Looks like the internet is just as obsessed with Matthieu Blazy’s Chanel as fashion insiders are. On Wednesday, the Lyst Index crowned the French Maison as the hottest brand in the world on its Q1 2026 report. (As the kids would say, Chanel’s the birthday.)

This is the first time Chanel, which just held its Cruise 2027 runway show in Biarritz, France on Tuesday, has made the 20 hottest brands list. And it’s all thanks to Blazy sparking a Chanel frenzy since he stepped in as the house’s creative director a year ago: Lines wrapped around stores when his first designs dropped; multiple celebrities chose the brand for 2026 awards season red carpets; and in-demand actors Pedro Pascal and Jacob Elordi joined the house as ambassadors (alongside model-of-the-moment Bhavitha Mandava).

That’s not the only big news within Lyst’s hottest brands list this quarter: Dior — propelled by another celebrated new designer, Jonathan Anderson — entered the list for the first time as well, landing in third behind Saint Laurent (which took the top spot last quarter). Miu Miu dropped two spots to number four and Demna’s Gucci saw a solid jump to number five (up from nine). Meanwhile, Ralph Lauren, Prada, Coach, Burberry and Cos all fell to the bottom of the top 10. Celine also cracked the top 20 for the first time, and its Ballet Lace Up Shoes ranked fourth on the hottest product list.

Chanel and Saint Laurent also made a strong showing when it came to products: Saint Laurent’s Stand Collar Jacket topped the list of hottest items and its Butterfly Sunglasses ranked seventh, while Chanel pumps were number two and its Maxi Flap Bag was number six. Other popular items include Adidas’ Chinese Style Track Top, Vivienne Westwood’s Long Fond Gown and — a bit outside the fashion space — the viral Trader Joe’s Tote Bag.

In addition to new creative directors, pop culture moments also gave certain brands a boost, including “Love Story: John F. Kennedy Jr. & Carolyn Bessette.” While Calvin Klein didn’t make any lists, the series drove a 43% increase in searches for the brand, reports Lyst. Kangol’s Tropic 504 Flat Cap, also featured in the show, tanked 10th among the hottest products, with searches up 14% week-on-week as it aired.

It’s fitting that this quarter has been one of major shakeups, given that the Lyst Index itself also underwent changes. The Q1 2026 report marks the introduction of a new methodology: It’s now structured around Desire, Demand and Discover to gain a well-rounded understanding of the ways in which brand interest forms, adapts and spreads online. It looks at signals including shopping behavior, cultural influence and discovery channels (AI, social media, content creation) to more fully understand a brand’s impact.

Ahead, see the full rankings of the hottest brands and products (most which you can shop!) for Q1 of 2026, and find Lyst’s full report here. 

Hottest Fashion Brands of Q1 2026

1. Chanel (New)
2. Saint Laurent (-1)
3. Dior (New)
4. Miu Miu(-2)
5. Gucci (+4)
6. Ralph Lauren (-2)
7. Prada (-2)
8. Coach (-2)
9. Burberry (-1)
10. Cos (-7)
11. The Row (-4)
12. Versace (+2)
13. Moncler (-3)
14. Chloé (-3)
15. Bottega Veneta (-3)
16. Loewe (-3)
17. Stone Island (-1)
18. Massimo Dutti (-2)
19. Fendi (re-entry)
20. Celine (new)

Hottest Fashion Products of Q1 2026

1. Saint Laurent Stand Collar Jacket
2. Chanel pumps
3. Adidas’ Chinese Style Track Top
4. Celine Ballet Lace Up Shoes
5. Vivienne Westwood Long Fond Gown
6. Chanel Maxi Flap Bag
7. Saint Laurent Butterfly Sunglasses
8. Trader Joe’s Tote Bag
9. Village Pm 1 Pm Sneakers
10. Kangol Tropic 504 Flat Cap

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