A Comprehensive Guide to World Cup Fashion

A Comprehensive Guide to World Cup Fashion

The World Cup is already in the knockout stages, and along with history-making moments on the pitch, events off the pitch are just as important. Yes, I do mean the fashion. From major fashion brands collaborating on jerseys to the most creative upcycled designs, from the celebratory garb of international fans, to, of course, the players themselves: World Cup fashion is better than it’s ever been.

But if you’re new to this scene—whether that means soccer or the fashion part—don’t worry: There’s a lot going on, and we are here to help you break it all down, including where to shop, who to follow, and how to style jerseys.

Read on for our comprehensive guide to all things World Cup fashion. Get in before the final on July 19!

The collabs

The collaborations and collections are probably the hardest to keep up with. It seems like everyone is getting in on soccer jersey fever, and while it can seem like way too much product is being produced, some of the collaborations really are worth a second look.

Adidas x Kith x Messi

Lionel Messi—yes, the GOAT himself—has gotten in on the World Cup collab game with a limited-edition Adidas x Kith x Messi collection that includes everything from jerseys to goalie gloves.

Disney x Brain Dead

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