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Apple Vision Pro slashes production after weak sales. What now for AR/VR?

Apple Vision Pro slashes production after weak sales. What now for AR/VR?

The new year has barely begun, and already we have a strong contender for our annual dead tech list, 2026 edition — the Apple Vision Pro.

Not that the iPhone maker’s Augmented Reality (AR) headset has passed on yet, exactly. The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese manufacturer, Luxcorp. That’s according to analysts at International Data Corp, which estimates Apple only sold 4,500 headsets worldwide in the holiday quarter of 2025 — new M5 chip version (which is reportedly made in Vietnam) included.

For comparison, that’s less than one-tenth of the half-million Vision Pros analysts say were sold in its launch year, 2024.

Apple doesn’t break out Vision Pro sales figures — but the company has all but given up on marketing the product, according to a scathing Financial Times report. Digital marketing for the device has been slashed by 95 percent. If you see a banner ad for a Vision Pro in the wilds of the internet, you might want to take a screenshot: You’re looking at an increasingly endangered beast.

SEE ALSO:

Meta AI glasses adds ‘conversation focus’ feature

What went wrong with the Apple Vision Pro?

To be fair to Apple, slumping sales are a problem across the whole AR/virtual reality space — not to mention the whole U.S. retail space.

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Analysts at Counterpoint saw a 14 percent drop in all AR/VR headset sales in the first half of 2025. The Vision Pro is clearly on the luxury end of the market — Meta’s Quest 3S VR headset recently dropped its price to $250 — and luxury items tend to be the first to go when consumers are feeling the pinch of rising prices on necessities such as groceries and healthcare premiums.

Even if you’re all-in on the idea of hefty AR headsets with battery packs attached, you might be sorely tempted to drop half the price tag of the Vision Pro on the new Galaxy XR headset ($1,800). As cool as the Vision Pro hands-on experience may be, no must-have “killer app” has yet been identified for the platform. The iPhone is an essential status symbol; the iPad helps you live your best creative life; your Mac is your workhorse; and the VisionPro … does what, exactly?

From the outset, the company has struggled to explain why we should want a Vision Pro (as this weirdly Black Mirror-esque product demo showed). So it makes sense to pause those ad dollars, at least. For those of us who find the Vision Pro’s EyeSight display eyes creepy, banner ads that display the feature may make us less likely to buy one.

Apple’s AI glasses are the future.

Disappointing sales and paused production don’t mean Apple has no clue what to do in this category. Quite the opposite, according to one well-sourced Oct. 2025 report — the company is already pulling employees away from its cheaper Vision Pro version, and on to a lighter, cheaper model of smart glasses that will compete with Meta’s AI-powered Ray-Ban Display and Google’s upcoming Android XR glasses.

That makes much more sense. Despite an extremely cringe Mark Zuckerberg demo fail, the $800 Meta Ray-Bans made for one of the more buzzworthy product launches of 2025. Early adopters and critics alike were positive, and investors clamored to buy shares in the company that makes Ray-Bans.

With live translation, directions, and smart specs, the Meta Ray-Bans fulfilled many promises of augmented reality that have been with us all the way back to Google Glass (which also took a long time to officially die out); they also happen to be Ray-Bans and thus don’t make you look like a nerd. (Well, unless you’re indoors and the cool shades lighten to reveal, unfortunately, thick frames.)

If there’s any company that understands the importance of design that appeals to non-nerdy customers, it’s Apple. So while the bulky, costly, nerdy Vision Pro may be dead tech walking, don’t count its maker out yet. Apple just may rebound from this sales slump to surprise us with something like a Vision Air — lightweight specs that work for way more than 45,000 new customers per quarter.

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TL;DR: Just in time for summer trips, MOFT has launched its new Trackable Field Wallet for $69.99. It’s a MagSafe wallet with Apple Find My and Android Find Hub support to help keep your cards and essentials easy to find while traveling.


If you’re the type to double-check your pockets before leaving the airport, MOFT’s latest accessory might be worth a look. The Trackable Field Wallet is a new MagSafe wallet that works with built-in tracking, making it easier to locate your wallet if it goes missing. At $69.99, it also packs room for up to eight cards — far more than most MagSafe wallets — while staying slim enough to snap onto the back of your iPhone.

The biggest upgrade here is capacity. It also has separate compartments to keep frequently used cards apart from things like cash, coins, keys, or even a spare SIM card, while a pull-tab lets you grab your cards without digging around.

MOFT Trackable Field Wallet launches with Apple Find My and Android Find Hub support
                                                            TL;DR: Just in time for summer trips, MOFT has launched its new Trackable Field Wallet for .99. It’s a MagSafe wallet with Apple Find My and Android Find Hub support to help keep your cards and essentials easy to find while traveling.
If you’re the type to double-check your pockets before leaving the airport, MOFT’s latest accessory might be worth a look. The Trackable Field Wallet is a new MagSafe wallet that works with built-in tracking, making it easier to locate your wallet if it goes missing. At .99, it also packs room for up to eight cards — far more than most MagSafe wallets — while staying slim enough to snap onto the back of your iPhone.The biggest upgrade here is capacity. It also has separate compartments to keep frequently used cards apart from things like cash, coins, keys, or even a spare SIM card, while a pull-tab lets you grab your cards without digging around.
        
        
                                        
                
                                                                Credit: MOFT
                                    
                    
        
                                        
                
                                                                Credit: MOFT
                                    
                    
    

The wallet folds into a built-in phone stand for watching videos, taking video calls, or reading hands-free, then snaps back onto your iPhone with a strong MagSafe connection when you’re done. Built-in Apple Find My and Android Find Hub support means you can locate the wallet through your phone if you accidentally leave it behind, and MOFT says the rechargeable tracker lasts up to six months between charges.Finished in soft Movas vegan leather, it is designed to resist stains and everyday wear while keeping the wallet lightweight. The Trackable Field Wallet is available in Terracotta, Misty Cove, and Jet Black, giving you a few options beyond the usual black accessory lineup.
        
            Mashable Deals
        
        
            
                            
                    
                    
                    
                    
                    
                        By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.
                    
                
                        
        
    
Shop the Trackable Field Wallet now and travel with one less thing to worry about.

                    
                                            
                            
                        
                                    #MOFT #Trackable #Field #Wallet #launches #Apple #Find #Android #Find #Hub #support

Credit: MOFT

MOFT Trackable Field Wallet

Credit: MOFT

The wallet folds into a built-in phone stand for watching videos, taking video calls, or reading hands-free, then snaps back onto your iPhone with a strong MagSafe connection when you’re done. Built-in Apple Find My and Android Find Hub support means you can locate the wallet through your phone if you accidentally leave it behind, and MOFT says the rechargeable tracker lasts up to six months between charges.

Finished in soft Movas vegan leather, it is designed to resist stains and everyday wear while keeping the wallet lightweight. The Trackable Field Wallet is available in Terracotta, Misty Cove, and Jet Black, giving you a few options beyond the usual black accessory lineup.

Shop the Trackable Field Wallet now and travel with one less thing to worry about.

#MOFT #Trackable #Field #Wallet #launches #Apple #Find #Android #Find #Hub #support">MOFT Trackable Field Wallet launches with Apple Find My and Android Find Hub support
                                                            TL;DR: Just in time for summer trips, MOFT has launched its new Trackable Field Wallet for .99. It’s a MagSafe wallet with Apple Find My and Android Find Hub support to help keep your cards and essentials easy to find while traveling.
If you’re the type to double-check your pockets before leaving the airport, MOFT’s latest accessory might be worth a look. The Trackable Field Wallet is a new MagSafe wallet that works with built-in tracking, making it easier to locate your wallet if it goes missing. At .99, it also packs room for up to eight cards — far more than most MagSafe wallets — while staying slim enough to snap onto the back of your iPhone.The biggest upgrade here is capacity. It also has separate compartments to keep frequently used cards apart from things like cash, coins, keys, or even a spare SIM card, while a pull-tab lets you grab your cards without digging around.
        
        
                                        
                
                                                                Credit: MOFT
                                    
                    
        
                                        
                
                                                                Credit: MOFT
                                    
                    
    

The wallet folds into a built-in phone stand for watching videos, taking video calls, or reading hands-free, then snaps back onto your iPhone with a strong MagSafe connection when you’re done. Built-in Apple Find My and Android Find Hub support means you can locate the wallet through your phone if you accidentally leave it behind, and MOFT says the rechargeable tracker lasts up to six months between charges.Finished in soft Movas vegan leather, it is designed to resist stains and everyday wear while keeping the wallet lightweight. The Trackable Field Wallet is available in Terracotta, Misty Cove, and Jet Black, giving you a few options beyond the usual black accessory lineup.
        
            Mashable Deals
        
        
            
                            
                    
                    
                    
                    
                    
                        By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.
                    
                
                        
        
    
Shop the Trackable Field Wallet now and travel with one less thing to worry about.

                    
                                            
                            
                        
                                    #MOFT #Trackable #Field #Wallet #launches #Apple #Find #Android #Find #Hub #support

Trackable Field Wallet for $69.99. It’s a MagSafe wallet with Apple Find My and Android Find Hub support to help keep your cards and essentials easy to find while traveling.


If you’re the type to double-check your pockets before leaving the airport, MOFT’s latest accessory might be worth a look. The Trackable Field Wallet is a new MagSafe wallet that works with built-in tracking, making it easier to locate your wallet if it goes missing. At $69.99, it also packs room for up to eight cards — far more than most MagSafe wallets — while staying slim enough to snap onto the back of your iPhone.

The biggest upgrade here is capacity. It also has separate compartments to keep frequently used cards apart from things like cash, coins, keys, or even a spare SIM card, while a pull-tab lets you grab your cards without digging around.

MOFT Trackable Field Wallet launches with Apple Find My and Android Find Hub support
                                                            TL;DR: Just in time for summer trips, MOFT has launched its new Trackable Field Wallet for .99. It’s a MagSafe wallet with Apple Find My and Android Find Hub support to help keep your cards and essentials easy to find while traveling.
If you’re the type to double-check your pockets before leaving the airport, MOFT’s latest accessory might be worth a look. The Trackable Field Wallet is a new MagSafe wallet that works with built-in tracking, making it easier to locate your wallet if it goes missing. At .99, it also packs room for up to eight cards — far more than most MagSafe wallets — while staying slim enough to snap onto the back of your iPhone.The biggest upgrade here is capacity. It also has separate compartments to keep frequently used cards apart from things like cash, coins, keys, or even a spare SIM card, while a pull-tab lets you grab your cards without digging around.
        
        
                                        
                
                                                                Credit: MOFT
                                    
                    
        
                                        
                
                                                                Credit: MOFT
                                    
                    
    

The wallet folds into a built-in phone stand for watching videos, taking video calls, or reading hands-free, then snaps back onto your iPhone with a strong MagSafe connection when you’re done. Built-in Apple Find My and Android Find Hub support means you can locate the wallet through your phone if you accidentally leave it behind, and MOFT says the rechargeable tracker lasts up to six months between charges.Finished in soft Movas vegan leather, it is designed to resist stains and everyday wear while keeping the wallet lightweight. The Trackable Field Wallet is available in Terracotta, Misty Cove, and Jet Black, giving you a few options beyond the usual black accessory lineup.
        
            Mashable Deals
        
        
            
                            
                    
                    
                    
                    
                    
                        By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.
                    
                
                        
        
    
Shop the Trackable Field Wallet now and travel with one less thing to worry about.

                    
                                            
                            
                        
                                    #MOFT #Trackable #Field #Wallet #launches #Apple #Find #Android #Find #Hub #support

Credit: MOFT

MOFT Trackable Field Wallet

Credit: MOFT

The wallet folds into a built-in phone stand for watching videos, taking video calls, or reading hands-free, then snaps back onto your iPhone with a strong MagSafe connection when you’re done. Built-in Apple Find My and Android Find Hub support means you can locate the wallet through your phone if you accidentally leave it behind, and MOFT says the rechargeable tracker lasts up to six months between charges.

Finished in soft Movas vegan leather, it is designed to resist stains and everyday wear while keeping the wallet lightweight. The Trackable Field Wallet is available in Terracotta, Misty Cove, and Jet Black, giving you a few options beyond the usual black accessory lineup.

Shop the Trackable Field Wallet now and travel with one less thing to worry about.

#MOFT #Trackable #Field #Wallet #launches #Apple #Find #Android #Find #Hub #support">MOFT Trackable Field Wallet launches with Apple Find My and Android Find Hub support

TL;DR: Just in time for summer trips, MOFT has launched its new Trackable Field Wallet for $69.99. It’s a MagSafe wallet with Apple Find My and Android Find Hub support to help keep your cards and essentials easy to find while traveling.


If you’re the type to double-check your pockets before leaving the airport, MOFT’s latest accessory might be worth a look. The Trackable Field Wallet is a new MagSafe wallet that works with built-in tracking, making it easier to locate your wallet if it goes missing. At $69.99, it also packs room for up to eight cards — far more than most MagSafe wallets — while staying slim enough to snap onto the back of your iPhone.

The biggest upgrade here is capacity. It also has separate compartments to keep frequently used cards apart from things like cash, coins, keys, or even a spare SIM card, while a pull-tab lets you grab your cards without digging around.

MOFT Trackable Field Wallet launches with Apple Find My and Android Find Hub support
                                                            TL;DR: Just in time for summer trips, MOFT has launched its new Trackable Field Wallet for .99. It’s a MagSafe wallet with Apple Find My and Android Find Hub support to help keep your cards and essentials easy to find while traveling.
If you’re the type to double-check your pockets before leaving the airport, MOFT’s latest accessory might be worth a look. The Trackable Field Wallet is a new MagSafe wallet that works with built-in tracking, making it easier to locate your wallet if it goes missing. At .99, it also packs room for up to eight cards — far more than most MagSafe wallets — while staying slim enough to snap onto the back of your iPhone.The biggest upgrade here is capacity. It also has separate compartments to keep frequently used cards apart from things like cash, coins, keys, or even a spare SIM card, while a pull-tab lets you grab your cards without digging around.
        
        
                                        
                
                                                                Credit: MOFT
                                    
                    
        
                                        
                
                                                                Credit: MOFT
                                    
                    
    

The wallet folds into a built-in phone stand for watching videos, taking video calls, or reading hands-free, then snaps back onto your iPhone with a strong MagSafe connection when you’re done. Built-in Apple Find My and Android Find Hub support means you can locate the wallet through your phone if you accidentally leave it behind, and MOFT says the rechargeable tracker lasts up to six months between charges.Finished in soft Movas vegan leather, it is designed to resist stains and everyday wear while keeping the wallet lightweight. The Trackable Field Wallet is available in Terracotta, Misty Cove, and Jet Black, giving you a few options beyond the usual black accessory lineup.
        
            Mashable Deals
        
        
            
                            
                    
                    
                    
                    
                    
                        By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.
                    
                
                        
        
    
Shop the Trackable Field Wallet now and travel with one less thing to worry about.

                    
                                            
                            
                        
                                    #MOFT #Trackable #Field #Wallet #launches #Apple #Find #Android #Find #Hub #support

Credit: MOFT

MOFT Trackable Field Wallet

Credit: MOFT

The wallet folds into a built-in phone stand for watching videos, taking video calls, or reading hands-free, then snaps back onto your iPhone with a strong MagSafe connection when you’re done. Built-in Apple Find My and Android Find Hub support means you can locate the wallet through your phone if you accidentally leave it behind, and MOFT says the rechargeable tracker lasts up to six months between charges.

Finished in soft Movas vegan leather, it is designed to resist stains and everyday wear while keeping the wallet lightweight. The Trackable Field Wallet is available in Terracotta, Misty Cove, and Jet Black, giving you a few options beyond the usual black accessory lineup.

Shop the Trackable Field Wallet now and travel with one less thing to worry about.

#MOFT #Trackable #Field #Wallet #launches #Apple #Find #Android #Find #Hub #support

However, the images and audio might not be directly available to the user. Here’s how the FT describes one way the glasses could use the data:

In one proposed system, raw footage and audio would not be stored by Meta or made available to the user, several people said. Instead, the metadata from that audio and images would be extracted and uploaded to the server for Meta’s AI to query, which proponents argue would have fewer privacy implications.

But currently, Meta is planning for the LED recording indicator to remain off in “super sensing” mode, the FT reports. In a July 2025 whitepaper, the company said that it would reserve the LED indicator for “active capture” scenarios where the user is saving photos or videos, and leave it off during “AI Feature” use — such as scanning a menu — to avoid users becoming too used to the indicator. (If the indicator was on during the “super sensing” mode, it might also be harder to know when the glasses are actually recording video.)

Meta is also discussing if it would use the captured data for training its AI models. It may also bring the “super sensing” features to glasses it has already released, the FT says.

“While we don’t comment on internal prototypes, we’re committed to getting our glasses right because they need to be loved by both people wearing them and those around them,” Meta spokesperson Dave Arnold says in a statement to The Verge. Arnold also notes that “Our approach has been to develop new technologies that will help people throughout their day, with privacy built in from the ground up.”

Meta hasn’t been shy about some type of always-aware glasses being a possibility. CEO Mark Zuckerberg, in the company’s Q1 2026 earnings call, said that he was “really excited to see the glasses evolve from being able to answer questions to being able to be a personal agent that’s with you all day long, helping you remember things and achieve your goals.” In a March blog post about new Ray-Ban Meta glasses, the company wrote that “with ongoing software updates, Meta AI on glasses will transition from something you have to prompt with a question each time, to a more continuous, in-the-moment assistant that can help throughout the day.”

#Meta #reportedly #working #smart #glasses #recording #timeGadgets,Meta,News,Privacy,Tech,Wearable">Meta is reportedly working on smart glasses that would be recording all the timeMeta might be the next company to make an always-on AI wearable. The company is working on prototype “super sensing” always-aware smart glasses that could continuously record audio and snap photos “every few seconds,” according to the Financial Times. The wearer could then ask Meta AI about the captured audio and images.However, the images and audio might not be directly available to the user. Here’s how the FT describes one way the glasses could use the data:In one proposed system, raw footage and audio would not be stored by Meta or made available to the user, several people said. Instead, the metadata from that audio and images would be extracted and uploaded to the server for Meta’s AI to query, which proponents argue would have fewer privacy implications.But currently, Meta is planning for the LED recording indicator to remain off in “super sensing” mode, the FT reports. In a July 2025 whitepaper, the company said that it would reserve the LED indicator for “active capture” scenarios where the user is saving photos or videos, and leave it off during “AI Feature” use — such as scanning a menu — to avoid users becoming too used to the indicator. (If the indicator was on during the “super sensing” mode, it might also be harder to know when the glasses are actually recording video.)Meta is also discussing if it would use the captured data for training its AI models. It may also bring the “super sensing” features to glasses it has already released, the FT says.“While we don’t comment on internal prototypes, we’re committed to getting our glasses right because they need to be loved by both people wearing them and those around them,” Meta spokesperson Dave Arnold says in a statement to The Verge. Arnold also notes that “Our approach has been to develop new technologies that will help people throughout their day, with privacy built in from the ground up.”Meta hasn’t been shy about some type of always-aware glasses being a possibility. CEO Mark Zuckerberg, in the company’s Q1 2026 earnings call, said that he was “really excited to see the glasses evolve from being able to answer questions to being able to be a personal agent that’s with you all day long, helping you remember things and achieve your goals.” In a March blog post about new Ray-Ban Meta glasses, the company wrote that “with ongoing software updates, Meta AI on glasses will transition from something you have to prompt with a question each time, to a more continuous, in-the-moment assistant that can help throughout the day.”#Meta #reportedly #working #smart #glasses #recording #timeGadgets,Meta,News,Privacy,Tech,Wearable

according to the Financial Times. The wearer could then ask Meta AI about the captured audio and images.

However, the images and audio might not be directly available to the user. Here’s how the FT describes one way the glasses could use the data:

In one proposed system, raw footage and audio would not be stored by Meta or made available to the user, several people said. Instead, the metadata from that audio and images would be extracted and uploaded to the server for Meta’s AI to query, which proponents argue would have fewer privacy implications.

But currently, Meta is planning for the LED recording indicator to remain off in “super sensing” mode, the FT reports. In a July 2025 whitepaper, the company said that it would reserve the LED indicator for “active capture” scenarios where the user is saving photos or videos, and leave it off during “AI Feature” use — such as scanning a menu — to avoid users becoming too used to the indicator. (If the indicator was on during the “super sensing” mode, it might also be harder to know when the glasses are actually recording video.)

Meta is also discussing if it would use the captured data for training its AI models. It may also bring the “super sensing” features to glasses it has already released, the FT says.

“While we don’t comment on internal prototypes, we’re committed to getting our glasses right because they need to be loved by both people wearing them and those around them,” Meta spokesperson Dave Arnold says in a statement to The Verge. Arnold also notes that “Our approach has been to develop new technologies that will help people throughout their day, with privacy built in from the ground up.”

Meta hasn’t been shy about some type of always-aware glasses being a possibility. CEO Mark Zuckerberg, in the company’s Q1 2026 earnings call, said that he was “really excited to see the glasses evolve from being able to answer questions to being able to be a personal agent that’s with you all day long, helping you remember things and achieve your goals.” In a March blog post about new Ray-Ban Meta glasses, the company wrote that “with ongoing software updates, Meta AI on glasses will transition from something you have to prompt with a question each time, to a more continuous, in-the-moment assistant that can help throughout the day.”

#Meta #reportedly #working #smart #glasses #recording #timeGadgets,Meta,News,Privacy,Tech,Wearable">Meta is reportedly working on smart glasses that would be recording all the time

Meta might be the next company to make an always-on AI wearable. The company is working on prototype “super sensing” always-aware smart glasses that could continuously record audio and snap photos “every few seconds,” according to the Financial Times. The wearer could then ask Meta AI about the captured audio and images.

However, the images and audio might not be directly available to the user. Here’s how the FT describes one way the glasses could use the data:

In one proposed system, raw footage and audio would not be stored by Meta or made available to the user, several people said. Instead, the metadata from that audio and images would be extracted and uploaded to the server for Meta’s AI to query, which proponents argue would have fewer privacy implications.

But currently, Meta is planning for the LED recording indicator to remain off in “super sensing” mode, the FT reports. In a July 2025 whitepaper, the company said that it would reserve the LED indicator for “active capture” scenarios where the user is saving photos or videos, and leave it off during “AI Feature” use — such as scanning a menu — to avoid users becoming too used to the indicator. (If the indicator was on during the “super sensing” mode, it might also be harder to know when the glasses are actually recording video.)

Meta is also discussing if it would use the captured data for training its AI models. It may also bring the “super sensing” features to glasses it has already released, the FT says.

“While we don’t comment on internal prototypes, we’re committed to getting our glasses right because they need to be loved by both people wearing them and those around them,” Meta spokesperson Dave Arnold says in a statement to The Verge. Arnold also notes that “Our approach has been to develop new technologies that will help people throughout their day, with privacy built in from the ground up.”

Meta hasn’t been shy about some type of always-aware glasses being a possibility. CEO Mark Zuckerberg, in the company’s Q1 2026 earnings call, said that he was “really excited to see the glasses evolve from being able to answer questions to being able to be a personal agent that’s with you all day long, helping you remember things and achieve your goals.” In a March blog post about new Ray-Ban Meta glasses, the company wrote that “with ongoing software updates, Meta AI on glasses will transition from something you have to prompt with a question each time, to a more continuous, in-the-moment assistant that can help throughout the day.”

#Meta #reportedly #working #smart #glasses #recording #timeGadgets,Meta,News,Privacy,Tech,Wearable

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