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Microsoft’s holiday Copilot ad is wrapped in empty promises

Microsoft’s holiday Copilot ad is wrapped in empty promises

Microsoft is at it again with another round of ads showing people talking to Copilot AI on their computers. This time it’s holiday-themed, including a cameo from the big man in red. The 30-second TV spot asks if you’re “ready for the holidays” and features actors in various festive home settings asking Copilot for some ho-ho-ho-help with everything from holiday lighting and cooking to oversized outdoor decorations.

Just like the last time I tested Copilot Vision and Voice Mode, I made a list of all the prompts in Microsoft’s ad and I’m checking them twice. Or as many times as I can stomach before hitting the nog.

In the new ad, Copilot offers to help a homeowner make their smart home more festive when they prompt it, “Show me how to sync my holiday lights to my music.” The user clicks through their cloud-connected smart lighting controls on a website called Relecloud as Copilot says, “Let’s walk through it together.” The ad jump-cuts to the home lights pulsing to that classic Christmas song “A-Punk” by Vampire Weekend.

Relecloud is not a well-known smart home company like Philips Hue or Govee. In fact, it’s not a real business at all. It’s one of the fictional companies Microsoft uses in published case studies (see also: Contoso). I’m inclined to think its use here points to all these advertised Copilot actions being simulated, but a Microsoft rep insists that’s not the case. Nicci Trovinger, general manager of Windows marketing, tells The Verge, “All Copilot responses are actual responses Copilot gave to the scenarios shown and questions asked at a point in time. Responses were shortened for brevity to fit the length of the creative spot, in line with standard advertising practices.”

I tried this test with Copilot in two ways: one using a still image of the lighting interface from the ad, and another with the Philips Hue Sync app. Copilot made its best guess as to where I should click in the image from the ad, highlighting a “Sync Mode” drop-down menu with its own onscreen cursor, but it struggled to take me much further. It often told me it highlighted something when it didn’t, and it hallucinated a green “Apply” button that was actually just the color preset for green lighting.

Copilot’s answers were about as confusing when I presented a fully configured app for my Philips Hue lights. It identified the Hue Sync app, and at first told me, correctly, to click on the Music tab and the “Start light sync” button. But then it hallucinated buttons that weren’t there, pointed me to the Entertainment Zones I had already set up, and kept telling me it had highlighted things on my screen when it hadn’t. Copilot’s cursor highlight feature is useful, but it usually only does it when you ask — and it’s painfully slow to react. It often lingers on your screen well after Copilot’s moved on to other advice.

A couple other prompts go unanswered in the ad, including “Help me figure out these instructions” and “Convert this recipe on my screen so it feeds 12.”

“14!” another actor, presumably their partner, interjects.

We don’t see what’s on screen in these cases, so for the instructions, I took a shot at showing Copilot Ikea’s 2×4 Kallax shelf — a classic with assembly manuals available online. Copilot kept identifying dowels as screws or nails. And it would often detect page numbers as step numbers, making any attempts to follow along even more chaotic.

Scaling up a recipe for a massive gathering is a common holiday practice in my Italian American family. I tried showing Copilot a recipe for stuffed mushrooms from Sip and Feast. It acknowledged that to go from a serving size of six to 14 would require multiplying each ingredient by about 2.3 times, but it usually only did a couple calculations before expecting me to do the rest or trying to move on to another topic by asking me a question. When it noticed the site had options for scaling up the recipe, it mistook the “2x” and “3x” buttons for plus and minus ones that would let me dial in exactly 14 servings, and kept insisting that’s what those buttons are for. They aren’t. Then, as a last-ditch effort, I asked it to just calculate each ingredient and spell it out for me in a document. Copilot told me it would, and then did nothing.

The last example in the ad has the homeowner with the smart lights asking, “Can you read the HOA guidelines and make sure I’m not breaking any rules?” On screen is a made-up-looking document titled “HOA Guidelines” and a picture of a giant inflatable reindeer in front of a house, encroaching on the neighboring property. The image also looks AI-generated; Microsoft’s Trovinger confirmed that “Both the reindeer yard decoration photo and the HOA guidelines document were created for the purpose of the ad and modeled after references.”

Copilot tells the actor in the ad to “adjust the inflatable reindeer so it’s not crossing into the neighbor’s yard.” When I showed Copilot the screenshot of the doc and image from the ad, it could detect the line that “large inflatables cannot cross your property line.” But Copilot only gave me wishy-washy answers about the reindeer being too far over or not. It seemed to speculate that the reindeer might be pushing the boundaries, but often deferred to my judgment.

There is one more prompt in the ad. It’s jolly old St. Nick himself, asking Copilot why toy production is falling behind. In the ad, Copilot says it’s because the elves have been consuming too much hot cocoa. But maybe it’s because management insists on shoehorning AI into their workflows.

I have to hand it to Microsoft’s marketing team for including this one, which feels like an admission that the whole ad campaign is selling a fantasy. Believing that Copilot can do what Microsoft says it can — or that any of these AI assistants can — is like believing in Santa Claus.

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vivo hasn’t officially confirmed the timeline, signs point toward an upcoming rollout. India may not have to wait much longer, as the launch is expected soon after, with the phone aiming to stand out mainly for its camera capabilities. Europe is expected to get the phone first, with other regions likely to follow soon after.

Key Specifications of Vivo X300 Ultra

vivo X300 Ultra India Launch Expected in May: Specs, Price, Features
	
After launching in China, the Vivo X300 Ultra is now expected to go global on April 24. Although vivo hasn’t officially confirmed the timeline, signs point toward an upcoming rollout. India may not have to wait much longer, as the launch is expected soon after, with the phone aiming to stand out mainly for its camera capabilities. Europe is expected to get the phone first, with other regions likely to follow soon after.



Key Specifications of Vivo X300 Ultra







From a specifications standpoint, the Vivo X300 Ultra will take the X300 Pro’s features to the next level. It will come with a 6.82-inch 2K LTPO OLED display with a 144 Hz refresh rate. It may also pack a 7,000mAh battery and use the Snapdragon 7 Elite Gen 5 chipset. Even though these are solid features, they are not the primary reason this phone stands out.



One of the standout features of the Vivo X300 Ultra is its camera system. The device is said to be equipped with two 200MP cameras, with one serving as the main camera and the other as the periscope telephoto lens. In addition, the device will have a 50MP ultrawide camera and a 50MP front-facing selfie camera. A separate teleconverter module will be available for this device, enabling users to capture high-zoom images.



India Launch Timeline and Availability






The Vivo X300 Ultra is expected to launch in India around May, with sources suggesting a May 7 release date. However, the official release date has yet to be confirmed, and the launch is expected soon after this. The phone has already been showcased in India, with a recent picture posted showing it in the hands of Indian cricketer Shreyas Iyer.



Expected Price and Market Positioning



The upcoming Vivo X300 Ultra will likely have a high price point, particularly when considering international markets. In China, Vivo sells the 16GB + 1TB variant for about Rs 1.3 lakh, but in Europe, the company could price it at around EUR 1,900 (roughly Rs 2.08 lakh). At this price, it goes beyond devices like the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra.





#vivo #X300 #Ultra #India #Launch #Expected #Specs #Price #FeaturesVivo

From a specifications standpoint, the Vivo X300 Ultra will take the X300 Pro’s features to the next level. It will come with a 6.82-inch 2K LTPO OLED display with a 144 Hz refresh rate. It may also pack a 7,000mAh battery and use the Snapdragon 7 Elite Gen 5 chipset. Even though these are solid features, they are not the primary reason this phone stands out.

One of the standout features of the Vivo X300 Ultra is its camera system. The device is said to be equipped with two 200MP cameras, with one serving as the main camera and the other as the periscope telephoto lens. In addition, the device will have a 50MP ultrawide camera and a 50MP front-facing selfie camera. A separate teleconverter module will be available for this device, enabling users to capture high-zoom images.

India Launch Timeline and Availability

Vivo X300 Ultra india

The Vivo X300 Ultra is expected to launch in India around May, with sources suggesting a May 7 release date. However, the official release date has yet to be confirmed, and the launch is expected soon after this. The phone has already been showcased in India, with a recent picture posted showing it in the hands of Indian cricketer Shreyas Iyer.

Expected Price and Market Positioning

The upcoming Vivo X300 Ultra will likely have a high price point, particularly when considering international markets. In China, Vivo sells the 16GB + 1TB variant for about Rs 1.3 lakh, but in Europe, the company could price it at around EUR 1,900 (roughly Rs 2.08 lakh). At this price, it goes beyond devices like the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra.

#vivo #X300 #Ultra #India #Launch #Expected #Specs #Price #FeaturesVivo">vivo X300 Ultra India Launch Expected in May: Specs, Price, Features
	
After launching in China, the Vivo X300 Ultra is now expected to go global on April 24. Although vivo hasn’t officially confirmed the timeline, signs point toward an upcoming rollout. India may not have to wait much longer, as the launch is expected soon after, with the phone aiming to stand out mainly for its camera capabilities. Europe is expected to get the phone first, with other regions likely to follow soon after.



Key Specifications of Vivo X300 Ultra







From a specifications standpoint, the Vivo X300 Ultra will take the X300 Pro’s features to the next level. It will come with a 6.82-inch 2K LTPO OLED display with a 144 Hz refresh rate. It may also pack a 7,000mAh battery and use the Snapdragon 7 Elite Gen 5 chipset. Even though these are solid features, they are not the primary reason this phone stands out.



One of the standout features of the Vivo X300 Ultra is its camera system. The device is said to be equipped with two 200MP cameras, with one serving as the main camera and the other as the periscope telephoto lens. In addition, the device will have a 50MP ultrawide camera and a 50MP front-facing selfie camera. A separate teleconverter module will be available for this device, enabling users to capture high-zoom images.



India Launch Timeline and Availability






The Vivo X300 Ultra is expected to launch in India around May, with sources suggesting a May 7 release date. However, the official release date has yet to be confirmed, and the launch is expected soon after this. The phone has already been showcased in India, with a recent picture posted showing it in the hands of Indian cricketer Shreyas Iyer.



Expected Price and Market Positioning



The upcoming Vivo X300 Ultra will likely have a high price point, particularly when considering international markets. In China, Vivo sells the 16GB + 1TB variant for about Rs 1.3 lakh, but in Europe, the company could price it at around EUR 1,900 (roughly Rs 2.08 lakh). At this price, it goes beyond devices like the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra.





#vivo #X300 #Ultra #India #Launch #Expected #Specs #Price #FeaturesVivo

hasn’t officially confirmed the timeline, signs point toward an upcoming rollout. India may not have to wait much longer, as the launch is expected soon after, with the phone aiming to stand out mainly for its camera capabilities. Europe is expected to get the phone first, with other regions likely to follow soon after.

Key Specifications of Vivo X300 Ultra

vivo X300 Ultra India Launch Expected in May: Specs, Price, Features
	
After launching in China, the Vivo X300 Ultra is now expected to go global on April 24. Although vivo hasn’t officially confirmed the timeline, signs point toward an upcoming rollout. India may not have to wait much longer, as the launch is expected soon after, with the phone aiming to stand out mainly for its camera capabilities. Europe is expected to get the phone first, with other regions likely to follow soon after.



Key Specifications of Vivo X300 Ultra







From a specifications standpoint, the Vivo X300 Ultra will take the X300 Pro’s features to the next level. It will come with a 6.82-inch 2K LTPO OLED display with a 144 Hz refresh rate. It may also pack a 7,000mAh battery and use the Snapdragon 7 Elite Gen 5 chipset. Even though these are solid features, they are not the primary reason this phone stands out.



One of the standout features of the Vivo X300 Ultra is its camera system. The device is said to be equipped with two 200MP cameras, with one serving as the main camera and the other as the periscope telephoto lens. In addition, the device will have a 50MP ultrawide camera and a 50MP front-facing selfie camera. A separate teleconverter module will be available for this device, enabling users to capture high-zoom images.



India Launch Timeline and Availability






The Vivo X300 Ultra is expected to launch in India around May, with sources suggesting a May 7 release date. However, the official release date has yet to be confirmed, and the launch is expected soon after this. The phone has already been showcased in India, with a recent picture posted showing it in the hands of Indian cricketer Shreyas Iyer.



Expected Price and Market Positioning



The upcoming Vivo X300 Ultra will likely have a high price point, particularly when considering international markets. In China, Vivo sells the 16GB + 1TB variant for about Rs 1.3 lakh, but in Europe, the company could price it at around EUR 1,900 (roughly Rs 2.08 lakh). At this price, it goes beyond devices like the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra.





#vivo #X300 #Ultra #India #Launch #Expected #Specs #Price #FeaturesVivo

From a specifications standpoint, the Vivo X300 Ultra will take the X300 Pro’s features to the next level. It will come with a 6.82-inch 2K LTPO OLED display with a 144 Hz refresh rate. It may also pack a 7,000mAh battery and use the Snapdragon 7 Elite Gen 5 chipset. Even though these are solid features, they are not the primary reason this phone stands out.

One of the standout features of the Vivo X300 Ultra is its camera system. The device is said to be equipped with two 200MP cameras, with one serving as the main camera and the other as the periscope telephoto lens. In addition, the device will have a 50MP ultrawide camera and a 50MP front-facing selfie camera. A separate teleconverter module will be available for this device, enabling users to capture high-zoom images.

India Launch Timeline and Availability

Vivo X300 Ultra india

The Vivo X300 Ultra is expected to launch in India around May, with sources suggesting a May 7 release date. However, the official release date has yet to be confirmed, and the launch is expected soon after this. The phone has already been showcased in India, with a recent picture posted showing it in the hands of Indian cricketer Shreyas Iyer.

Expected Price and Market Positioning

The upcoming Vivo X300 Ultra will likely have a high price point, particularly when considering international markets. In China, Vivo sells the 16GB + 1TB variant for about Rs 1.3 lakh, but in Europe, the company could price it at around EUR 1,900 (roughly Rs 2.08 lakh). At this price, it goes beyond devices like the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra.

#vivo #X300 #Ultra #India #Launch #Expected #Specs #Price #FeaturesVivo">vivo X300 Ultra India Launch Expected in May: Specs, Price, Features

After launching in China, the Vivo X300 Ultra is now expected to go global on April 24. Although vivo hasn’t officially confirmed the timeline, signs point toward an upcoming rollout. India may not have to wait much longer, as the launch is expected soon after, with the phone aiming to stand out mainly for its camera capabilities. Europe is expected to get the phone first, with other regions likely to follow soon after.

Key Specifications of Vivo X300 Ultra

vivo X300 Ultra India Launch Expected in May: Specs, Price, Features
	
After launching in China, the Vivo X300 Ultra is now expected to go global on April 24. Although vivo hasn’t officially confirmed the timeline, signs point toward an upcoming rollout. India may not have to wait much longer, as the launch is expected soon after, with the phone aiming to stand out mainly for its camera capabilities. Europe is expected to get the phone first, with other regions likely to follow soon after.



Key Specifications of Vivo X300 Ultra







From a specifications standpoint, the Vivo X300 Ultra will take the X300 Pro’s features to the next level. It will come with a 6.82-inch 2K LTPO OLED display with a 144 Hz refresh rate. It may also pack a 7,000mAh battery and use the Snapdragon 7 Elite Gen 5 chipset. Even though these are solid features, they are not the primary reason this phone stands out.



One of the standout features of the Vivo X300 Ultra is its camera system. The device is said to be equipped with two 200MP cameras, with one serving as the main camera and the other as the periscope telephoto lens. In addition, the device will have a 50MP ultrawide camera and a 50MP front-facing selfie camera. A separate teleconverter module will be available for this device, enabling users to capture high-zoom images.



India Launch Timeline and Availability






The Vivo X300 Ultra is expected to launch in India around May, with sources suggesting a May 7 release date. However, the official release date has yet to be confirmed, and the launch is expected soon after this. The phone has already been showcased in India, with a recent picture posted showing it in the hands of Indian cricketer Shreyas Iyer.



Expected Price and Market Positioning



The upcoming Vivo X300 Ultra will likely have a high price point, particularly when considering international markets. In China, Vivo sells the 16GB + 1TB variant for about Rs 1.3 lakh, but in Europe, the company could price it at around EUR 1,900 (roughly Rs 2.08 lakh). At this price, it goes beyond devices like the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra.





#vivo #X300 #Ultra #India #Launch #Expected #Specs #Price #FeaturesVivo

From a specifications standpoint, the Vivo X300 Ultra will take the X300 Pro’s features to the next level. It will come with a 6.82-inch 2K LTPO OLED display with a 144 Hz refresh rate. It may also pack a 7,000mAh battery and use the Snapdragon 7 Elite Gen 5 chipset. Even though these are solid features, they are not the primary reason this phone stands out.

One of the standout features of the Vivo X300 Ultra is its camera system. The device is said to be equipped with two 200MP cameras, with one serving as the main camera and the other as the periscope telephoto lens. In addition, the device will have a 50MP ultrawide camera and a 50MP front-facing selfie camera. A separate teleconverter module will be available for this device, enabling users to capture high-zoom images.

India Launch Timeline and Availability

Vivo X300 Ultra india

The Vivo X300 Ultra is expected to launch in India around May, with sources suggesting a May 7 release date. However, the official release date has yet to be confirmed, and the launch is expected soon after this. The phone has already been showcased in India, with a recent picture posted showing it in the hands of Indian cricketer Shreyas Iyer.

Expected Price and Market Positioning

The upcoming Vivo X300 Ultra will likely have a high price point, particularly when considering international markets. In China, Vivo sells the 16GB + 1TB variant for about Rs 1.3 lakh, but in Europe, the company could price it at around EUR 1,900 (roughly Rs 2.08 lakh). At this price, it goes beyond devices like the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra.

#vivo #X300 #Ultra #India #Launch #Expected #Specs #Price #FeaturesVivo
from the upcoming Masters of the Universe movie. Prince Adam (Nicholas Galitzine) has returned to Eternia, and he finds himself facing off with Trap-Jaw (Sam C. Wilson). Adam is trying to use some of the skills he learned back on Earth to mediate the tense situation, but the villain isn’t having any of it. He starts to beat the crap out of him when Teela (Camila Mendes) screams, “Use the sword!”

The He-Man Transformation in ‘Masters of the Universe’ Gave Us Chills
                Now, I wasn’t expecting that. I was sitting in a theater watching a 20-minute series of clips from the upcoming Masters of the Universe movie. Prince Adam (Nicholas Galitzine) has returned to Eternia, and he finds himself facing off with Trap-Jaw (Sam C. Wilson). Adam is trying to use some of the skills he learned back on Earth to mediate the tense situation, but the villain isn’t having any of it. He starts to beat the crap out of him when Teela (Camila Mendes) screams, “Use the sword!”  Yup. It was about to happen. The ultimate Masters of the Universe moment. A moment that, if handled incorrectly, could put a damper on everything around it. Adam touches the sword strapped to his back, and the second he touches it, he has a vision. It’s the Sorceress, played by Morena Baccarin. “Say the phrase,” the vision says to him, floating in the sky. Adam wasn’t expecting to see that and is a little shook by it. The vision returns. “By the power of Grayskull…” she says, trying to help.

 And so Adam pulls out the sword and points it to the sky. “By the power of Grayskull,” he begins as the clouds above start to swirl. Lightning begins to crackle. It’s about to happen. “I have the power,” he then screams. Adam rises into the air. His clothes disappear, and his muscles start to build. Armor forms around him as the camera circles around in slow motion. Finally, he comes back to the ground, forever changed. He’s He-Man. And, right then, we get a POV shot of Adam looking at his abs. Yup. He’s changed, all right. There’s more to the scene too, including a ton of action, but director Travis Knight handles the moment with absolute sincerity. He pushes it to the very edge of plausibility and fantasy and then acknowledges it for just a second. He knows this is wild. He knows it’s silly. But also, he doesn’t care. This is a freaking He-Man movie, and even though I’ve always been more of a tangential He-Man fan, watching this scene gave me chills. It’s that good.

 That tone is apparent throughout the rest of the footage screened at the CinemaCon adjacent event, too. We saw Skeletor’s armies storming Eternos as King Randor, Queen Marlena, Prince Adam, and—yes—even Princess Adora try to escape. Ram-Man, Fisto, and Mekaneck are among the heroes fighting for them. Man at Arms (Idris Elba) promises to help the royals escape, kicking all sorts of ass on the way to the exit. That is, until he finds himself opposite Lock-Jaw and loses.

 In this version of Masters of the Universe, the film begins with Skeletor (Jared Leto) actually winning. That’s why Prince Adam is sent away to Earth, to keep him safe. We even saw Skeletor’s speech to King Randor as the rest of the family escapes. He’s evil and weird, and it ends with a very awkward moment that feels perfectly Skeletor. Basically, the footage was a very encouraging tease that Knight has found the balance to acknowledge the inherent weirdness of He-Man, with all the crazy creatures, rules, magic, muscles, and more, while also taking it seriously enough to make you feel for the characters. We can’t wait to see the rest. Masters of the Universe opens on June 5.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #HeMan #Transformation #Masters #Universe #Gave #ChillsCinemaCon,Masters of the Universe,Travis Knight

Yup. It was about to happen. The ultimate Masters of the Universe moment. A moment that, if handled incorrectly, could put a damper on everything around it. Adam touches the sword strapped to his back, and the second he touches it, he has a vision. It’s the Sorceress, played by Morena Baccarin. “Say the phrase,” the vision says to him, floating in the sky. Adam wasn’t expecting to see that and is a little shook by it. The vision returns. “By the power of Grayskull…” she says, trying to help.

And so Adam pulls out the sword and points it to the sky. “By the power of Grayskull,” he begins as the clouds above start to swirl. Lightning begins to crackle. It’s about to happen. “I have the power,” he then screams. Adam rises into the air. His clothes disappear, and his muscles start to build. Armor forms around him as the camera circles around in slow motion. Finally, he comes back to the ground, forever changed. He’s He-Man. And, right then, we get a POV shot of Adam looking at his abs. Yup. He’s changed, all right.

There’s more to the scene too, including a ton of action, but director Travis Knight handles the moment with absolute sincerity. He pushes it to the very edge of plausibility and fantasy and then acknowledges it for just a second. He knows this is wild. He knows it’s silly. But also, he doesn’t care. This is a freaking He-Man movie, and even though I’ve always been more of a tangential He-Man fan, watching this scene gave me chills. It’s that good.

That tone is apparent throughout the rest of the footage screened at the CinemaCon adjacent event, too. We saw Skeletor’s armies storming Eternos as King Randor, Queen Marlena, Prince Adam, and—yes—even Princess Adora try to escape. Ram-Man, Fisto, and Mekaneck are among the heroes fighting for them. Man at Arms (Idris Elba) promises to help the royals escape, kicking all sorts of ass on the way to the exit. That is, until he finds himself opposite Lock-Jaw and loses.

In this version of Masters of the Universe, the film begins with Skeletor (Jared Leto) actually winning. That’s why Prince Adam is sent away to Earth, to keep him safe. We even saw Skeletor’s speech to King Randor as the rest of the family escapes. He’s evil and weird, and it ends with a very awkward moment that feels perfectly Skeletor.

Basically, the footage was a very encouraging tease that Knight has found the balance to acknowledge the inherent weirdness of He-Man, with all the crazy creatures, rules, magic, muscles, and more, while also taking it seriously enough to make you feel for the characters. We can’t wait to see the rest.

Masters of the Universe opens on June 5.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#HeMan #Transformation #Masters #Universe #Gave #ChillsCinemaCon,Masters of the Universe,Travis Knight">The He-Man Transformation in ‘Masters of the Universe’ Gave Us Chills
                Now, I wasn’t expecting that. I was sitting in a theater watching a 20-minute series of clips from the upcoming Masters of the Universe movie. Prince Adam (Nicholas Galitzine) has returned to Eternia, and he finds himself facing off with Trap-Jaw (Sam C. Wilson). Adam is trying to use some of the skills he learned back on Earth to mediate the tense situation, but the villain isn’t having any of it. He starts to beat the crap out of him when Teela (Camila Mendes) screams, “Use the sword!”  Yup. It was about to happen. The ultimate Masters of the Universe moment. A moment that, if handled incorrectly, could put a damper on everything around it. Adam touches the sword strapped to his back, and the second he touches it, he has a vision. It’s the Sorceress, played by Morena Baccarin. “Say the phrase,” the vision says to him, floating in the sky. Adam wasn’t expecting to see that and is a little shook by it. The vision returns. “By the power of Grayskull…” she says, trying to help.

 And so Adam pulls out the sword and points it to the sky. “By the power of Grayskull,” he begins as the clouds above start to swirl. Lightning begins to crackle. It’s about to happen. “I have the power,” he then screams. Adam rises into the air. His clothes disappear, and his muscles start to build. Armor forms around him as the camera circles around in slow motion. Finally, he comes back to the ground, forever changed. He’s He-Man. And, right then, we get a POV shot of Adam looking at his abs. Yup. He’s changed, all right. There’s more to the scene too, including a ton of action, but director Travis Knight handles the moment with absolute sincerity. He pushes it to the very edge of plausibility and fantasy and then acknowledges it for just a second. He knows this is wild. He knows it’s silly. But also, he doesn’t care. This is a freaking He-Man movie, and even though I’ve always been more of a tangential He-Man fan, watching this scene gave me chills. It’s that good.

 That tone is apparent throughout the rest of the footage screened at the CinemaCon adjacent event, too. We saw Skeletor’s armies storming Eternos as King Randor, Queen Marlena, Prince Adam, and—yes—even Princess Adora try to escape. Ram-Man, Fisto, and Mekaneck are among the heroes fighting for them. Man at Arms (Idris Elba) promises to help the royals escape, kicking all sorts of ass on the way to the exit. That is, until he finds himself opposite Lock-Jaw and loses.

 In this version of Masters of the Universe, the film begins with Skeletor (Jared Leto) actually winning. That’s why Prince Adam is sent away to Earth, to keep him safe. We even saw Skeletor’s speech to King Randor as the rest of the family escapes. He’s evil and weird, and it ends with a very awkward moment that feels perfectly Skeletor. Basically, the footage was a very encouraging tease that Knight has found the balance to acknowledge the inherent weirdness of He-Man, with all the crazy creatures, rules, magic, muscles, and more, while also taking it seriously enough to make you feel for the characters. We can’t wait to see the rest. Masters of the Universe opens on June 5.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #HeMan #Transformation #Masters #Universe #Gave #ChillsCinemaCon,Masters of the Universe,Travis Knight

. Prince Adam (Nicholas Galitzine) has returned to Eternia, and he finds himself facing off with Trap-Jaw (Sam C. Wilson). Adam is trying to use some of the skills he learned back on Earth to mediate the tense situation, but the villain isn’t having any of it. He starts to beat the crap out of him when Teela (Camila Mendes) screams, “Use the sword!”

The He-Man Transformation in ‘Masters of the Universe’ Gave Us Chills
                Now, I wasn’t expecting that. I was sitting in a theater watching a 20-minute series of clips from the upcoming Masters of the Universe movie. Prince Adam (Nicholas Galitzine) has returned to Eternia, and he finds himself facing off with Trap-Jaw (Sam C. Wilson). Adam is trying to use some of the skills he learned back on Earth to mediate the tense situation, but the villain isn’t having any of it. He starts to beat the crap out of him when Teela (Camila Mendes) screams, “Use the sword!”  Yup. It was about to happen. The ultimate Masters of the Universe moment. A moment that, if handled incorrectly, could put a damper on everything around it. Adam touches the sword strapped to his back, and the second he touches it, he has a vision. It’s the Sorceress, played by Morena Baccarin. “Say the phrase,” the vision says to him, floating in the sky. Adam wasn’t expecting to see that and is a little shook by it. The vision returns. “By the power of Grayskull…” she says, trying to help.

 And so Adam pulls out the sword and points it to the sky. “By the power of Grayskull,” he begins as the clouds above start to swirl. Lightning begins to crackle. It’s about to happen. “I have the power,” he then screams. Adam rises into the air. His clothes disappear, and his muscles start to build. Armor forms around him as the camera circles around in slow motion. Finally, he comes back to the ground, forever changed. He’s He-Man. And, right then, we get a POV shot of Adam looking at his abs. Yup. He’s changed, all right. There’s more to the scene too, including a ton of action, but director Travis Knight handles the moment with absolute sincerity. He pushes it to the very edge of plausibility and fantasy and then acknowledges it for just a second. He knows this is wild. He knows it’s silly. But also, he doesn’t care. This is a freaking He-Man movie, and even though I’ve always been more of a tangential He-Man fan, watching this scene gave me chills. It’s that good.

 That tone is apparent throughout the rest of the footage screened at the CinemaCon adjacent event, too. We saw Skeletor’s armies storming Eternos as King Randor, Queen Marlena, Prince Adam, and—yes—even Princess Adora try to escape. Ram-Man, Fisto, and Mekaneck are among the heroes fighting for them. Man at Arms (Idris Elba) promises to help the royals escape, kicking all sorts of ass on the way to the exit. That is, until he finds himself opposite Lock-Jaw and loses.

 In this version of Masters of the Universe, the film begins with Skeletor (Jared Leto) actually winning. That’s why Prince Adam is sent away to Earth, to keep him safe. We even saw Skeletor’s speech to King Randor as the rest of the family escapes. He’s evil and weird, and it ends with a very awkward moment that feels perfectly Skeletor. Basically, the footage was a very encouraging tease that Knight has found the balance to acknowledge the inherent weirdness of He-Man, with all the crazy creatures, rules, magic, muscles, and more, while also taking it seriously enough to make you feel for the characters. We can’t wait to see the rest. Masters of the Universe opens on June 5.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #HeMan #Transformation #Masters #Universe #Gave #ChillsCinemaCon,Masters of the Universe,Travis Knight

Yup. It was about to happen. The ultimate Masters of the Universe moment. A moment that, if handled incorrectly, could put a damper on everything around it. Adam touches the sword strapped to his back, and the second he touches it, he has a vision. It’s the Sorceress, played by Morena Baccarin. “Say the phrase,” the vision says to him, floating in the sky. Adam wasn’t expecting to see that and is a little shook by it. The vision returns. “By the power of Grayskull…” she says, trying to help.

And so Adam pulls out the sword and points it to the sky. “By the power of Grayskull,” he begins as the clouds above start to swirl. Lightning begins to crackle. It’s about to happen. “I have the power,” he then screams. Adam rises into the air. His clothes disappear, and his muscles start to build. Armor forms around him as the camera circles around in slow motion. Finally, he comes back to the ground, forever changed. He’s He-Man. And, right then, we get a POV shot of Adam looking at his abs. Yup. He’s changed, all right.

There’s more to the scene too, including a ton of action, but director Travis Knight handles the moment with absolute sincerity. He pushes it to the very edge of plausibility and fantasy and then acknowledges it for just a second. He knows this is wild. He knows it’s silly. But also, he doesn’t care. This is a freaking He-Man movie, and even though I’ve always been more of a tangential He-Man fan, watching this scene gave me chills. It’s that good.

That tone is apparent throughout the rest of the footage screened at the CinemaCon adjacent event, too. We saw Skeletor’s armies storming Eternos as King Randor, Queen Marlena, Prince Adam, and—yes—even Princess Adora try to escape. Ram-Man, Fisto, and Mekaneck are among the heroes fighting for them. Man at Arms (Idris Elba) promises to help the royals escape, kicking all sorts of ass on the way to the exit. That is, until he finds himself opposite Lock-Jaw and loses.

In this version of Masters of the Universe, the film begins with Skeletor (Jared Leto) actually winning. That’s why Prince Adam is sent away to Earth, to keep him safe. We even saw Skeletor’s speech to King Randor as the rest of the family escapes. He’s evil and weird, and it ends with a very awkward moment that feels perfectly Skeletor.

Basically, the footage was a very encouraging tease that Knight has found the balance to acknowledge the inherent weirdness of He-Man, with all the crazy creatures, rules, magic, muscles, and more, while also taking it seriously enough to make you feel for the characters. We can’t wait to see the rest.

Masters of the Universe opens on June 5.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#HeMan #Transformation #Masters #Universe #Gave #ChillsCinemaCon,Masters of the Universe,Travis Knight">The He-Man Transformation in ‘Masters of the Universe’ Gave Us Chills

Now, I wasn’t expecting that. I was sitting in a theater watching a 20-minute series of clips from the upcoming Masters of the Universe movie. Prince Adam (Nicholas Galitzine) has returned to Eternia, and he finds himself facing off with Trap-Jaw (Sam C. Wilson). Adam is trying to use some of the skills he learned back on Earth to mediate the tense situation, but the villain isn’t having any of it. He starts to beat the crap out of him when Teela (Camila Mendes) screams, “Use the sword!”

The He-Man Transformation in ‘Masters of the Universe’ Gave Us Chills
                Now, I wasn’t expecting that. I was sitting in a theater watching a 20-minute series of clips from the upcoming Masters of the Universe movie. Prince Adam (Nicholas Galitzine) has returned to Eternia, and he finds himself facing off with Trap-Jaw (Sam C. Wilson). Adam is trying to use some of the skills he learned back on Earth to mediate the tense situation, but the villain isn’t having any of it. He starts to beat the crap out of him when Teela (Camila Mendes) screams, “Use the sword!”  Yup. It was about to happen. The ultimate Masters of the Universe moment. A moment that, if handled incorrectly, could put a damper on everything around it. Adam touches the sword strapped to his back, and the second he touches it, he has a vision. It’s the Sorceress, played by Morena Baccarin. “Say the phrase,” the vision says to him, floating in the sky. Adam wasn’t expecting to see that and is a little shook by it. The vision returns. “By the power of Grayskull…” she says, trying to help.

 And so Adam pulls out the sword and points it to the sky. “By the power of Grayskull,” he begins as the clouds above start to swirl. Lightning begins to crackle. It’s about to happen. “I have the power,” he then screams. Adam rises into the air. His clothes disappear, and his muscles start to build. Armor forms around him as the camera circles around in slow motion. Finally, he comes back to the ground, forever changed. He’s He-Man. And, right then, we get a POV shot of Adam looking at his abs. Yup. He’s changed, all right. There’s more to the scene too, including a ton of action, but director Travis Knight handles the moment with absolute sincerity. He pushes it to the very edge of plausibility and fantasy and then acknowledges it for just a second. He knows this is wild. He knows it’s silly. But also, he doesn’t care. This is a freaking He-Man movie, and even though I’ve always been more of a tangential He-Man fan, watching this scene gave me chills. It’s that good.

 That tone is apparent throughout the rest of the footage screened at the CinemaCon adjacent event, too. We saw Skeletor’s armies storming Eternos as King Randor, Queen Marlena, Prince Adam, and—yes—even Princess Adora try to escape. Ram-Man, Fisto, and Mekaneck are among the heroes fighting for them. Man at Arms (Idris Elba) promises to help the royals escape, kicking all sorts of ass on the way to the exit. That is, until he finds himself opposite Lock-Jaw and loses.

 In this version of Masters of the Universe, the film begins with Skeletor (Jared Leto) actually winning. That’s why Prince Adam is sent away to Earth, to keep him safe. We even saw Skeletor’s speech to King Randor as the rest of the family escapes. He’s evil and weird, and it ends with a very awkward moment that feels perfectly Skeletor. Basically, the footage was a very encouraging tease that Knight has found the balance to acknowledge the inherent weirdness of He-Man, with all the crazy creatures, rules, magic, muscles, and more, while also taking it seriously enough to make you feel for the characters. We can’t wait to see the rest. Masters of the Universe opens on June 5.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #HeMan #Transformation #Masters #Universe #Gave #ChillsCinemaCon,Masters of the Universe,Travis Knight

Yup. It was about to happen. The ultimate Masters of the Universe moment. A moment that, if handled incorrectly, could put a damper on everything around it. Adam touches the sword strapped to his back, and the second he touches it, he has a vision. It’s the Sorceress, played by Morena Baccarin. “Say the phrase,” the vision says to him, floating in the sky. Adam wasn’t expecting to see that and is a little shook by it. The vision returns. “By the power of Grayskull…” she says, trying to help.

And so Adam pulls out the sword and points it to the sky. “By the power of Grayskull,” he begins as the clouds above start to swirl. Lightning begins to crackle. It’s about to happen. “I have the power,” he then screams. Adam rises into the air. His clothes disappear, and his muscles start to build. Armor forms around him as the camera circles around in slow motion. Finally, he comes back to the ground, forever changed. He’s He-Man. And, right then, we get a POV shot of Adam looking at his abs. Yup. He’s changed, all right.

There’s more to the scene too, including a ton of action, but director Travis Knight handles the moment with absolute sincerity. He pushes it to the very edge of plausibility and fantasy and then acknowledges it for just a second. He knows this is wild. He knows it’s silly. But also, he doesn’t care. This is a freaking He-Man movie, and even though I’ve always been more of a tangential He-Man fan, watching this scene gave me chills. It’s that good.

That tone is apparent throughout the rest of the footage screened at the CinemaCon adjacent event, too. We saw Skeletor’s armies storming Eternos as King Randor, Queen Marlena, Prince Adam, and—yes—even Princess Adora try to escape. Ram-Man, Fisto, and Mekaneck are among the heroes fighting for them. Man at Arms (Idris Elba) promises to help the royals escape, kicking all sorts of ass on the way to the exit. That is, until he finds himself opposite Lock-Jaw and loses.

In this version of Masters of the Universe, the film begins with Skeletor (Jared Leto) actually winning. That’s why Prince Adam is sent away to Earth, to keep him safe. We even saw Skeletor’s speech to King Randor as the rest of the family escapes. He’s evil and weird, and it ends with a very awkward moment that feels perfectly Skeletor.

Basically, the footage was a very encouraging tease that Knight has found the balance to acknowledge the inherent weirdness of He-Man, with all the crazy creatures, rules, magic, muscles, and more, while also taking it seriously enough to make you feel for the characters. We can’t wait to see the rest.

Masters of the Universe opens on June 5.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#HeMan #Transformation #Masters #Universe #Gave #ChillsCinemaCon,Masters of the Universe,Travis Knight

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