People underestimate how often Gwyneth Paltrow is in on the bit. Whether she’s buttressing her wellness empire, Goop, by hawing candles in winkingly biological scents or spinning gold out of being sued over a Park City ski accident, the Oscar winner has retooled her celebrity into a regenerative resource primed for creating online buzz. Now, as Paltrow goes full force on the press tour for Josh Safdie’s highly anticipated ping-pong opus, Marty Supreme—for which full force appears to be the singular promotional mode—she’s once again tapping into her own campy sensibilities.

During a day of press appearances in New York City on Monday, Paltrow wore four distinctly on-theme outfits, each one paired with different, but equally vertiginous, high heels. Walking into Good Morning America, Paltrow donned a tweedy gray suit with a plunging neckline; on air, the co-ord called back to a similarly gray number she wore on trial back in 2023. (A look she punctuated with a glass bottle of water favored by the cultural elite, Mountain Valley Spring.) Coincidentally or not, in the film, Chalamet’s character, Marty, also wears a gray suit when he kisses Kay Stone, the aging starlet Paltrow portrays in the film. Talking to GMA hosts Robin Roberts and George Stephanopoulos, she joked about the on-screen kiss and the uproar it caused in her mommy group chats. “All the moms were pretty stoked,” she nodded.

Gwyneth Paltrow leaving Good Morning America on December 15.

MEGA

Previously in pink and red: Paltrow’s Marty Supreme costar, Timothée Chalamet, wore a custom Nahmias getup to an event last month.

Courtesy of Nahmias

For her next press stop, Paltrow changed into a glossy pink number with a cerise belt from Calvin Klein’s spring 2026 collection. Various media outlets connected the outfit’s rosy hue to the iconic, princess-y Ralph Lauren gown Paltrow wore to the 1999 Oscars. (Naturally, the look has its own Wikipedia page.) Self-referencing is one of the many strategies in Chalamet’s toolbox of headline-producing antics, and Paltrow may well be one of the gimmick’s undercredited originators. Whether or not she was intentionally connecting the look’s sheeny rosiness to that 1999 gown, the color has been spotted in full on Chalamet a few times, including a memorable Chrome Hearts tracksuit and, of course, a blush-colored Nahmias hoodie at the riotous Marty Supreme jacket pop-up just last month.