In an eyewitness video analyzed frame by frame by The New York Times, Alex Pretti raises one hand and holds a phone in the other. Federal agents tackle him, and one appears to find and remove a gun holstered on his hip. Then, an agent shoots — and a second follows. They appear to fire nine more shots as Pretti lies on the ground.
The Trump administration has claimed Pretti was shot because of his legally carried gun — that the agents, later identified in records viewed by ProPublica as Border Patrol agent Jesus Ochoa and Customs and Border Protection (CBP) officer Raymundo Gutierrez, acted in self-defense. But the tool he was visibly holding in the seconds before he was killed is the one the Trump administration seems truly afraid of — and the one it’s fought harder to control.
The phone Pretti held — like the ones that onlookers used to record his killing and share it with the world — had a kind of power that the Trump administration has repeatedly recognized as both a threat and an instrument, depending on who’s using it.
The visual of Pretti clutching his phone moments before his death is emblematic of millions across the country clutching to digital evidence and online forums to make sense of the events taking place across the country. For those who oppose the federal government’s immigration enforcement tactics, technology — particularly in the form of phones and social media — has become one of the strongest defenses, whether used to alert others to ICE’s presence, organize actions and aid, or help those far away see what’s happening on the ground. For the Trump administration, it’s a visible thorn in its side.
The administration recognizes, and uses, the force of information technology. Official government accounts regularly share right-wing memes with authoritarian and white supremacist talking points, while cabinet secretaries and President Donald Trump quickly jump on X and Truth Social to relay their version of events. Shortly before Pretti’s killing, the administration used social media to counter video evidence of another killing on the streets of Minneapolis at the hands of a federal agent: that of 37-year-old Renee Good. In a Truth Social post, Trump claimed Good “viciously ran over the ICE Officer,” and pointed to one grainy and distant angle of the incident that he said made it “hard to believe” the agent was alive. A Times analysis of several angles of the shooting — including those that were much closer to the incident — found that the “agent was not in the path of the victim’s SUV when he fired three shots at close range.”
The phone Pretti held had a kind of power that the Trump administration has repeatedly recognized as both a threat and an instrument
Officials across every administration have pushed back on negative press reports or downplayed their significance. Conservatives often point out that the Biden administration recognized the vast power of amplifying information across social media platforms — administration officials urged platforms to remove or limit the spread of medical misinformation during the covid-19 pandemic.
Still, the Trump administration has proved particularly willing to disregard obvious truth and particularly savvy at utilizing technology to shape its account of history. It’s curried favor with influencers it recognizes can be as effective, if not more so, as traditional media at spreading messages far and wide. Its rapid response memeification of policy issues fluently speaks the language of the internet. And it’s allied with or created platforms that facilitate the flow of information.
Trump learned an important lesson after his first term about how valuable it can be to control the very platforms where narratives spread. In 2020, a bystander’s video of Derek Chauvin, a white police officer, kneeling on the neck of a Black man named George Floyd for nine minutes spurred protests in cities around the country, and led to tangible — if often short-lived — change. Trump said Americans were “rightly sickened and revolted” by Floyd’s “brutal death,” but also blamed antifa and “professional anarchists” for provoking his pledge to deploy additional law enforcement to contain the demonstrations.
He also bears a more personal grudge. In 2021, Trump was kicked off of Facebook, Twitter, and YouTube over concern he’d incite further violence following the insurrection at the US Capitol. A year later, he launched his own social platform, Truth Social. By the time he was elected to a second term, Elon Musk, a Trump backer who briefly joined the administration, owned X, the recently renamed Twitter. And rather than ban TikTok when required by law last year, Trump claimed to extend the deadline for a forced sale until ByteDance finally reached an agreement with some of his closest allies.
A large part of the stated reason lawmakers from both parties voted to force a sale of TikTok was because they feared an adversarial government could control what narratives would ultimately reach American users. Some already blamed the app for creating a generational wedge in Americans’ views on Israel. It’s not surprising that in an age where tech platforms have been mostly left to their own devices to determine what voices can and can’t be heard, that policymakers would worry about what messages are able to get through — and realize the unmatched potential of owning those pipes. Before he bought Twitter, Musk waxed poetic about being a free speech absolutist, then almost immediately deplatformed journalists who pointed to public information about his private jet’s whereabouts. Musk’s actions show what’s long been true of social media platforms: Privately held businesses are not really a public square, yet they continue to shape what messages get to inform our reality.
That’s why the administration has also acted swiftly to counter, and sometimes suppress, narratives spread online by opponents. After right-wing activist Charlie Kirk was killed by a gunman at a university in Utah, some conservative lawmakers and activists pressured employers and platforms to take action against people who posted critical comments about Kirk, and US Attorney General Pam Bondi pledged to target those using “hate speech” before clarifying that “Hate speech that crosses the line into threats of violence is NOT protected by the First Amendment.” Reuters found that hundreds faced consequences from employers over their comments related to Kirk’s killing — while some celebrated or mocked his death, others simply reprinted Kirk’s own words or critiqued his political stances.
In several cases, administration officials have looked directly at platforms that amplify oppositional messages. Federal Communications Commission Chair Brendan Carr threatened broadcasters who aired comedian Jimmy Kimmel’s show after he made a joke about conservatives’ reaction to Kirk’s death. More recently, amid backlash in more liberal cities against ICE, Federal Bureau of Investigation Director Kash Patel promised to investigate Signal groups where users share information on immigration agents’ movements. And after criticism from the administration, Apple and Google both removed apps that let users report ICE sightings in public places.
As private sector businesses, tech platforms don’t have a legal obligation to make sure these kinds of apps or users’ posts remain available, but the First Amendment and Section 230 protect their choice to leave up or remove third-party content either way. While Section 230 has become a common target of Big Tech critics, proponents of the law warn that dismantling it could incentivize platforms to limit speech they consider risky that might invite legal liability.
Trump’s first administration recognized the power of technology, too. The president was notoriously a power user of what was then called Twitter. But at the time, his cabinet included more officials willing to push back on the most norm-breaking actions, and the president often ran into more checks on his power. Today, Republicans control both chambers of Congress, and many of the remaining lawmakers have tied their political fates to Trump. That’s created an environment where threats against speech have the potential to be more chilling than before.
Protesters stood on the frigid streets of Minneapolis, holding up their phones and pressing record
Even so, in today’s social media landscape, it’s still possible for an event like Pretti’s death to shock people on all corners of the internet and move some of the unlikeliest online communities to speak out. Shortly after the shooting, when Department of Homeland Security Secretary Kristi Noem claimed Pretti was “brandishing” a weapon with the intention of inflicting “maximum damage,” many had already seen the videos for themselves. They chose to believe their own eyes instead.
After Pretti was killed and the first video spread across social media, people quickly looked for other angles. Protesters who stood on the frigid streets of Minneapolis, holding up their phones and pressing record, would play an important role, armed with the First Amendment and one of the most powerful tools to wield it.
Pretti’s phone didn’t protect him on the day he died. But those who captured his killing at the hands of federal agents helped the world to see what was happening in Minneapolis, and kept many of them from turning away. To an administration that has tried so hard to control the narrative, that’s as dangerous a threat as any.
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680)

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