If you’re running out of storage space on your laptop or you need to back up your data and store that backlog of videos you’re going to edit one day (I am, I swear), an external hard drive can solve your problem. The trouble is, there are hundreds of drive options ranging from dirt-cheap to crazy-expensive—which one is right for your needs? I’ve tested dozens, across operating systems and with different use cases in mind, to find the best external hard drives for storage, backups, gaming, video editing, network-attached storage (NAS) devices, and more.
Check out our other guides, including How to Back Up and Move Your Photos Between Services, How to Back Up Your Digital Life, and How to Back Up Your iPhone.
Updated January 2026: We’ve added Seagate’s One Touch SSD, swapped out our padding drive pick, and removed the Crucial X6, which, sadly, has been discontinued. We’ve also added a note explaining the rebranding of WD_Black and WD Blue drives as SeaGate Optimus GX, and updated prices and links throughout.
Table of Contents
Best for Backups
For incremental backups, which we recommend, speed isn’t a huge factor. That’s why the first drive I recommend is this Western Digital Elements hard drive. I have been using a variation of the Elements desktop hard drive to make incremental backups of my data for more than a decade. These drives are big and require external power, but they’re some of the cheapest, most reliable drives I’ve used.
Transfer speeds are not off the charts—the Elements drive I tested scored 120 megabytes per second (MB/s) for sequential writes on Windows—but again, you should ideally be running backups overnight anyway, and even at these speeds the average PC backup will be done by morning. These drives use USB-C with support for USB 3, and I’ve had no problem using them with Windows, macOS, and Linux.
Storage options go all the way up to 20 terabytes. Just check the prices; sometimes you can get a 10- or even 12-TB drive for not much more than the 8-terabyte version. And I have not seen a huge difference between the Elements line, the WD My Book drives, or the WD My Passport drives. The My Passport drives command a premium price because they’re smaller, and the My Book drives have some encryption features that drive up the price, but I find the basic Elements drive is sufficient for most people.
Other Great Backup Drives
- Seagate Expansion 8-TB External Hard Drive for $159: Seagate is another reliable drive maker. It never hurts to have more backups, and if you do want multiple backups, use drives from different brands, since it will reduce the chance that both fail simultaneously.
Best for Portable Backups
-Reviewer-Photo-SOURCE-Scott-Gilbertson.jpg)
Photograph: Scott Gilbertson
Western Digital
My Passport Ultra
If you travel a lot, you’ll want something that’s easier to carry than the Elements drives, which aren’t the best in a suitcase. For backups when traveling, I love Western Digital’s My Passport series, especially the new “Ultra” version, which uses a standard USB-C cord, eliminating the need to carry a separate cable. It’s not the thinnest drive on the market, but it’s less than an inch thick and solid enough that I never worried about tossing it in my bag. (Although it should be said that this is a spinning drive, so don’t literally toss it.) I also like that the corners are nicely rounded and there are no screws or anything else that will catch on fabric in your bag.
There are a variety of colors available and you can get from 1 TB to 6 TB. I tested the 5-TB model, but Western Digital claims the same speeds regardless of drive size. I tested it using CrystalDiskMark on Windows, AmorphousDiskMark on macOS, and KDiskMark on Linux and averaged the results to come up with 121 MB/s for read speed and 115 MB/s write speed. It’s not what you’d want to copy photos quickly for a client in the field, but fast enough to run a daily backup in your hotel room.
Other Portable Backup Drives
- Western Digital Elements 5-TB Portable HDD for $135: This drive is slightly thinner than our top pick, but feels flimsier in my experience. Speeds are tad slower as well, but if you’re on a budget this will save you a little cash. Corsair is marketing this as a good way to backup your iPhone ProRes footage, and while it certainly works for that, performance is limited by the iPhone’s USB-C interface. For maximum throughput, connect it to a PC with a USB4 or Thunderbolt 4 port.
- Seagate One Touch 4-TB for $125: Seagate’s One Touch drive offers some encryption tools, but speeds lagged a little behind our top pick. Still, this is a solid option for backups and it’s surprisingly small for a spinning drive enclosure. Also note that this drive is sometimes sold with four months of Adobe Creative Cloud (a roughly $40 value), but if you use it, be sure to cancel because after those four months you’ll be charged.
Best USB5 Drive: The Thunderbolt 5
-Reviewer-Photo-SOURCE-Scott-Gilbertson.jpg)
Photograph: Scott Gilbertson
LaCie has updated its rugged SSD line with the Rugged Pro5. This one ditches the iconic orange padding for blue, but it is otherwise just like the ordinary LaCie padded drives on the outside. On the inside, this is an amazingly fast drive. The 5 in the name is for, you guessed it, Thunderbolt 5, which despite being announced seemingly forever ago, has been painfully slow to trickle onto the market. This made testing a bit tricky, but fortunately a friend let me borrow his brand-new MacBook Pro 14 for testing. The results were impressive.
LaCie claims read/write speeds of up to 6,700 MB/s and 5,300 MB/s, which it says are enough for real-time editing of 8K and 6K RAW footage. In testing the highest speeds, file transfers were 5,787 MB/s read and 5,188 MB/s write—which, while not quite matching the claim, is still far and away the fastest drive on the page. But raw speeds are just numbers for spreadsheets; I was more interested in real-world performance. Since I happened to also be testing the Nikon Z6III (8/10, WIRED Recommends), which can shoot 6K ProRes RAW, I loaded a good bit of footage on the Pro5 and was indeed able to edit using DaVinci Resolve Studio.
The downside here is the price. At $600 for the 4-TB version (which is the minimum you’d want for working with ProRes RAW video files), this is a very pricey drive. It is, however, well worth the money if it’s speed you’re after.
Best USB4 Drive
Photograph: Scott Gilbertson
If you don’t yet have any devices with Thunderbolt 5 support, this Thunderbolt 4 drive would be my recommendation for anyone obsessed with speed. Corsair’s EX400U is an impressive little drive, consistently delivering speeds of around 3,800 MB/s for sequential read and and 3,550 MB/s write. Again, this is only going to be possible if you have a device that supports USB4/Thunderbolt 4 (including recent Macbooks, Dell XPS, and others—see our guide to the best laptops for more). Technically, just as I was wrapping up this update, Lacie’s new rugged SSD came out which beat this drive in my tests by about 10 MB/s, but this drive is smaller, lighter, and cheaper.
I also like that Corsair has included a Magsafe connector on the back of the case, which makes great option for backing up ProRes video footage from your iPhone.
Best for Photographers
Photograph: Scott Gilbertson
Crucial’s X9 Pro hits the sweet spot of speed, portability, and price to be one of the best drives out there for photographers looking to make backups in the field. These drives are tiny, about half the size of a deck of cards, and weigh a mere 1.3 ounces (38 grams). They’ll connect to just about anything. I tested the X9 Pro on Windows, Mac, Linux, Android, and iOS and never hit any issues with any of them. When it comes to speed, the X9 Pro claims symmetrical read and write speeds, at 1,050 MB/s. I actually consistently got higher speeds, up to 1,110 MB/s for read and 1,100 MB/s for write. That puts the X9 Pro at the top of the pack in terms of portable drive speed.
I’ve been testing the X9 Pro for several months now, and while I can’t yet speak to the long-term survival rate, I have been testing X6 and X8 drives from Crucial for over two years now without issue. There is also the X10 Pro drive ($235), which offers even faster speeds if you have a PC that supports USB 2X2. (The latest Intel chips support this spec, but Apple does not, so there’s no point in buying the X10 Pro if you have a Mac.) I do not own a PC that supports USB 2X2 for extensive testing, but I did get a chance to at least try it, and the X10 Pro does indeed deliver on its promise of 2,100 MB/s (I got it up to 2,050 MB/s). If your hardware supports it, the X10 Pro is worth the extra money.
Best Tiny Drive
Photograph: Scott Gilbertson
Seagate’s new Ultra Compact SSD straddles the line between USB thumb drive and traditional external drive. The size, design, and built-in USB-C connector make it a thumb drive, but the drive inside is much faster, offering 1,000 MB/s throughput via USB 3.2 Gen 2 (10 Gbps). In my CrystalDiskMark test, it managed 1034 MB/s and a write speed of 1018 MB/s, which, while not as fast as some of the new Thunderbolt 5 drives coming on the market, is still way, way faster than most USB sticks. In some ways, performance-wise, this is a more compact, down-market version of the X9 drive above (LaCie is Seagate’s high-end, Mac-focused brand). You do get slightly less performance for the money, but the compact, no-cable-needed form factor might be worth it to some people.
My one gripe with this drive is that it’s on the wide side for a thumb drive, which means that if your laptop has USB-C ports close together it might cover two. You can mitigate this by ditching the rubber housing, but then you lose some of the protection (the drive with housing is rated to withstand 3 meter drops and is IP54 rated for dust and water resistance). It also goes in and out of stock frequently. Seagate’s Ultra Compact SSD is one of several SSDs adopting the thumb drive form factor. We’ve also tested and like the SK Hynix Tube 31, which is featured in our guide to the Best USB Flash Drives.
Other Great Tiny Drives
- Kingston XS1000 2-TB for $203: This tiny little drive is one of the smallest in this guide. Like the Crucial X6, it has a mostly plastic enclosure, but it has withstood life in my bag quite well. While it’s not as robust as the padded options below, it’s strong enough for most things. It’s also speedy. Kingston claims up to 1,050 MB/s. I never managed that, but I routinely hit around 800 MB/s, with some older laptops closer to 600 MB/s, which is still quite good. The drive bogs down a bit with large files (MP4s, for example), so it’s not the best for pro videographers, but for everyone else, this is a solid, slightly cheaper option.
Best Go-Anywhere Drive
OWC
Envoy Pro Elektron SSD
If you need a drive that can stand up to life in a backpack or camera bag, get wet, or handle a drop onto hard surfaces, OWC drives are your best choice. It’s tough to pick a winner here because there are many solid options, but OWC’s Elektron drive narrowly beat others in benchmark tests. I also like that you can swap out the drive inside the aluminum casing (it’s easy to unscrew), which means two years from now, you can pick up a faster bare SSD and drop it in the hardy Elektron enclosure.
Other Great Rugged SSDs
- Sabrent Rocket Nano 1-TB SSD for $170: I really like this one. It’s smaller and slightly faster than the OWC, but it has two drawbacks. The first is that it can get hot. If you’re trying to work with it in your lap, it can be downright uncomfortable. The other issue is that sometimes it’s slow to be recognized by my PC. I could find no pattern to this; sometimes it appeared right away, and other times it took a couple of minutes. If those things don’t bother you, this drive is tiny, cheaper, and includes a padded rubber case.
Best Padded Drive
Photograph: Scott Gilbertson
Samsung’s T9 has been my go-to portable drive for a couple years now. While I do like the LaCie drives (like the rugged Pro5 above) that usually dominate this category, the Samsung is plenty fast. The 20Gbps T9 was able to take full advantage of that speed, clocking in at over 1350 MB/s, handily beating the Crucial X9. The T9 also seems to have a lower power draw, or at least when I plug it into my Android tablet it drains the battery far less than any other drive I use regularly.
The padding on the T9 is less than what the LaCie drives offer, but it’s also considerably cheaper and has help up well to life on the road. The only catch is that its not waterproof or dust proof. The padding stops on the ends so it’s not completely sealed. I haven’t had any issues, but if you get it wet it will be a problem. If you’re worried about that, check out the T7 Shield below.
Another Great Padded Option
- Samsung T7 Shield 2-TB SSD for $235: This is very similar to the above, but it adds an IP65 rating, which means it’s fine in the rain and is protected from dust and sand. The T7 line is notable for its built-in security features like hardware-based encryption, but unlike the Touch model, the Shield does not have a fingerprint reader.
Best Gaming Drive
Photograph: Western Digital
Western Digital
P40 Gaming Drive
Take this category with a grain of salt. Most of the drives here will work just fine for gaming (just stick with the fastest you can afford). That said, Western Digital’s new P40 does have some cool RGB lights on the bottom if that’s your jam. In my testing, that didn’t seem to impact power consumption.
As for speed, my tests were inconsistent. This drive is capable of speeds that handily beat both the Envoy Pro and Samsung T7, but at other times it seemed to bog down (at least in benchmarks). In real-world use, the bottleneck I consistently hit was some lag in transferring huge amounts of data. That might be a deal-breaker for some, but for the price, it remains a solid choice.
Best Bare Drive
If you want to put a bigger SSD in your laptop, all you need is a bare drive, which is generally cheaper than the drives with enclosures listed above. The first thing to figure out is which drive your PC uses. Consult your manufacturer’s documentation to find out. These days the most common form factor is M.2 2280, which is the long, thin drive in the image above. More compact laptops may use the similar, but shorter, M.2 2242 design. Again, check your PC to confirm the drive it needs before you buy. Of the dozens I’ve tried, Western Digital’s WD Black series has stood out for speed, and it doesn’t run very hot.
The SN 990 PRO SSD NVMe M.2 PCIe Gen4 achieved speeds of 7,458 MB/s reads in my testing, more or less matching the claimed 7,450 MBs / 6,900 MBs read/write speeds. If you’re doing a lot of drive-intensive tasks, like editing video or gaming, this drive is well worth the money. The largest version you can get is 4 TB, and the price is reasonable considering the speed. There are faster drives, but you’ll pay for them and I find that currently, beyond this drive there is a diminishing return in the speed vs price curve. I’ve been using this one as my main drive for several months months now and it works great for editing 5.2K video footage and compiling software. My favorite part? It generates very little heat.
Other Options
- Western Digital SN850X 1-TB SSD for $245: Another fast one, Western Digital claims up to 7,300 MB/s read speeds, and in benchmark tests, this drive’s results came close. Like the Samsung above, to take full advantage of the speed here, you’ll need a system that supports the PCIe 4.0 SSD standard, but this is a great drive if you want to upgrade a gaming system, whether it’s a desktop PC or your PlayStation. This drive is also one of the few I’ve seen that’s available up to 8-TB capacity.
- Samsung 990 Evo Plus 2-TB for $273: The 990 EVO Plus is an upgrade to the very popular 990 EVO. The original did not offer anything compelling and never made this guide, but the new version manages to be impressively speedy and not overly hot, as many Gen 5 PCIe disks I’ve tested have been. The 990 EVO Plus also launched with a 4-TB model, something missing the first time around. In terms of speed it doesn’t quite match the SN850X above, topping out at 5,677 MB/s read, but it’s plenty fast for most uses and remains quite cool even when pushed. If you’re looking for a good all-around drive that stays cool, this one makes a good choice, though it is on the pricey side for what you get.
Frequently Asked Questions
What Happened to WD_Black Drives?
The short answer is that they’re still around, and the HDD versions appear to be sticking around, but the SSDs are being rebranded. For a long time Western Digital and SanDisk were the same company. Recently the two split and now the WD Blue and WD_Black brands are split between the two companies, with Western Digital taking the large, spinning drive portion of the brands and SanDisk the SSDs. SanDisk is in the process of rebranding its SSDs from WD_Black to Optimus GX and Optimus GX Pro. I’ll be testing both as the new models become available later this spring.
Picking the right hard drive comes down to balancing three things: speed, size, and price. If you’re making nightly backups, then speed probably doesn’t matter. Go for the cheapest drive you can find—up to a point. Drives don’t last forever, but some last longer than others. I suggest sticking with known brands with a good reputation, like Seagate, Western Digital, Samsung, and the others featured here. This is based partly on experience and partly on the drive failure data that Backblaze has been publishing for years now. Backblaze goes through massive amounts of hard drives backing up customers’ data, and its report is worth reading. The takeaway is simple: Stick with names you know.
Which Are the Most Reliable Brands of External Hard Drives?
This is difficult to answer, as it depends on too many factors. But if you go by Backblaze’s stats report for 2023, the best drive makes are Toshiba, Seagate, Western Digital, and Hitachi (HGST in Backblaze’s charts). The current best-performing drives appear to be Seagate’s 6- and 8-TB SSDs. With that in mind, if I were building a network-attached storage (NAS) system, the Seagate Exos 8 TB HDD is what I would use. After that though, failures—especially among SSDs—appear pretty random.
Which Is Better, SSD or HDD?
It depends on what you’re doing. If you need fast data transfer speeds, then you want a solid-state drive (SSD). If you have massive amounts of data to store or back up, then a spinning drive (hybrid hard drive, or HDD) is the cheaper option. If you’re a videographer, you need both—open your wallet wide. In general, SSDs are the way to go when you can afford it.
If speed trumps price, then you want to look at the solid-state drives we’ve listed here. SSDs don’t just have a speed advantage. They also lack moving parts, which means they’ll withstand the bumps and falls of life in a bag on the road better than spinning drives. The disadvantage is that they can wear out faster. Every write operation to an SSD—that is, when you save something to it—slightly degrades the individual NAND cells that make up the drive, which wears it out somewhat faster than a spinning drive. Just how much faster depends on how you use it. That said, I have several SSDs that are more than five years old, and I’ve used them for daily backups throughout that time. None of them have had any problems.
Do you need an SSD over a spinning drive? The answer is almost always yes—if you can afford it. But they’re especially useful for any drive you’re working with regularly: your main boot drive, an external drive you use to edit documents from, and for backups, if you need them to happen fast.
The one caveat is that if your Mac or PC doesn’t support the same USB standard as the external SSD you’re considering, then you might be wasting your money. A drive claiming USB 3.0 speeds in the neighborhood of 2,000 MB/s will do you no good if all your laptop has is USB 2.0 ports. Be sure to check the specs for your laptop, and don’t waste your money paying for transfer speeds you’ll never see.
The other caveat is if you’re going to be leaving the drive in an off state for long periods of time—think years, not weeks. In this case SSDs are sometimes more prone to data corruption and traditional hard drives (or tape drives) are a better choice. For most casual users though, this will not be an issue.
Which Backup Software Should You Use?
The answer depends on whether we’re talking about macOS, Windows, Linux, Android or iOS. Unfortunately, there is no one solution for everything. We suggest using one (or two) of the storage devices here and some kind of cloud storage backup as well. That way, even if your drives fail, your data is still backed up in the cloud. See our complete guide to backing up your digital life for our top-pick backup solutions for every platform.
How We Tested External Hard Drives
I tested these drives by first running them through a suite of benchmarking tools. On Windows, I use CrystalDiskMark to measure both sequential read/write speeds and random read/write speeds. On macOS, I do the same with the Blackmagic Disk Speed Test and sometimes AmorphousDiskMark, and on Linux I use KDiskMark (and I usually reformat the disk from exFAT to ext4). I run tests six times and then take the average. In addition to benchmarks, I have two folders for testing real-world speeds. I transfer a 25-gigabyte folder of MP3 files, and then a folder with three files that together are 25 gigabytes in size. For top end drives I also test read and write speeds for ProRes RAW video files.
Once I’ve run the tests, I use the drive in day-to-day tasks—editing files directly off it (booting from it in the case of bare drives), making nightly backups, tossing it in my camera bag, and so on. All these data points, along with price, form factor, portability, and other functionality (does it offer encryption, etc.), go into informing the decisions about which disk is best.
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![Europe got its own TBPN-style live show, and everyone’s angling for a guest spot | TechCrunch
The European answer to TBPN is here and ready to go live five days a week, starting June 27.
Luke Knight and Ronan Chambers first launched the London-based European Technology Network (ETN) last October, breaking down tech trends and news during a two-day-a-week live stream. Right now, the show is live-streamed on X and YouTube and has garnered more than 5 million views.
On Monday, the network announced a .6 million seed round from top players in the media ecosystem, including Powerhouse Capital, Axel Springer SE (which owns Business Insider and Politico), the popular media publication LadBible, and angel investors from OpenAI and DeepMind. With this fresh capital, the network is announcing its largest expansion yet.
It’s now moving into a big studio in Kings Cross (where all the hot London AI startups are situated), expanding the team (right now of just eight), launching a newsletter, and is, starting today, moving into a five-day-a-week live show schedule, which will soon see Knight and Chambers interview the likes of George Robson (a partner at Sequoia) and Rishi Sunak (former UK Prime Minister and senior advisor to Anthropic and Microsoft).
Speaking to TechCrunch, Knight and Chambers said ETN has already become a hot stop on the press tour for European startups — they’ve spoken to the founder of Synthesia, the CFO of Legora, the founder of Granola, and Kanishka Narayan, the UK’s first AI Minister. They’ve even had American investors stop by the show when they are in town, including one from Andreessen Horowitz.
“ETN was born out of a gaping hole in the industry,” Chambers told TechCrunch. “It’s centered around pace.” He said the current media ecosystem in the UK cannot keep up with how fast the tech scene is moving. For example, so far this year, London startups have raised .7 billion according to Dealroom. Six companies have raised more than 0 million: Wayve, Superintelligence, ElevenLabs, Recursive, Ineffable Intelligence, and Isomorphic Labs, the latter three of which were founded by DeepMind alumni.
“These are things that have never happened in Europe before,” Chambers continued, referring to the speed at which capital is flowing through the ecosystem. As the show became more popular, Chambers said they were getting around 70 pitches a week from guests looking to come on the show. They would try and cram 12 interviews into two hours, twice a week, but eventually it got too much. “We needed an outlet that could move at the pace of that,” he said of both the interest in the show and how fast Europe’s tech ecosystem is moving, “which is the reason we’re going from two days a week to five days a week.”
The five-day format will look quite similar to the two-day format. There will be a live show from 12 p.m. UK time to 3 p.m., breaking down trending stories, and then for two hours, they will have guests on the show talking about whatever they want. Chambers said they also want to start hosting debates, roundtables, and a Shark Tank-style pitching session on the show.
“We want to make it as useful as we can for the ecosystem,” Chambers said. “There needs to be more discourse around AI in Europe. There needs to be more discourse around venture capital and cash flowing into the ecosystem. There needs to be more discourse around the amazing things that are happening in the tech ecosystem, and our role is to be the stage in which people can shout about all the amazing things they’re doing.”
The show makes its money from ad dollars, like most media publications, and big-name sponsors already include prediction market Polymarket, blockchain company Base, and the AI audio darling ElevenLabs.
When asked about the influence TBPN has had on them, Knight and Chambers said they indeed do look at John Coogan and Jordi Hays, founders of TBPN (which recently sold to OpenAI for what some say was a nine-figure sum), as pioneers of this new tech media ecosystem. The show became a place for tech guests to appear and chat with friendly faces, announcing new product releases, hires, or funding news. “My thinking was, if we can have an ITV and a BBC, why wouldn’t we have a regional version of this?” Chambers continued.
Europe is a big place, though, with more than 40 different countries and over 200 languages spoken (24 of which are recognized by the European Union). Chambers said that although ETN will report from London, he and Knight are making an effort to bring on guests from across the continent. Aside from bringing guests into the studio, they also travel to the hottest tech conferences around Europe. For example, they’ve broadcast from the Panathenaea Conference in Athens and from inside the Louvre in Paris for the RAISE AI Summit.
“You have all these different cultures, these different minds coming together and creating different products,” Chambers said. “You get a taste of what makes [Europe] a superpower.”
With all this, they said they would never turn an American founder away should they want to come on the show. “It’s a European technology network, but we think there’s massive [global] opportunities,” Chambers said. Knight added to that, noting how often conversations pit the European tech ecosystem against that of the U.S.
“We are globally optimistic,” Knight said. “We are pushing global prosperity from Europe. Wherever you want to go and build your company, wherever is the best place to go and build that company, go and do that, and we will shout for you to go and do that.”
He and Chambers also don’t necessarily see themselves as journalists; rather, they consider themselves tech insiders curious about what is going on and why. They also don’t see themselves as replacing traditional media and instead intend to work in tandem with those publications. “We rely on traditional media,” Chambers said, adding that is how they find much of the news that they to talk about on ETN.
Overall, the duo hopes to help document the stories coming from the new wave of European success, from ElevenLabs in London to Lovable in Stockholm, to help the upcoming generation understand that technology is one way to drive a nation forward.
Discussing the impact of European success stories, Chambers said, “It riles up the next generation to the point where it’s no longer cool to finish university and go into banking or consulting. People want to leave university and go straight into building a startup, and I think that’s an amazing thing.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Europe #TBPNstyle #live #show #everyones #angling #guest #spot #TechCrunchEurope,London,UK](https://i3.wp.com/techcrunch.com/wp-content/uploads/2026/07/ETN.jpg?resize=1200%2C800&ssl=1 "Europe got its own TBPN-style live show, and everyone’s angling for a guest spot | TechCrunch
The European answer to TBPN is here and ready to go live five days a week, starting June 27.
Luke Knight and Ronan Chambers first launched the London-based European Technology Network (ETN) last October, breaking down tech trends and news during a two-day-a-week live stream. Right now, the show is live-streamed on X and YouTube and has garnered more than 5 million views.
On Monday, the network announced a .6 million seed round from top players in the media ecosystem, including Powerhouse Capital, Axel Springer SE (which owns Business Insider and Politico), the popular media publication LadBible, and angel investors from OpenAI and DeepMind. With this fresh capital, the network is announcing its largest expansion yet.
It’s now moving into a big studio in Kings Cross (where all the hot London AI startups are situated), expanding the team (right now of just eight), launching a newsletter, and is, starting today, moving into a five-day-a-week live show schedule, which will soon see Knight and Chambers interview the likes of George Robson (a partner at Sequoia) and Rishi Sunak (former UK Prime Minister and senior advisor to Anthropic and Microsoft).
Speaking to TechCrunch, Knight and Chambers said ETN has already become a hot stop on the press tour for European startups — they’ve spoken to the founder of Synthesia, the CFO of Legora, the founder of Granola, and Kanishka Narayan, the UK’s first AI Minister. They’ve even had American investors stop by the show when they are in town, including one from Andreessen Horowitz.
“ETN was born out of a gaping hole in the industry,” Chambers told TechCrunch. “It’s centered around pace.” He said the current media ecosystem in the UK cannot keep up with how fast the tech scene is moving. For example, so far this year, London startups have raised .7 billion according to Dealroom. Six companies have raised more than 0 million: Wayve, Superintelligence, ElevenLabs, Recursive, Ineffable Intelligence, and Isomorphic Labs, the latter three of which were founded by DeepMind alumni.
“These are things that have never happened in Europe before,” Chambers continued, referring to the speed at which capital is flowing through the ecosystem. As the show became more popular, Chambers said they were getting around 70 pitches a week from guests looking to come on the show. They would try and cram 12 interviews into two hours, twice a week, but eventually it got too much. “We needed an outlet that could move at the pace of that,” he said of both the interest in the show and how fast Europe’s tech ecosystem is moving, “which is the reason we’re going from two days a week to five days a week.”
The five-day format will look quite similar to the two-day format. There will be a live show from 12 p.m. UK time to 3 p.m., breaking down trending stories, and then for two hours, they will have guests on the show talking about whatever they want. Chambers said they also want to start hosting debates, roundtables, and a Shark Tank-style pitching session on the show.
“We want to make it as useful as we can for the ecosystem,” Chambers said. “There needs to be more discourse around AI in Europe. There needs to be more discourse around venture capital and cash flowing into the ecosystem. There needs to be more discourse around the amazing things that are happening in the tech ecosystem, and our role is to be the stage in which people can shout about all the amazing things they’re doing.”
The show makes its money from ad dollars, like most media publications, and big-name sponsors already include prediction market Polymarket, blockchain company Base, and the AI audio darling ElevenLabs.
When asked about the influence TBPN has had on them, Knight and Chambers said they indeed do look at John Coogan and Jordi Hays, founders of TBPN (which recently sold to OpenAI for what some say was a nine-figure sum), as pioneers of this new tech media ecosystem. The show became a place for tech guests to appear and chat with friendly faces, announcing new product releases, hires, or funding news. “My thinking was, if we can have an ITV and a BBC, why wouldn’t we have a regional version of this?” Chambers continued.
Europe is a big place, though, with more than 40 different countries and over 200 languages spoken (24 of which are recognized by the European Union). Chambers said that although ETN will report from London, he and Knight are making an effort to bring on guests from across the continent. Aside from bringing guests into the studio, they also travel to the hottest tech conferences around Europe. For example, they’ve broadcast from the Panathenaea Conference in Athens and from inside the Louvre in Paris for the RAISE AI Summit.
“You have all these different cultures, these different minds coming together and creating different products,” Chambers said. “You get a taste of what makes [Europe] a superpower.”
With all this, they said they would never turn an American founder away should they want to come on the show. “It’s a European technology network, but we think there’s massive [global] opportunities,” Chambers said. Knight added to that, noting how often conversations pit the European tech ecosystem against that of the U.S.
“We are globally optimistic,” Knight said. “We are pushing global prosperity from Europe. Wherever you want to go and build your company, wherever is the best place to go and build that company, go and do that, and we will shout for you to go and do that.”
He and Chambers also don’t necessarily see themselves as journalists; rather, they consider themselves tech insiders curious about what is going on and why. They also don’t see themselves as replacing traditional media and instead intend to work in tandem with those publications. “We rely on traditional media,” Chambers said, adding that is how they find much of the news that they to talk about on ETN.
Overall, the duo hopes to help document the stories coming from the new wave of European success, from ElevenLabs in London to Lovable in Stockholm, to help the upcoming generation understand that technology is one way to drive a nation forward.
Discussing the impact of European success stories, Chambers said, “It riles up the next generation to the point where it’s no longer cool to finish university and go into banking or consulting. People want to leave university and go straight into building a startup, and I think that’s an amazing thing.”
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