED, but not enough to pay an extra $350 for a Lenovo Legion Go 2. © Raymond Wong / Gizmodo

There’s a “just fine” quality to the ROG Xbox Ally’s 1080p display. It’s a semi-glossy IPS LCD that doesn’t have the same “inky” qualities of OLED. And still, it’s serviceable in the same sense that Apple’s MacBook displays get the job done, even if it’s the same damn screen every damn year. I’m tired of the large bezels surrounding the display, and the size makes it difficult to read text in games like Warhammer 40K: Rogue Trader and other RPGs. Going from the Legion Go 2 to the Xbox Ally X in quick succession helped me realize how a bigger screen is sometimes worth the extra heft.

Just like the 2023 ROG Ally and 2024 ROG Ally X, the screen maxes out at 120Hz refresh rate. That’s more than enough for 3D titles. Then, when you opt to play a game like Hollow Knight: Silksong or Hades II, and your game can easily net over 160 fps on the lowest power settings, you may start to feel a little cheated at the minimum refresh rate without VRR (variable refresh rate) after paying $1,000 for a handheld like this. The screen is plenty bright indoors and in ambient light, but it’s still not enough to survive direct sunlight, either.

Sound quality through the dual speakers wasn’t something to write home about either. The sound can get plenty loud, but unlike the Legion Go 2 I felt I wanted to reach for a pair of gamer headphones or earbuds more often. There’s nothing terrible about the screen or audio quality. It just feels lackluster considering this is the third iteration of Asus’ handheld design, now for an inflated price.

The Xbox Ally X has concerning battery standby issues

Asus Rog Xbox Ally X 18
Don’t expect to play the ROG Xbox Ally X for too long, depending on the game. © Adriano Contreras / Gizmodo

Handhelds don’t have great battery life. Even thought the Xbox Ally X with its 80Wh battery can claim better play times than other handhelds, it would be barely enough to survive a two-and-a-half-hour plane flight. Running the device at lower power playing a game like Hades II, I could get closer to three and a half hours of battery life before the device was begging for the sweet embrace of a power cable. With more intensive games, that battery life could be cut down to around two and a half hours.

It’s better than some handhelds. The Lenovo Legion Go 2 and MSI Claw 8 AI+ with their larger screens and higher resolution will sap energy faster. The Switch 2 has notoriously poor battery life, and you’ll be lucky to get two hours out of the device before it’s through. However, the Xbox Ally X has other problems when trying to put the device to sleep. There were times I put the device to sleep by hitting the power button, but then I would re-enter into a gray screen, requiring me to restart the game.

I also found multiple instances when I hit the power button to put the device to sleep, only to find it was still sucking power for hours, leaving the device dead once I picked it back up again. The fans would occasionally kick in while asleep, which indicated to me there’s an issue Microsoft needs to fix before I can safely store the device away after a quick gaming session. It’s clear Microsoft was working on this software until the last minute, and that means there’s still work needed to clear up these glitches. The issues were enough to take what would otherwise be a glowing review and diminish it.

What should we eXpect from Xbox?

Asus ROG Xbox Ally X handheld hands-on
I’ll never go back to the days of needing to swipe on the desktop. © Raymond Wong / Gizmodo

High-end handhelds now cost more than $1,000. Sorry, but that’s what we should expect from now until Sony releases a handheld PlayStation 6. The base ROG Xbox Ally in white has a lower-end Ryzen Z2A chip I have not yet had the chance to test in full. That device is made to compete with the $550 Steam Deck OLED or Lenovo Legion Go S with SteamOS. Inevitably because of tariffs and trade retaliations from China, we can’t expect any handhelds to truly be cheap unless you aim for Nintendo’s more restrictive hybrid handheld console.

There’s a part of me that still suggests handheld buyers should hold off for the next generation of handhelds. Today’s Z2 Extreme devices are running on a GPU with AMD’s RDNA 3.5 microarchitecture. The next chip may use RDNA 4, which would give devices access to AMD’s FidelityFX Super Resolution 4. That would offer improved AI upscaling for games, improving performance by running the game at lower resolutions while making them appear as if they’re running at a higher resolution. It’s what future consoles may rely on for better optimized games. Microsoft and Sony will likely push developers to use the technology for its consoles. The Xbox Ally X will be left out of the loop.

Either way, Microsoft seems keen to work on the FSE to improve the experience in preparation for a next-gen Xbox console. Hopefully, that means Xbox has enough incentive to fix what’s broken and polish the experience to a squeaky-clean shine. Is it enough to make me abandon the Steam Deck? Maybe one day. Is it enough to give Xbox gamers the new hardware they’re looking for? It’ll depend on their tolerance for the PC gaming lifestyle.

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What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 

The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” 
 
Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  

There are around 3,600 AI startups in London, which, together, have raised around $12.1 billion out of the $14.8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. 
 
That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a $3.3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  

“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
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Image Credits:Phoenix Court

Top founders want to stay

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. 
 
Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. 
 
Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.

U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK">This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK

European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” 
 
Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  

There are around 3,600 AI startups in London, which, together, have raised around $12.1 billion out of the $14.8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. 
 
That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a $3.3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  

“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK
Image Credits:Phoenix Court

Top founders want to stay

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. 
 
Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. 
 
Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.

U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK">This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch

What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 

The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” 
 
Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  

There are around 3,600 AI startups in London, which, together, have raised around $12.1 billion out of the $14.8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. 
 
That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a $3.3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  

“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK
Image Credits:Phoenix Court

Top founders want to stay

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. 
 
Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. 
 
Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.

U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”

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Why Remote Server Access Is a Common Attack Vector

Every cloud server exposes at least one remote access point – usually SSH on port 22 – and that port is scanned constantly by bots looking for weak credentials. Password-based login is the most common way a system can be attacked by brute force, and it is quite common with a standard setup that the system is left in a state where an admin/user of that system – “root user” – can log in directly by guessing the user ID and the password combination. Add in shared team credentials, forgotten firewall rules from old projects, and staging servers left publicly reachable, and it’s clear why misconfigured remote access – not zero-day exploits – is behind most cloud server compromises. The fix is simple, though you’ll need to do some setup yourself instead of trusting the default setting.

How to lock down SSH access in the right way

The best way to secure remote access is through a series of small improvements rather than one major overhaul. The following is a real working method:

  1. Switch to SSH key authentication, then turn off password login completely in the same location: sshd_config. Keys are far harder to brute-force than passwords.
  2. Disable root login over SSH and require a non-root user with sudo privileges instead; this is a security advantage that even without any change, one key compromising would limit the impact.
  3. Change the default SSH port away from 22 to cut down on automated scanning noise (not a security measure on its own, but it reduces log clutter).
  4. Restrict access by IP using your firewall or security group, allowing SSH only from known office or VPN IP ranges rather than the entire internet.
  5. Add a VPN as a connection layer for anyone accessing servers from outside a trusted network – a VPN like Planet VPN’s free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.

Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.

Why Do I Need a Bastion Host?

When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.

Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.

Mistakes Leading to Leaving Cloud Servers Open

The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.

Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.

System Administrators Guide to Secure Remote Access 

Prohibit SSH password logins totally and depend exclusively on key-based authentication

  • Surely no one wants to type in the password every time; because of this, use only key-based authentication 
  • Deter the user from logging in as root by default and instead use the sudo command to do root tasks
  • A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 
  • For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host
  • Periodically change SSH keys and inspect access lists
  • Maintain records of login attempts and detect brute-force attacks as quickly as possible

Frequently Asked Questions

What is the principal means by which cloud servers suffer break-ins through remote access?

By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.

Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication? 

It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection. 

Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys? 

A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.

Bastion host vs VPN as methods of accessing the server? 

The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle. 

How often should SSH keys be rotated? 

The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.

Why is only changing the port number for SSH enough to secure that port?

Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.

#Secure #Remote #Access #Cloud #ServerCloud,remote access">How to Secure Remote Access to Your Cloud Server in 2026
	
Protection against unauthorized remote logins to your cloud server is a matter of SSH key-based authentication, a strict security policy on the firewall, two-factor authentication, and a secure communication channel – no individual component will give adequate protection by itself. The major risk point in breaches is not the server but the open door to remote login. To patch that vulnerability, you need a series of countermeasures, not a magical setting.





Why Remote Server Access Is a Common Attack Vector



Every cloud server exposes at least one remote access point – usually SSH on port 22 – and that port is scanned constantly by bots looking for weak credentials. Password-based login is the most common way a system can be attacked by brute force, and it is quite common with a standard setup that the system is left in a state where an admin/user of that system – “root user” – can log in directly by guessing the user ID and the password combination. Add in shared team credentials, forgotten firewall rules from old projects, and staging servers left publicly reachable, and it’s clear why misconfigured remote access – not zero-day exploits – is behind most cloud server compromises. The fix is simple, though you’ll need to do some setup yourself instead of trusting the default setting.



How to lock down SSH access in the right way



The best way to secure remote access is through a series of small improvements rather than one major overhaul. The following is a real working method:




Switch to SSH key authentication, then turn off password login completely in the same location: sshd_config. Keys are far harder to brute-force than passwords.



Disable root login over SSH and require a non-root user with sudo privileges instead; this is a security advantage that even without any change, one key compromising would limit the impact.



Change the default SSH port away from 22 to cut down on automated scanning noise (not a security measure on its own, but it reduces log clutter).



Restrict access by IP using your firewall or security group, allowing SSH only from known office or VPN IP ranges rather than the entire internet.



Add a VPN as a connection layer for anyone accessing servers from outside a trusted network – a VPN like Planet VPN’s free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.




Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.



Why Do I Need a Bastion Host?



When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.



Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.



Mistakes Leading to Leaving Cloud Servers Open



The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.



Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.



System Administrators Guide to Secure Remote Access 



Prohibit SSH password logins totally and depend exclusively on key-based authentication




Surely no one wants to type in the password every time; because of this, use only key-based authentication 



Deter the user from logging in as root by default and instead use the sudo command to do root tasks



A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 



For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host



Periodically change SSH keys and inspect access lists



Maintain records of login attempts and detect brute-force attacks as quickly as possible




Frequently Asked Questions



What is the principal means by which cloud servers suffer break-ins through remote access? By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.  Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication?  It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection.   Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys?  A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.  Bastion host vs VPN as methods of accessing the server?  The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle.   How often should SSH keys be rotated?  The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.  Why is only changing the port number for SSH enough to secure that port? Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.  





#Secure #Remote #Access #Cloud #ServerCloud,remote access

  1. free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.

Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.

Why Do I Need a Bastion Host?

When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.

Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.

Mistakes Leading to Leaving Cloud Servers Open

The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.

Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.

System Administrators Guide to Secure Remote Access 

Prohibit SSH password logins totally and depend exclusively on key-based authentication

  • Surely no one wants to type in the password every time; because of this, use only key-based authentication 
  • Deter the user from logging in as root by default and instead use the sudo command to do root tasks
  • A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 
  • For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host
  • Periodically change SSH keys and inspect access lists
  • Maintain records of login attempts and detect brute-force attacks as quickly as possible

Frequently Asked Questions

What is the principal means by which cloud servers suffer break-ins through remote access?

By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.

Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication? 

It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection. 

Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys? 

A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.

Bastion host vs VPN as methods of accessing the server? 

The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle. 

How often should SSH keys be rotated? 

The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.

Why is only changing the port number for SSH enough to secure that port?

Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.

#Secure #Remote #Access #Cloud #ServerCloud,remote access">How to Secure Remote Access to Your Cloud Server in 2026

Protection against unauthorized remote logins to your cloud server is a matter of SSH key-based authentication, a strict security policy on the firewall, two-factor authentication, and a secure communication channel – no individual component will give adequate protection by itself. The major risk point in breaches is not the server but the open door to remote login. To patch that vulnerability, you need a series of countermeasures, not a magical setting.

Why Remote Server Access Is a Common Attack Vector

Every cloud server exposes at least one remote access point – usually SSH on port 22 – and that port is scanned constantly by bots looking for weak credentials. Password-based login is the most common way a system can be attacked by brute force, and it is quite common with a standard setup that the system is left in a state where an admin/user of that system – “root user” – can log in directly by guessing the user ID and the password combination. Add in shared team credentials, forgotten firewall rules from old projects, and staging servers left publicly reachable, and it’s clear why misconfigured remote access – not zero-day exploits – is behind most cloud server compromises. The fix is simple, though you’ll need to do some setup yourself instead of trusting the default setting.

How to lock down SSH access in the right way

The best way to secure remote access is through a series of small improvements rather than one major overhaul. The following is a real working method:

  1. Switch to SSH key authentication, then turn off password login completely in the same location: sshd_config. Keys are far harder to brute-force than passwords.
  2. Disable root login over SSH and require a non-root user with sudo privileges instead; this is a security advantage that even without any change, one key compromising would limit the impact.
  3. Change the default SSH port away from 22 to cut down on automated scanning noise (not a security measure on its own, but it reduces log clutter).
  4. Restrict access by IP using your firewall or security group, allowing SSH only from known office or VPN IP ranges rather than the entire internet.
  5. Add a VPN as a connection layer for anyone accessing servers from outside a trusted network – a VPN like Planet VPN’s free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.

Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.

Why Do I Need a Bastion Host?

When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.

Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.

Mistakes Leading to Leaving Cloud Servers Open

The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.

Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.

System Administrators Guide to Secure Remote Access 

Prohibit SSH password logins totally and depend exclusively on key-based authentication

  • Surely no one wants to type in the password every time; because of this, use only key-based authentication 
  • Deter the user from logging in as root by default and instead use the sudo command to do root tasks
  • A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 
  • For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host
  • Periodically change SSH keys and inspect access lists
  • Maintain records of login attempts and detect brute-force attacks as quickly as possible

Frequently Asked Questions

What is the principal means by which cloud servers suffer break-ins through remote access?

By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.

Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication? 

It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection. 

Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys? 

A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.

Bastion host vs VPN as methods of accessing the server? 

The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle. 

How often should SSH keys be rotated? 

The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.

Why is only changing the port number for SSH enough to secure that port?

Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.

#Secure #Remote #Access #Cloud #ServerCloud,remote access

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