The Madison shoulder bag, named after Bottega Veneta’s first New York store, returns in the original Intrecciato weave.

Bottega Veneta’s Fall 2026 campaign lands in Venice, shot by British photographer Chris Rhodes against an everyday backdrop of vintage wallpaper and terrazzo flooring that brings the craft into focus. Rhodes’ perspective on the city reads unfiltered and intimate.

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That perspective runs through the campaign. Louise Trotter, Creative Director of Bottega Veneta, threads the imagery between private and metropolitan, digital and analog, day and night. The campaign finds new ways of visualizing Venice. Heritage and contemporary expression keep meeting.

The bags trace that meeting point. Madison, the shoulder bag named after Bottega Veneta’s first store in New York, comes back in the original Intrecciato weave. Barbara tote leans on its modern silhouette, and Veneta on its archival spirit, with both landing in new seasonal hues and finishes.