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Apple Vision Pro slashes production after weak sales. What now for AR/VR?

Apple Vision Pro slashes production after weak sales. What now for AR/VR?

The new year has barely begun, and already we have a strong contender for our annual dead tech list, 2026 edition — the Apple Vision Pro.

Not that the iPhone maker’s Augmented Reality (AR) headset has passed on yet, exactly. The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese manufacturer, Luxcorp. That’s according to analysts at International Data Corp, which estimates Apple only sold 4,500 headsets worldwide in the holiday quarter of 2025 — new M5 chip version (which is reportedly made in Vietnam) included.

For comparison, that’s less than one-tenth of the half-million Vision Pros analysts say were sold in its launch year, 2024.

Apple doesn’t break out Vision Pro sales figures — but the company has all but given up on marketing the product, according to a scathing Financial Times report. Digital marketing for the device has been slashed by 95 percent. If you see a banner ad for a Vision Pro in the wilds of the internet, you might want to take a screenshot: You’re looking at an increasingly endangered beast.

SEE ALSO:

Meta AI glasses adds ‘conversation focus’ feature

What went wrong with the Apple Vision Pro?

To be fair to Apple, slumping sales are a problem across the whole AR/virtual reality space — not to mention the whole U.S. retail space.

Mashable Light Speed

Analysts at Counterpoint saw a 14 percent drop in all AR/VR headset sales in the first half of 2025. The Vision Pro is clearly on the luxury end of the market — Meta’s Quest 3S VR headset recently dropped its price to $250 — and luxury items tend to be the first to go when consumers are feeling the pinch of rising prices on necessities such as groceries and healthcare premiums.

Even if you’re all-in on the idea of hefty AR headsets with battery packs attached, you might be sorely tempted to drop half the price tag of the Vision Pro on the new Galaxy XR headset ($1,800). As cool as the Vision Pro hands-on experience may be, no must-have “killer app” has yet been identified for the platform. The iPhone is an essential status symbol; the iPad helps you live your best creative life; your Mac is your workhorse; and the VisionPro … does what, exactly?

From the outset, the company has struggled to explain why we should want a Vision Pro (as this weirdly Black Mirror-esque product demo showed). So it makes sense to pause those ad dollars, at least. For those of us who find the Vision Pro’s EyeSight display eyes creepy, banner ads that display the feature may make us less likely to buy one.

Apple’s AI glasses are the future.

Disappointing sales and paused production don’t mean Apple has no clue what to do in this category. Quite the opposite, according to one well-sourced Oct. 2025 report — the company is already pulling employees away from its cheaper Vision Pro version, and on to a lighter, cheaper model of smart glasses that will compete with Meta’s AI-powered Ray-Ban Display and Google’s upcoming Android XR glasses.

That makes much more sense. Despite an extremely cringe Mark Zuckerberg demo fail, the $800 Meta Ray-Bans made for one of the more buzzworthy product launches of 2025. Early adopters and critics alike were positive, and investors clamored to buy shares in the company that makes Ray-Bans.

With live translation, directions, and smart specs, the Meta Ray-Bans fulfilled many promises of augmented reality that have been with us all the way back to Google Glass (which also took a long time to officially die out); they also happen to be Ray-Bans and thus don’t make you look like a nerd. (Well, unless you’re indoors and the cool shades lighten to reveal, unfortunately, thick frames.)

If there’s any company that understands the importance of design that appeals to non-nerdy customers, it’s Apple. So while the bulky, costly, nerdy Vision Pro may be dead tech walking, don’t count its maker out yet. Apple just may rebound from this sales slump to surprise us with something like a Vision Air — lightweight specs that work for way more than 45,000 new customers per quarter.

Topics
Apple
Augmented Reality

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#Apple #Vision #Pro #slashes #production #weak #sales #ARVR

These days, new versions of AI chatbots don’t just launch; they’re unshackled and released to the public following government scrutiny. OpenAI’s new GPT-5.6 models were – like Anthropic’s Claude Mythos and Fable – apparently too powerful to just launch; but now, after some tinkering, they’re available to you, dear customer.

In practice, it simply means that the new GPT-5.6 models are very powerful and smarter than before. In its introductory post, OpenAI shared a bunch of graphs showing just how much better GPT-5.6 is than the competition, whilst using fewer tokens and generally costing less.

OK, great. But GPT-5.6 is not just one model; it comes in three distinct flavors: Sol, Terra, and Luna. So what do different kinds of users get, what should they pay for, and which models should they (mostly) use? Let’s dive in.

Free users get (almost) nothing

Sorry; if you’re not a paying customer, you’ll have to make do with OpenAI’s previous flagship model, GPT-5.5. Any sort of access to GPT-5.6 models requires a subscription of some sort. Fortunately, GPT-5.5 is still quite capable at most tasks, but if you want the best of the best, you’ll have to cough up the dough.

There’s an exception to this: Free and Go users can access GPT-5.6 through ChatGPT Work. More on that below.

If you’re a Plus or Business user, you can only get Sol (the most powerful model) at medium and higher effort settings. There’s another, higher level of performance called Sol Pro, but that’s only available for Pro and Enterprise users.

In terms of availability per one million tokens, the prices are: $5 input and $30 output for Sol. $2.5 input and $15 output for Terra, and $1 input and $6 output for Luna.

Sol, Terra, or Luna?

Why are there three models in the first place? Well, OpenAI always had a multi-tier model; for example, previously users were able to choose a “mini” version of the main model to get results done cheaper. Now, the model has been split into three tiers.

If you’re a paying customer, you’re free to use all three. But you know how it is in the world of LLMs: If you pick the smartest one, your usage limits will get hit faster (yes, there are always usage limits, even if you throw a ton of money at OpenAI).

In the simplest sense, GPT-5.6 Sol is the smartest model, Terra is in between (with roughly GPT-5.5 level of performance), and Luna is the cheapest, fastest, but also least capable of the bunch.

The breakdown is as follows: Terra is a “balanced” model for everyday work. That’s the one you should be asking most of your questions. Don’t underestimate it, though, as OpenAI claims it performs better than Anthropic’s Fable 5 in some cases.

Luna is cost-efficient, and should be used for easy, non crucial everyday tasks; think recipes and movie recommendations. Again, OpenAI says it outperforms Anthropic’s Opus 4.8 in some cases, so it’s not a slouch, either.

Sol should be reserved for coding, deep research, planning, and cybersecurity: The most demanding tasks. Of course it comes at a (literal) cost: While OpenAI claims it spends less tokens than Anthropic’s Fable 5, Sol will still hit usage limits a lot faster than the other variants.

Fun fact: If you ask GPT-5.5 about any of this, right now, it’ll give you completely wrong answers. Hopefully OpenAI will fix this soon.

Wait, what’s this ChatGPT Work thing, then?

Oh yeah, OpenAI also launched ChatGPT Work, which is a new agent in ChatGPT that can access and take actions on your apps and files, and work in the background until a task is finished. It’s powered by Codex (OpenAI’s software engineering agent) and GPT-5.6. Think about it as your buddy that will go through your emails and files, browse the web, fetch the relevant data, and create that presentation your boss wants before the day is done.

ChatGPT Work is rolling out to Pro, Enterprise and Edu users first on web and mobile; this will be expanded to Plus and Business users “over the next few days.”

On the desktop, Work is available for everyone, including Free users.

Oh, and one more thing: The fact that ChatGPT Work has a built-in browser also means that OpenAI is sunsetting its standalone web browser, Atlas. Sorry.

How about GPT Live?

GPT Live is a new version of ChatGPT Voice and it will show up when you start talking to ChatGPT.

We’ve covered this in more depth here, but the bottom line is that GPT Live can listen and speak at the same time, allowing it to keep up a more realistic conversation.

Wrapping it all up

The new GPT-5.6 model is smart. It comes in three flavors: Luna, Terra, and Sol, with Sol being the most capable variant, Luna the most affordable one, and Terra somewhere in the middle. You can currently only get them on paid tiers, unless you’re using ChatGPT Work on desktop. And ChatGPT Voice has also gotten smarter with GPT-Live underneath, a model that can listen and speak at the same time.

#GPT5.6 #Sol #Terra #Luna">GPT-5.6 Sol, Terra, and Luna are here. See which one’s best for you.
                                                            These days, new versions of AI chatbots don’t just launch; they’re unshackled and released to the public following government scrutiny. OpenAI’s new GPT-5.6 models were – like Anthropic’s Claude Mythos and Fable – apparently too powerful to just launch; but now, after some tinkering, they’re available to you, dear customer.In practice, it simply means that the new GPT-5.6 models are very powerful and smarter than before. In its introductory post, OpenAI shared a bunch of graphs showing just how much better GPT-5.6 is than the competition, whilst using fewer tokens and generally costing less. 


OK, great. But GPT-5.6 is not just one model; it comes in three distinct flavors: Sol, Terra, and Luna. So what do different kinds of users get, what should they pay for, and which models should they (mostly) use? Let’s dive in. 
Free users get (almost) nothingSorry; if you’re not a paying customer, you’ll have to make do with OpenAI’s previous flagship model, GPT-5.5. Any sort of access to GPT-5.6 models requires a subscription of some sort. Fortunately, GPT-5.5 is still quite capable at most tasks, but if you want the best of the best, you’ll have to cough up the dough. There’s an exception to this: Free and Go users can access GPT-5.6 through ChatGPT Work. More on that below. If you’re a Plus or Business user, you can only get Sol (the most powerful model) at medium and higher effort settings. There’s another, higher level of performance called Sol Pro, but that’s only available for Pro and Enterprise users. In terms of availability per one million tokens, the prices are:  input and  output for Sol. .5 input and  output for Terra, and  input and  output for Luna. 
        SEE ALSO:
        
            Visa is connecting with ChatGPT to let AI agents automatically make purchases
            
        
    
Sol, Terra, or Luna?Why are there three models in the first place? Well, OpenAI always had a multi-tier model; for example, previously users were able to choose a “mini” version of the main model to get results done cheaper. Now, the model has been split into three tiers. If you’re a paying customer, you’re free to use all three. But you know how it is in the world of LLMs: If you pick the smartest one, your usage limits will get hit faster (yes, there are always usage limits, even if you throw a ton of money at OpenAI). 
        
            Mashable Light Speed
        
        
    
In the simplest sense, GPT-5.6 Sol is the smartest model, Terra is in between (with roughly GPT-5.5 level of performance), and Luna is the cheapest, fastest, but also least capable of the bunch. The breakdown is as follows: Terra is a “balanced” model for everyday work. That’s the one you should be asking most of your questions. Don’t underestimate it, though, as OpenAI claims it performs better than Anthropic’s Fable 5 in some cases. Luna is cost-efficient, and should be used for easy, non crucial everyday tasks; think recipes and movie recommendations. Again, OpenAI says it outperforms Anthropic’s Opus 4.8 in some cases, so it’s not a slouch, either.Sol should be reserved for coding, deep research, planning, and cybersecurity: The most demanding tasks. Of course it comes at a (literal) cost: While OpenAI claims it spends less tokens than Anthropic’s Fable 5, Sol will still hit usage limits a lot faster than the other variants. Fun fact: If you ask GPT-5.5 about any of this, right now, it’ll give you completely wrong answers. Hopefully OpenAI will fix this soon.Wait, what’s this ChatGPT Work thing, then?Oh yeah, OpenAI also launched ChatGPT Work, which is a new agent in ChatGPT that can access and take actions on your apps and files, and work in the background until a task is finished. It’s powered by Codex (OpenAI’s software engineering agent) and GPT-5.6. Think about it as your buddy that will go through your emails and files, browse the web, fetch the relevant data, and create that presentation your boss wants before the day is done. 



ChatGPT Work is rolling out to Pro, Enterprise and Edu users first on web and mobile; this will be expanded to Plus and Business users “over the next few days.”On the desktop, Work is available for everyone, including Free users. Oh, and one more thing: The fact that ChatGPT Work has a built-in browser also means that OpenAI is sunsetting its standalone web browser, Atlas. Sorry. How about GPT Live?GPT Live is a new version of ChatGPT Voice and it will show up when you start talking to ChatGPT. 


We’ve covered this in more depth here, but the bottom line is that GPT Live can listen and speak at the same time, allowing it to keep up a more realistic conversation.Wrapping it all upThe new GPT-5.6 model is smart. It comes in three flavors: Luna, Terra, and Sol, with Sol being the most capable variant, Luna the most affordable one, and Terra somewhere in the middle. You can currently only get them on paid tiers, unless you’re using ChatGPT Work on desktop. And ChatGPT Voice has also gotten smarter with GPT-Live underneath, a model that can listen and speak at the same time.

                    
                                            
                            
    
        Topics
                    Artificial Intelligence
                    OpenAI
            

                        
                                    #GPT5.6 #Sol #Terra #Luna

Fable – apparently too powerful to just launch; but now, after some tinkering, they’re available to you, dear customer.

In practice, it simply means that the new GPT-5.6 models are very powerful and smarter than before. In its introductory post, OpenAI shared a bunch of graphs showing just how much better GPT-5.6 is than the competition, whilst using fewer tokens and generally costing less.

OK, great. But GPT-5.6 is not just one model; it comes in three distinct flavors: Sol, Terra, and Luna. So what do different kinds of users get, what should they pay for, and which models should they (mostly) use? Let’s dive in.

Free users get (almost) nothing

Sorry; if you’re not a paying customer, you’ll have to make do with OpenAI’s previous flagship model, GPT-5.5. Any sort of access to GPT-5.6 models requires a subscription of some sort. Fortunately, GPT-5.5 is still quite capable at most tasks, but if you want the best of the best, you’ll have to cough up the dough.

There’s an exception to this: Free and Go users can access GPT-5.6 through ChatGPT Work. More on that below.

If you’re a Plus or Business user, you can only get Sol (the most powerful model) at medium and higher effort settings. There’s another, higher level of performance called Sol Pro, but that’s only available for Pro and Enterprise users.

In terms of availability per one million tokens, the prices are: $5 input and $30 output for Sol. $2.5 input and $15 output for Terra, and $1 input and $6 output for Luna.

Sol, Terra, or Luna?

Why are there three models in the first place? Well, OpenAI always had a multi-tier model; for example, previously users were able to choose a “mini” version of the main model to get results done cheaper. Now, the model has been split into three tiers.

If you’re a paying customer, you’re free to use all three. But you know how it is in the world of LLMs: If you pick the smartest one, your usage limits will get hit faster (yes, there are always usage limits, even if you throw a ton of money at OpenAI).

In the simplest sense, GPT-5.6 Sol is the smartest model, Terra is in between (with roughly GPT-5.5 level of performance), and Luna is the cheapest, fastest, but also least capable of the bunch.

The breakdown is as follows: Terra is a “balanced” model for everyday work. That’s the one you should be asking most of your questions. Don’t underestimate it, though, as OpenAI claims it performs better than Anthropic’s Fable 5 in some cases.

Luna is cost-efficient, and should be used for easy, non crucial everyday tasks; think recipes and movie recommendations. Again, OpenAI says it outperforms Anthropic’s Opus 4.8 in some cases, so it’s not a slouch, either.

Sol should be reserved for coding, deep research, planning, and cybersecurity: The most demanding tasks. Of course it comes at a (literal) cost: While OpenAI claims it spends less tokens than Anthropic’s Fable 5, Sol will still hit usage limits a lot faster than the other variants.

Fun fact: If you ask GPT-5.5 about any of this, right now, it’ll give you completely wrong answers. Hopefully OpenAI will fix this soon.

Wait, what’s this ChatGPT Work thing, then?

Oh yeah, OpenAI also launched ChatGPT Work, which is a new agent in ChatGPT that can access and take actions on your apps and files, and work in the background until a task is finished. It’s powered by Codex (OpenAI’s software engineering agent) and GPT-5.6. Think about it as your buddy that will go through your emails and files, browse the web, fetch the relevant data, and create that presentation your boss wants before the day is done.

ChatGPT Work is rolling out to Pro, Enterprise and Edu users first on web and mobile; this will be expanded to Plus and Business users “over the next few days.”

On the desktop, Work is available for everyone, including Free users.

Oh, and one more thing: The fact that ChatGPT Work has a built-in browser also means that OpenAI is sunsetting its standalone web browser, Atlas. Sorry.

How about GPT Live?

GPT Live is a new version of ChatGPT Voice and it will show up when you start talking to ChatGPT.

We’ve covered this in more depth here, but the bottom line is that GPT Live can listen and speak at the same time, allowing it to keep up a more realistic conversation.

Wrapping it all up

The new GPT-5.6 model is smart. It comes in three flavors: Luna, Terra, and Sol, with Sol being the most capable variant, Luna the most affordable one, and Terra somewhere in the middle. You can currently only get them on paid tiers, unless you’re using ChatGPT Work on desktop. And ChatGPT Voice has also gotten smarter with GPT-Live underneath, a model that can listen and speak at the same time.

#GPT5.6 #Sol #Terra #Luna">GPT-5.6 Sol, Terra, and Luna are here. See which one’s best for you.

These days, new versions of AI chatbots don’t just launch; they’re unshackled and released to the public following government scrutiny. OpenAI’s new GPT-5.6 models were – like Anthropic’s Claude Mythos and Fable – apparently too powerful to just launch; but now, after some tinkering, they’re available to you, dear customer.

In practice, it simply means that the new GPT-5.6 models are very powerful and smarter than before. In its introductory post, OpenAI shared a bunch of graphs showing just how much better GPT-5.6 is than the competition, whilst using fewer tokens and generally costing less.

OK, great. But GPT-5.6 is not just one model; it comes in three distinct flavors: Sol, Terra, and Luna. So what do different kinds of users get, what should they pay for, and which models should they (mostly) use? Let’s dive in.

Free users get (almost) nothing

Sorry; if you’re not a paying customer, you’ll have to make do with OpenAI’s previous flagship model, GPT-5.5. Any sort of access to GPT-5.6 models requires a subscription of some sort. Fortunately, GPT-5.5 is still quite capable at most tasks, but if you want the best of the best, you’ll have to cough up the dough.

There’s an exception to this: Free and Go users can access GPT-5.6 through ChatGPT Work. More on that below.

If you’re a Plus or Business user, you can only get Sol (the most powerful model) at medium and higher effort settings. There’s another, higher level of performance called Sol Pro, but that’s only available for Pro and Enterprise users.

In terms of availability per one million tokens, the prices are: $5 input and $30 output for Sol. $2.5 input and $15 output for Terra, and $1 input and $6 output for Luna.

Sol, Terra, or Luna?

Why are there three models in the first place? Well, OpenAI always had a multi-tier model; for example, previously users were able to choose a “mini” version of the main model to get results done cheaper. Now, the model has been split into three tiers.

If you’re a paying customer, you’re free to use all three. But you know how it is in the world of LLMs: If you pick the smartest one, your usage limits will get hit faster (yes, there are always usage limits, even if you throw a ton of money at OpenAI).

In the simplest sense, GPT-5.6 Sol is the smartest model, Terra is in between (with roughly GPT-5.5 level of performance), and Luna is the cheapest, fastest, but also least capable of the bunch.

The breakdown is as follows: Terra is a “balanced” model for everyday work. That’s the one you should be asking most of your questions. Don’t underestimate it, though, as OpenAI claims it performs better than Anthropic’s Fable 5 in some cases.

Luna is cost-efficient, and should be used for easy, non crucial everyday tasks; think recipes and movie recommendations. Again, OpenAI says it outperforms Anthropic’s Opus 4.8 in some cases, so it’s not a slouch, either.

Sol should be reserved for coding, deep research, planning, and cybersecurity: The most demanding tasks. Of course it comes at a (literal) cost: While OpenAI claims it spends less tokens than Anthropic’s Fable 5, Sol will still hit usage limits a lot faster than the other variants.

Fun fact: If you ask GPT-5.5 about any of this, right now, it’ll give you completely wrong answers. Hopefully OpenAI will fix this soon.

Wait, what’s this ChatGPT Work thing, then?

Oh yeah, OpenAI also launched ChatGPT Work, which is a new agent in ChatGPT that can access and take actions on your apps and files, and work in the background until a task is finished. It’s powered by Codex (OpenAI’s software engineering agent) and GPT-5.6. Think about it as your buddy that will go through your emails and files, browse the web, fetch the relevant data, and create that presentation your boss wants before the day is done.

ChatGPT Work is rolling out to Pro, Enterprise and Edu users first on web and mobile; this will be expanded to Plus and Business users “over the next few days.”

On the desktop, Work is available for everyone, including Free users.

Oh, and one more thing: The fact that ChatGPT Work has a built-in browser also means that OpenAI is sunsetting its standalone web browser, Atlas. Sorry.

How about GPT Live?

GPT Live is a new version of ChatGPT Voice and it will show up when you start talking to ChatGPT.

We’ve covered this in more depth here, but the bottom line is that GPT Live can listen and speak at the same time, allowing it to keep up a more realistic conversation.

Wrapping it all up

The new GPT-5.6 model is smart. It comes in three flavors: Luna, Terra, and Sol, with Sol being the most capable variant, Luna the most affordable one, and Terra somewhere in the middle. You can currently only get them on paid tiers, unless you’re using ChatGPT Work on desktop. And ChatGPT Voice has also gotten smarter with GPT-Live underneath, a model that can listen and speak at the same time.

#GPT5.6 #Sol #Terra #Luna

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