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Europe Is Bending the Knee to the US on Tech Policy

Europe Is Bending the Knee to the US on Tech Policy

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Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets Act are all at risk. The European Commission is preparing to end the year with virtually no movement on its most important tech policy initiatives. Many measures may even be reversed.

In particular, a series of changes threatens to weaken the entire framework of the EU AI Act by eroding its substance. There could also be major reconsiderations of the Digital Services Act and Digital Markets Act. Not to mention the Digital Networks Act and the EU Space Act, before they even see the light of day, are already the subject of legal disputes. Since the tariff agreement between the United States and Europe was signed last August, big tech companies, backed by the Trump administration, have increased pressure to soften restrictions on all fronts.

Possible AI Act Delay

Europe’s landmark artificial intelligence law went into effect in August 2024, but the deadline for full implementation is set for August 2027, with an important intermediate milestone in 2026. According to the Financial Times, the first review of possible amendments could take place toward the end of 2026 as part of a broader Digital Omnibus package, which aims to simplify guidelines.

At a daily press briefing on November 7, Thomas Regnier, the spokesman for the European Commission for Digital Sovereignty, acknowledged mounting concerns. “A lot is happening in the field of artificial intelligence. Standards are lagging. There are concerns from industry and member states,” he said. “In this context, we have a ‘digital omnibus’ coming, and that would be the appropriate framework to address some of these concerns. But no decision has been made yet.”

The most significant change would involve postponing by one year—from August 2026 to August 2027—the application of penalties for violations of the new rules in order to “grant sufficient time for providers and users of AI systems to comply.”

The Telecom Industry Frays

The Digital Networks Act had been promised by the end of the year, but the EU Commission is stalling. The act won’t be discussed again until late January 2026, assuming an agreement can be reached. There are too many differences of opinion among member states, particularly on two issues: shutting down copper networks and strengthening BEREC, the European regulatory authority.

On the issue of shutting down copper networks, Germany reportedly said no to the proposed 2030 deadline, which it considered too soon. Regarding the strengthening of BEREC, many national authorities have balked, citing differences in market conditions as their official rationale. In reality, the pushback is likely due to fears of losing influence and power in their respective countries. In short, the single telecom market project is slipping away. The revision of net neutrality rules has disappeared from the version of the Digital Networks Act currently being worked on, while the initiative to rebalance market conditions between telecoms and big tech companies is ill-defined.

Space Is Not Limitless

The United States has officially spoken out against the EU Space Act, declaring Europe’s proposal unacceptable as it would hinder American companies by restricting their scope of operations. In a 13-page document responding to the public consultation launched in July by the European Commission, the US State Department listed all the sections that would need to be revised for Europe to avoid retaliation for failing to meet the commitments made in the framework agreement on tariffs. “The current draft of the EU Space Act contradicts the spirit of the agreement,” the State Department wrote flatly, calling on Europe to “allow for smoother cooperation with the U.S. government and industry rather than introduce additional barriers to cooperation.”

American Tech Giants Resist DSA and DMA

The European Commission continues to send letters to American tech giants calling on them to comply with the Digital Services Act (DSA) and the Digital Markets Act (DMA). But with a barrage of appeals from the parties involved, timelines are becoming extremely drawn out.

Apple and Google have sharply criticized the DMA in recent weeks, underscoring how strained the negotiations with Europe are becoming. Last August, the Federal Trade Commission warned that certain DSA rules might conflict with American laws, particularly regarding freedom of expression and the security of United States citizens.

Breaking Up the Band

The US State Department reportedly lobbied on behalf of the Wi-Fi industry, which includes major American companies like Apple, Broadcom, Cisco and Qualcomm, to protect a specific band of the mobile spectrum. According to the MLex news outlet, the Radio Spectrum Policy Group (RSPG), which assists the European Commission in developing radio spectrum policy, has proposed a compromise on the use of the upper 6 GHz band in favor of the mobile phone industry.

The US State Department reportedly urged member states to reserve nearly half of the band for Wi-Fi services, specifically for high-speed, low-latency applications such as virtual reality and cloud gaming. According to MLex, 13 out of 27 countries including Italy sided with the mobile operators, while the others abstained. In any case, EU countries can change the policy since the RSPG only issues recommendations, not binding decisions. For a final decision, the ball is in the European Commission’s court.

This story originally appeared on WIRED Italia and has been translated from Italian.

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After 15 years, Tim Cook will hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now.

How long has John Ternus worked at Apple?

Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years.

He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021.

Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company.

Ternus reports to Cook, who he considers a mentor, and leads all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook.

In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it.

“Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.”

Techcrunch event

San Francisco, CA | October 13-15, 2026

In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he doesn’t appear to have an X account.

Who is John Ternus, the incoming Apple CEO? | TechCrunch After 15 years, Tim Cook will hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now. How long has John Ternus worked at Apple? Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years. He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021. Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company. Ternus reports to Cook, who he considers a mentor, and leads all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook. In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it. “Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.” Techcrunch event San Francisco, CA | October 13-15, 2026 In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he doesn’t appear to have an X account. Image Credits:Apple What projects did John Ternus lead at Apple? Ternus’ earliest project at Apple involved scrutinizing parts for the Apple Cinema Display, an early desktop monitor. “At some point in my first year, I found myself at a supplier facility. I was far away from home. Well past midnight, I was using a magnifying glass to count the number of grooves on the head of a screw … and I was arguing with the supplier because these parts had 35 grooves. They were supposed to have 25,” Ternus recalled in his commencement speech. “I distinctly remember stepping back for a minute and thinking, ‘What the hell am I doing? Is this normal?’” As Ternus climbed the corporate ladder, his responsibilities grew. He may no longer spend as much time analyzing screws, but he still seems to take pride in getting the little details right. In a recent interview, when Ternus was asked about his favorite memory of Steve Jobs, he mentioned the former Apple co-founder’s attention to craftsmanship. “[Jobs] was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on, you know, that the carpenter who made it had made it beautiful,” Ternus said. “It finished the back as beautifully as the rest of it, even though nobody was going to see it, right? And I think about that all the time because I think that perfectly exemplifies what we do here.” From there, he went on to lead the hardware development behind products across the Apple ecosystem, overseeing launches like AirPods, Apple Watch, and the Vision Pro. He also had a hand in major technical upgrades at Apple, like Apple’s transition from Intel chips to its own proprietary Apple silicon. Most recently, Ternus was involved in the production of the MacBook Neo, Apple’s new, more affordable laptop model that lowers costs through some clever trade-offs in hardware design, like using an iPhone chip to power the device. “We never want to ship junk. We want to ship great products that have that Apple experience, that Apple quality. To do that with the Neo required building something completely new from the ground up … leveraging both the technologies we’d been developing like Apple silicon, but also the kind of expertise that we’ve developed over many, many years of building Macs, and building phones, and building iPads, and all of these things,” Ternus told Tom’s Guide. As CEO, Ternus will have to steer Apple through its challenge to catch up in the AI race and figure out what to do with the underlying tech behind the Vision Pro. What else do we know about John Ternus? Ternus was on the swim team at Penn. For his senior project, he built a feeding arm that people with quadriplegia could control with head movements. According to public records of political donations, Ternus donated ,900 to Senator Chuck Schumer (D-NY) in 2021. Otherwise, Ternus has maintained a relatively low profile. #John #Ternus #incoming #Apple #CEO #TechCrunchApple,ceo,John Ternus,Tim Cook
Image Credits:Apple

What projects did John Ternus lead at Apple?

Ternus’ earliest project at Apple involved scrutinizing parts for the Apple Cinema Display, an early desktop monitor.

“At some point in my first year, I found myself at a supplier facility. I was far away from home. Well past midnight, I was using a magnifying glass to count the number of grooves on the head of a screw … and I was arguing with the supplier because these parts had 35 grooves. They were supposed to have 25,” Ternus recalled in his commencement speech. “I distinctly remember stepping back for a minute and thinking, ‘What the hell am I doing? Is this normal?’”

As Ternus climbed the corporate ladder, his responsibilities grew. He may no longer spend as much time analyzing screws, but he still seems to take pride in getting the little details right. In a recent interview, when Ternus was asked about his favorite memory of Steve Jobs, he mentioned the former Apple co-founder’s attention to craftsmanship.

“[Jobs] was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on, you know, that the carpenter who made it had made it beautiful,” Ternus said. “It finished the back as beautifully as the rest of it, even though nobody was going to see it, right? And I think about that all the time because I think that perfectly exemplifies what we do here.”

From there, he went on to lead the hardware development behind products across the Apple ecosystem, overseeing launches like AirPods, Apple Watch, and the Vision Pro. He also had a hand in major technical upgrades at Apple, like Apple’s transition from Intel chips to its own proprietary Apple silicon.

Most recently, Ternus was involved in the production of the MacBook Neo, Apple’s new, more affordable laptop model that lowers costs through some clever trade-offs in hardware design, like using an iPhone chip to power the device.

“We never want to ship junk. We want to ship great products that have that Apple experience, that Apple quality. To do that with the Neo required building something completely new from the ground up … leveraging both the technologies we’d been developing like Apple silicon, but also the kind of expertise that we’ve developed over many, many years of building Macs, and building phones, and building iPads, and all of these things,” Ternus told Tom’s Guide.

As CEO, Ternus will have to steer Apple through its challenge to catch up in the AI race and figure out what to do with the underlying tech behind the Vision Pro.

What else do we know about John Ternus?

Ternus was on the swim team at Penn. For his senior project, he built a feeding arm that people with quadriplegia could control with head movements.

According to public records of political donations, Ternus donated $2,900 to Senator Chuck Schumer (D-NY) in 2021.

Otherwise, Ternus has maintained a relatively low profile.

#John #Ternus #incoming #Apple #CEO #TechCrunchApple,ceo,John Ternus,Tim Cook">Who is John Ternus, the incoming Apple CEO? | TechCrunch After 15 years, Tim Cook will hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now. How long has John Ternus worked at Apple? Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years. He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021. Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company. Ternus reports to Cook, who he considers a mentor, and leads all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook. In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it. “Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.” Techcrunch event San Francisco, CA | October 13-15, 2026 In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he doesn’t appear to have an X account. Image Credits:Apple What projects did John Ternus lead at Apple? Ternus’ earliest project at Apple involved scrutinizing parts for the Apple Cinema Display, an early desktop monitor. “At some point in my first year, I found myself at a supplier facility. I was far away from home. Well past midnight, I was using a magnifying glass to count the number of grooves on the head of a screw … and I was arguing with the supplier because these parts had 35 grooves. They were supposed to have 25,” Ternus recalled in his commencement speech. “I distinctly remember stepping back for a minute and thinking, ‘What the hell am I doing? Is this normal?’” As Ternus climbed the corporate ladder, his responsibilities grew. He may no longer spend as much time analyzing screws, but he still seems to take pride in getting the little details right. In a recent interview, when Ternus was asked about his favorite memory of Steve Jobs, he mentioned the former Apple co-founder’s attention to craftsmanship. “[Jobs] was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on, you know, that the carpenter who made it had made it beautiful,” Ternus said. “It finished the back as beautifully as the rest of it, even though nobody was going to see it, right? And I think about that all the time because I think that perfectly exemplifies what we do here.” From there, he went on to lead the hardware development behind products across the Apple ecosystem, overseeing launches like AirPods, Apple Watch, and the Vision Pro. He also had a hand in major technical upgrades at Apple, like Apple’s transition from Intel chips to its own proprietary Apple silicon. Most recently, Ternus was involved in the production of the MacBook Neo, Apple’s new, more affordable laptop model that lowers costs through some clever trade-offs in hardware design, like using an iPhone chip to power the device. “We never want to ship junk. We want to ship great products that have that Apple experience, that Apple quality. To do that with the Neo required building something completely new from the ground up … leveraging both the technologies we’d been developing like Apple silicon, but also the kind of expertise that we’ve developed over many, many years of building Macs, and building phones, and building iPads, and all of these things,” Ternus told Tom’s Guide. As CEO, Ternus will have to steer Apple through its challenge to catch up in the AI race and figure out what to do with the underlying tech behind the Vision Pro. What else do we know about John Ternus? Ternus was on the swim team at Penn. For his senior project, he built a feeding arm that people with quadriplegia could control with head movements. According to public records of political donations, Ternus donated ,900 to Senator Chuck Schumer (D-NY) in 2021. Otherwise, Ternus has maintained a relatively low profile. #John #Ternus #incoming #Apple #CEO #TechCrunchApple,ceo,John Ternus,Tim Cook

hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now.

How long has John Ternus worked at Apple?

Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years.

He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021.

Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company.

Ternus reports to Cook, who he considers a mentor, and leads all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook.

In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it.

“Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.”

Techcrunch event

San Francisco, CA | October 13-15, 2026

In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he doesn’t appear to have an X account.

Who is John Ternus, the incoming Apple CEO? | TechCrunch After 15 years, Tim Cook will hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now. How long has John Ternus worked at Apple? Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years. He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021. Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company. Ternus reports to Cook, who he considers a mentor, and leads all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook. In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it. “Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.” Techcrunch event San Francisco, CA | October 13-15, 2026 In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he doesn’t appear to have an X account. Image Credits:Apple What projects did John Ternus lead at Apple? Ternus’ earliest project at Apple involved scrutinizing parts for the Apple Cinema Display, an early desktop monitor. “At some point in my first year, I found myself at a supplier facility. I was far away from home. Well past midnight, I was using a magnifying glass to count the number of grooves on the head of a screw … and I was arguing with the supplier because these parts had 35 grooves. They were supposed to have 25,” Ternus recalled in his commencement speech. “I distinctly remember stepping back for a minute and thinking, ‘What the hell am I doing? Is this normal?’” As Ternus climbed the corporate ladder, his responsibilities grew. He may no longer spend as much time analyzing screws, but he still seems to take pride in getting the little details right. In a recent interview, when Ternus was asked about his favorite memory of Steve Jobs, he mentioned the former Apple co-founder’s attention to craftsmanship. “[Jobs] was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on, you know, that the carpenter who made it had made it beautiful,” Ternus said. “It finished the back as beautifully as the rest of it, even though nobody was going to see it, right? And I think about that all the time because I think that perfectly exemplifies what we do here.” From there, he went on to lead the hardware development behind products across the Apple ecosystem, overseeing launches like AirPods, Apple Watch, and the Vision Pro. He also had a hand in major technical upgrades at Apple, like Apple’s transition from Intel chips to its own proprietary Apple silicon. Most recently, Ternus was involved in the production of the MacBook Neo, Apple’s new, more affordable laptop model that lowers costs through some clever trade-offs in hardware design, like using an iPhone chip to power the device. “We never want to ship junk. We want to ship great products that have that Apple experience, that Apple quality. To do that with the Neo required building something completely new from the ground up … leveraging both the technologies we’d been developing like Apple silicon, but also the kind of expertise that we’ve developed over many, many years of building Macs, and building phones, and building iPads, and all of these things,” Ternus told Tom’s Guide. As CEO, Ternus will have to steer Apple through its challenge to catch up in the AI race and figure out what to do with the underlying tech behind the Vision Pro. What else do we know about John Ternus? Ternus was on the swim team at Penn. For his senior project, he built a feeding arm that people with quadriplegia could control with head movements. According to public records of political donations, Ternus donated ,900 to Senator Chuck Schumer (D-NY) in 2021. Otherwise, Ternus has maintained a relatively low profile. #John #Ternus #incoming #Apple #CEO #TechCrunchApple,ceo,John Ternus,Tim Cook
Image Credits:Apple

What projects did John Ternus lead at Apple?

Ternus’ earliest project at Apple involved scrutinizing parts for the Apple Cinema Display, an early desktop monitor.

“At some point in my first year, I found myself at a supplier facility. I was far away from home. Well past midnight, I was using a magnifying glass to count the number of grooves on the head of a screw … and I was arguing with the supplier because these parts had 35 grooves. They were supposed to have 25,” Ternus recalled in his commencement speech. “I distinctly remember stepping back for a minute and thinking, ‘What the hell am I doing? Is this normal?’”

As Ternus climbed the corporate ladder, his responsibilities grew. He may no longer spend as much time analyzing screws, but he still seems to take pride in getting the little details right. In a recent interview, when Ternus was asked about his favorite memory of Steve Jobs, he mentioned the former Apple co-founder’s attention to craftsmanship.

“[Jobs] was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on, you know, that the carpenter who made it had made it beautiful,” Ternus said. “It finished the back as beautifully as the rest of it, even though nobody was going to see it, right? And I think about that all the time because I think that perfectly exemplifies what we do here.”

From there, he went on to lead the hardware development behind products across the Apple ecosystem, overseeing launches like AirPods, Apple Watch, and the Vision Pro. He also had a hand in major technical upgrades at Apple, like Apple’s transition from Intel chips to its own proprietary Apple silicon.

Most recently, Ternus was involved in the production of the MacBook Neo, Apple’s new, more affordable laptop model that lowers costs through some clever trade-offs in hardware design, like using an iPhone chip to power the device.

“We never want to ship junk. We want to ship great products that have that Apple experience, that Apple quality. To do that with the Neo required building something completely new from the ground up … leveraging both the technologies we’d been developing like Apple silicon, but also the kind of expertise that we’ve developed over many, many years of building Macs, and building phones, and building iPads, and all of these things,” Ternus told Tom’s Guide.

As CEO, Ternus will have to steer Apple through its challenge to catch up in the AI race and figure out what to do with the underlying tech behind the Vision Pro.

What else do we know about John Ternus?

Ternus was on the swim team at Penn. For his senior project, he built a feeding arm that people with quadriplegia could control with head movements.

According to public records of political donations, Ternus donated $2,900 to Senator Chuck Schumer (D-NY) in 2021.

Otherwise, Ternus has maintained a relatively low profile.

#John #Ternus #incoming #Apple #CEO #TechCrunchApple,ceo,John Ternus,Tim Cook">Who is John Ternus, the incoming Apple CEO? | TechCrunch

After 15 years, Tim Cook will hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now.

How long has John Ternus worked at Apple?

Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years.

He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021.

Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company.

Ternus reports to Cook, who he considers a mentor, and leads all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook.

In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it.

“Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.”

Techcrunch event

San Francisco, CA | October 13-15, 2026

In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he doesn’t appear to have an X account.

Who is John Ternus, the incoming Apple CEO? | TechCrunch After 15 years, Tim Cook will hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now. How long has John Ternus worked at Apple? Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years. He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021. Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company. Ternus reports to Cook, who he considers a mentor, and leads all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook. In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it. “Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.” Techcrunch event San Francisco, CA | October 13-15, 2026 In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he doesn’t appear to have an X account. Image Credits:Apple What projects did John Ternus lead at Apple? Ternus’ earliest project at Apple involved scrutinizing parts for the Apple Cinema Display, an early desktop monitor. “At some point in my first year, I found myself at a supplier facility. I was far away from home. Well past midnight, I was using a magnifying glass to count the number of grooves on the head of a screw … and I was arguing with the supplier because these parts had 35 grooves. They were supposed to have 25,” Ternus recalled in his commencement speech. “I distinctly remember stepping back for a minute and thinking, ‘What the hell am I doing? Is this normal?’” As Ternus climbed the corporate ladder, his responsibilities grew. He may no longer spend as much time analyzing screws, but he still seems to take pride in getting the little details right. In a recent interview, when Ternus was asked about his favorite memory of Steve Jobs, he mentioned the former Apple co-founder’s attention to craftsmanship. “[Jobs] was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on, you know, that the carpenter who made it had made it beautiful,” Ternus said. “It finished the back as beautifully as the rest of it, even though nobody was going to see it, right? And I think about that all the time because I think that perfectly exemplifies what we do here.” From there, he went on to lead the hardware development behind products across the Apple ecosystem, overseeing launches like AirPods, Apple Watch, and the Vision Pro. He also had a hand in major technical upgrades at Apple, like Apple’s transition from Intel chips to its own proprietary Apple silicon. Most recently, Ternus was involved in the production of the MacBook Neo, Apple’s new, more affordable laptop model that lowers costs through some clever trade-offs in hardware design, like using an iPhone chip to power the device. “We never want to ship junk. We want to ship great products that have that Apple experience, that Apple quality. To do that with the Neo required building something completely new from the ground up … leveraging both the technologies we’d been developing like Apple silicon, but also the kind of expertise that we’ve developed over many, many years of building Macs, and building phones, and building iPads, and all of these things,” Ternus told Tom’s Guide. As CEO, Ternus will have to steer Apple through its challenge to catch up in the AI race and figure out what to do with the underlying tech behind the Vision Pro. What else do we know about John Ternus? Ternus was on the swim team at Penn. For his senior project, he built a feeding arm that people with quadriplegia could control with head movements. According to public records of political donations, Ternus donated ,900 to Senator Chuck Schumer (D-NY) in 2021. Otherwise, Ternus has maintained a relatively low profile. #John #Ternus #incoming #Apple #CEO #TechCrunchApple,ceo,John Ternus,Tim Cook
Image Credits:Apple

What projects did John Ternus lead at Apple?

Ternus’ earliest project at Apple involved scrutinizing parts for the Apple Cinema Display, an early desktop monitor.

“At some point in my first year, I found myself at a supplier facility. I was far away from home. Well past midnight, I was using a magnifying glass to count the number of grooves on the head of a screw … and I was arguing with the supplier because these parts had 35 grooves. They were supposed to have 25,” Ternus recalled in his commencement speech. “I distinctly remember stepping back for a minute and thinking, ‘What the hell am I doing? Is this normal?’”

As Ternus climbed the corporate ladder, his responsibilities grew. He may no longer spend as much time analyzing screws, but he still seems to take pride in getting the little details right. In a recent interview, when Ternus was asked about his favorite memory of Steve Jobs, he mentioned the former Apple co-founder’s attention to craftsmanship.

“[Jobs] was moving a piece of furniture, a chest of drawers, and pulled it away from the wall and looked at the back and was just reflecting on, you know, that the carpenter who made it had made it beautiful,” Ternus said. “It finished the back as beautifully as the rest of it, even though nobody was going to see it, right? And I think about that all the time because I think that perfectly exemplifies what we do here.”

From there, he went on to lead the hardware development behind products across the Apple ecosystem, overseeing launches like AirPods, Apple Watch, and the Vision Pro. He also had a hand in major technical upgrades at Apple, like Apple’s transition from Intel chips to its own proprietary Apple silicon.

Most recently, Ternus was involved in the production of the MacBook Neo, Apple’s new, more affordable laptop model that lowers costs through some clever trade-offs in hardware design, like using an iPhone chip to power the device.

“We never want to ship junk. We want to ship great products that have that Apple experience, that Apple quality. To do that with the Neo required building something completely new from the ground up … leveraging both the technologies we’d been developing like Apple silicon, but also the kind of expertise that we’ve developed over many, many years of building Macs, and building phones, and building iPads, and all of these things,” Ternus told Tom’s Guide.

As CEO, Ternus will have to steer Apple through its challenge to catch up in the AI race and figure out what to do with the underlying tech behind the Vision Pro.

What else do we know about John Ternus?

Ternus was on the swim team at Penn. For his senior project, he built a feeding arm that people with quadriplegia could control with head movements.

According to public records of political donations, Ternus donated $2,900 to Senator Chuck Schumer (D-NY) in 2021.

Otherwise, Ternus has maintained a relatively low profile.

#John #Ternus #incoming #Apple #CEO #TechCrunchApple,ceo,John Ternus,Tim Cook
Asus launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal.

What is Asus Drop Zone Service?

The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.

With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.

ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said

At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.

#ASUS #Drop #Zone #Service #Cities #IndiaAsus">ASUS Drop Zone Service Now Available in More Cities Across India When Asus launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal. What is Asus Drop Zone Service? The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities. With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics. ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs. #ASUS #Drop #Zone #Service #Cities #IndiaAsus

launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal.

What is Asus Drop Zone Service?

The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.

With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.

ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said

At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.

#ASUS #Drop #Zone #Service #Cities #IndiaAsus">ASUS Drop Zone Service Now Available in More Cities Across India

When Asus launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal.

What is Asus Drop Zone Service?

The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.

With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.

ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said

At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.

#ASUS #Drop #Zone #Service #Cities #IndiaAsus

Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.

Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.

How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.

See iPhone 17 Pro Max at Apple.com

 

“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.

The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 

Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface.

Dude, we would have reacted in the same exact way.

See iPhone 17 Pro Max at Apple.com

#JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space">Jaw-Dropping iPhone Video of Earth Setting Behind the Moon Is Rightfully Breaking the Internet Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll. Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination. How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon. See iPhone 17 Pro Max at Apple.com Only one chance in this lifetime… Like watching sunset at the beach from the most foreign seat in the cosmos, I couldn’t resist a cell phone video of Earthset. You can hear the shutter on the Nikon as @Astro_Christina is hammering away on 3-shot brackets and capturing those… pic.twitter.com/8aWnaFJ69c — Reid Wiseman (@astro_reid) April 19, 2026   “I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.” The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world. The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies.  Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface. Dude, we would have reacted in the same exact way. See iPhone 17 Pro Max at Apple.com #JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space

returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.

Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.

How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.

See iPhone 17 Pro Max at Apple.com

 

“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.

The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 

Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface.

Dude, we would have reacted in the same exact way.

See iPhone 17 Pro Max at Apple.com

#JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space">Jaw-Dropping iPhone Video of Earth Setting Behind the Moon Is Rightfully Breaking the InternetJaw-Dropping iPhone Video of Earth Setting Behind the Moon Is Rightfully Breaking the Internet Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll. Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination. How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon. See iPhone 17 Pro Max at Apple.com Only one chance in this lifetime… Like watching sunset at the beach from the most foreign seat in the cosmos, I couldn’t resist a cell phone video of Earthset. You can hear the shutter on the Nikon as @Astro_Christina is hammering away on 3-shot brackets and capturing those… pic.twitter.com/8aWnaFJ69c — Reid Wiseman (@astro_reid) April 19, 2026   “I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.” The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world. The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies.  Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface. Dude, we would have reacted in the same exact way. See iPhone 17 Pro Max at Apple.com #JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space

Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.

Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.

How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.

See iPhone 17 Pro Max at Apple.com

 

“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.

The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 

Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface.

Dude, we would have reacted in the same exact way.

See iPhone 17 Pro Max at Apple.com

#JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space

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