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Cowboy’s e-bikes granted a second life

Cowboy’s e-bikes granted a second life

After months of speculation over the e-bike maker’s imminent demise, Cowboy says it now has the financial backing it needs to survive. The Brussels-based maker of boutique e-bikes says it has secured short-term financing to keep the lights on and a commitment from Rebirth Group Holding that should “ensure its long-term future.”

The bicycle company that once swore it wouldn’t become the next VanMoof, recently showed signs of following a similar path to bankruptcy. New e-bike deliveries were taking months, repairs were delayed due to a lack of parts, payments were missed, and debt was mounting, according to media reports and customer complaints.

Cowboy already had a relationship with Rebirth Group prior to signing a term sheet with its new partner. Rebirth is the parent of Re-cycles, the French manufacturer of traditional bicycles that recently took over responsibility for Cowboy’s e-bike assembly operations. The move was supposed to reduce delivery times and improve customer support over time, but it also contributed to some short-term issues during the transition out of Hungary. Today’s announcement makes Rebirth Group doubly vested in Cowboy’s survival.

Cowboy says a costly recall of its Cruiser ST that followed a post-covid bikeaggedon — which continues to rile the e-bike industry — created “the most challenging period in the company’s history.” The recall, according to Cowboy, was caused by an “unapproved change from a supplier.”

With funding secured, replacement frames ready, and the first recall hub up and operational (with more cities to come), Cowboy says that operations and production will gradually return to normal.

“Our priority is to restore normal operations before year-end, working closely with our new partner,” says Cowboy in a press release. “This means delivering outstanding bikes, resolving open cases, and regaining the level of service our customers expect.”

Cowboy says it will provide updated progress in September.

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                                                            SAVE : As of June 29, the Google TV Streamer 4K is on sale for .99 at Amazon. That’s a 20% discount on the list price.
    
    
    
        
                                        
                                        
                    
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Looking for a simple way to upgrade your streaming setup? Sounds like it’s time to invest in a streaming stick. These handy pieces of tech plug straight into your TV to give you easy and quick access to apps, streaming platforms, and live TV options. And as of June 29, the Google TV Streamer 4K is on sale for  off the list price, now down to .99.
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                By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.
            
        
    

This streaming device also gives you great quality. It supports up to 4K HDR with Dolby Vision and works with Dolby Atmos-compatible speakers for more immersive, 3D-style sound. Thanks to its powerful processor, it runs fast, and it has double the memory compared to the previous generation of this device. It also includes a redesigned remote with voice control and smart home control. You can even find the remote if lost by making it ring.And of course, you’ll have access to all the major streaming apps like Netflix, Prime Video, and more. Plus, over 800 free live TV channels from apps like Pluto TV and Tubi are at your fingertips. 
        
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                        By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.
                    
                
                        
        
    
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Google TV Streamer 4K is on sale for $79.99 at Amazon. That’s a 20% discount on the list price.


$79.99 at Amazon
$99.99 Save $20

 

Looking for a simple way to upgrade your streaming setup? Sounds like it’s time to invest in a streaming stick.

These handy pieces of tech plug straight into your TV to give you easy and quick access to apps, streaming platforms, and live TV options. And as of June 29, the Google TV Streamer 4K is on sale for $20 off the list price, now down to $79.99.

Mashable Deals

By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.

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And of course, you’ll have access to all the major streaming apps like Netflix, Prime Video, and more. Plus, over 800 free live TV channels from apps like Pluto TV and Tubi are at your fingertips.

This Google Streamer deal is available at Amazon right now.

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SAVE $20: As of June 29, the Google TV Streamer 4K is on sale for $79.99 at Amazon. That’s a 20% discount on the list price.


$79.99 at Amazon
$99.99 Save $20

 

Looking for a simple way to upgrade your streaming setup? Sounds like it’s time to invest in a streaming stick.

These handy pieces of tech plug straight into your TV to give you easy and quick access to apps, streaming platforms, and live TV options. And as of June 29, the Google TV Streamer 4K is on sale for $20 off the list price, now down to $79.99.

Mashable Deals

By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.

This streaming device also gives you great quality. It supports up to 4K HDR with Dolby Vision and works with Dolby Atmos-compatible speakers for more immersive, 3D-style sound. Thanks to its powerful processor, it runs fast, and it has double the memory compared to the previous generation of this device. It also includes a redesigned remote with voice control and smart home control. You can even find the remote if lost by making it ring.

And of course, you’ll have access to all the major streaming apps like Netflix, Prime Video, and more. Plus, over 800 free live TV channels from apps like Pluto TV and Tubi are at your fingertips.

This Google Streamer deal is available at Amazon right now.

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