announced a partnership with Call of Duty: Modern Warfare 4. In the partnership, Logitech G will serve as the Official PC Peripheral Partner, while the Logitech G ASTRO Series will be the Official Headset Partner for the game. The partnership will also introduce exclusive in-game rewards, creator-focused experiences, and community events for players.
Logitech G will offer all its PC gaming accessories to enhance the gaming experience for fans of Modern Warfare 4. Some of the gaming products include mice, keyboards, headsets, and other peripheral devices. It says the hardware is designed to deliver consistent performance during every match and support both casual and competitive players.
As part of the collaboration, Logitech G has introduced the Play for Prestige campaign. It includes exclusive in-game rewards designed around the Logitech G brand. Events such as creators’ events, streamer partnerships, community tournaments, and game challenges will be part of the campaign. Logitech G will give away gaming equipment during the event as an added bonus to the gamers.
Creators and streamers will also benefit from the collaboration. Streamlabs provides AI-driven overlays, automatic highlight capture, and custom streaming software. The collaboration also brings interactive features influenced by the game Modern Warfare 4. Logitech G HUB offers customized Audio EQ and LIGHTSYNC RGB.
This partnership extends Logitech G’s long-standing connection with Call of Duty. The company emphasized that ASTRO headsets have been part of the franchise for more than 10 years. Logitech G intends to keep providing its support to casual and professional gamers using its equipment. The company is also dedicated to developing itself within the field of esports.
Launch Date and Availability
Call of Duty: Modern Warfare 4 will launch on October 23, 2026. Players can already pre-order the game for Xbox Series X|S and PlayStation 5. PC players can pre-purchase it through Battle.net and Steam. The game will also arrive on Nintendo Switch 2, with pre-orders opening later this year.
#Logitech #Official #Headset #Partner #Call #Duty #Modern #WarfareCall Of Duty">
announced a partnership with Call of Duty: Modern Warfare 4. In the partnership, Logitech G will serve as the Official PC Peripheral Partner, while the Logitech G ASTRO Series will be the Official Headset Partner for the game. The partnership will also introduce exclusive in-game rewards, creator-focused experiences, and community events for players.
Logitech G will offer all its PC gaming accessories to enhance the gaming experience for fans of Modern Warfare 4. Some of the gaming products include mice, keyboards, headsets, and other peripheral devices. It says the hardware is designed to deliver consistent performance during every match and support both casual and competitive players.
As part of the collaboration, Logitech G has introduced the Play for Prestige campaign. It includes exclusive in-game rewards designed around the Logitech G brand. Events such as creators’ events, streamer partnerships, community tournaments, and game challenges will be part of the campaign. Logitech G will give away gaming equipment during the event as an added bonus to the gamers.
Creators and streamers will also benefit from the collaboration. Streamlabs provides AI-driven overlays, automatic highlight capture, and custom streaming software. The collaboration also brings interactive features influenced by the game Modern Warfare 4. Logitech G HUB offers customized Audio EQ and LIGHTSYNC RGB.
This partnership extends Logitech G’s long-standing connection with Call of Duty. The company emphasized that ASTRO headsets have been part of the franchise for more than 10 years. Logitech G intends to keep providing its support to casual and professional gamers using its equipment. The company is also dedicated to developing itself within the field of esports.
Launch Date and Availability
Call of Duty: Modern Warfare 4 will launch on October 23, 2026. Players can already pre-order the game for Xbox Series X|S and PlayStation 5. PC players can pre-purchase it through Battle.net and Steam. The game will also arrive on Nintendo Switch 2, with pre-orders opening later this year.
#Logitech #Official #Headset #Partner #Call #Duty #Modern #WarfareCall Of Duty">Logitech G Becomes Official Headset Partner for Call of Duty: Modern Warfare 4
The Logitech G series has just announced a partnership with Call of Duty: Modern Warfare 4. In the partnership, Logitech G will serve as the Official PC Peripheral Partner, while the Logitech G ASTRO Series will be the Official Headset Partner for the game. The partnership will also introduce exclusive in-game rewards, creator-focused experiences, and community events for players.
Logitech G will offer all its PC gaming accessories to enhance the gaming experience for fans of Modern Warfare 4. Some of the gaming products include mice, keyboards, headsets, and other peripheral devices. It says the hardware is designed to deliver consistent performance during every match and support both casual and competitive players.
As part of the collaboration, Logitech G has introduced the Play for Prestige campaign. It includes exclusive in-game rewards designed around the Logitech G brand. Events such as creators’ events, streamer partnerships, community tournaments, and game challenges will be part of the campaign. Logitech G will give away gaming equipment during the event as an added bonus to the gamers.
Creators and streamers will also benefit from the collaboration. Streamlabs provides AI-driven overlays, automatic highlight capture, and custom streaming software. The collaboration also brings interactive features influenced by the game Modern Warfare 4. Logitech G HUB offers customized Audio EQ and LIGHTSYNC RGB.
This partnership extends Logitech G’s long-standing connection with Call of Duty. The company emphasized that ASTRO headsets have been part of the franchise for more than 10 years. Logitech G intends to keep providing its support to casual and professional gamers using its equipment. The company is also dedicated to developing itself within the field of esports.
Launch Date and Availability
Call of Duty: Modern Warfare 4 will launch on October 23, 2026. Players can already pre-order the game for Xbox Series X|S and PlayStation 5. PC players can pre-purchase it through Battle.net and Steam. The game will also arrive on Nintendo Switch 2, with pre-orders opening later this year.
#Logitech #Official #Headset #Partner #Call #Duty #Modern #WarfareCall Of Duty
The Logitech G series has just announced a partnership with Call of Duty: Modern Warfare…
Hot Toys and Sideshow debuted their Avengers: Doomsday toy line today, and its centerpiece is a hyper-detailed Doctor Doom 1:6th scale figure. Check out an image of the figure, and its wild product description, below:
Authentic and detailed likeness of Doctor Doom in Avengers: Doomsday
Newly crafted masked head with separated rolling eyeballs
Body with 30 points of articulation
Approximately 31 cm tall
Eight (8) pieces of newly developed interchangeable hands, including:
One (1) pair of fists
One (1) pair of relaxed hands
One (1) pair of magical book-holding/mystic power-using hands
One (1) pair of translucent green with black krackle mystic power effect hands
Costume:
One (1) set of newly tailored Doctor Doom armored suit, including:
One (1) dark green colored hooded cloak (bendable wire embedded) with magnetically detachable clasps and a metal material chain
One (1) dark green colored tunic with square grid textured patterns
One (1) dark green colored undersuit
One (1) pair of silver colored pauldrons
One (1) pair of silver colored chainmail sleeves
One (1) pair of silver colored gauntlets
One (1) fabric wrap (attached to the left arm)
One (1) black colored belt with a silver colored rectangular buckle
One (1) pair of dark green colored pants
One (1) pair of silver colored poleyns
One (1) pair of silver colored greaves
One (1) pair of silver colored sabatons
Accessories:
One (1) magical book (inspired by concept art)
One (1) pair of translucent green colored flame effect (attachable to the hands)
Specially designed figure stand with Avengers: Doomsday logo and character nameplate
It’s so long it has sub-bullets! And that’s just for the “Collector Version,” which is actually the base model and will set you back $285. The Ultimate Version, which includes a “specially designed Sentinel’s hand-themed diorama figure base with LED light-up function” and “one mystery accessory,” can be yours for $390. And if you want Doom’s throne to complete your display, that’ll cost another $210. You can pre-order the Doctor Doom 1/6 Scale Collectible Figure here, and Doom’s Throne here.
The rest of the Hot Toys and Sideshow Avengers: Doomsday line is equally impressive, with Professor X, Magneto ($285 Collector, $390 Deluxe), Cyclops ($285 Standard, $390 Deluxe), Beast, Gambit ($285 Standard, $375 Deluxe, no I will not make a snarky comment about why Gambit’s Deluxe figure is less expensive than the rest), and a Sentinel. Doctor Doom, his Throne, Magneto, Cyclops, and Gambit are all available for pre-order now, while you can sign up for updates on Professor X, Beast, and the Sentinel. Check out images of all of them below.
Hasbro is also launching a Marvel Legends figure collection for Avengers: Doomsday. You can check out exclusive images of those over at People.
Hot Toys and Sideshow debuted their Avengers: Doomsday toy line today, and its centerpiece is a hyper-detailed Doctor Doom 1:6th scale figure. Check out an image of the figure, and its wild product description, below:
Authentic and detailed likeness of Doctor Doom in Avengers: Doomsday
Newly crafted masked head with separated rolling eyeballs
Body with 30 points of articulation
Approximately 31 cm tall
Eight (8) pieces of newly developed interchangeable hands, including:
One (1) pair of fists
One (1) pair of relaxed hands
One (1) pair of magical book-holding/mystic power-using hands
One (1) pair of translucent green with black krackle mystic power effect hands
Costume:
One (1) set of newly tailored Doctor Doom armored suit, including:
One (1) dark green colored hooded cloak (bendable wire embedded) with magnetically detachable clasps and a metal material chain
One (1) dark green colored tunic with square grid textured patterns
One (1) dark green colored undersuit
One (1) pair of silver colored pauldrons
One (1) pair of silver colored chainmail sleeves
One (1) pair of silver colored gauntlets
One (1) fabric wrap (attached to the left arm)
One (1) black colored belt with a silver colored rectangular buckle
One (1) pair of dark green colored pants
One (1) pair of silver colored poleyns
One (1) pair of silver colored greaves
One (1) pair of silver colored sabatons
Accessories:
One (1) magical book (inspired by concept art)
One (1) pair of translucent green colored flame effect (attachable to the hands)
Specially designed figure stand with Avengers: Doomsday logo and character nameplate
It’s so long it has sub-bullets! And that’s just for the “Collector Version,” which is actually the base model and will set you back $285. The Ultimate Version, which includes a “specially designed Sentinel’s hand-themed diorama figure base with LED light-up function” and “one mystery accessory,” can be yours for $390. And if you want Doom’s throne to complete your display, that’ll cost another $210. You can pre-order the Doctor Doom 1/6 Scale Collectible Figure here, and Doom’s Throne here.
The rest of the Hot Toys and Sideshow Avengers: Doomsday line is equally impressive, with Professor X, Magneto ($285 Collector, $390 Deluxe), Cyclops ($285 Standard, $390 Deluxe), Beast, Gambit ($285 Standard, $375 Deluxe, no I will not make a snarky comment about why Gambit’s Deluxe figure is less expensive than the rest), and a Sentinel. Doctor Doom, his Throne, Magneto, Cyclops, and Gambit are all available for pre-order now, while you can sign up for updates on Professor X, Beast, and the Sentinel. Check out images of all of them below.
Hasbro is also launching a Marvel Legends figure collection for Avengers: Doomsday. You can check out exclusive images of those over at People.
#Avengers #Doomsday #Hot #Toys #Figures #Give #Doctor #DoomAvengers: Doomsday,Hasbro,Hasbro Marvel Legends,Hot Toys,San Diego Comic-Con,Sideshow">‘Avengers: Doomsday’ Hot Toys Figures Give Our Best Look Yet at Doctor Doom
Even when Marvel finally released the first trailer for Avengers: Doomsday, we still didn’t get a great look at Robert Downey Jr.’s Doctor Doom. Yesterday, during its San Diego Comic-Con panel, the studio released the first fully detailed picture of Doom, and now that its presentation is done and lucky attendees got to see some new Doomsday footage, the toys are officially out of the box.
Hot Toys and Sideshow debuted their Avengers: Doomsday toy line today, and its centerpiece is a hyper-detailed Doctor Doom 1:6th scale figure. Check out an image of the figure, and its wild product description, below:
Authentic and detailed likeness of Doctor Doom in Avengers: Doomsday
Newly crafted masked head with separated rolling eyeballs
Body with 30 points of articulation
Approximately 31 cm tall
Eight (8) pieces of newly developed interchangeable hands, including:
One (1) pair of fists
One (1) pair of relaxed hands
One (1) pair of magical book-holding/mystic power-using hands
One (1) pair of translucent green with black krackle mystic power effect hands
Costume:
One (1) set of newly tailored Doctor Doom armored suit, including:
One (1) dark green colored hooded cloak (bendable wire embedded) with magnetically detachable clasps and a metal material chain
One (1) dark green colored tunic with square grid textured patterns
One (1) dark green colored undersuit
One (1) pair of silver colored pauldrons
One (1) pair of silver colored chainmail sleeves
One (1) pair of silver colored gauntlets
One (1) fabric wrap (attached to the left arm)
One (1) black colored belt with a silver colored rectangular buckle
One (1) pair of dark green colored pants
One (1) pair of silver colored poleyns
One (1) pair of silver colored greaves
One (1) pair of silver colored sabatons
Accessories:
One (1) magical book (inspired by concept art)
One (1) pair of translucent green colored flame effect (attachable to the hands)
Specially designed figure stand with Avengers: Doomsday logo and character nameplate
It’s so long it has sub-bullets! And that’s just for the “Collector Version,” which is actually the base model and will set you back $285. The Ultimate Version, which includes a “specially designed Sentinel’s hand-themed diorama figure base with LED light-up function” and “one mystery accessory,” can be yours for $390. And if you want Doom’s throne to complete your display, that’ll cost another $210. You can pre-order the Doctor Doom 1/6 Scale Collectible Figure here, and Doom’s Throne here.
The rest of the Hot Toys and Sideshow Avengers: Doomsday line is equally impressive, with Professor X, Magneto ($285 Collector, $390 Deluxe), Cyclops ($285 Standard, $390 Deluxe), Beast, Gambit ($285 Standard, $375 Deluxe, no I will not make a snarky comment about why Gambit’s Deluxe figure is less expensive than the rest), and a Sentinel. Doctor Doom, his Throne, Magneto, Cyclops, and Gambit are all available for pre-order now, while you can sign up for updates on Professor X, Beast, and the Sentinel. Check out images of all of them below.
Hasbro is also launching a Marvel Legends figure collection for Avengers: Doomsday. You can check out exclusive images of those over at People.
Don’t over-inflate: Insulated sleeping pads work by putting air and material between you and the cold ground, but that doesn’t mean you need to inflate it until it’s taut. It varies by pad. I generally find that the best method is to inflate it taut, and then start to let out air, lying down to test it until you get to where it feels comfortable. The downside to this method is that your pad isn’t that thick and you’re more likely to bottom out if you let out too much air. I find this isn’t much of an issue for stomach or back sleepers, but if you’re a side sleeper it might take some time to find the sweet spot between comfort and warmth.
Carry a patch kit: Most sleeping pads these days include a patch kit. I rarely bring these kits and instead carry a small roll of Tenacious Tape ($6), which will solve rips and tears in everything from sleeping pads to tents. Make sure to test a small piece of tape on your pad beforehand to make sure the tape sticks, and bring an alcohol wipe to clean the affected area.
Women need higher R-value pads: Women generally have lower body mass than men, which means women should add roughly 1 R-value to get the same amount of insulation in the same situation. (I also recommend upping the R-value if you’re a cold sleeper in general.)
Sleeping bag ratings assume R5 pads: Most temp ratings you see on sleeping bags are true only if you’re using a sleeping pad with an R-value of 5 or higher (they also assume you’re wearing a base layer). If your pad is less, you will need to adjust your sleeping bag temp rating accordingly. For example, using your 30 degree quilt with a R4 pad will likely leave you cold if you encounter freezing temps. In that situation you’d want to either up the R-value of the pad, or bring a warmer sleeping bag.
Don’t over-inflate: Insulated sleeping pads work by putting air and material between you and the cold ground, but that doesn’t mean you need to inflate it until it’s taut. It varies by pad. I generally find that the best method is to inflate it taut, and then start to let out air, lying down to test it until you get to where it feels comfortable. The downside to this method is that your pad isn’t that thick and you’re more likely to bottom out if you let out too much air. I find this isn’t much of an issue for stomach or back sleepers, but if you’re a side sleeper it might take some time to find the sweet spot between comfort and warmth.
Carry a patch kit: Most sleeping pads these days include a patch kit. I rarely bring these kits and instead carry a small roll of Tenacious Tape ($6), which will solve rips and tears in everything from sleeping pads to tents. Make sure to test a small piece of tape on your pad beforehand to make sure the tape sticks, and bring an alcohol wipe to clean the affected area.
Women need higher R-value pads: Women generally have lower body mass than men, which means women should add roughly 1 R-value to get the same amount of insulation in the same situation. (I also recommend upping the R-value if you’re a cold sleeper in general.)
Sleeping bag ratings assume R5 pads: Most temp ratings you see on sleeping bags are true only if you’re using a sleeping pad with an R-value of 5 or higher (they also assume you’re wearing a base layer). If your pad is less, you will need to adjust your sleeping bag temp rating accordingly. For example, using your 30 degree quilt with a R4 pad will likely leave you cold if you encounter freezing temps. In that situation you’d want to either up the R-value of the pad, or bring a warmer sleeping bag.
#Ive #Slept #Countless #Backpacking #Pads #Worth #Carryingshopping,outdoors,buying guides,backpacking">I’ve Slept on Countless Backpacking Pads. These Are the Ones Worth Carrying
I’ve had very few problems with any inflatable sleeping pad I’ve tested. Some have lost air, but I’ve never had one deflate completely (knock on wood). That said, there are some tricks to getting the best night’s sleep and having a pleasant trip.
Don’t inflate your pad with your mouth: For one thing, some of these pads are huge, and it’s just a pain, but also your breath is warm and moist and you’re injecting into nylon, which is a recipe for mildew and mold. This worry may be somewhat overblown—a few people have cut open pads they’ve inflated by mouth for years and found no sign of mold—but considering what a pain it is to do anyway, it seems easier to just avoid it. Most manufacturers include some kind of pump sack these days, which makes quick work of inflating your pad. There are also motorized pumps that only weigh an ounce or two, like the Flextail pump.
Don’t over-inflate: Insulated sleeping pads work by putting air and material between you and the cold ground, but that doesn’t mean you need to inflate it until it’s taut. It varies by pad. I generally find that the best method is to inflate it taut, and then start to let out air, lying down to test it until you get to where it feels comfortable. The downside to this method is that your pad isn’t that thick and you’re more likely to bottom out if you let out too much air. I find this isn’t much of an issue for stomach or back sleepers, but if you’re a side sleeper it might take some time to find the sweet spot between comfort and warmth.
Carry a patch kit: Most sleeping pads these days include a patch kit. I rarely bring these kits and instead carry a small roll of Tenacious Tape ($6), which will solve rips and tears in everything from sleeping pads to tents. Make sure to test a small piece of tape on your pad beforehand to make sure the tape sticks, and bring an alcohol wipe to clean the affected area.
Women need higher R-value pads: Women generally have lower body mass than men, which means women should add roughly 1 R-value to get the same amount of insulation in the same situation. (I also recommend upping the R-value if you’re a cold sleeper in general.)
Sleeping bag ratings assume R5 pads: Most temp ratings you see on sleeping bags are true only if you’re using a sleeping pad with an R-value of 5 or higher (they also assume you’re wearing a base layer). If your pad is less, you will need to adjust your sleeping bag temp rating accordingly. For example, using your 30 degree quilt with a R4 pad will likely leave you cold if you encounter freezing temps. In that situation you’d want to either up the R-value of the pad, or bring a warmer sleeping bag.
Xtra customers had put down a $20 reservation for the Xtra Muse 2 Pro in exchange for a pre-order and an early bird discount of $60 off the camera when it went on sale. Along with a refund, Xtra is also issuing a 10 percent off coupon to customers that can be used on their current line of products.
Despite taking preorders, Xtra never shared a prospective launch date for the camera, which was a major point of criticism for customers across social media.
Why did Xtra cancel camera preorders?
Xtra says the refunds were due to “product and launch readiness” and didn’t provide any further explanation. However, the preorder cancellations come shortly after the FCC announced investigations into eight companies, including Xtra.
Mashable Light Speed
DJI, the popular China-based drone and action camera company, has effectively been banned in the U.S. As Mashable previously reported, the ban started late last year after Trump’s FCC cited national security concerns and data-spying issues. DJI products that were for sale before the ban can still be sold for now. Consumers with DJI devices can still use them. However, the U.S. government has not approved any new DJI products, so they can’t be imported into the country.
Enter Xtra. Xtra came onto the scene last year with its lines of cameras that appear to be clones of DJI’s line of cameras. The company is rumored to be a “DJI front company,” or a company explicitly set up to import DJI’s banned products into the U.S. Online sleuths and outlets such as The Verge have previously looked into Xtra’s potential relations with DJI and found numerous similarities and connections. Xtra’s Muse 2 Pro camera, for example, looks exactly like DJI’s new Osmo Pocket 4 Pro camera aside from a few design alterations.
In addition, DJI has gone after competitors like Insta360 with legal claims involving its camera patents. Yet, DJI has remained mum on Xtra’s products, which would appear to infringe way more than others.
The eight companies under investigation were previously asked to provide information on whether any of the products it sells should be on the list of banned items. However, none of these companies apparently responded to the FCC. As a result, the FCC is demanding the information and has levied a $25,000 fine against each of them, including Xtra.
At this point, the status of the Xtra Muse 2 Pro is unclear. The company is not outright canceling the launch; however, the preorder cancellations and the FCC news point to a potentially grim outcome for U.S. consumers. For now, at least, U.S. consumers looking to buy an Xtra Muse 2 Pro or DJI Osmo Pocket 4 Pro can look into the Insta360 Luna Ultra, which is not banned in the country.
Xtra customers had put down a $20 reservation for the Xtra Muse 2 Pro in exchange for a pre-order and an early bird discount of $60 off the camera when it went on sale. Along with a refund, Xtra is also issuing a 10 percent off coupon to customers that can be used on their current line of products.
Despite taking preorders, Xtra never shared a prospective launch date for the camera, which was a major point of criticism for customers across social media.
Why did Xtra cancel camera preorders?
Xtra says the refunds were due to “product and launch readiness” and didn’t provide any further explanation. However, the preorder cancellations come shortly after the FCC announced investigations into eight companies, including Xtra.
Mashable Light Speed
DJI, the popular China-based drone and action camera company, has effectively been banned in the U.S. As Mashable previously reported, the ban started late last year after Trump’s FCC cited national security concerns and data-spying issues. DJI products that were for sale before the ban can still be sold for now. Consumers with DJI devices can still use them. However, the U.S. government has not approved any new DJI products, so they can’t be imported into the country.
Enter Xtra. Xtra came onto the scene last year with its lines of cameras that appear to be clones of DJI’s line of cameras. The company is rumored to be a “DJI front company,” or a company explicitly set up to import DJI’s banned products into the U.S. Online sleuths and outlets such as The Verge have previously looked into Xtra’s potential relations with DJI and found numerous similarities and connections. Xtra’s Muse 2 Pro camera, for example, looks exactly like DJI’s new Osmo Pocket 4 Pro camera aside from a few design alterations.
In addition, DJI has gone after competitors like Insta360 with legal claims involving its camera patents. Yet, DJI has remained mum on Xtra’s products, which would appear to infringe way more than others.
The eight companies under investigation were previously asked to provide information on whether any of the products it sells should be on the list of banned items. However, none of these companies apparently responded to the FCC. As a result, the FCC is demanding the information and has levied a $25,000 fine against each of them, including Xtra.
At this point, the status of the Xtra Muse 2 Pro is unclear. The company is not outright canceling the launch; however, the preorder cancellations and the FCC news point to a potentially grim outcome for U.S. consumers. For now, at least, U.S. consumers looking to buy an Xtra Muse 2 Pro or DJI Osmo Pocket 4 Pro can look into the Insta360 Luna Ultra, which is not banned in the country.
#Xtra #suddenly #cancels #preorders #clone #banned #DJI #Osmo #Pocket #Pro #camera">Xtra suddenly cancels preorders for its clone of banned DJI Osmo Pocket 4 Pro camera
Xtra, the camera company that suddenly popped up last year, is canceling preorders and issuing refunds for its upcoming Xtra Muse 2 Pro gimbal camera.
“After reviewing our product and launch readiness, XTRA has decided to pause the current Early Bird program,” the company said in a statement posted on its website and in emails sent to customers viewed by Mashable. “Because we are unable to confirm a reliable launch timeline at this stage, we do not believe customers’ funds should remain on hold.”
Xtra customers had put down a $20 reservation for the Xtra Muse 2 Pro in exchange for a pre-order and an early bird discount of $60 off the camera when it went on sale. Along with a refund, Xtra is also issuing a 10 percent off coupon to customers that can be used on their current line of products.
Despite taking preorders, Xtra never shared a prospective launch date for the camera, which was a major point of criticism for customers across social media.
Why did Xtra cancel camera preorders?
Xtra says the refunds were due to “product and launch readiness” and didn’t provide any further explanation. However, the preorder cancellations come shortly after the FCC announced investigations into eight companies, including Xtra.
Mashable Light Speed
DJI, the popular China-based drone and action camera company, has effectively been banned in the U.S. As Mashable previously reported, the ban started late last year after Trump’s FCC cited national security concerns and data-spying issues. DJI products that were for sale before the ban can still be sold for now. Consumers with DJI devices can still use them. However, the U.S. government has not approved any new DJI products, so they can’t be imported into the country.
Enter Xtra. Xtra came onto the scene last year with its lines of cameras that appear to be clones of DJI’s line of cameras. The company is rumored to be a “DJI front company,” or a company explicitly set up to import DJI’s banned products into the U.S. Online sleuths and outlets such as The Verge have previously looked into Xtra’s potential relations with DJI and found numerous similarities and connections. Xtra’s Muse 2 Pro camera, for example, looks exactly like DJI’s new Osmo Pocket 4 Pro camera aside from a few design alterations.
In addition, DJI has gone after competitors like Insta360 with legal claims involving its camera patents. Yet, DJI has remained mum on Xtra’s products, which would appear to infringe way more than others.
The eight companies under investigation were previously asked to provide information on whether any of the products it sells should be on the list of banned items. However, none of these companies apparently responded to the FCC. As a result, the FCC is demanding the information and has levied a $25,000 fine against each of them, including Xtra.
At this point, the status of the Xtra Muse 2 Pro is unclear. The company is not outright canceling the launch; however, the preorder cancellations and the FCC news point to a potentially grim outcome for U.S. consumers. For now, at least, U.S. consumers looking to buy an Xtra Muse 2 Pro or DJI Osmo Pocket 4 Pro can look into the Insta360 Luna Ultra, which is not banned in the country.
Xtra, the camera company that suddenly popped up last year, is canceling preorders and issuing…
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepbackhere.
For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community. Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.
All these apps did have one important thing in common, though: They were growing up alongside the smartphone. Billions of new people were coming online for the first time, and they began to make content that made sense for the tall, skinny new devices in their hands. Selfies were a vertical art form, both because the photos filled the screen better and because it was just easier to hold the phone and take the photo that way. Some resisted the idea of vertical video for years — they’d argue that our eyes are meant to scan horizontally rather than vertically, and that vertical video looked bad on widescreen laptops. But ultimately phones won, and we hold our phones upright, so our phone experiences turned upright. That includes entertainment.
As has been true so many times, Snap figured this out before anyone. It launched Stories in late 2013 as a slightly more relaxed way to see what your friends are up to. CEO Evan Spiegel called it a “totally new way to share your day with friends — or everyone.” It took off in a massive way, and by the middle of 2014 was the most popular feature on Snapchat. That’s the kind of virality that Mark Zuckerberg tends to notice, and by August of 2016, the feature had been copied more or less exactly into Instagram. Kevin Systrom, then the CEO of Instagram, said of Spiegel and Snapchat that “they deserve all the credit” for Stories. The implication? That this was no longer a proprietary feature of a single social network; it was just in the air. Stories were for everyone. They started showing up on LinkedIn, Tinder, Medium, and so many other places.
Stories weren’t always video, but as cameras and upload speeds improved, video became the dominant medium in many ephemeral spaces. And video stories had two semi-magical properties: They were perfectly suited to endless, mindless scrolling, and they made it really easy to integrate ads. Only a few months after turning on Stories in Instagram, by which point half the platform’s users were already using Stories, Facebook began flooding ads into the product. The semi-randomness of Stories made ads actually seem less intrusive — you’d see a photo of a dog, a video of a hike, an ad for jeans, your friend’s makeup routine, brunch pics, an ad for blush. Video ads felt more premium, took up the whole screen, and were thus far more lucrative for the social platforms.
With apologies to the short, brilliant life of Vine, the six-second video platform that helped invent so much about the video-first social network, it wasn’t until TikTok took off that things really turned again. The platform launched in the US in 2018, but had been popular for a few years in China as Douyin and elsewhere as Musical.ly. TikTok combined the vertical-first format of Stories with the permanence of YouTube, but it also made video easier than ever. It had filters like Instagram and Snapchat, but also supplied a steady stream of video ideas through the platform’s many trends, offered access to music and sound effects, and made it easy to stitch or duet a video.
By defaulting to the purely algorithmic For You page, TikTok also freed creators from caring about curating their profile or worrying about posting too much — you could just pump out videos and trust the algorithm to deliver them. And so that’s what people did. Pretty quickly, TikTok became one of the fastest growing apps on the planet, and its daily usage numbers became the envy of the industry. Instagram may have had more users, but TikTok users spent far more time TikToking.
When TikTok became a phenomenon, just about everyone jumped on the vertical video bandwagon. Reels launched in 2020 and became a core feature of both Instagram and Facebook; YouTube created Shorts a year later. By the end of 2021, Twitter had both launched and killed a similar feature called Fleets. By this point, this kind of full-screen, vertical-scrolling video was part of the lingua franca of the smartphone. At the same time, in a search for ever more engagement, these platforms were learning another lesson from TikTok: to stop relying on your friends to post interesting content, and instead to show you whatever the algorithm thinks you might like. Social networks were gone, replaced by social media — entertainment with a comments section.
Short-form, vertical video has effectively won the internet. Business is booming, and viewers show no sign of tuning out. Meta said in 2024 that Instagram users were spending more than half their time in Reels, and said in 2025 the feature was turning into a $50 billion annual business across Meta’s apps. About 63 percent of young adults and teens are on TikTok, per Pew Research Center, and one in five teens reported being on the app “almost constantly.” YouTube reported 200 billion daily views of Shorts at the end of 2025, and said that Shorts earned more money per watch hour than standard YouTube videos.
The last three or four years have been about relentless standardization in social media. The pace with which these products copy each other, and regress back toward parity, has been absolutely astonishing. First, Shorts and Reels both aped TikTok’s design, its duetting and stitching, and its close relationship with sounds and music. Then they bought into TikTok’s idea of prioritizing content over connection — followers are dead, long live the algorithm. TikTok pushed hard into shopping, then suddenly Reels and Shorts became a lot more shoppable. YouTube began to grow on TVs, and suddenly TikTok and Instagram started investing in its own TV apps. Videos got longer and longer across platforms, to allow more ads. All the apps got really into livestreaming for a while. And micro dramas. They’ve relentlessly copied each other on big things like letting users control their algorithm, and small things like Clear Mode.
As the social platforms spin endlessly around each other, they’ve gotten some surprising company. Company after company started to notice their content floating around social media platforms, often in dubiously legal ways, and tried to take some of the watch time for themselves. Spotify decided it, too, wanted to be a video service, and built a vertical-scrolling feed for users to explore. Disney built a TikTok clone for ESPN and another for Disney Plus, both called Verts. Netflix, Prime Video, and Paramount Plus all called their clones Clips.
There are two reasons for the ongoing onslaught of short-form vertical video: time spent and advertising. The endlessly scrolling video feed turns out to be one of the most engrossing forms of entertainment ever devised (to the point that it has become a regulatory problem for the social platforms), and in a relentless competition for eyeballs and attention, it has become everyone’s best idea. In 2024, when Meta switched its default video player to a vertical-first layout across all platforms, the race was officially won.
Meanwhile, as those platforms have captured more of our time and attention, short-form video has become a dominant force of advertising on the internet, which means advertisers are already comfortable making ads designed to go between videos in the feed. And as so many companies turn to AI to do their ad targeting, all they really need is the creative to get started. “So long as clients give us different assets — a six-second ad, a 15-second ad, a long-format, a vertical ad — AI is essentially powering everything else,” YouTube’s Brian Albert told me last year. “From the audiences you’re reaching, to the contextual placements, to the ad that’s actually showing.” The combination of AI and vertical video has become a self-fulfilling prophecy: The more it wins, the easier it becomes for everyone else to get on board, and so it just keeps winning.
Vertical video haters, I have bad news: It’s only going to get worse. TikTok, YouTube, and Instagram are if anything going to become more short-form and vertical, since those short videos are easier to make and easier to load into endlessly scrolling feeds. Video services used to require you to pick something and press play, but now all they need is for you to open the app and they can start showing you ads. They’re not going to want to go back. Here’s how dominant video is: Facebook is testing a new version of the app that loads a full-screen video feed when you open the app. If that happens, there will be no Facebook — only Reels. After all this time, they’ve trained users to want and expect this kind of fast-paced, instant-gratification entertainment, to the point where even a full-length movie can feel like a chore.
Meanwhile, after years of raising prices, streaming services around the world are hoping they can turn to advertising to keep growing. For a while, they could coast on the back of linear TV, borrowing those ads to run on digital platforms. But a TikTok ad won’t make any sense on Netflix, so Netflix decided the best thing to do is build something that looks more like TikTok. A recent HubSpot report found that short-form video was by a wide margin both the most-used and most successful form of marketing content in 2025, and that it was the format in which marketers planned to invest the most this year.
All that said, there are glimmers of a bigger shift beginning to happen. Fed up with the algorithm, some users are starting to demand the return of friends and family in social media. But more broadly, more and more young people are deciding to put down their phones, resist the invasion of AI into their lives, and look for different kinds of entertainment. Movie theaters are having a big year; one of the year’s most exciting new phones is a flip phone. As long as we live in this era of social media and entertainment, vertical video is going to win. It would take a cultural revolution to stop it — and there might just be one brewing.
The best way to understand TikTok, Instagram, and Snapchat in particular right now is as a combination of two things: a streaming service and an inbox. Studies have found that the most popular thing to do is watch videos, and the second most popular thing is to send videos to someone else. Actually posting? Way down the list. (YouTube, by the way, is desperately trying to make DMs happen.)
If you’ve made it this far and you’re thinking, no way, you’re way overstating it? I’m so sorry to say this, but you might just be old. At this point, YouTube and Facebook cross generations and demographics, but Pew and others have found that TikTok, Snapchat, and Instagram are effectively ubiquitous among young people in particular.
It’s important to remember that views are lies. Everyone on the internet has an incentive to make their platform seem big and vibrant and popular, and they will invent whatever new metrics they need to do so.
New York published a great piece earlier this year about the shifting vibes on YouTube, and the ways in which the creator economy is being unmoored in part by the shift to vertical video. Yeah, the platforms have figured out how to make money from your video feed, but it’s not as simple for creators.
All the way back in 2015, The New York Times’ Farhad Manjoo made a good case for vertical video. It’s a fun reminder of just how contentious the idea was!
You should read my colleague Mia Sato’s story on the clip economy, which turns shows, movies, podcasts, and more into bite-size pieces for social platforms. It’s a weird industry, but it works — and you can see why the streamers want to compete.
Here’s a really good breakdown of all the things TikTok got right, from its algorithm to its whole approach to content. Every bit of it has been copied relentlessly ever since.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepbackhere.
For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community. Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.
All these apps did have one important thing in common, though: They were growing up alongside the smartphone. Billions of new people were coming online for the first time, and they began to make content that made sense for the tall, skinny new devices in their hands. Selfies were a vertical art form, both because the photos filled the screen better and because it was just easier to hold the phone and take the photo that way. Some resisted the idea of vertical video for years — they’d argue that our eyes are meant to scan horizontally rather than vertically, and that vertical video looked bad on widescreen laptops. But ultimately phones won, and we hold our phones upright, so our phone experiences turned upright. That includes entertainment.
As has been true so many times, Snap figured this out before anyone. It launched Stories in late 2013 as a slightly more relaxed way to see what your friends are up to. CEO Evan Spiegel called it a “totally new way to share your day with friends — or everyone.” It took off in a massive way, and by the middle of 2014 was the most popular feature on Snapchat. That’s the kind of virality that Mark Zuckerberg tends to notice, and by August of 2016, the feature had been copied more or less exactly into Instagram. Kevin Systrom, then the CEO of Instagram, said of Spiegel and Snapchat that “they deserve all the credit” for Stories. The implication? That this was no longer a proprietary feature of a single social network; it was just in the air. Stories were for everyone. They started showing up on LinkedIn, Tinder, Medium, and so many other places.
Stories weren’t always video, but as cameras and upload speeds improved, video became the dominant medium in many ephemeral spaces. And video stories had two semi-magical properties: They were perfectly suited to endless, mindless scrolling, and they made it really easy to integrate ads. Only a few months after turning on Stories in Instagram, by which point half the platform’s users were already using Stories, Facebook began flooding ads into the product. The semi-randomness of Stories made ads actually seem less intrusive — you’d see a photo of a dog, a video of a hike, an ad for jeans, your friend’s makeup routine, brunch pics, an ad for blush. Video ads felt more premium, took up the whole screen, and were thus far more lucrative for the social platforms.
With apologies to the short, brilliant life of Vine, the six-second video platform that helped invent so much about the video-first social network, it wasn’t until TikTok took off that things really turned again. The platform launched in the US in 2018, but had been popular for a few years in China as Douyin and elsewhere as Musical.ly. TikTok combined the vertical-first format of Stories with the permanence of YouTube, but it also made video easier than ever. It had filters like Instagram and Snapchat, but also supplied a steady stream of video ideas through the platform’s many trends, offered access to music and sound effects, and made it easy to stitch or duet a video.
By defaulting to the purely algorithmic For You page, TikTok also freed creators from caring about curating their profile or worrying about posting too much — you could just pump out videos and trust the algorithm to deliver them. And so that’s what people did. Pretty quickly, TikTok became one of the fastest growing apps on the planet, and its daily usage numbers became the envy of the industry. Instagram may have had more users, but TikTok users spent far more time TikToking.
When TikTok became a phenomenon, just about everyone jumped on the vertical video bandwagon. Reels launched in 2020 and became a core feature of both Instagram and Facebook; YouTube created Shorts a year later. By the end of 2021, Twitter had both launched and killed a similar feature called Fleets. By this point, this kind of full-screen, vertical-scrolling video was part of the lingua franca of the smartphone. At the same time, in a search for ever more engagement, these platforms were learning another lesson from TikTok: to stop relying on your friends to post interesting content, and instead to show you whatever the algorithm thinks you might like. Social networks were gone, replaced by social media — entertainment with a comments section.
Short-form, vertical video has effectively won the internet. Business is booming, and viewers show no sign of tuning out. Meta said in 2024 that Instagram users were spending more than half their time in Reels, and said in 2025 the feature was turning into a $50 billion annual business across Meta’s apps. About 63 percent of young adults and teens are on TikTok, per Pew Research Center, and one in five teens reported being on the app “almost constantly.” YouTube reported 200 billion daily views of Shorts at the end of 2025, and said that Shorts earned more money per watch hour than standard YouTube videos.
The last three or four years have been about relentless standardization in social media. The pace with which these products copy each other, and regress back toward parity, has been absolutely astonishing. First, Shorts and Reels both aped TikTok’s design, its duetting and stitching, and its close relationship with sounds and music. Then they bought into TikTok’s idea of prioritizing content over connection — followers are dead, long live the algorithm. TikTok pushed hard into shopping, then suddenly Reels and Shorts became a lot more shoppable. YouTube began to grow on TVs, and suddenly TikTok and Instagram started investing in its own TV apps. Videos got longer and longer across platforms, to allow more ads. All the apps got really into livestreaming for a while. And micro dramas. They’ve relentlessly copied each other on big things like letting users control their algorithm, and small things like Clear Mode.
As the social platforms spin endlessly around each other, they’ve gotten some surprising company. Company after company started to notice their content floating around social media platforms, often in dubiously legal ways, and tried to take some of the watch time for themselves. Spotify decided it, too, wanted to be a video service, and built a vertical-scrolling feed for users to explore. Disney built a TikTok clone for ESPN and another for Disney Plus, both called Verts. Netflix, Prime Video, and Paramount Plus all called their clones Clips.
There are two reasons for the ongoing onslaught of short-form vertical video: time spent and advertising. The endlessly scrolling video feed turns out to be one of the most engrossing forms of entertainment ever devised (to the point that it has become a regulatory problem for the social platforms), and in a relentless competition for eyeballs and attention, it has become everyone’s best idea. In 2024, when Meta switched its default video player to a vertical-first layout across all platforms, the race was officially won.
Meanwhile, as those platforms have captured more of our time and attention, short-form video has become a dominant force of advertising on the internet, which means advertisers are already comfortable making ads designed to go between videos in the feed. And as so many companies turn to AI to do their ad targeting, all they really need is the creative to get started. “So long as clients give us different assets — a six-second ad, a 15-second ad, a long-format, a vertical ad — AI is essentially powering everything else,” YouTube’s Brian Albert told me last year. “From the audiences you’re reaching, to the contextual placements, to the ad that’s actually showing.” The combination of AI and vertical video has become a self-fulfilling prophecy: The more it wins, the easier it becomes for everyone else to get on board, and so it just keeps winning.
Vertical video haters, I have bad news: It’s only going to get worse. TikTok, YouTube, and Instagram are if anything going to become more short-form and vertical, since those short videos are easier to make and easier to load into endlessly scrolling feeds. Video services used to require you to pick something and press play, but now all they need is for you to open the app and they can start showing you ads. They’re not going to want to go back. Here’s how dominant video is: Facebook is testing a new version of the app that loads a full-screen video feed when you open the app. If that happens, there will be no Facebook — only Reels. After all this time, they’ve trained users to want and expect this kind of fast-paced, instant-gratification entertainment, to the point where even a full-length movie can feel like a chore.
Meanwhile, after years of raising prices, streaming services around the world are hoping they can turn to advertising to keep growing. For a while, they could coast on the back of linear TV, borrowing those ads to run on digital platforms. But a TikTok ad won’t make any sense on Netflix, so Netflix decided the best thing to do is build something that looks more like TikTok. A recent HubSpot report found that short-form video was by a wide margin both the most-used and most successful form of marketing content in 2025, and that it was the format in which marketers planned to invest the most this year.
All that said, there are glimmers of a bigger shift beginning to happen. Fed up with the algorithm, some users are starting to demand the return of friends and family in social media. But more broadly, more and more young people are deciding to put down their phones, resist the invasion of AI into their lives, and look for different kinds of entertainment. Movie theaters are having a big year; one of the year’s most exciting new phones is a flip phone. As long as we live in this era of social media and entertainment, vertical video is going to win. It would take a cultural revolution to stop it — and there might just be one brewing.
The best way to understand TikTok, Instagram, and Snapchat in particular right now is as a combination of two things: a streaming service and an inbox. Studies have found that the most popular thing to do is watch videos, and the second most popular thing is to send videos to someone else. Actually posting? Way down the list. (YouTube, by the way, is desperately trying to make DMs happen.)
If you’ve made it this far and you’re thinking, no way, you’re way overstating it? I’m so sorry to say this, but you might just be old. At this point, YouTube and Facebook cross generations and demographics, but Pew and others have found that TikTok, Snapchat, and Instagram are effectively ubiquitous among young people in particular.
It’s important to remember that views are lies. Everyone on the internet has an incentive to make their platform seem big and vibrant and popular, and they will invent whatever new metrics they need to do so.
New York published a great piece earlier this year about the shifting vibes on YouTube, and the ways in which the creator economy is being unmoored in part by the shift to vertical video. Yeah, the platforms have figured out how to make money from your video feed, but it’s not as simple for creators.
All the way back in 2015, The New York Times’ Farhad Manjoo made a good case for vertical video. It’s a fun reminder of just how contentious the idea was!
You should read my colleague Mia Sato’s story on the clip economy, which turns shows, movies, podcasts, and more into bite-size pieces for social platforms. It’s a weird industry, but it works — and you can see why the streamers want to compete.
Here’s a really good breakdown of all the things TikTok got right, from its algorithm to its whole approach to content. Every bit of it has been copied relentlessly ever since.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
David Pierce
#vertical #video #takeoverColumn,Creators,Facebook,Instagram,Meta,Social Media,Streaming,Tech,The Stepback,TikTok,YouTube">The vertical video takeover is here
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepbackhere.
For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community. Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.
All these apps did have one important thing in common, though: They were growing up alongside the smartphone. Billions of new people were coming online for the first time, and they began to make content that made sense for the tall, skinny new devices in their hands. Selfies were a vertical art form, both because the photos filled the screen better and because it was just easier to hold the phone and take the photo that way. Some resisted the idea of vertical video for years — they’d argue that our eyes are meant to scan horizontally rather than vertically, and that vertical video looked bad on widescreen laptops. But ultimately phones won, and we hold our phones upright, so our phone experiences turned upright. That includes entertainment.
As has been true so many times, Snap figured this out before anyone. It launched Stories in late 2013 as a slightly more relaxed way to see what your friends are up to. CEO Evan Spiegel called it a “totally new way to share your day with friends — or everyone.” It took off in a massive way, and by the middle of 2014 was the most popular feature on Snapchat. That’s the kind of virality that Mark Zuckerberg tends to notice, and by August of 2016, the feature had been copied more or less exactly into Instagram. Kevin Systrom, then the CEO of Instagram, said of Spiegel and Snapchat that “they deserve all the credit” for Stories. The implication? That this was no longer a proprietary feature of a single social network; it was just in the air. Stories were for everyone. They started showing up on LinkedIn, Tinder, Medium, and so many other places.
Stories weren’t always video, but as cameras and upload speeds improved, video became the dominant medium in many ephemeral spaces. And video stories had two semi-magical properties: They were perfectly suited to endless, mindless scrolling, and they made it really easy to integrate ads. Only a few months after turning on Stories in Instagram, by which point half the platform’s users were already using Stories, Facebook began flooding ads into the product. The semi-randomness of Stories made ads actually seem less intrusive — you’d see a photo of a dog, a video of a hike, an ad for jeans, your friend’s makeup routine, brunch pics, an ad for blush. Video ads felt more premium, took up the whole screen, and were thus far more lucrative for the social platforms.
With apologies to the short, brilliant life of Vine, the six-second video platform that helped invent so much about the video-first social network, it wasn’t until TikTok took off that things really turned again. The platform launched in the US in 2018, but had been popular for a few years in China as Douyin and elsewhere as Musical.ly. TikTok combined the vertical-first format of Stories with the permanence of YouTube, but it also made video easier than ever. It had filters like Instagram and Snapchat, but also supplied a steady stream of video ideas through the platform’s many trends, offered access to music and sound effects, and made it easy to stitch or duet a video.
By defaulting to the purely algorithmic For You page, TikTok also freed creators from caring about curating their profile or worrying about posting too much — you could just pump out videos and trust the algorithm to deliver them. And so that’s what people did. Pretty quickly, TikTok became one of the fastest growing apps on the planet, and its daily usage numbers became the envy of the industry. Instagram may have had more users, but TikTok users spent far more time TikToking.
When TikTok became a phenomenon, just about everyone jumped on the vertical video bandwagon. Reels launched in 2020 and became a core feature of both Instagram and Facebook; YouTube created Shorts a year later. By the end of 2021, Twitter had both launched and killed a similar feature called Fleets. By this point, this kind of full-screen, vertical-scrolling video was part of the lingua franca of the smartphone. At the same time, in a search for ever more engagement, these platforms were learning another lesson from TikTok: to stop relying on your friends to post interesting content, and instead to show you whatever the algorithm thinks you might like. Social networks were gone, replaced by social media — entertainment with a comments section.
Short-form, vertical video has effectively won the internet. Business is booming, and viewers show no sign of tuning out. Meta said in 2024 that Instagram users were spending more than half their time in Reels, and said in 2025 the feature was turning into a $50 billion annual business across Meta’s apps. About 63 percent of young adults and teens are on TikTok, per Pew Research Center, and one in five teens reported being on the app “almost constantly.” YouTube reported 200 billion daily views of Shorts at the end of 2025, and said that Shorts earned more money per watch hour than standard YouTube videos.
The last three or four years have been about relentless standardization in social media. The pace with which these products copy each other, and regress back toward parity, has been absolutely astonishing. First, Shorts and Reels both aped TikTok’s design, its duetting and stitching, and its close relationship with sounds and music. Then they bought into TikTok’s idea of prioritizing content over connection — followers are dead, long live the algorithm. TikTok pushed hard into shopping, then suddenly Reels and Shorts became a lot more shoppable. YouTube began to grow on TVs, and suddenly TikTok and Instagram started investing in its own TV apps. Videos got longer and longer across platforms, to allow more ads. All the apps got really into livestreaming for a while. And micro dramas. They’ve relentlessly copied each other on big things like letting users control their algorithm, and small things like Clear Mode.
As the social platforms spin endlessly around each other, they’ve gotten some surprising company. Company after company started to notice their content floating around social media platforms, often in dubiously legal ways, and tried to take some of the watch time for themselves. Spotify decided it, too, wanted to be a video service, and built a vertical-scrolling feed for users to explore. Disney built a TikTok clone for ESPN and another for Disney Plus, both called Verts. Netflix, Prime Video, and Paramount Plus all called their clones Clips.
There are two reasons for the ongoing onslaught of short-form vertical video: time spent and advertising. The endlessly scrolling video feed turns out to be one of the most engrossing forms of entertainment ever devised (to the point that it has become a regulatory problem for the social platforms), and in a relentless competition for eyeballs and attention, it has become everyone’s best idea. In 2024, when Meta switched its default video player to a vertical-first layout across all platforms, the race was officially won.
Meanwhile, as those platforms have captured more of our time and attention, short-form video has become a dominant force of advertising on the internet, which means advertisers are already comfortable making ads designed to go between videos in the feed. And as so many companies turn to AI to do their ad targeting, all they really need is the creative to get started. “So long as clients give us different assets — a six-second ad, a 15-second ad, a long-format, a vertical ad — AI is essentially powering everything else,” YouTube’s Brian Albert told me last year. “From the audiences you’re reaching, to the contextual placements, to the ad that’s actually showing.” The combination of AI and vertical video has become a self-fulfilling prophecy: The more it wins, the easier it becomes for everyone else to get on board, and so it just keeps winning.
Vertical video haters, I have bad news: It’s only going to get worse. TikTok, YouTube, and Instagram are if anything going to become more short-form and vertical, since those short videos are easier to make and easier to load into endlessly scrolling feeds. Video services used to require you to pick something and press play, but now all they need is for you to open the app and they can start showing you ads. They’re not going to want to go back. Here’s how dominant video is: Facebook is testing a new version of the app that loads a full-screen video feed when you open the app. If that happens, there will be no Facebook — only Reels. After all this time, they’ve trained users to want and expect this kind of fast-paced, instant-gratification entertainment, to the point where even a full-length movie can feel like a chore.
Meanwhile, after years of raising prices, streaming services around the world are hoping they can turn to advertising to keep growing. For a while, they could coast on the back of linear TV, borrowing those ads to run on digital platforms. But a TikTok ad won’t make any sense on Netflix, so Netflix decided the best thing to do is build something that looks more like TikTok. A recent HubSpot report found that short-form video was by a wide margin both the most-used and most successful form of marketing content in 2025, and that it was the format in which marketers planned to invest the most this year.
All that said, there are glimmers of a bigger shift beginning to happen. Fed up with the algorithm, some users are starting to demand the return of friends and family in social media. But more broadly, more and more young people are deciding to put down their phones, resist the invasion of AI into their lives, and look for different kinds of entertainment. Movie theaters are having a big year; one of the year’s most exciting new phones is a flip phone. As long as we live in this era of social media and entertainment, vertical video is going to win. It would take a cultural revolution to stop it — and there might just be one brewing.
The best way to understand TikTok, Instagram, and Snapchat in particular right now is as a combination of two things: a streaming service and an inbox. Studies have found that the most popular thing to do is watch videos, and the second most popular thing is to send videos to someone else. Actually posting? Way down the list. (YouTube, by the way, is desperately trying to make DMs happen.)
If you’ve made it this far and you’re thinking, no way, you’re way overstating it? I’m so sorry to say this, but you might just be old. At this point, YouTube and Facebook cross generations and demographics, but Pew and others have found that TikTok, Snapchat, and Instagram are effectively ubiquitous among young people in particular.
It’s important to remember that views are lies. Everyone on the internet has an incentive to make their platform seem big and vibrant and popular, and they will invent whatever new metrics they need to do so.
New York published a great piece earlier this year about the shifting vibes on YouTube, and the ways in which the creator economy is being unmoored in part by the shift to vertical video. Yeah, the platforms have figured out how to make money from your video feed, but it’s not as simple for creators.
All the way back in 2015, The New York Times’ Farhad Manjoo made a good case for vertical video. It’s a fun reminder of just how contentious the idea was!
You should read my colleague Mia Sato’s story on the clip economy, which turns shows, movies, podcasts, and more into bite-size pieces for social platforms. It’s a weird industry, but it works — and you can see why the streamers want to compete.
Here’s a really good breakdown of all the things TikTok got right, from its algorithm to its whole approach to content. Every bit of it has been copied relentlessly ever since.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Co-founder Eran Zinman told employees in a LinkedIn memo that the move “was not made to reduce costs or replace people with AI,” positioning it instead as adapting the organization to a new AI-first vision the company laid out roughly a year ago when it rebranded around a platform-wide AI push. Monday.com, which has two offices in the U.S., expects $45 million to $55 million in net restructuring charges but still projects up to 20% year-over-year revenue growth for 2026.
So far, according to new Financial Times analysis, U.S. tech companies have slashed nearly 140,000 jobs since the start of this year, with Amazon, Oracle, Meta, and Microsoft alone accounting for almost 50,000 of those cuts as they funnel hundreds of billions of dollars into AI data center buildouts. Interestingly, the FT also found that companies citing AI as a factor in job cuts have underperformed the Nasdaq by almost 10% in the 30 trading days following their announcements, suggesting the market doesn’t entirely buy the stories that the companies are telling.
Still, the picture isn’t uniformly bleak. The FT notes that AI-focused companies like Anthropic and OpenAI are hiring rapidly, absorbing some of the talent shed elsewhere in the industry. And within some of the very companies making cuts, headcount is shifting rather than disappearing entirely. Meta, for instance, earlier this year moved roughly 7,000 employees into new AI-focused roles even as it laid off 8,000 others, and IBM says it’s tripling entry-level hiring for AI and hybrid-cloud roles alongside recent cuts.
Below is a running look — in reverse chronological order — at the bigger tech companies that have announced significant layoffs this year with AI as a stated factor.
Microsoft — July 9, 2026. Microsoft cut about 4,800 roles, or 2.1% of its global workforce, most of them in its Xbox gaming unit, resetting the business only three years after acquiring Activision Blizzard for $75 billion, per the FT. Separately, it offered buyouts structured as voluntary separations, without disclosing how many employees these would impact. The company said the role eliminations were “not being replaced by AI” but acknowledged “AI is changing how work gets done.” CFO Amy Hood said total headcount declined year-over-year in fiscal Q3, and was expected to keep declining as the company focuses on “building high-performing teams that operate with pace and agility” amid rising AI investment.
Oracle — June 22, 2026. Oracle disclosed in late June that it had reduced its workforce by 21,000 employees over the past 12 months, a decline of 13%, which means more cuts than was previously known, including because of AI. “The adoption and deployment of AI technologies across our operations have resulted, and may continue to result, in reductions to our workforce,” the company said in an annual financial regulatory filing.
GitLab — June 3, 2026. GitLab laid off roughly 350 workers, about 14% of its staff, to fund AI infrastructure investment and handle surging traffic from AI workflows. CEO Bill Staples said agentic workloads are “pushing competitors to the brink” and that the company had begun a “generational rebuild” of its core infrastructure to support what he called 100x growth requirements. GitLab is exiting 22 countries, flattening management layers, and partnering with an unspecified AI lab to rebuild its platform for agent-scale workloads. The company reported first-quarter revenue of $264 million, up 23% year-over-year, and expects to incur $30 to $35 million in restructuring costs.
Google — ongoing through May. Alphabet’s Google has quietly cut employees across its Cloud division, including its Threat Intelligence Group and Mandiant-linked cybersecurity staff, even as Cloud revenue grew 63% to exceed $20 billion for the first time and its backlog nearly doubled to over $460 billion. Over the past year, Google has cut more than a third of the managers overseeing small teams — 35% fewer managers with fewer direct reports. Unlike most companies on this list, Google has never announced a single overall number — the cuts have come through a rolling performance review process, a voluntary buyout program, and structural reorganizations, with outside estimates putting the 2026 total at between 1,500 and 3,000+ engineers.
Intuit — May 20, 2026. Intuit announced plans to eliminate roughly 3,000 jobs — about 17% of its total workforce — in a restructuring centered on reducing complexity and reallocating resources toward AI. CEO Sasan Goodarzi reportedly told staff the company is reducing complexity and simplifying the structure so it can deliver better products.
Meta — May 20-21, 2026. Meta laid off about 8,000 employees, roughly 10% of its workforce, while moving about 7,000 employees into new AI-focused roles (that they reportedly hate). CEO Mark Zuckerberg told staff the cuts were necessary because “success isn’t a given” in AI.
Cisco — May 14, 2026. Cisco announced it’s cutting nearly 4,000 jobs, about 5% of its workforce, despite reporting better-than-expected profit and revenue. CFO Mark Patterson said: “This was really not a savings-driven restructure… this is more [about] realigning … resources around silicon, optics, security and AI.”
Cloudflare — May 7-8, 2026. Cloudflare cut about 20% of its workforce (1,100 people), reporting quarterly revenue of $639.8 million, up 34% year-over-year and the highest single quarter in company history. CEO Matthew Prince wrote that “the vast majority of those we laid off last week were measurers” — middle management, finance, legal, internal auditing, and revenue recognition.
General Motors — May 12, 2026. GM eliminated 500 to 600 jobs, largely in IT roles in Austin, Texas, and Warren, Michigan, saying it was reevaluating its workforce needs amid uncertain market conditions. A person familiar with the cuts told CNBC that AI played a role in the decision but that it wasn’t the only reason. GM’s statement said it was “transforming its Information Technology organization to better position the company for the future.” Despite the cuts, the company still had roughly 80 open IT positions, including roles in AI, motorsports, and autonomous vehicles.
Coinbase — May 5, 2026. The crypto exchange said it was cutting about 700 employees, or 14% of its staff, as part of a restructuring aimed at addressing market volatility and increasing AI efficiency. The company flattened its organizational structure to five layers below the CEO and COO, and said it would experiment with “one-person teams” combining engineering, design, and product roles. CEO Brian Armstrong wrote that AI had changed the pace of work dramatically — “engineers use AI to ship in days what used to take a team weeks” — and that the company needed to “leverage AI across every facet of our jobs.”
PayPal — May 5, 2026. PayPal announced plans to cut around 20% of its workforce over the next two to three years — north of 4,500 jobs — as part of a turnaround strategy centered on AI adoption and organizational simplification. CEO Enrique Lores told investors the company would “aggressively adopt AI” in its development processes and formed a new “AI transformation and simplification” team reporting directly to him, tasked with redesigning the company’s processes “function by function.” Lores framed the cuts as removing organizational layers, and said AI would extend well beyond coding into customer service, support operations, and risk management.
Microsoft — April-May 2026. Microsoft offered buyouts structured as voluntary separations, without disclosing how many employees these would impact. CFO Amy Hood said total headcount declined year-over-year in fiscal Q3, and is expected to keep declining as the company focuses on “building high-performing teams that operate with pace and agility” amid rising AI investment.
Snap — April 16, 2026. Snap cut roughly 16% of its global workforce — about 1,000 full-time employees — and closed more than 300 open roles, with CEO Evan Spiegel citing AI advancements as a key driver. “Rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers,” Spiegel wrote in a memo filed with the SEC. The company said it had already seen small squads using AI tools to drive progress across Snapchat+, ad platform performance, and infrastructure efficiency.
IBM — rolling through 2026. Between Q4 2025 cuts and April 2026 Red Hat engineering reductions, estimates range from 3,000 to 9,000 U.S. positions eliminated, bringing IBM’s cumulative total since September 2024 above 15,000. Bloomberg reported IBM plans to triple its U.S. entry-level hiring for AI and hybrid-cloud roles, even as roughly 200 HR positions were replaced by AI agents. An IBM spokesperson described the Q4 2025 round as a routine rebalancing affecting “a low single-digit percentage” of its global workforce.
Atlassian — March 11, 2026. Atlassian cut about 1,600 jobs (10% of its workforce) to “rebalance” toward AI and enterprise sales, even as shares rose nearly 2% on the news. CEO Mike Cannon-Brookes said: “Our approach is not ‘AI replaces people.’ But it would be disingenuous to pretend AI doesn’t change the mix of skills we need or the number of roles required in certain areas. It does.”
Dell — January 30 (though disclosed in March 2026). Dell’s total workforce fell about 10% in fiscal 2026 — roughly 11,000 jobs — to about 97,000 employees from 108,000 a year earlier, with $569 million spent on severance. The cuts came as Dell projected its AI-optimized server revenue could double in fiscal 2027.
Oracle — March 5-31, 2026. As noted above, Oracle began telling employees it would be cutting thousands of jobs via terminal emails. The cuts came even as Oracle posted $3.7 billion in quarterly net income, up 27% year-over-year, with remaining performance obligations up 325% to $553 billion — savings redirected toward AI data centers. The cuts that would later total 21,000 over 12 months, as Oracle disclosed in its June 22 annual filing.
Block — February 26-27, 2026. Jack Dorsey’s Block cut 4,000 jobs — nearly half its workforce, down to under 6,000 from over 10,000. Dorsey wrote on X: “We’re already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company.” He added: “I think most companies are late. Within the next year, I believe the majority of companies will reach the same conclusion and make similar structural changes.”
Salesforce — February 10, 2026. Salesforce laid off fewer than 1,000 employees across marketing, product management, data analytics, and its Agentforce AI unit. The company told Fortune, “Because of the benefits and efficiencies of Agentforce, we’ve seen the number of support cases we handle decline and we no longer need to actively backfill support engineer roles.” This followed an earlier cut of about 4,000 customer-support roles, shrinking that team from roughly 9,000 to 5,000, with CEO Marc Benioff saying the company needed “less heads” because AI agents handle the work.
Amazon — January 28, 2026. Amazon cut 16,000 corporate jobs, following 14,000 cuts in October 2025 — about 9% of its corporate workforce in three months. The company said it was part of “strengthen[ing] our organization by reducing layers, increasing ownership, and removing bureaucracy.” CEO Andy Jassy had said in June 2025 that, “As we roll out more generative AI and agents, it should change the way our work is done. We will need fewer people doing some of the jobs that are being done today… in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Co-founder Eran Zinman told employees in a LinkedIn memo that the move “was not made to reduce costs or replace people with AI,” positioning it instead as adapting the organization to a new AI-first vision the company laid out roughly a year ago when it rebranded around a platform-wide AI push. Monday.com, which has two offices in the U.S., expects $45 million to $55 million in net restructuring charges but still projects up to 20% year-over-year revenue growth for 2026.
So far, according to new Financial Times analysis, U.S. tech companies have slashed nearly 140,000 jobs since the start of this year, with Amazon, Oracle, Meta, and Microsoft alone accounting for almost 50,000 of those cuts as they funnel hundreds of billions of dollars into AI data center buildouts. Interestingly, the FT also found that companies citing AI as a factor in job cuts have underperformed the Nasdaq by almost 10% in the 30 trading days following their announcements, suggesting the market doesn’t entirely buy the stories that the companies are telling.
Still, the picture isn’t uniformly bleak. The FT notes that AI-focused companies like Anthropic and OpenAI are hiring rapidly, absorbing some of the talent shed elsewhere in the industry. And within some of the very companies making cuts, headcount is shifting rather than disappearing entirely. Meta, for instance, earlier this year moved roughly 7,000 employees into new AI-focused roles even as it laid off 8,000 others, and IBM says it’s tripling entry-level hiring for AI and hybrid-cloud roles alongside recent cuts.
Below is a running look — in reverse chronological order — at the bigger tech companies that have announced significant layoffs this year with AI as a stated factor.
Microsoft — July 9, 2026. Microsoft cut about 4,800 roles, or 2.1% of its global workforce, most of them in its Xbox gaming unit, resetting the business only three years after acquiring Activision Blizzard for $75 billion, per the FT. Separately, it offered buyouts structured as voluntary separations, without disclosing how many employees these would impact. The company said the role eliminations were “not being replaced by AI” but acknowledged “AI is changing how work gets done.” CFO Amy Hood said total headcount declined year-over-year in fiscal Q3, and was expected to keep declining as the company focuses on “building high-performing teams that operate with pace and agility” amid rising AI investment.
Oracle — June 22, 2026. Oracle disclosed in late June that it had reduced its workforce by 21,000 employees over the past 12 months, a decline of 13%, which means more cuts than was previously known, including because of AI. “The adoption and deployment of AI technologies across our operations have resulted, and may continue to result, in reductions to our workforce,” the company said in an annual financial regulatory filing.
GitLab — June 3, 2026. GitLab laid off roughly 350 workers, about 14% of its staff, to fund AI infrastructure investment and handle surging traffic from AI workflows. CEO Bill Staples said agentic workloads are “pushing competitors to the brink” and that the company had begun a “generational rebuild” of its core infrastructure to support what he called 100x growth requirements. GitLab is exiting 22 countries, flattening management layers, and partnering with an unspecified AI lab to rebuild its platform for agent-scale workloads. The company reported first-quarter revenue of $264 million, up 23% year-over-year, and expects to incur $30 to $35 million in restructuring costs.
Google — ongoing through May. Alphabet’s Google has quietly cut employees across its Cloud division, including its Threat Intelligence Group and Mandiant-linked cybersecurity staff, even as Cloud revenue grew 63% to exceed $20 billion for the first time and its backlog nearly doubled to over $460 billion. Over the past year, Google has cut more than a third of the managers overseeing small teams — 35% fewer managers with fewer direct reports. Unlike most companies on this list, Google has never announced a single overall number — the cuts have come through a rolling performance review process, a voluntary buyout program, and structural reorganizations, with outside estimates putting the 2026 total at between 1,500 and 3,000+ engineers.
Intuit — May 20, 2026. Intuit announced plans to eliminate roughly 3,000 jobs — about 17% of its total workforce — in a restructuring centered on reducing complexity and reallocating resources toward AI. CEO Sasan Goodarzi reportedly told staff the company is reducing complexity and simplifying the structure so it can deliver better products.
Meta — May 20-21, 2026. Meta laid off about 8,000 employees, roughly 10% of its workforce, while moving about 7,000 employees into new AI-focused roles (that they reportedly hate). CEO Mark Zuckerberg told staff the cuts were necessary because “success isn’t a given” in AI.
Cisco — May 14, 2026. Cisco announced it’s cutting nearly 4,000 jobs, about 5% of its workforce, despite reporting better-than-expected profit and revenue. CFO Mark Patterson said: “This was really not a savings-driven restructure… this is more [about] realigning … resources around silicon, optics, security and AI.”
Cloudflare — May 7-8, 2026. Cloudflare cut about 20% of its workforce (1,100 people), reporting quarterly revenue of $639.8 million, up 34% year-over-year and the highest single quarter in company history. CEO Matthew Prince wrote that “the vast majority of those we laid off last week were measurers” — middle management, finance, legal, internal auditing, and revenue recognition.
General Motors — May 12, 2026. GM eliminated 500 to 600 jobs, largely in IT roles in Austin, Texas, and Warren, Michigan, saying it was reevaluating its workforce needs amid uncertain market conditions. A person familiar with the cuts told CNBC that AI played a role in the decision but that it wasn’t the only reason. GM’s statement said it was “transforming its Information Technology organization to better position the company for the future.” Despite the cuts, the company still had roughly 80 open IT positions, including roles in AI, motorsports, and autonomous vehicles.
Coinbase — May 5, 2026. The crypto exchange said it was cutting about 700 employees, or 14% of its staff, as part of a restructuring aimed at addressing market volatility and increasing AI efficiency. The company flattened its organizational structure to five layers below the CEO and COO, and said it would experiment with “one-person teams” combining engineering, design, and product roles. CEO Brian Armstrong wrote that AI had changed the pace of work dramatically — “engineers use AI to ship in days what used to take a team weeks” — and that the company needed to “leverage AI across every facet of our jobs.”
PayPal — May 5, 2026. PayPal announced plans to cut around 20% of its workforce over the next two to three years — north of 4,500 jobs — as part of a turnaround strategy centered on AI adoption and organizational simplification. CEO Enrique Lores told investors the company would “aggressively adopt AI” in its development processes and formed a new “AI transformation and simplification” team reporting directly to him, tasked with redesigning the company’s processes “function by function.” Lores framed the cuts as removing organizational layers, and said AI would extend well beyond coding into customer service, support operations, and risk management.
Microsoft — April-May 2026. Microsoft offered buyouts structured as voluntary separations, without disclosing how many employees these would impact. CFO Amy Hood said total headcount declined year-over-year in fiscal Q3, and is expected to keep declining as the company focuses on “building high-performing teams that operate with pace and agility” amid rising AI investment.
Snap — April 16, 2026. Snap cut roughly 16% of its global workforce — about 1,000 full-time employees — and closed more than 300 open roles, with CEO Evan Spiegel citing AI advancements as a key driver. “Rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers,” Spiegel wrote in a memo filed with the SEC. The company said it had already seen small squads using AI tools to drive progress across Snapchat+, ad platform performance, and infrastructure efficiency.
IBM — rolling through 2026. Between Q4 2025 cuts and April 2026 Red Hat engineering reductions, estimates range from 3,000 to 9,000 U.S. positions eliminated, bringing IBM’s cumulative total since September 2024 above 15,000. Bloomberg reported IBM plans to triple its U.S. entry-level hiring for AI and hybrid-cloud roles, even as roughly 200 HR positions were replaced by AI agents. An IBM spokesperson described the Q4 2025 round as a routine rebalancing affecting “a low single-digit percentage” of its global workforce.
Atlassian — March 11, 2026. Atlassian cut about 1,600 jobs (10% of its workforce) to “rebalance” toward AI and enterprise sales, even as shares rose nearly 2% on the news. CEO Mike Cannon-Brookes said: “Our approach is not ‘AI replaces people.’ But it would be disingenuous to pretend AI doesn’t change the mix of skills we need or the number of roles required in certain areas. It does.”
Dell — January 30 (though disclosed in March 2026). Dell’s total workforce fell about 10% in fiscal 2026 — roughly 11,000 jobs — to about 97,000 employees from 108,000 a year earlier, with $569 million spent on severance. The cuts came as Dell projected its AI-optimized server revenue could double in fiscal 2027.
Oracle — March 5-31, 2026. As noted above, Oracle began telling employees it would be cutting thousands of jobs via terminal emails. The cuts came even as Oracle posted $3.7 billion in quarterly net income, up 27% year-over-year, with remaining performance obligations up 325% to $553 billion — savings redirected toward AI data centers. The cuts that would later total 21,000 over 12 months, as Oracle disclosed in its June 22 annual filing.
Block — February 26-27, 2026. Jack Dorsey’s Block cut 4,000 jobs — nearly half its workforce, down to under 6,000 from over 10,000. Dorsey wrote on X: “We’re already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company.” He added: “I think most companies are late. Within the next year, I believe the majority of companies will reach the same conclusion and make similar structural changes.”
Salesforce — February 10, 2026. Salesforce laid off fewer than 1,000 employees across marketing, product management, data analytics, and its Agentforce AI unit. The company told Fortune, “Because of the benefits and efficiencies of Agentforce, we’ve seen the number of support cases we handle decline and we no longer need to actively backfill support engineer roles.” This followed an earlier cut of about 4,000 customer-support roles, shrinking that team from roughly 9,000 to 5,000, with CEO Marc Benioff saying the company needed “less heads” because AI agents handle the work.
Amazon — January 28, 2026. Amazon cut 16,000 corporate jobs, following 14,000 cuts in October 2025 — about 9% of its corporate workforce in three months. The company said it was part of “strengthen[ing] our organization by reducing layers, increasing ownership, and removing bureaucracy.” CEO Andy Jassy had said in June 2025 that, “As we roll out more generative AI and agents, it should change the way our work is done. We will need fewer people doing some of the jobs that are being done today… in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
#Monday.com #latest #tech #company #blame #layoffs #TechCrunchAI,Layoffs">Monday.com is the latest tech company to blame AI for layoffs — here are 20 others | TechCrunch
Monday.com, the Tel Aviv-based work management software company known for its colorful, customizable project-tracking boards, this week became the latest tech company to cite AI as a factor in job cuts. On Wednesday, the company said in an SEC filing that it will lay off about 20% of its workforce, or just over 600 employees, as part of a “restructuring plan” tied to its “ongoing transformation of its product, marketing, and go-to-market strategy” in support of “a leaner, more focused operating model” as it continues investing in its “AI-driven growth strategy.”
Co-founder Eran Zinman told employees in a LinkedIn memo that the move “was not made to reduce costs or replace people with AI,” positioning it instead as adapting the organization to a new AI-first vision the company laid out roughly a year ago when it rebranded around a platform-wide AI push. Monday.com, which has two offices in the U.S., expects $45 million to $55 million in net restructuring charges but still projects up to 20% year-over-year revenue growth for 2026.
So far, according to new Financial Times analysis, U.S. tech companies have slashed nearly 140,000 jobs since the start of this year, with Amazon, Oracle, Meta, and Microsoft alone accounting for almost 50,000 of those cuts as they funnel hundreds of billions of dollars into AI data center buildouts. Interestingly, the FT also found that companies citing AI as a factor in job cuts have underperformed the Nasdaq by almost 10% in the 30 trading days following their announcements, suggesting the market doesn’t entirely buy the stories that the companies are telling.
Still, the picture isn’t uniformly bleak. The FT notes that AI-focused companies like Anthropic and OpenAI are hiring rapidly, absorbing some of the talent shed elsewhere in the industry. And within some of the very companies making cuts, headcount is shifting rather than disappearing entirely. Meta, for instance, earlier this year moved roughly 7,000 employees into new AI-focused roles even as it laid off 8,000 others, and IBM says it’s tripling entry-level hiring for AI and hybrid-cloud roles alongside recent cuts.
Below is a running look — in reverse chronological order — at the bigger tech companies that have announced significant layoffs this year with AI as a stated factor.
Microsoft — July 9, 2026. Microsoft cut about 4,800 roles, or 2.1% of its global workforce, most of them in its Xbox gaming unit, resetting the business only three years after acquiring Activision Blizzard for $75 billion, per the FT. Separately, it offered buyouts structured as voluntary separations, without disclosing how many employees these would impact. The company said the role eliminations were “not being replaced by AI” but acknowledged “AI is changing how work gets done.” CFO Amy Hood said total headcount declined year-over-year in fiscal Q3, and was expected to keep declining as the company focuses on “building high-performing teams that operate with pace and agility” amid rising AI investment.
Oracle — June 22, 2026. Oracle disclosed in late June that it had reduced its workforce by 21,000 employees over the past 12 months, a decline of 13%, which means more cuts than was previously known, including because of AI. “The adoption and deployment of AI technologies across our operations have resulted, and may continue to result, in reductions to our workforce,” the company said in an annual financial regulatory filing.
GitLab — June 3, 2026. GitLab laid off roughly 350 workers, about 14% of its staff, to fund AI infrastructure investment and handle surging traffic from AI workflows. CEO Bill Staples said agentic workloads are “pushing competitors to the brink” and that the company had begun a “generational rebuild” of its core infrastructure to support what he called 100x growth requirements. GitLab is exiting 22 countries, flattening management layers, and partnering with an unspecified AI lab to rebuild its platform for agent-scale workloads. The company reported first-quarter revenue of $264 million, up 23% year-over-year, and expects to incur $30 to $35 million in restructuring costs.
Google — ongoing through May. Alphabet’s Google has quietly cut employees across its Cloud division, including its Threat Intelligence Group and Mandiant-linked cybersecurity staff, even as Cloud revenue grew 63% to exceed $20 billion for the first time and its backlog nearly doubled to over $460 billion. Over the past year, Google has cut more than a third of the managers overseeing small teams — 35% fewer managers with fewer direct reports. Unlike most companies on this list, Google has never announced a single overall number — the cuts have come through a rolling performance review process, a voluntary buyout program, and structural reorganizations, with outside estimates putting the 2026 total at between 1,500 and 3,000+ engineers.
Intuit — May 20, 2026. Intuit announced plans to eliminate roughly 3,000 jobs — about 17% of its total workforce — in a restructuring centered on reducing complexity and reallocating resources toward AI. CEO Sasan Goodarzi reportedly told staff the company is reducing complexity and simplifying the structure so it can deliver better products.
Meta — May 20-21, 2026. Meta laid off about 8,000 employees, roughly 10% of its workforce, while moving about 7,000 employees into new AI-focused roles (that they reportedly hate). CEO Mark Zuckerberg told staff the cuts were necessary because “success isn’t a given” in AI.
Cisco — May 14, 2026. Cisco announced it’s cutting nearly 4,000 jobs, about 5% of its workforce, despite reporting better-than-expected profit and revenue. CFO Mark Patterson said: “This was really not a savings-driven restructure… this is more [about] realigning … resources around silicon, optics, security and AI.”
Cloudflare — May 7-8, 2026. Cloudflare cut about 20% of its workforce (1,100 people), reporting quarterly revenue of $639.8 million, up 34% year-over-year and the highest single quarter in company history. CEO Matthew Prince wrote that “the vast majority of those we laid off last week were measurers” — middle management, finance, legal, internal auditing, and revenue recognition.
General Motors — May 12, 2026. GM eliminated 500 to 600 jobs, largely in IT roles in Austin, Texas, and Warren, Michigan, saying it was reevaluating its workforce needs amid uncertain market conditions. A person familiar with the cuts told CNBC that AI played a role in the decision but that it wasn’t the only reason. GM’s statement said it was “transforming its Information Technology organization to better position the company for the future.” Despite the cuts, the company still had roughly 80 open IT positions, including roles in AI, motorsports, and autonomous vehicles.
Coinbase — May 5, 2026. The crypto exchange said it was cutting about 700 employees, or 14% of its staff, as part of a restructuring aimed at addressing market volatility and increasing AI efficiency. The company flattened its organizational structure to five layers below the CEO and COO, and said it would experiment with “one-person teams” combining engineering, design, and product roles. CEO Brian Armstrong wrote that AI had changed the pace of work dramatically — “engineers use AI to ship in days what used to take a team weeks” — and that the company needed to “leverage AI across every facet of our jobs.”
PayPal — May 5, 2026. PayPal announced plans to cut around 20% of its workforce over the next two to three years — north of 4,500 jobs — as part of a turnaround strategy centered on AI adoption and organizational simplification. CEO Enrique Lores told investors the company would “aggressively adopt AI” in its development processes and formed a new “AI transformation and simplification” team reporting directly to him, tasked with redesigning the company’s processes “function by function.” Lores framed the cuts as removing organizational layers, and said AI would extend well beyond coding into customer service, support operations, and risk management.
Microsoft — April-May 2026. Microsoft offered buyouts structured as voluntary separations, without disclosing how many employees these would impact. CFO Amy Hood said total headcount declined year-over-year in fiscal Q3, and is expected to keep declining as the company focuses on “building high-performing teams that operate with pace and agility” amid rising AI investment.
Snap — April 16, 2026. Snap cut roughly 16% of its global workforce — about 1,000 full-time employees — and closed more than 300 open roles, with CEO Evan Spiegel citing AI advancements as a key driver. “Rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers,” Spiegel wrote in a memo filed with the SEC. The company said it had already seen small squads using AI tools to drive progress across Snapchat+, ad platform performance, and infrastructure efficiency.
IBM — rolling through 2026. Between Q4 2025 cuts and April 2026 Red Hat engineering reductions, estimates range from 3,000 to 9,000 U.S. positions eliminated, bringing IBM’s cumulative total since September 2024 above 15,000. Bloomberg reported IBM plans to triple its U.S. entry-level hiring for AI and hybrid-cloud roles, even as roughly 200 HR positions were replaced by AI agents. An IBM spokesperson described the Q4 2025 round as a routine rebalancing affecting “a low single-digit percentage” of its global workforce.
Atlassian — March 11, 2026. Atlassian cut about 1,600 jobs (10% of its workforce) to “rebalance” toward AI and enterprise sales, even as shares rose nearly 2% on the news. CEO Mike Cannon-Brookes said: “Our approach is not ‘AI replaces people.’ But it would be disingenuous to pretend AI doesn’t change the mix of skills we need or the number of roles required in certain areas. It does.”
Dell — January 30 (though disclosed in March 2026). Dell’s total workforce fell about 10% in fiscal 2026 — roughly 11,000 jobs — to about 97,000 employees from 108,000 a year earlier, with $569 million spent on severance. The cuts came as Dell projected its AI-optimized server revenue could double in fiscal 2027.
Oracle — March 5-31, 2026. As noted above, Oracle began telling employees it would be cutting thousands of jobs via terminal emails. The cuts came even as Oracle posted $3.7 billion in quarterly net income, up 27% year-over-year, with remaining performance obligations up 325% to $553 billion — savings redirected toward AI data centers. The cuts that would later total 21,000 over 12 months, as Oracle disclosed in its June 22 annual filing.
Block — February 26-27, 2026. Jack Dorsey’s Block cut 4,000 jobs — nearly half its workforce, down to under 6,000 from over 10,000. Dorsey wrote on X: “We’re already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company.” He added: “I think most companies are late. Within the next year, I believe the majority of companies will reach the same conclusion and make similar structural changes.”
Salesforce — February 10, 2026. Salesforce laid off fewer than 1,000 employees across marketing, product management, data analytics, and its Agentforce AI unit. The company told Fortune, “Because of the benefits and efficiencies of Agentforce, we’ve seen the number of support cases we handle decline and we no longer need to actively backfill support engineer roles.” This followed an earlier cut of about 4,000 customer-support roles, shrinking that team from roughly 9,000 to 5,000, with CEO Marc Benioff saying the company needed “less heads” because AI agents handle the work.
Amazon — January 28, 2026. Amazon cut 16,000 corporate jobs, following 14,000 cuts in October 2025 — about 9% of its corporate workforce in three months. The company said it was part of “strengthen[ing] our organization by reducing layers, increasing ownership, and removing bureaucracy.” CEO Andy Jassy had said in June 2025 that, “As we roll out more generative AI and agents, it should change the way our work is done. We will need fewer people doing some of the jobs that are being done today… in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Monday.com, the Tel Aviv-based work management software company known for its colorful, customizable project-tracking boards,…
iKairos is designed to understand both its user and their surroundings, allowing it to offer proactive assistance instead of simply responding to prompts.
iKairos Wants to Be More Than Another AI Wearable
AI wearables have gained momentum over the past year, but most products still rely on a single camera or microphone to interpret the world from the wearer’s perspective. Lingverse believes that’s only half the picture. The company says iKairos is the first dual-perspective AI wearable, featuring a modular design that can be worn on the body or used as a desktop device. Users can switch its field of view between themselves and their surroundings, allowing the AI to build context about both the person wearing it and the environment around them.
The goal is to make the device less reactive and more proactive. Instead of waiting for voice commands, iKairos is designed to recognize situations where reminders, suggestions, or questions might be useful based on what it observes over time.
Beyond that, the company says iKairos includes a physical camera shutter that completely blocks visual recording whenever users want additional privacy. It also claims that personal data is either processed locally on the device or encrypted during transmission, and that user data won’t be used to train its AI models.
Speaking on the matter, Jiawei Gu, Founder and CEO of Lingverse, said:
Today, with iKairos, we can finally pick up where the Jibo team left off and deliver on the promise. iKairos continuously observes both you and your surroundings, creating the context that today’s AI lacks. Once the AI understands your life instead of just your prompts, iKairos can begin to act as a personal AI guardian, which is capable of unlocking entirely new experiences and proactively adapts to and works around your lifestyle.”
iKairos is designed to understand both its user and their surroundings, allowing it to offer proactive assistance instead of simply responding to prompts.
iKairos Wants to Be More Than Another AI Wearable
AI wearables have gained momentum over the past year, but most products still rely on a single camera or microphone to interpret the world from the wearer’s perspective. Lingverse believes that’s only half the picture. The company says iKairos is the first dual-perspective AI wearable, featuring a modular design that can be worn on the body or used as a desktop device. Users can switch its field of view between themselves and their surroundings, allowing the AI to build context about both the person wearing it and the environment around them.
The goal is to make the device less reactive and more proactive. Instead of waiting for voice commands, iKairos is designed to recognize situations where reminders, suggestions, or questions might be useful based on what it observes over time.
Beyond that, the company says iKairos includes a physical camera shutter that completely blocks visual recording whenever users want additional privacy. It also claims that personal data is either processed locally on the device or encrypted during transmission, and that user data won’t be used to train its AI models.
Speaking on the matter, Jiawei Gu, Founder and CEO of Lingverse, said:
Today, with iKairos, we can finally pick up where the Jibo team left off and deliver on the promise. iKairos continuously observes both you and your surroundings, creating the context that today’s AI lacks. Once the AI understands your life instead of just your prompts, iKairos can begin to act as a personal AI guardian, which is capable of unlocking entirely new experiences and proactively adapts to and works around your lifestyle.”
#Jibos #Spiritual #Successor #Lingverse #Unveils #Wearable #iKairosAI">Jibo’s Spiritual Successor Is Here: Lingverse Unveils AI Wearable iKairos
If you remember Jibo, you’ll probably also remember its emotional farewell. The social robot, once named one of TIME’s Best Inventions, shut down in 2019 with a message asking owners to “say hello” to future robots. Singapore-based AI hardware startup Lingverse, the team behind the original visoon, has announced $29 million in Pre-A funding to develop iKairos, a wearable AI companion that the company describes as the spiritual successor to Jibo. Unlike existing AI wearables, iKairos is designed to understand both its user and their surroundings, allowing it to offer proactive assistance instead of simply responding to prompts.
iKairos Wants to Be More Than Another AI Wearable
AI wearables have gained momentum over the past year, but most products still rely on a single camera or microphone to interpret the world from the wearer’s perspective. Lingverse believes that’s only half the picture. The company says iKairos is the first dual-perspective AI wearable, featuring a modular design that can be worn on the body or used as a desktop device. Users can switch its field of view between themselves and their surroundings, allowing the AI to build context about both the person wearing it and the environment around them.
The goal is to make the device less reactive and more proactive. Instead of waiting for voice commands, iKairos is designed to recognize situations where reminders, suggestions, or questions might be useful based on what it observes over time.
Beyond that, the company says iKairos includes a physical camera shutter that completely blocks visual recording whenever users want additional privacy. It also claims that personal data is either processed locally on the device or encrypted during transmission, and that user data won’t be used to train its AI models.
Speaking on the matter, Jiawei Gu, Founder and CEO of Lingverse, said:
Today, with iKairos, we can finally pick up where the Jibo team left off and deliver on the promise. iKairos continuously observes both you and your surroundings, creating the context that today’s AI lacks. Once the AI understands your life instead of just your prompts, iKairos can begin to act as a personal AI guardian, which is capable of unlocking entirely new experiences and proactively adapts to and works around your lifestyle.”
If you remember Jibo, you’ll probably also remember its emotional farewell. The social robot, once…
At its San Diego Comic-Con panel today, Apple TV dropped the surprise debut of the first teaser trailer for its upcoming sci-fi series Neuromancer. It’s our best look yet at the show, which is based on the 1984 novel of the same name by William Gibson. Gibson’s novel is a cornerstone of the cyberpunk genre, but it has never before been adapted for the big or small screen.
Check out the teaser below.
Neuromancer stars Callum Turner, Briana Middleton, Mark Strong, Joseph Lee, Peter Sarsgaard and Clémence Poésy. According to its official description, “Neuromancer follows a damaged, top-rung super-hacker named Case (Turner) who is thrust into a web of digital espionage and high-stakes crime with his partner Molly (Middleton), a razor-girl assassin, as they pull off a heist on a corporate dynasty with untold secrets.”
The teaser clocks in at just over a minute, but it’s enough to give us a sense of the show’s visual identity. It looks like Apple has really put in the work of accurately replicating Gibson’s world. Given the streamer’s burgeoning reputation for quality sci-fi TV series, it seemed from the beginning that it would be a good home for Neuromancer, and based on this very early look, that still seems to be the case.
Neuromancer was created for television by Graham Roland (Dark Winds) and JD Dillard (Utopia, The Twilight Zone), with Roland serving as showrunner. The show’s supporting cast includes Max Irons, Dane DeHaan, Junia Rees, Jordan Kouamé, Emma Laird, Marc Menchaca, André De Shields and Isabella Pappas.
Neuromancer premieres January 22, 2027, on Apple TV. The first two episodes will premiere on the same day, with the remaining eight episodes releasing weekly after that.
At its San Diego Comic-Con panel today, Apple TV dropped the surprise debut of the first teaser trailer for its upcoming sci-fi series Neuromancer. It’s our best look yet at the show, which is based on the 1984 novel of the same name by William Gibson. Gibson’s novel is a cornerstone of the cyberpunk genre, but it has never before been adapted for the big or small screen.
Check out the teaser below.
Neuromancer stars Callum Turner, Briana Middleton, Mark Strong, Joseph Lee, Peter Sarsgaard and Clémence Poésy. According to its official description, “Neuromancer follows a damaged, top-rung super-hacker named Case (Turner) who is thrust into a web of digital espionage and high-stakes crime with his partner Molly (Middleton), a razor-girl assassin, as they pull off a heist on a corporate dynasty with untold secrets.”
The teaser clocks in at just over a minute, but it’s enough to give us a sense of the show’s visual identity. It looks like Apple has really put in the work of accurately replicating Gibson’s world. Given the streamer’s burgeoning reputation for quality sci-fi TV series, it seemed from the beginning that it would be a good home for Neuromancer, and based on this very early look, that still seems to be the case.
Neuromancer was created for television by Graham Roland (Dark Winds) and JD Dillard (Utopia, The Twilight Zone), with Roland serving as showrunner. The show’s supporting cast includes Max Irons, Dane DeHaan, Junia Rees, Jordan Kouamé, Emma Laird, Marc Menchaca, André De Shields and Isabella Pappas.
Neuromancer premieres January 22, 2027, on Apple TV. The first two episodes will premiere on the same day, with the remaining eight episodes releasing weekly after that.
#Neuromancer #Teaser #Trailer #Brings #William #Gibsons #LifeApple TV,Neuromancer,San Diego Comic-Con">‘Neuromancer’ Teaser Trailer Brings William Gibson’s Novel to Life
At its San Diego Comic-Con panel today, Apple TV dropped the surprise debut of the first teaser trailer for its upcoming sci-fi series Neuromancer. It’s our best look yet at the show, which is based on the 1984 novel of the same name by William Gibson. Gibson’s novel is a cornerstone of the cyberpunk genre, but it has never before been adapted for the big or small screen.
Check out the teaser below.
Neuromancer stars Callum Turner, Briana Middleton, Mark Strong, Joseph Lee, Peter Sarsgaard and Clémence Poésy. According to its official description, “Neuromancer follows a damaged, top-rung super-hacker named Case (Turner) who is thrust into a web of digital espionage and high-stakes crime with his partner Molly (Middleton), a razor-girl assassin, as they pull off a heist on a corporate dynasty with untold secrets.”
The teaser clocks in at just over a minute, but it’s enough to give us a sense of the show’s visual identity. It looks like Apple has really put in the work of accurately replicating Gibson’s world. Given the streamer’s burgeoning reputation for quality sci-fi TV series, it seemed from the beginning that it would be a good home for Neuromancer, and based on this very early look, that still seems to be the case.
Neuromancer was created for television by Graham Roland (Dark Winds) and JD Dillard (Utopia, The Twilight Zone), with Roland serving as showrunner. The show’s supporting cast includes Max Irons, Dane DeHaan, Junia Rees, Jordan Kouamé, Emma Laird, Marc Menchaca, André De Shields and Isabella Pappas.
Neuromancer premieres January 22, 2027, on Apple TV. The first two episodes will premiere on the same day, with the remaining eight episodes releasing weekly after that.
#Smart #Cutting #Machine #Depends #Youre #Makingandhousehold,shopping,accessories and peripherals,smart home,diy,gadgets">The Best Smart Cutting Machine for You Depends on What You’re Making—and How Many
More than once, Leonardo threw up a generic error pop-up with no explanation of how to fix the problem. You’re forced to dismiss the message before doing anything else, which feels like hitting a dead end before trying to troubleshoot yourself or looking up the error code in Leonardo.
Connectivity, luckily, is super simple and seamless. The Romeo connects to your computer over Wi-Fi instead of Bluetooth, which sounds like a minor detail until you’ve wrestled with the quirks that Bluetooth can sometimes pose (looking at you, Design Space). During my testing of the Explore 5, I’d occasionally lose my Bluetooth connection, requiring me to disconnect the machine from my computer, reconnect, and try again. I’m not sure if that’s a Design Space issue or my laptop juggling too many Bluetooth devices, but it can be a headache. Through my testing, I never once had the Romeo machine unexpectedly disconnect.
Making Space
There’s no getting around it: The Romeo is big—it’s got twice the cutting width of the Explore 5. It’s not the type of machine that sits easily on a closet shelf when you’re not using it. Most people will want to dedicate a table to it. That’s not necessarily a downside, but it’s intended to exist like a permanent fixture in your workspace. (And remember to account for clearance behind the machine, since materials feed through the rear!). But it is sturdy and built well; it never shifted on the table while cutting, there was very little vibration, the carriage moved seamlessly with no rattles, and nothing flexed or creaked.
Its open design is another trade-off. Unlike the Explore 5, which folds up, everything stays exposed on the Romeo. I haven’t noticed any buildup yet, but I do worry about pet hair and dust getting into the internals, and it’s something that I’ll keep an eye on over time.
When it cuts, the Romeo bleeps and chirps like a dial-up internet, while the Cricut hums and whirs more like an old inkjet printer. Neither is particularly loud, but worth noting if you share a workspace.
Time to Graduate?
Photograph: Nicole Kinning
After spending time with both machines, my biggest takeaway is that the Cricut is designed to remove as many decisions and points of friction as possible. The Romeo hands you the controls and expects you to learn how to use them.
#Smart #Cutting #Machine #Depends #Youre #Makingandhousehold,shopping,accessories and peripherals,smart home,diy,gadgets
More than once, Leonardo threw up a generic error pop-up with no explanation of how…
Reduction of fine lines, dark circles, and crow’s feet
Improving skin texture
Fighting wrinkles
Boosting collagen production
Reducing inflammation and redness
To be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.
Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.
The Shark CryoGlow’s Better Aging routine combines red and near-infrared light.Credit: Leah Stodart / Mashable
The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light.Credit: Leah Stodart / Mashable
Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.
What about blue light therapy?
Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.
Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process.
The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?
The importance of irradiance
Irradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.
Bulb placement is one of the key factors we considered in our test.Credit: Leah Stodart / Mashable
Comfort is another key factor, as consistent use is key to results.Credit: Miller Kern / Mashable
Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.
Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it.
Are bulb count and bulb placement a big deal?
The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs.
Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.
What red light masks worked for us?
Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.
After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.
Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.
Reduction of fine lines, dark circles, and crow’s feet
Improving skin texture
Fighting wrinkles
Boosting collagen production
Reducing inflammation and redness
To be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.
Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.
The Shark CryoGlow’s Better Aging routine combines red and near-infrared light.Credit: Leah Stodart / Mashable
The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light.Credit: Leah Stodart / Mashable
Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.
What about blue light therapy?
Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.
Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process.
The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?
The importance of irradiance
Irradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.
Bulb placement is one of the key factors we considered in our test.Credit: Leah Stodart / Mashable
Comfort is another key factor, as consistent use is key to results.Credit: Miller Kern / Mashable
Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.
Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it.
Are bulb count and bulb placement a big deal?
The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs.
Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.
What red light masks worked for us?
Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.
After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.
Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.
#red #light #masks #tested #winners #avoid">Best red light masks tested: 6 winners, 2 to avoid in 2026
How to choose a red light face mask: Look at wavelength first
There are some ways to tell that a red light face mask won’t be effective before you buy it and use it for a few months.
Wavelength is the first factor anyone will tell you to consider. You want to find products that emit light within the therapeutic window, or the range of wavelengths that can be effective when treating common skin conditions. There is now an abundance of evidence that specific wavelengths of red light can be effective for:
Reduction of fine lines, dark circles, and crow’s feet
Improving skin texture
Fighting wrinkles
Boosting collagen production
Reducing inflammation and redness
To be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.
Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.
The Shark CryoGlow’s Better Aging routine combines red and near-infrared light.Credit: Leah Stodart / Mashable
The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light.Credit: Leah Stodart / Mashable
Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.
What about blue light therapy?
Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.
Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process.
The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?
The importance of irradiance
Irradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.
Bulb placement is one of the key factors we considered in our test.Credit: Leah Stodart / Mashable
Comfort is another key factor, as consistent use is key to results.Credit: Miller Kern / Mashable
Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.
Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it.
Are bulb count and bulb placement a big deal?
The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs.
Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.
What red light masks worked for us?
Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.
After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.
Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.
#red #light #masks #tested #winners #avoid
How to choose a red light face mask: Look at wavelength firstThere are some ways…