According to Reuters, Instacart is currently getting the regulatory equivalent of a throat-clearing from the FTC, which has sent the grocery delivery platform a civil investigative demand regarding its AI-powered pricing tool, Eversight. Put another way, the agency wants to know why some people are paying substantially more for their organic granola than others.
The issue came to light after a study revealed that shoppers are seeing fairly different prices for identical groceries from the same stores — up to 23% higher prices in some cases. Instacart says these price tests were randomized, not tied to an algorithm that targets customers based on their browsing history. But when people are already anxious about affording eggs, that distinction probably doesn’t mean much.
Dynamic pricing isn’t new or necessarily nefarious. Harvard Business School will tell you it’s how digital platforms stay competitive. Airlines use it, hotels use it, Uber famously uses it. Companies argue that it helps balance supply and demand, maximizes profitability, and creates win-win scenarios.
But there’s a difference between paying surge pricing for a ride home from the bar and paying extra for groceries (food isn’t optional). So while the investigation doesn’t prove wrongdoing, it’s hardly shocking that the FTC — which has investigated data-driven pricing strategies by other companies — is reportedly asking questions. In an economy where everyone’s feeling squeezed, AI-driven price testing of kitchen essentials was bound to attract attention.
For its part, Instacart says the market misunderstands this particular initiative. “Much of what’s been reported has mischaracterized how pricing works on Instacart,” a spokesperson for the company tells TechCrunch. “First, our retail partners control their pricing strategies, and we work with them to align their online and in-store pricing wherever possible. Second, these tests are not dynamic pricing nor surveillance pricing – prices on Instacart do not change in real time nor are they based on supply or demand, and we never use personal, demographic, or user-level behavioral data to set item prices. These tests are a form of randomized A/B testing, similar to the way retailers have long run pricing tests between different stores.”
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#Instacarts #AIdriven #pricing #tool #attracted #attention #FTC #questions #TechCrunch
![Palantir Debuts Chic Chore Coat So the World Knows You’re One of the Baddies
This week, Palantir announced the upcoming release of a new chore coat branded with the company’s logo. The company has been releasing gear since 2024, and this new coat is a great way to tell everyone what you stand for. Specifically, it communicates to everyone in your immediate vicinity that you support ICE and aren’t a big fan of civil liberties. Palantir’s head of strategic engagement Eliano A. Younes tweeted the chore coat this week, which he says will be released on April 30. the lightweight Palantir chore coat [04.30.2026 • 0930 AM EST] pic.twitter.com/9K5fmu3bSs — Eliano A Younes (@eliano) April 21, 2026 X users responded to Younes with the kind of comments that anyone might expect about Palantir, a company aligned with President Donald Trump and the most dystopian elements of our modern surveillance society.
“could it be operated remotely ? detonated? listening ? what’s the features list,” one user joked, while another asked if it had “built in surveillance trackers?” But Younes seemed genuinely offended by the most obvious jokes any reasonable person might be expected to make of Palantir, a defense contractor that prides itself in helping surveil and kill people around the world. He responded with “here for the shitposting but I need to see better from you. this is unoriginal and not funny,” and “not even remotely funny. try harder.”
Even Palantir employees seem to be waking up to what the company stands for, according to a recent report from Wired. When the U.S. launched a missile attack against an elementary school in Iran on Feb. 28 that killed about 175 people, mostly children, the employees reportedly started to question whether Palantir’s Maven technology had been used. Employees are also worried about the company’s lucrative contracts with ICE, an organization that has been terrorizing American streets in particularly heinous ways.
But Palantir seems intent on pushing out gear that allows like-minded people to wrap themselves in a horrifying, anti-American brand. “We want millions of people wearing Palantir merch around the world,” recently Younes told GQ. Younes says he wants Palantir to be a lifestyle brand, telling GQ, “There are people out there wearing Palantir merchandise to signal their alignment with our mission, and that’s exactly what a lifestyle brand is.” That lifestyle, of course, isn’t something that decent people would be proud of. Palantir recently promoted a Reader’s Digest-style version of the book The Technological Republic, co-authored by CEO Alex Karp, in a tweet. The book advocates for reinstatement of the draft, says the “postwar neutering” of Germany and Japan following the atrocities of World War II was an overcorrection, and criticizes the concept of pluralism.
It’s not just the chore coat. The company also sell sweatshirts, t-shirts, and hats, among other items. One t-shirt Palantir sold in 2025 featured an image of Karp along with the word “Dominate.” That item is no longer available for purchase. Younes also suggested to GQ that its CEO was important for Palantir as a fashion brand: “A lot of the store’s designs are downstream of Dr. Karp and our chief technology officer Shyam Sankar’s personal style.” Younes wouldn’t say how many units the company is selling, but did claim, “store sales have increased 64% year-over-year and everything we’ve made has sold out, sometimes in minutes.”
GQ asked about Palantir’s ICE contracts and the other “controversial” things it’s engaged in with the U.S. military, but Younes insisted the company is “not political,” whatever that’s supposed to mean. As the Wall Street Journal recently pointed out, Palantir is leaning hard into selling the “tech-boss-as-hero ethos,” that’s frankly pretty common in Silicon Valley these days. But even some fans of the company think the merchandising effort is embarrassing.
“Unpopular opinion: all these merch posts are so ‘fan boy’ and extra cringe,” one user wrote in the Palantir subreddit about Karp’s Dominate shirt. “Like the stock or don’t, believe in the company or don’t,…. But the incessant merch posts are weak sauce.” Others are fully bought in, with one user writing, “Definitely a collectors item for me, could be worth something one day.” Younes told GQ that Palantir is working on a tennis collection and something for the America 250 celebrations this summer. So if you’re a fan of techno-fascism, keep your eyes peeled. Whatever merch they’ve got planned for the rest of the year could be sold out in no time. #Palantir #Debuts #Chic #Chore #Coat #World #Youre #BaddiesPalantir](https://i1.wp.com/gizmodo.com/app/uploads/2026/04/palatnir-chore-coats-1280x853.jpg?ssl=1 "Palantir Debuts Chic Chore Coat So the World Knows You’re One of the Baddies
This week, Palantir announced the upcoming release of a new chore coat branded with the company’s logo. The company has been releasing gear since 2024, and this new coat is a great way to tell everyone what you stand for. Specifically, it communicates to everyone in your immediate vicinity that you support ICE and aren’t a big fan of civil liberties. Palantir’s head of strategic engagement Eliano A. Younes tweeted the chore coat this week, which he says will be released on April 30. the lightweight Palantir chore coat [04.30.2026 • 0930 AM EST] pic.twitter.com/9K5fmu3bSs — Eliano A Younes (@eliano) April 21, 2026 X users responded to Younes with the kind of comments that anyone might expect about Palantir, a company aligned with President Donald Trump and the most dystopian elements of our modern surveillance society.
“could it be operated remotely ? detonated? listening ? what’s the features list,” one user joked, while another asked if it had “built in surveillance trackers?” But Younes seemed genuinely offended by the most obvious jokes any reasonable person might be expected to make of Palantir, a defense contractor that prides itself in helping surveil and kill people around the world. He responded with “here for the shitposting but I need to see better from you. this is unoriginal and not funny,” and “not even remotely funny. try harder.”
Even Palantir employees seem to be waking up to what the company stands for, according to a recent report from Wired. When the U.S. launched a missile attack against an elementary school in Iran on Feb. 28 that killed about 175 people, mostly children, the employees reportedly started to question whether Palantir’s Maven technology had been used. Employees are also worried about the company’s lucrative contracts with ICE, an organization that has been terrorizing American streets in particularly heinous ways.
But Palantir seems intent on pushing out gear that allows like-minded people to wrap themselves in a horrifying, anti-American brand. “We want millions of people wearing Palantir merch around the world,” recently Younes told GQ. Younes says he wants Palantir to be a lifestyle brand, telling GQ, “There are people out there wearing Palantir merchandise to signal their alignment with our mission, and that’s exactly what a lifestyle brand is.” That lifestyle, of course, isn’t something that decent people would be proud of. Palantir recently promoted a Reader’s Digest-style version of the book The Technological Republic, co-authored by CEO Alex Karp, in a tweet. The book advocates for reinstatement of the draft, says the “postwar neutering” of Germany and Japan following the atrocities of World War II was an overcorrection, and criticizes the concept of pluralism.
It’s not just the chore coat. The company also sell sweatshirts, t-shirts, and hats, among other items. One t-shirt Palantir sold in 2025 featured an image of Karp along with the word “Dominate.” That item is no longer available for purchase. Younes also suggested to GQ that its CEO was important for Palantir as a fashion brand: “A lot of the store’s designs are downstream of Dr. Karp and our chief technology officer Shyam Sankar’s personal style.” Younes wouldn’t say how many units the company is selling, but did claim, “store sales have increased 64% year-over-year and everything we’ve made has sold out, sometimes in minutes.”
GQ asked about Palantir’s ICE contracts and the other “controversial” things it’s engaged in with the U.S. military, but Younes insisted the company is “not political,” whatever that’s supposed to mean. As the Wall Street Journal recently pointed out, Palantir is leaning hard into selling the “tech-boss-as-hero ethos,” that’s frankly pretty common in Silicon Valley these days. But even some fans of the company think the merchandising effort is embarrassing.
“Unpopular opinion: all these merch posts are so ‘fan boy’ and extra cringe,” one user wrote in the Palantir subreddit about Karp’s Dominate shirt. “Like the stock or don’t, believe in the company or don’t,…. But the incessant merch posts are weak sauce.” Others are fully bought in, with one user writing, “Definitely a collectors item for me, could be worth something one day.” Younes told GQ that Palantir is working on a tennis collection and something for the America 250 celebrations this summer. So if you’re a fan of techno-fascism, keep your eyes peeled. Whatever merch they’ve got planned for the rest of the year could be sold out in no time. #Palantir #Debuts #Chic #Chore #Coat #World #Youre #BaddiesPalantir")
![Palantir Debuts Chic Chore Coat So the World Knows You’re One of the Baddies
This week, Palantir announced the upcoming release of a new chore coat branded with the company’s logo. The company has been releasing gear since 2024, and this new coat is a great way to tell everyone what you stand for. Specifically, it communicates to everyone in your immediate vicinity that you support ICE and aren’t a big fan of civil liberties. Palantir’s head of strategic engagement Eliano A. Younes tweeted the chore coat this week, which he says will be released on April 30. the lightweight Palantir chore coat [04.30.2026 • 0930 AM EST] pic.twitter.com/9K5fmu3bSs — Eliano A Younes (@eliano) April 21, 2026 X users responded to Younes with the kind of comments that anyone might expect about Palantir, a company aligned with President Donald Trump and the most dystopian elements of our modern surveillance society.
“could it be operated remotely ? detonated? listening ? what’s the features list,” one user joked, while another asked if it had “built in surveillance trackers?” But Younes seemed genuinely offended by the most obvious jokes any reasonable person might be expected to make of Palantir, a defense contractor that prides itself in helping surveil and kill people around the world. He responded with “here for the shitposting but I need to see better from you. this is unoriginal and not funny,” and “not even remotely funny. try harder.”
Even Palantir employees seem to be waking up to what the company stands for, according to a recent report from Wired. When the U.S. launched a missile attack against an elementary school in Iran on Feb. 28 that killed about 175 people, mostly children, the employees reportedly started to question whether Palantir’s Maven technology had been used. Employees are also worried about the company’s lucrative contracts with ICE, an organization that has been terrorizing American streets in particularly heinous ways.
But Palantir seems intent on pushing out gear that allows like-minded people to wrap themselves in a horrifying, anti-American brand. “We want millions of people wearing Palantir merch around the world,” recently Younes told GQ. Younes says he wants Palantir to be a lifestyle brand, telling GQ, “There are people out there wearing Palantir merchandise to signal their alignment with our mission, and that’s exactly what a lifestyle brand is.” That lifestyle, of course, isn’t something that decent people would be proud of. Palantir recently promoted a Reader’s Digest-style version of the book The Technological Republic, co-authored by CEO Alex Karp, in a tweet. The book advocates for reinstatement of the draft, says the “postwar neutering” of Germany and Japan following the atrocities of World War II was an overcorrection, and criticizes the concept of pluralism.
It’s not just the chore coat. The company also sell sweatshirts, t-shirts, and hats, among other items. One t-shirt Palantir sold in 2025 featured an image of Karp along with the word “Dominate.” That item is no longer available for purchase. Younes also suggested to GQ that its CEO was important for Palantir as a fashion brand: “A lot of the store’s designs are downstream of Dr. Karp and our chief technology officer Shyam Sankar’s personal style.” Younes wouldn’t say how many units the company is selling, but did claim, “store sales have increased 64% year-over-year and everything we’ve made has sold out, sometimes in minutes.”
GQ asked about Palantir’s ICE contracts and the other “controversial” things it’s engaged in with the U.S. military, but Younes insisted the company is “not political,” whatever that’s supposed to mean. As the Wall Street Journal recently pointed out, Palantir is leaning hard into selling the “tech-boss-as-hero ethos,” that’s frankly pretty common in Silicon Valley these days. But even some fans of the company think the merchandising effort is embarrassing.
“Unpopular opinion: all these merch posts are so ‘fan boy’ and extra cringe,” one user wrote in the Palantir subreddit about Karp’s Dominate shirt. “Like the stock or don’t, believe in the company or don’t,…. But the incessant merch posts are weak sauce.” Others are fully bought in, with one user writing, “Definitely a collectors item for me, could be worth something one day.” Younes told GQ that Palantir is working on a tennis collection and something for the America 250 celebrations this summer. So if you’re a fan of techno-fascism, keep your eyes peeled. Whatever merch they’ve got planned for the rest of the year could be sold out in no time. #Palantir #Debuts #Chic #Chore #Coat #World #Youre #BaddiesPalantir](https://gizmodo.com/app/uploads/2026/04/palatnir-chore-coats-1280x853.jpg "Palantir Debuts Chic Chore Coat So the World Knows You’re One of the Baddies
This week, Palantir announced the upcoming release of a new chore coat branded with the company’s logo. The company has been releasing gear since 2024, and this new coat is a great way to tell everyone what you stand for. Specifically, it communicates to everyone in your immediate vicinity that you support ICE and aren’t a big fan of civil liberties. Palantir’s head of strategic engagement Eliano A. Younes tweeted the chore coat this week, which he says will be released on April 30. the lightweight Palantir chore coat [04.30.2026 • 0930 AM EST] pic.twitter.com/9K5fmu3bSs — Eliano A Younes (@eliano) April 21, 2026 X users responded to Younes with the kind of comments that anyone might expect about Palantir, a company aligned with President Donald Trump and the most dystopian elements of our modern surveillance society.
“could it be operated remotely ? detonated? listening ? what’s the features list,” one user joked, while another asked if it had “built in surveillance trackers?” But Younes seemed genuinely offended by the most obvious jokes any reasonable person might be expected to make of Palantir, a defense contractor that prides itself in helping surveil and kill people around the world. He responded with “here for the shitposting but I need to see better from you. this is unoriginal and not funny,” and “not even remotely funny. try harder.”
Even Palantir employees seem to be waking up to what the company stands for, according to a recent report from Wired. When the U.S. launched a missile attack against an elementary school in Iran on Feb. 28 that killed about 175 people, mostly children, the employees reportedly started to question whether Palantir’s Maven technology had been used. Employees are also worried about the company’s lucrative contracts with ICE, an organization that has been terrorizing American streets in particularly heinous ways.
But Palantir seems intent on pushing out gear that allows like-minded people to wrap themselves in a horrifying, anti-American brand. “We want millions of people wearing Palantir merch around the world,” recently Younes told GQ. Younes says he wants Palantir to be a lifestyle brand, telling GQ, “There are people out there wearing Palantir merchandise to signal their alignment with our mission, and that’s exactly what a lifestyle brand is.” That lifestyle, of course, isn’t something that decent people would be proud of. Palantir recently promoted a Reader’s Digest-style version of the book The Technological Republic, co-authored by CEO Alex Karp, in a tweet. The book advocates for reinstatement of the draft, says the “postwar neutering” of Germany and Japan following the atrocities of World War II was an overcorrection, and criticizes the concept of pluralism.
It’s not just the chore coat. The company also sell sweatshirts, t-shirts, and hats, among other items. One t-shirt Palantir sold in 2025 featured an image of Karp along with the word “Dominate.” That item is no longer available for purchase. Younes also suggested to GQ that its CEO was important for Palantir as a fashion brand: “A lot of the store’s designs are downstream of Dr. Karp and our chief technology officer Shyam Sankar’s personal style.” Younes wouldn’t say how many units the company is selling, but did claim, “store sales have increased 64% year-over-year and everything we’ve made has sold out, sometimes in minutes.”
GQ asked about Palantir’s ICE contracts and the other “controversial” things it’s engaged in with the U.S. military, but Younes insisted the company is “not political,” whatever that’s supposed to mean. As the Wall Street Journal recently pointed out, Palantir is leaning hard into selling the “tech-boss-as-hero ethos,” that’s frankly pretty common in Silicon Valley these days. But even some fans of the company think the merchandising effort is embarrassing.
“Unpopular opinion: all these merch posts are so ‘fan boy’ and extra cringe,” one user wrote in the Palantir subreddit about Karp’s Dominate shirt. “Like the stock or don’t, believe in the company or don’t,…. But the incessant merch posts are weak sauce.” Others are fully bought in, with one user writing, “Definitely a collectors item for me, could be worth something one day.” Younes told GQ that Palantir is working on a tennis collection and something for the America 250 celebrations this summer. So if you’re a fan of techno-fascism, keep your eyes peeled. Whatever merch they’ve got planned for the rest of the year could be sold out in no time. #Palantir #Debuts #Chic #Chore #Coat #World #Youre #BaddiesPalantir")
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